IRIEDAILY Spring Summer 2016 Collection - Lookbook! by W.A.R.D.-GmbH

MEN

P. 006

WOMEN

P. 086

ACCESSORIES

P. 130

MY CITY - MY RULES. Dear (your name here), we are pleased to confirm that you have been offered to live in (name of city/district). We are excited about the potential that you will bring to the city, and are generally delighted to have you on board. Benefits information if relevant to the position include: - getting exposed to many beautiful cultures - a large option of many different communities - a manifold cultural life, because as a matter of fact, all great art is born of the big city - an amazing backdrop of city lights at night - being able to not only dream, but actually live your vision - having said that: donâ&#x20AC;&#x2122;t feel forced to stick to plans, because something interesting yet very different might come up - augmentation of ones horizon - being aware that cultivating any kind of vices isnâ&#x20AC;&#x2122;t necessarily a city thing, but a life thing - the same kind of salvation some have experienced in nature, but very different We would like you to confirm that you like to move on (state desired date) at (state start time). Please feel free to report to us for orientation and insider tips. Please make sure to accept that moving here doesnâ&#x20AC;&#x2122;t automatically imply to live a younger, dreamed version of yourself. We are confident you will be able to make significant contribution to the success of (name of city/district) and look forward to hanging out with you anytime soon. Sincerely, IRIEDAILY

FITS

FORM-FITTING

REGULAR FIT

COMFORTABLE FIT

LOOSE FIT

LONG FIT

1 NARROW FIT

NORMAL FIT

NARROW TOWARDS BOTTOM

SHORT

MIDDLE

LONG

ABOVE THE KNEE

COVER THE KNEE

BELOW THE KNEE

ONLY AVAILABLE IN ONE SIZE

OO RPR F 10 TE

0 00

FEATURES

FABRIC RESITS LIGHT RAIN

FABRIC RESISTS NORMAL RAIN

FABRIC RESISTS HEAVY RAIN

FABRIC RESISTS HEAVY RAIN FOR LONG DURATION

UNDER FAIR CONDITIONS

FABRIC KEEPS WIND AWAY

FABRIC PERMITS AIR TO PASS THROUGH

FABRIC FEATURES BREATHABLE COATING

FABRIC FEATURES LAYER SYSTEM

STYLED IN BERLIN MADE IN THE EU

FABRIC IS STRETCHABLE

FABRIC HAS GARMENT WASH

NO IRONING AFTER WASHING

FABRIC FEATURES REFLECTIVE PARTS

VEGAN

FABRIC HAS QUICK DRY QUALITY

FABRIC IS VERY LIGHT

FABRIC FEATURES OPTION OF VENTILATION

FABRIC CONTAINS EXCLUSIVELY TEXTILS OUT OF NON ANIMAL ORIGINS

AUF TECH JACKET

ID 9166130

ID 9166111

CITY FLEX JACKET

CITY COLLEGE 2 JACKET

ID 9166131

ID 9166132

OO RPR F 10 TE

0 00

VEGAN

OO RPR F 10 TE

0 00

RAINFLECTIVE JACKET

P. 11

BO HOODED JACKET

BO JACKET

ID 9166110

ID 9166113

VEGAN

AUF FLAG MEL JACKET

AUF DECK JACKET

ID 9166112

ID 9864240

VEGAN

P. 13

FLAG SWING JACKET

GSE CITY JACKET

ID 9156132

ID 9166115

VEGAN

CRUDE BLOUSON

EASYMOBISI JACKET

ID 9166116

ID 9166114

VEGAN

P. 15

ESSENTIAL ANORAK

ESSENTIAL JACKET

ID 9166120

ID 9166122

VEGAN

SEGELPROFI JACKET

KREUZDOCK JACKET

ID 9164180

ID 9864180

VEGAN

P. 17

ID61 STRAIGHT PANT L32

ID44 TAPERED PANT L32

ID 8258032

ID 8158032

VEGAN

ID36 SLIM PANT L32

ID 8058032

VEGAN

P. 21

FLEX N RELAX PANT

ID 8158191

VEGAN

SLUBHEAD JOGGER

ID 8166190

VEGAN

P. 25

ID DENIM SHORT

ID 7166030

VEGAN

MIDDLE

VEGAN

MIDDLE

SLIM SHOT2 DENIM SHORT

ID 7464191

MIDDLE

VEGAN

MIDDLE

P. 27

VEGAN

FLORESQUE SHORT

EASY CHAMBRAY SHORT

ID 7166194

ID 7166195

VEGAN

SHORT

VEGAN

SHORT

FLEX N RELAX SHORT

ID 7166190

MIDDLE

VEGAN

MIDDLE

P. 29

VEGAN

SILVER CITY SHORT

ID 7166032

VEGAN

MARITIME SHORT

ID 7166033

MIDDLE

VEGAN

MIDDLE

P. 30

VEGAN

GOLFER CHAMBRAY SHORT

ID 7752100

VEGAN

MIDDLE

VEGAN

MIDDLE

ID 94 FLEX CHINO SHORT

BAR 247 CHINO SHORT

ID 7166031

ID 7750102

MIDDLE

VEGAN

LONG

P. 31

VEGAN

STRIATE PIQUET SHORT

PINDOT SWEAT SHORT

ID 7166191

ID 7166192

VEGAN

MIDDLE

VEGAN

MIDDLE

DERRY SWEAT SHORT

SLUB SWEAT SHORT

ID 7166193

ID 7166380

MIDDLE

VEGAN

MIDDLE

P. 33

VEGAN

RAINFLECTIVE SHORT

FLAG X SWIM SHORT

ID 7166250

ID 7166251

VEGAN

MIDDLE

VEGAN

SHORT

LA BANDA SHORT

ID 7166252

SHORT

VEGAN

SHORT

P. 37

VEGAN

MARITIME LS SHIRT

SQUARED LS SHIRT

ID 5166332

ID 5166331

VEGAN

FLAG X SHIRT

IRIE CITY LS SHIRT

ID 5156330

ID 5271200

VEGAN

P. 41

TRUE BAMBOO LS SHIRT

MC VALLE LS SHIRT

ID 5166340

ID 5158341

VEGAN

KIERAN LS SHIRT

KIERAN SHORTSLEEVE

ID 5451200

ID 5351200

VEGAN

P. 43

KIERAN PLUS LS SHIRT

FLORESQUE SHIRT

ID 5464250

ID 5166341

VEGAN

SILVER CITY SHIRT

ID 5166342

VEGAN

P. 47

STRIATE HOODY

STRIATE POCKET CREW

ID 2166371

ID 2166370

VEGAN

EASYMOBISI CREW

EASYMOBISI TEE

ID 2166372

ID 1166377

VEGAN

P. 51

DERRY LOGO CREW

CHAMISSO LOGO CREW

ID 2166373

ID 2364160

VEGAN

SLUB LOGO CREW

ID 2158370

VEGAN

P. 52

SLUBHEAD RAGLAN CREW

ID 2156371

VEGAN

CHAMISSO UP HOODY

SLUBHEAD POCKET CREW

ID 2784130

ID 2384131

VEGAN VEGAN

P. 53

RUGGED HOODY

COBRICK 2 HOODY

ID 2166382

ID 2166550

VEGAN

RUGGED BOMA CREW

T-SWEAT CREW

ID 2166381

ID 2166383

VEGAN

P. 57

DESIRE FLAG ZIP HOOD

HOPSTER RAGLAN HOODY

ID 2157383

ID 2774152

VEGAN

COLOR FLAG ZIP HOOD

ID 2166380

VEGAN

P. 58

DE COLLEGE ZIP HOOD

ID 2884120

VEGAN

DAILY COLLEGE HOODED

ID 2655120

VEGAN

P. 59

MY CITY HOODED

SILICON CITY CUT CREW

ID 2166560

ID 2166561

VEGAN

DAILY FLAG HOODED

FLAG SILICON CREW

ID 2784140

ID 2166570

VEGAN

P. 61

TRANSLUCENT LS

TRANSLUCENT TEE

ID 1166370

ID 1166374

VEGAN

TRANSLUCENT SL SHIRT

ID 1166361

VEGAN

P. 65

SLUB RAGLAN LS

ID 1166371

VEGAN

SLUB POCKET TEE

SLUB FLAG TEE

ID 1166373

ID 1166375

VEGAN

P. 66

ELABORATED LONGSLEEVE

ELABORATED SL SHIRT

ID 1166360

ID 1166362

VEGAN

RINGEL HENLEY TEE

V-POCKET RINGEL TEE

ID 1156376

ID 1353204

VEGAN

P. 67

HASSLE FLAG LS

HASSLE FLAG TANK

ID 1166372

ID 1166376

VEGAN

HASSLE EVERYDAY TEE

ID 1166378

VEGAN

P. 69

COBRICK BLOCK TEE

COBRICK SIDECUT TANK

ID 1166551

ID 1166553

VEGAN

MARITIME POCKET TEE

MARITIME TANK

ID 1166550

ID 1166554

VEGAN

P. 70

MY 94 FOAM LS

ID 1166560

VEGAN

FAT 94 TANK ID 1166456

VEGAN

P. 71

SIDE ZIP TEE

LONG SIDECUT TANK

ID 1166380

ID 1166381

VEGAN

LONG SUBNECK TEE

SUBNECK TEE

ID 1158380

ID 1352204

VEGAN

P. 73

HENLEY LS

RUGGED HENLEY LS

ID 1451200

ID 1455110

VEGAN

CLERK 2 V-NECK TEE

CLERK 3 V-NECK TEE

ID 1372200

ID 1354152

VEGAN

P. 74

BLOCK POCKET TEE

ID 1384110

VEGAN

BLOCK POCKET TANK

ID 1156384

VEGAN

P. 75

MY CITY TYPO TEE

BEING BAD TEE

ID 1166452

ID 1166552

VEGAN

TRUSTED DEMONS TEE

GROW UP TEE

ID 1166451

ID 1166455

VEGAN

P. 77

FUCK CLOCK TEE

CAMOU ID TEE

ID 1166454

ID 1166398

VEGAN

STRIPED TYPO TEE

ART DECO TYPO TEE

ID 1166396

ID 1166397

VEGAN

P. 78

HAUS KOPFUEBER TEE

YOU SUCK TEE

ID 1166393

ID 1166391

VEGAN

FISCHBUDDHA TEE

DUCK IN DUCK OUT TEE

ID 1166390

ID 1284112

VEGAN

P. 79

ONE NIGHT TEE

BASS TILL DAWN TEE

ID 1166392

ID 1166395

VEGAN

GET LOST TEE

ARTGRAPH TEE

ID 1166394

ID 1166422

VEGAN

P. 80

GREETINGS TEE

CITY RULES TEE

ID 1156450

ID 1166453

VEGAN

WATCH IT TEE

CERTAIN STARS TEE

ID 1166423

ID 1166450

VEGAN

P. 81

SILICON SIDECUT TEE

DAILY FLAG TEE

ID 1166571

ID 1274930

VEGAN

HARPOON FLAG TEE

NO MATTER 4 TEE

ID 1156570

ID 1171100

VEGAN

P. 83

FLAG TONAL TANK

ID 1166570

VEGAN

DAILY FLAG TANK

ID 1064932

VEGAN

P. 84

NEIGHBOURHOOD TANK

ID 1166457

VEGAN

CITY RULES TANK

36 SUBWAY TANK

ID 1166458

ID 1064930

VEGAN

P. 85

CIVIC COAT

RULES TEE

ID 9666120

ID 1666450

VEGAN

SILKY FAIR LS

DRIP LEGGING

ID 1665370

ID 8666181

VEGAN

P. 89

CIVIC JACKET

STRIPE TOP

ID 9666123

ID 1666376

VEGAN

HIGH WAIST D SHORT

TRANSVERSE SWEAT

ID 7666030

ID 2666371

VEGAN

P. 91

LEAK DRESS

LA PALMA PANT

ID 4666370

ID 8656190

VEGAN

DREAMIN TEE

KISHORY 5.0 JACKET

ID 1665510

ID 9656121

VEGAN

P. 93

LA PALMA DRESS

2TONE DRESS

ID 4656360

ID 4666381

VEGAN

SCHLESI 2 DRESS

BACKSIDE TEE

ID 4666380

ID 1666381

VEGAN

P. 94

PERPLEX DRESS

DRIP SKIRT

ID 4666361

ID 4666200

VEGAN

VINTAGE FLAG TOP

VINTAGE FAIR LS

ID 1656374

ID 1474161

VEGAN

P. 95

SLACK SHIRT

STRIPE TEE

ID 5666240

ID 1666374

VEGAN

KISHORY NATCH JACKET

CHAMBRAY GIRL SHORT

ID 9666122

ID 7656171

VEGAN

P. 99

LEAK TEE

ASYM SLUB LS

ID 1666372

ID 1666371

VEGAN

DRIP PANT

SKYLIMIT TEE

ID 8666192

ID 1666513

VEGAN

P. 101

GIRASOL TEE

STAMP FLOWER TEE

ID 1666504

ID 1658513

VEGAN

CATAURUS TEE

PAPAVER TEE

ID 1666515

ID 1658534

VEGAN

P. 102

SCHWALBEN TEE

LA PALMA GIRL TEE

ID 1666502

ID 1666390

VEGAN

ICE POP TEE

LOOMY TEE

ID 1666500

ID 1666512

VEGAN

P. 103

SPICE SAIL JACKET

FRENCH STRIPE SWEAT

ID 9656120

ID 2666372

VEGAN

JAZZIE SPACE SHORT

POINT OF VIEW TEE

ID 7656190

ID 1666451

VEGAN VEGAN

P. 105

TENDER BAT HOODY

VINTAGE LOOSE TEE

ID 2666380

ID 1374163

VEGAN

JAZZIE STRIPE SHORT

CORALS SHORT

ID 7666370

ID 7666190

VEGAN

P. 109

TEC CONSTRUCT LEGGING

HOMY LIGHT KIMONO

ID 8666182

ID 2666350

VEGAN

PERPLEX TOP

BACKSIDE TOP

ID 1666362

ID 1666382

VEGAN

P. 111

TRANSVERSE ZIP HOODY

TURTLE SPACE HOODY

ID 2666370

ID 2656371

VEGAN

CUSHY TURTLE HOODY

THIN LETTER TEE

ID 2773162

ID 1666391

VEGAN

P. 112

ASYM STRIPE 2 LS

ASYM STRIPE BUTTON LS

ID 1666370

ID 1472702

VEGAN

SILKY DRESS

LAISSEZ FAIR2 LS

ID 4665370

ID 1666380

VEGAN

P. 113

YES TEE

OXI LIGHT LEGGING

ID 1666510

ID 8666180

VEGAN

ARTWORK TEE

ID 9666111

ID 1666560

OO RPR F 10 TE

VEGAN

0 00

DRIP SPICE JACKET

P. 117

CHERRY BLOSSOM TEE

ICE POP TEE

ID 1666501

ID 1666500

VEGAN

TRIBUTE TEE

GEO NATURE TEE

ID 1666514

ID 1666503

VEGAN

P. 118

DRIP TEE

CORALS TOP

ID 1666361

ID 1666364

VEGAN

SCHLESI 2 DRESS

PERPLEX LS

ID 4666380

ID 1666360

VEGAN

P. 119

SLUB OVERSIZED TEE

DRIP TOP

ID 1666373

ID 1666363

VEGAN

JAZZIE SPACE SHORT

VERUSCHKA SPICE JACKET

ID 7656190

ID 9264243

VEGAN

P. 121

THIN LETTER TEE

BIRDFUL TEE

ID 1666391

ID 1666511

VEGAN

PUSTEBLUME TEE

ARUM TEE

ID 1184665

ID 1658500

VEGAN

P. 122

CORALS PANT

JAZZIE SPACE SWEAT

ID 8666191

ID 2374160

VEGAN

ARTWORK TEE

CORALS DRESS

ID 1666560

ID 4666360

VEGAN

P. 123

TENDER VIEW CREW

CIVIC PANT

ID 2666450

ID 8666190

VEGAN

DRIP COAT

FEELS GOOD TEE

ID 9666110

ID 1666550

OO RPR F 10 TE

VEGAN

0 00

VEGAN

P. 125

PERPLEX PANT

LEAK TANK

ID 8666193

ID 1666375

VEGAN

HOMY LIGHT SWEAT

BAT NATCH JACKET

ID 2666351

ID 9666121

VEGAN

P. 129

LASER PATCH SNAPBACK

RE-FLAG-TIVE SNAPBACK

ID H966904

ID H966902

VEGAN

RAINFLECTIVE SNAPBACK

PERPLEX SNAPBACK

ID H966901

ID H966903

VEGAN

P. 133

SMURPHER LIGHT BEANIE

DAILY FLAG 2 SNAPBACK

ID H153900

ID H966900

VEGAN

DAILY FLAG SNAPBACK

ID H973323

P. 134

FLAG CHAMBRAY SNAPBACK

ID H956903

VEGAN

DAILY FLAG FLEX CAP

EXCLUSIVE FLAG CAP

ID H966905

ID H984930

VEGAN

P. 135

HEAVY BACKPACK

HEAVY SHOPPER

ID A958930

ID A958932

VEGAN

DRIP SHOPPER

CORALS SHOPPER

ID A966934

ID A966935

VEGAN

P. 137

RAINFLECTIVE BEUTEL

CITY RULES BEUTEL

ID A966931

ID A966933

VEGAN

DOT FLAG BEUTEL

GREETINGS BEUTEL

ID A956937

ID A966932

VEGAN

P. 138

FLAG X BEUTEL

ID A95893A

VEGAN

DESIRE NERD BEUTEL

ID A956938

VEGAN

P. 139

CITY ZEN HIP BAG

RAINFLECTIVE HIP BAG

ID A958935

ID A966936

VEGAN

ALLIED 162 HIP BAG

ID A966937

P. 140

CANVAS TRIFOLD WALLET

TRIFOLD WALLET

ID A966941

ID A966940

VEGAN

HEAVY WALLET

HEAVY CARD HOLDER

ID A966943

ID A966945

VEGAN

P. 141

STYLED BERLIN WALLET

TOP 2 PUNCH WALLET

ID A553900

ID A564362

VEGAN

STEADY FLAG WALLET

SQUARED WALLET

ID A956944

ID A966946

VEGAN

P. 142

MASHED WALLET

MASHED WOMEN WALLET

ID A966942

ID A966944

VEGAN

FLAG X SOCK

CITY RULES TUBE SOCK

ID A958983

ID A966980

P. 143

REFLECTIVE BELT

FLIP THE SIDE BELT

ID B966950

ID B084910

VEGAN

FLAG RUBBER BELT

VARI BELT

ID B956950

ID B958950

VEGAN

P. 144

HEAD OFFICE W.A.R.D. GmbH Erkelenzdamm 7 10999 Berlin Tel: +49 (0)30-69807190 Fax: +49 (0)30-698071959 Email: info@iriedaily.de www.iriedaily.de Marketing/PR Denise Graff Phone: +49 (0)30-69807190 Email: denise@iriedaily.de Point of Sale Christian Spillecke Phone: +49 (0)30-69807190 Email: christian@iriedaily.de

GERMAN SALE Postcode 0-1 Bindo Lüdicke Phone: +49 (0)30-69807190 Fax: +49 (0)30-698071959 Email: bindo@iriedaily.de Postcode 2-5 Agentur Team Breyer Sebastian Moskwa Mobil: +49 (0) 171-200 9637 Phone: +49 (0) 211 97 17 91 73 Fax : +49 (0) 211 97 17 92 57 Email: mossi@teambreyer.com Email: info@teambreyer.com Postcode 6-7 Agentur Maxim Scheck Mario Pitschnig Phone: +49 (0)172-9017436 Email: mario.pitschnig@mp-cl.de Email: mail@maximscheck.de

EUROPEAN SALE / DISTRIBUTION International Sales Agent Alex Boma Phone: +49 30 6980719 22 Email: boma@iriedaily.de AUSTRIA BOXXOFFICE Jürgen Lockinger Phone: +43 (0) 67688680332 Email: locko@realrockers.com BELGIUM ICC DISTRIBUTION bvba Jos Vanoverschelde Phone: +32 (0) 472555411 Fax: +32 (0) 92240900 Email: jos@neweracap.be CROATIA Damjan Rist Phone: +38 (0) 5917376194 Email: damjan.rist@gmail.com CZECH REPUBLIC T-Bone s.r.o. Ondrej Karasek Phone:+42 (0) 777739111 Email: info@cartoon.cz DENMARK / SCANDINAVIA SFS Sport, Fashion, Street Björn Barüske Phone: +45 (0) 22327010 Email: bb@sfsdistribution.dk GREECE Dragosta Distribution Vasileios Papakostas Phone: +30 (0)210-2236290 Email: papalakis@msn.com

Postcode 8-9 Handelsagentur Consumer Revolt Tibor Rumszauer Phone: +49 (0)172-8130297 Fax: +49 (0)89 -60019601 Email: consumerrevolt.tibor@t-online.de

ITALY W.A.R.D. GmbH Alex Boma Phone: +49 30 6980719 22 Email: boma@iriedaily.de NETHERLANDS Stairss Distribution Mario Trapp Phone: +31 (0) 35 6031084 Mobile: +31 (0) 6250 45679 Email: mario@stairss.nl POLAND New Media S.C. Marcin Dawidowicz Mobile: +48 (533) 66-16-16 Email: marcin@new-media.pl PORTUGAL Simplered Lda Orlando Russo Phone: +351 212148024 Email: orlando@tribestation.com SPAIN Pocket Circus Xavi Ramos Muñoz Mobile: +34 (0) 666443600 Phone: +34 (0) 917554369 Email: iriedailyspain@gmail.com SWITZERLAND Code Enterprise GmbH Jessica Vestil Phone: +41 (0) 41 787 31 18 Mobile: +41 (0) 78 804 78 78 Email: jessica.vestil@code-ent.ch

SPRING/SUMMER 2016 COLLECTION PREVIEW AT Bright Tradeshow July 8th till 10th, 2015 @ “Arena Berlin” Booth 126 | Am Flutgraben | 12435 Berlin www.brighttradeshow.com

CREDITS Concept & Art Direction: Brand New History - brandnewhistory.net Production: Brand New History - brandnewhistory.net Photo: Georg Roske / www.georgroske.de Photo assistant: Jonas Friedrich Models: Lena (m4 models) & Lenny Make Up & Hair: Katrin Wespel Design & Styling: Patrick Kreßner (Men), Isabel Kruschinski (Women) Project Supervision : Simone Köhler, Gesa Hollender, Ines Schwitzky Print: Druckhaus Köthen - www.koethen.de

THANKS TO IRIEDAILY Team/Members/Friends, Clae