Modern Food Processing - May 2012 by Infomedia18

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Modern Food Processing

May 2012

EDITORIAL

Smart business the ‘social’ way

ocial media, these days, seems to be the flavour of the season and how! Long perceived as a ‘Consumer to Consumer (C2C) or, Business to Consumer (B2C) thing’, it is slowly but steadily gaining traction among the Business to Business (B2B) communities. Amid loads of information (essentially introductory in nature) on social media floating around freely, the real question is how one puts in place an appropriate business plan, assuming that there is a direct and large enough leverage for the particular sector (food and beverage processing in the present context) concerned. Before getting started, it makes sense to have a clear overview of the typical challenges relating to social media faced by small to mid-size business enterprises today. These include uncertainty about its advantages/relevance; security concerns on the Web; reliability of digital social media websites; allocation of adequate resources (time, people, money, etc) for the project; decision on how best to use or, which one to use; among others. It is equally important to be aware of B2B social media traitss such as highly unpredictable growth curve, rapid evolution, abundance of tem mporary best practices, etc. That said, it will be prudent to ensure a well-defined sociaa l media strategy for one’s business, which is aligned with the organissation’s strategic business goal(s) in near term and accordingly cater too the evolving needs of the target audience. Also, there is a need to stay focussed on the business metrics rather than social media metrics as a measure of its impact on the bottom line. Last but not the leasst, given the high degree of variability in technology migration andd consumers’ need, one should use the right combination of toolss and tactics to score smartly in social media.

Editorial Advisory Board

Before signing off, let me inform you about the introduction of a new ‘Product Enquiry and Sourcing’ service for our readers. Beginning with this edition, your search and sourcing of products featured in ‘‘Modern Food Processing ’ become even more seamless! All you need to do is send an SMS to us at 51818 stating your requirement or write to us at b2b@infomedia18.in. Our stateof-the-art smart system will ensure that your query is not only processed faster but also that you get a qualified response on priority. Looking forward to your prompt participation so that we can serve you better.

Dr A S Abhiraman Former Executive Director - Research, Hindustan Lever Ltd

Prof M Y Kamat Former Head, Food Engg & Technology Dept, UICT, Mumbai

Manas R Bastia manas@infomedia18.in

May 2012 | Modern Food Processing

Insight & Outlook: Tea & Coffee Processing Tea processing..................................................................... g 40 Tea exports .......................................................................... 42 Tea varieties ........................................................................ 44

24 Cover visual: Mahendra Varpe

Coffee industryy ................................................................... 46 Coffee exports ..................................................................... 47 Novel hot beverage ............................................................. 48 Nutraceuticals markett ......................................................... 50

Special Focus: IT in Food Industry Automation solutions .......................................................... 24 IT-enabled tools for SMEs ................................................. 26 Automated processing......................................................... g 30

X-ray inspection system...................................................... 52 Right glove selection........................................................... 54 High-pressure processing.................................................... g 56

Vision sensors...................................................................... 32

Automation Trends

Social media........................................................................ 34

Robotics: Adding a touch of hygiene and flexibility...................................................................... y 58

Interface - Prantik Mukherjee, Head â&#x20AC;&#x201C; Lab Solutions, Merck Specialities Pvt Ltd................................................. 35

Energy Management Efficient processing: Optimising energy usage to improve bottom line ........................................................... 62

In Conversation With

Policies & Regulations Food Security Bill, 2011: Can it achieve the desired objective? ................................................................ 63

Strategy Devanshu Gandhi, Managing Director, Vadilal Industries Ltd ...................... 20

Marketing tips: Creating brand differentiation for coffee shops ................................................................... 64

Tips & Tricks Water conservation: Best practices for making every drop countt ................................................................. 66

Facility Visit: Avery Dennison India Pvt Ltd Optimising production through lean manufacturingg ........ 36

Highlights of Next Edition Special Focus: Dairy Processing Insight & Outlook: Filling & Sealing Technology

Regular Sections Editoriall ............................................................................ 5 News, Views & Analysis .................................................. 10 Technology & Innovation ................................................ 18 Technology Transferr ........................................................ 19 Projects ............................................................................ 67 Event Listt ........................................................................ 68 Book Review.................................................................... w 70 Products .......................................................................... 71 List of Products .............................................................. 82 List of Advertisers .......................................................... 83

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Note: ` stands for Indian rupee, $ stands for US dollar and ÂŁ stands for UK pound, unless mentioned otherwise May 2012 | Modern Food Processing

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May 2012 | Modern Food Processing

NEWS, VIEWS & ANALYSIS

FOOD PACKAGING

MEGA DEAL

India offers huge opportunities for Avery Dennison

Nestlé acquires Pfizer Nutrition

Recently, Avery Dennison, a global leader in pressure-sensitive label and packaging materials, has completed a major expansion of its production facility in Pune. “We see India as a high growth market in the world. It provides tremendous opportunities, which is the reason we are investing here. And there is no dearth of talented technologists in India,” observed Donald A Nolan, President, Label and Packaging Materials, Avery Dennison Corporation. The ISO-certified Pune facility produces technically advanced pressure-sensitive materials for labelling and packaging. The expansion, housed in a 100,000 sq-ft site adjacent to its current facility, includes a new state-of-the-art, high-speed materials coating machine, the widest and fastest in India, which together with finishing equipment and coater comprise a full production line. Prasenjit Chakraborty

In a strategic move to enhance its position markets – will complement our existing infant nutrition business perfectly. The in global infant nutrition market, Nestlé has agreed to acquire Pfizer Nutrition for combined entities will enable us to deepen our engagement with consumers, offering $ 11.85 billion. The acquisition, which is them a wider choice of subject to regulatory approval, will be accretive to the Nestlé nutritious food to ensure that model both for growth and their children get a healthy margins as well as the group’s start to a healthy life.” Pfizer Nutrition is a earnings per share in the full first year. dynamic, high-quality infant Paul Bulcke, CEO, Nestlé, nutrition business that commented, “Infant nutrition complements Nestlé’s existing has been at the heart of our portfolio with strong brands in key segments and geographies. company since it was founded Paul Bulcke in 1866. Pfizer Nutrition is an It will enhance Nestle’s infant excellent strategic fit and this acquisition nutrition business, building on its growthunderlines our commitment to be the focussed strategy, global presence and world’s leading nutrition, health and pioneering research and development. wellness company. Its strong brands and Nestle will be able to combine well-known product portfolio, its talented people brands like S-26 Gold, d SMA A and Promil dedicated to the success of its business, with its existing portfolio of successful brands such as Nan, Gerber, Lactogen, together with its geographic presence – 85 per cent of its sales are in emerging Nestogen and Cerelacc infant cereal.

FOOD SAFET Y

PACKAGED SNACKS

Intertek iterates the need to specify limits for pesticides in food

Bikano launches crunchy munchy snacks

Rajesh Saigal, Managing Director, Intertek India, mentioned that one of the major issues faced by the food processing industry concerning safety is that the maximum residue limits are not set or known for most of the food safety concerned tests such as those for pesticides and antibiotics. “Laboratories thus generally follow the international specifications for globally known food products. However, in certain instances, Rajesh Saigal these specifications are not relevant to Indian conditions. On the other hand, we do not have specifications for some food products of Indian origin,” said Saigal. This limits food testing laboratories to perform harmonised test specifications and methodologies. Intertek recently announced that the National Accreditation Board for Testing and Calibration Laboratories (NABL) has granted accreditation for its food testing laboratory at Gurgaon. Mahua Roy

Bikanervala Foods, the manufacturer of packaged Indian snacks, launched Bikano Crunchy Munchyy at the recently held Food & Grocery Forum India 2012. Bikano, the packaged food division of Bikanervala, has introduced the new packaged snack in two flavours – Masala Mastii and Pizza Fun. Masala Mastii is made of rice flour, potato solid, gram and Indian spices, while Pizza Fun is created with the ‘East meets the West’ concept considering the younger generation in mind.

FOOD COLD CHAIN

IFC lends $ 6.5 million to Snowman Logistics for expanding cold chain International Finance Corporation (IFC), a member of the World Bank Group, is providing a $ 6.5 million loan to Snowman Logistics to help the food supply chain company expand its cold storage facilities in various locations in India and, in the process, reduce wastage and promote food security. IFC is supporting the company to foster efficiency and organisation in the emerging logistics sector. An efficient farm-to-market cold food supply chain helps producers lower their distribution and inventory costs,

Modern Food Processing | May 2012

and gain access to retail markets in a cost-effective manner.Sumeet Thakur, Manager, Infrastructure and Natural Resources, IFC South Asia, said, “Snowman is well-placed to exploit the growing market due to its key strengths, ie strong sponsors, management, service offering (Snowman has a unique Pan-India franchise offering superior integrated supply chain logistics solutions to its customers) and its diversified client base.” Avani Jain

NEWS, VIEWS & ANALYSIS

NEW FACILIT Y

IT IN RETAIL

Pepperl+Fuchs opens new headquarters for factory automation

HyperCITY leverages Oracle®® to optimise store operations

Pepperl+Fuchs recently the Indian inaugurated headquarters for its Factory Automation (FA) division at Gurgaon. Since more than two decades of its direct engagement with the Indian market, the Pepperl+Fuchs management team company has come a long way in being part and parcel of imbibing the psyche and wares for automation in the manufacturing environment. With the opening of the new FA headquarters, it has further reinforced its commitment to the Indian market. Michael Fuchs, co-owner, and Dr Guenther Kegel, Managing Director and CEO, Pepperl+Fuchs group of companies inaugurated the new facility along with Matthias Gunkel, FA Business Head, Asia, and Ingo Jannes, Director - Finance, Asia.

HyperCITY Retail India Ltd has implemented Oracle® Retaill solutions to integrate retail store operations and help deliver better insight into its 12-store hypermarket business to optimise sales, profitability and customer service initiatives. “Our investment in Oracle Retaill solutions is enabling us not only to provide a more consistent customer experience in store but also to optimise our performance by better matching consumer demand with merchandising and operational requirements. Ultimately, this will help HyperCITY to continue to deliver that differentiated and superior shopping experience that we are committed to providing,” said Mark Ashman, CEO, HyperCITY Retail India. Mahua Roy

SNACKS

AU TOMATION

Britannia chooses 50-500 for new brand extension

German company launches pre-harnessed drive cables

Britannia Industries re c e n t l y Ltd launched a new snack Britannia 50-50 snackuits. It has been launched in three flavours: Swiss Cheese Chilly, Chinese Hot & Sweet and Italiano Pizza, In line with the healthbased positioning of Britannia products, 50-50 snackuitss are baked and have zero trans fat and zero MSG. The snack is manufactured using modern cooking methods and processing techniques. Mahua Roy

Energy chain expert igus GmbH recently extended its range of pre-harnessed drive cables. The company now makes available a total of 1,335 standard ready cables available ex-stock within 24 hours or the same day. The worldwide supply network ensures short delivery times all over the world.

In these days of rising concerns over food safety and energy efficiency, these cables aid the most important goals of the food processing industry. The company names leading automation companies like FANUC, Lenze, Rexroth, SEW, Siemens, B&R, Baumüller, Beckhoff, Berger Lahr, Danaher Motion, ELAU, Fagor, Heidenhain, NUM and Stöber as its customers. It offers power, servo, sensor, signal and motor cables (PVC, PUR, TPE) with minimum bending radii from 7.5xd in the energy chain in any length, without minimum order values, surcharges for small quantities or cutting charges.

QSR BUSINESS

PICKLE

McDonald’s launches four flavours of McSpicy range

Nilon’s launches bitter gourd pickle

McDonald’s has introduced four new variants of its McSpicyy range of products at the Spice Festival, which is being organised from April 1 to June 1, 2012, by the company. Items on menu include Mexican Spicy Chicken, Mexican Spicy Veg, Asian Hot Garlic Dip, African Peri Peri Shake Shakee and the existing McSpicy range, comprising McSpicy Chicken Burger, its paneerr variant, etc. Commenting on this limited time offer, Amit Jatia, Vice Chairman, McDonald’s India (West and South), said,

Modern Food Processing | May 2012

“McDonald’s consistently evaluates its menu offering and launches new products as a means of ensuring that we provide our customers fresh, quality products that are a combination of freshly sourced products and the right flavouring that makes the McDonald’s products a delicious feast for the senses. At McDonald’s, customer satisfaction is a key motivator in everything that we do and it is because of our commitment to the customers that we have launched the Spice Festival.” Avani Jain

Nilon’s, one of the leaders in authentic, homemade making pickles recently introduced Karela (bitter gourd) Pickle. Its unique taste and proven health properties ensures that it can be tried by people who are health-conscious and at the same time want no compromise on the taste platform. Studies have shown that bitter gourd helps prevent diabetes. The 400 gm Nilon’s Karela Pickle is available at ` 75.

NEWS, VIEWS & ANALYSIS

SALT

ORGANIC FOOD

Tata Chemicals expands its salt portfolio

Organic Haus retailing health food to combat lifestyle diseases

Tata Chemicals Ltd recently launched two new products: Tata Salt Flavoritzz and Tata Salt Plus. The Flavoritz range comprises the innovation of flavoured salts for the first time in India. Ashvini Hiran, Chief Operating Officer, Consumer Products Division, Tata Chemicals, said, “With Flavoritz, the Ashvini Hiran idea is to give consumers ‘never-tasted-before’ blends of flavours that give a new dimension to their daily food. Flavored salt is iodised salt mixed with natural flavours that makes mundane recipes sumptuously tasty.” Besides, the company also launched Tata Salt Plus, which is packaged salt fortified with iron along with iodine. R Mukundan, Managing Director, Tata Chemicals, said, “With Tata Salt Plus, we turn our focus to help our consumers fight iron deficiency, anaemia as well by offering an affordable, organic way in which to help meet established daily iron and iodine requirements.”

Organic Haus, one of the leading organic food retailers, recently announced the stocking of Regulat, t a cascadefermented organic concentrate made from fresh fruits, nuts and vegetables, which is consumed to support biological regulatory processes. Regulat, t which has been manufactured by Dr Niedermaier Pharma GmbH, addresses faulty cell metabolism by acting on mitochondria. Apart from addressing lifestyle diseases, it improves gut health and possesses anti-inflammatory properties. Dilip Doshi, former cricketer and Founder of Organic Haus, said, “Organic food needs to be promoted on a larger scale in India. People need to be convinced about the authenticity of organic foods. The government needs to establish norms as well.” Organic Haus plans to open stores in Bengaluru and Delhi by year-end.

Mahua Roy

HEALTH FOODS

ANALY TICAL SCIENCE

Yash Birla Group launches nutrition supplement

India section of AOAC International opens

The Yash Birla Group (YBG) has launched B3 (BCUBE), a range of unique, breakthrough supplementary nutrition products that specifically addresses the demands of the Indian physique. B3 is the formulation of Birla Research Institute for Advanced Nutrition (BRIAN) team. The company’s unique product concepts makes B3 an advanced sports nutrition range in the Indian market. Manufactured in the US, B3 is available in series consisting of 12 different products under 3 consumer segments viz, health-conscious, fitnessconscious and sports professionals.

India section of Association of Official Analytical Communities (AOAC) International was recently inaugurated by Dr Deepa Bhajekar, President, India Section, AOAC International. To mark the inauguration, technical presentations were made in the presence of experts from the industry and academia. Dr S S Ghonkrokta, Director Enforcement, Food Safety and Standards Authority of India (FSSAI), and Mahesh Zhagade, FDA Commissioner, Maharashtra, were also present on the occasion. AOAC International based in the US serves its members and the communities of analytical sciences by providing tools and processes necessary

for community stakeholders to collaborate and, through consensus-building, develop fit-for-purpose methods and services for ensuring quality measurements. Leveraging the knowledge, experience and expertise, it has more than 3,000 members and onethird of its members are outside the US. According to Dr Bhajekar, the objective to start such a prestigious analytical organisation in India was to bring AOAC closer to the Indian analytical community and to serve as resource for timely knowledge exchange, networking and high-quality analytical information for Indian analytical community. Prasenjit Chakraborty

HEALTH DRINKS

FOOD PACKAGING

Amul launches whey protein malt beverage

Nichrome bags the IPMMI design development award

Gujarat Cooperative Milk Marketing Federation has launched Amul PRO, a whey protein malt beverage brand. The product is targeted at children between the age group of 2 and 15 years. R S Sodhi, Managing Director, GCMMF, said, “The usage of milk food drinks is increasing every year with increase in disposable income. With Amul PRO, we are providing a tasty and nutritious milk additive O has DHA, whey protein and 27 to children. Amul PRO essential nutrients. Hence, having it with Amul milk would ensure good foundation for a child’s growth.”

Nichrome India recently won the Machinery Design, Development and Innovation Award 2012 conferred by Institute of Packaging Machinery Manufacturers of India (IPMMI). Nichrome won this award for the development of high-speed oil packing machine – Filpack SMD. Harish Joshi, Managing Director, Nichrome India Ltd, said, “Nichrome could change the benchmark of productivity by doubling the output with the introduction of SMD D oil machine. This has helped the oil companies to handle rising demand with the same manpower and space.”

Avani Jain

Modern Food Processing | May 2012

NEWS, VIEWS & ANALYSIS

FOODSERVICES INDUSTRY

FOOD TESTING

Blue Foods launches Spaghetti Kitchen restaurant in Pune

AB SCIEX and Phenomenex develop food safety solution for India

Having made its mark in the culinary landscape of Mumbai, Delhi, Bengaluru and Kolkata, the Italian fine dining restaurant Spaghetti Kitchen has now opened in Pune’s Amanora Park Town. The restaurant is owned by Pan India Blue Foods’ Spaghetti Kitchen Food Solutions Pvt Ltd, which restaurant in Pune operates a number of branded restaurant chains in the country. K S Narayanan, CEO, Pan India Food Solutions Pvt Ltd (Blue Foods), said, “Spaghetti Kitchen is now a culinary landmark. We have recreated this timeless appeal for Pune and invited everyone to cherish this unique Italian experience.” The Pune outlet is the 12th Spaghetti Kitchen in India and the company is looking at opening two more outlets in Pune in near future. Avani Jain

AB SCIEX, a global leader in life science analytical technologies, and Phenomenex, a global leader in separation science techniques, have launched a new workflow solution specifically tailored for laboratories in India to ensure the safety of spices, tea, fruits, vegetables and other food products for domestic and export markets. The new iMethod™ ™ application for pesticide screening comes in a complete package of everything that a laboratory needs to obtain the most accurate results for the analysis of pesticide contaminants while complying with requirements for safe, high-quality food. “India is taking a leadership role to help protect the global food supply. As trusted partners with the scientific community, AB SCIEX and Phenomenex are supporting India in this extremely important endeavour,” said Umesh Pawa, Managing Director, AB SCIEX India.

PACKAGING SOLU TION

RECOGNITION

Tetra Pak adds six designs to its packaging portfolio

Coca Cola Golden Spoon Awards felicitate leading foodservice companies and grocery industry

Tetra Pak unveiled six new packaging designs at the Anuga FoodTec 2012, the international trade fair for food and drink technology held at Cologne, Germany. There are two new portion packs based on the Tetra Brik Aseptic Edgee design and a tear-off opening for on-the-go convenience to its Tetra Top Carton Shot range. Charles Brand, Vice President Marketing & Product Management, Tetra Pak, said, “The six products are highly distinctive with functional new designs and are the result of our longstanding commitment to innovation and design excellence.”

The 5 th Coca Cola Golden Spoon Mainland China bagged the Most Awards 2012 were Admired Foodservice presented at the Retailer of the Year award in the recently held Food & Grocery Forum India Dine-in International 2012 to felicitate Cuisine categor y, while Domino’s Pizza India’s leading food Ramesh Janardhan (right), g Groupp Keyy and grocery retailers Account Manager, g Hindustan Coca Cola, walked away with presentingg the award to Mohit Khattar, the honours for and foodservice chains. MD, Godrej Nature’s Basket The Coca Cola Golden the Most Admired Foodservice Retailer of the Year: QSR Spoon Awards is a platform that Foreign Origin. Similarly, Godrej brings the food captains together and Nature’s Basket (GNB) bagged the witnesses knowledge-sharing, thereby contributing towards evolving the food award for Most Admired Foreign retail industry in India year-on-year. Foods Retailer of the Year.

PROCESS INNOVATION

BAKERY

Krones’ Boreas wins FoodTec Award for beer brewing process

Monginis launches special cakes

The innovative Boreass system from Krones AG, Germany, was honoured with the International FoodTec Award 2012 from the DLG (German Agricultural Society) in Silver. Boreas is a new solution for the beer brewing process for controlled evaporation of unwanted aromatics from the hot wort. The system is named after the eponymous personification of the wintry North Wind in Ancient Greek mythology. Boreass enables the brewing process to be optimised in terms of energy consumption – either by a temporal or qualitative reduction in overall evaporation or by downsizing the wort boiling time and removing the unwanted aromatic compounds. The process controls the expulsion of these aromatics, particularly the leading substance dimethyl sulphide (DMS), without having to change the brewing process or react to increased DMS values with longer boiling times.

Monginis recently launched a wide range of cakes and pastries especially for the summers. Monginis Summer Cakess are introduced in variants like – Mango Kesar, Peach Apricot, Fig & Honey, Jelly Bean, Grape Orange all topped with fresh fruits and vibrant coloured icings. Said Viren Ghole, Marketing Head, Monginis Foods Pvt Ltd, “These cakes with refreshing fruit flavours are the most appropriate for the season of summer. They not only look great but taste great also.”

Modern Food Processing | May 2012

Mahua Roy

NEWS, VIEWS & ANALYSIS

BUSINESS STRATEGY

DAIRY TECHNOLOGY

Bosch Packaging eyes growth in developing markets

Chr Hansen develops enzymes to reduce bitterness in low fat cheese

Bosch Packaging Technology is eyeing growth opportunities in Asia and Latin America to give a boost to its business. The company is expecting a mildly positive development in the established markets of North America and Western Europe. “We can see a further large market potential in Africa. This is why we are the first major supplier Friedbert Klefenz of packaging machines with an own assembly location in South Africa,” explained Friedbert Klefenz, President, Bosch Packaging Technology. The packaging technology specialist within Bosch Group currently has over 20 production facilities worldwide and employs around 4,700 associates. Bosch Packaging Technology reached total sales of Euro 791 million in 2011, with the share generated outside Germany now at 87 per cent (previous year: 86 per cent). For 2012, it is aiming at sales of Euro 850 million.

One of the major names in the enzyme industry, Chr Hansen, has developed an enzyme that helps reduce bitterness in low fat cheese. “Our research efforts have helped us develop the latest milk clotting enzyme in the market, CHYMAX, which gives higher cheese yields and a lower bitterness,” said Dr Hans van den Brink, Department Manager - Enzymes, Innovation, Chr Hansen A/S. A new study published in the Australian Journal of Dairy Technology proves that Chr Hansen’s CHY-MAX® M cheese coagulant can significantly reduce bitterness and improve texture in low fat cheddar cheese. The researchers associated the reduced bitterness to the lower quantities of hydrophobic peptides formed when compared to traditional calf chymosin. Mahua Roy

ALCOHOLIC BEVERAGE

ALLIED SECTOR

Novozyme introduces new enzyme that increases vodka output

New XIAMETER®® LSR series improves production of rubber products

A new enzyme from Novozymes is aimed at helping distillers achieve 2-3 per cent higher alcohol yields and increased fermentation efficiency, with a 10-20 per cent shorter fermentation time. “With Sanferm Yield, d alcohol producers can yield more alcohol with the same amount of raw materials, thereby saving money and time in the process. This definitely is a boon for the producers as it enables them to grow their business in a sustainable way with less and minimal utilisation of natural resources,” said Elmar Janser, Global Marketing Manager, Novozymes.

The newly launched XIAMETER® RBL9200 0 Liquid Silicone Rubber (LSR) from Dow Corning is expected to help rubber product fabricators catering to the food & beverage (F&B) industry. ““XIAMETER® RBL-9200 0 LSR is a series of low-viscosity products that has been optimised to flow at lower pressures into today’s high-technology liquid silicone tooling. The ability of this product family to provide reliable performance when used with intricate, high-cavitation injection moulds may reduce the need for processing adjustments at the moulding machine and minimise scrap associated

Mahua Roy

with under-filled cavities. This means that rubber fabricators focussing on the food & beverage industry may be able to save time and effort as they manufacture rubber products such as silicone valves, spatulas, cake pans and pot holders for end-users in kitchens around the globe,” said Ivan Mini, Rubber Global Product Market ® brand. Manager for the XIAMETER® Since XIAMETER RBL-92000 LSR is suitable for food contact, it can also be used for spatulas and pot holders, as well as potentially an alternative to latex in baby-bottle nipples and pacifiers (extractable testing pending).

COFFEE PROCESSING

REFRIGERATION

Malvern’s analyser helps De’Longhi to increase efficiency

GEA presents innovative solutions at ACR Show

Renowned globally for its coffee makers, De’Longhi has transformed quality control processes for grinders at its manufacturing facility in Mignagola di Carbonera, Italy, using the Insitecc on-line particle size analyser from Malvern Instruments. The Malvern applications team worked closely with engineers at De’Longhi to develop a fully automated solution that supports the target of achieving 100 per cent testing, of every element, of each ‘bean to cup’ coffee maker. Grinder set-up is assessed on the assembly line by analysing the particle size of freshly ground coffee beans. Insitecc solution is easy to use, extremely reliable and robust, and testing is complete in just a few seconds.

GEA showcased its skills in the field of industrial and commercial refrigeration technology at the Air-Conditioning & Refrigeration Show (ACR) in the UK. GEA was represented at the show by two segments – GEA Refrigeration Technologies and GEA Heat Exchangers. For the first time, GEA Refrigeration Components UK presented the newly acquired Bockk range of piston compressors for small and medium capacities, specifically aimed at the commercial/ semi-industrial refrigeration markets. It also presented industrial Grassoo piston and screw compressors, Geneglacee ice machines and a wide range of AWP P valves and accessories.

May 2012 | Modern Food Processing

TECHNOLOGY & INNOVATION

Upgraded Touch LS for signature metal detectors increases productivity Mettler-Toledo Safeline has launched the Touch LS S interface upgrade for signature metal detection systems used by existing food manufacturing sector. The interface has a number of new, innovative features such as 32 different account and multi-language capabilities to enhance usability, product quality and help further the due diligence process on production lines. With the upgraded signature metal detector, food manufacturers can boost productivity, competitiveness and also reduce production costs while meeting local and global food safety standards. The upgrade takes less than two hours to

Krones’ water treatment systems score with persuasively low consumption costs Krones AG, Germany, has successfully rounded off its product portfolio with water treatment systems, Hydronomic, for the food and beverage industry, thus underlining its status as a completepackage vendor for seamlessly integrated process and filling technology. The portfolio involved in water treatment is a highly diversified one, subsuming individual units that can be used as required for fresh water from wells, tap water or surface water. It also includes media filtration with multi-layer filters or activated-carbon filters for removing sand, oxides, manganese, iron, flavourings etc. besides comprising ultra-filtration for decontamination and reverse osmosis for demineralisation. From these units, customised complete systems featuring several different water treatment processes can be created. The water treatment systems require a minimised amount of electricity, consume a minimised amount of compressed air, and produce minimised wastewater quantities of the concentrate. Frequency-controlled pumps prevent water hammers during start-up and shut-down, with resultantly gentle operation. For example, the reverse-osmosis membranes are rinsed with permeate, for protection against uncontrolled furring. This results in an extended useful lifetime of these membranes. For the same reason, rinsing in ultra-filtration is performed using filtrate. The activated-carbon filters are sanitised with hot water, and not in the usual way with steam.

GEA Westfalia’s ecoclear removes undesired germs

install, minimising downtime with no need to remove the machine from the production line. Touch LS S features a new fullcolour touch-screen display and 25 language options, increasing usability for operators with simple navigation of the metal detector’s functions in a language of the operator’s choice, thus minimising the risk of error. The upgrade also has automatic set-up options to simplify product set-up during installation as well as automatic clustering to facilitate inspection of different products when in production.

Modern Food Processing | May 2012

GEA Westfalia Separator Group recently launched the bacteria removing separator ecoclear. It supports dairy operations in the production of high-quality dairy products by removing undesired germs. In cheese milk production, it is particularly important to remove bacteria to prevent late blowing in the cheese. The separators of the ecoclearr series take care of these tasks safely and reliably. GEA Westfalia Separator proplus is likewise available for ecoclear, a process for protein maximisation. Every gram of additional protein is hard cash. The eco generation is equipped with the GEA Westfalia Separator hydrosoft feed system. For the milk, this means minimal feed pressure, a gentle product feed, minimum shear forces and consequently the highest separating efficiency. Motors with frequency converter are standard. A clutch is therefore no longer required, which in turn means fewer wear parts and less maintenance. The frequency converter optimises the start-up cycle of the separators and saves up to 10 per cent power compared to conventional drives. The eco separators are additionally equipped with flat belt drives instead of the standard gears. The complete drive system concept convinces through its availability, high efficiency and greatest possible reliability. The eco separators can be integrated easily in the process line. They are available as stand-alone machines or skid units including control system with short delivery times, are CIPable and offer extensive upgrade options.

TECHNOLOGY TRANSFER

TECHNOLOGY OFFERED As part of our endeavour to spread the technology culture, this section provides a means to promote and facilitate exchange of select technologies. We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration.

Beverage maker An Indian firm is offering ‘three-in-one’ beverage maker, which is a portable kit that allows the user to simultaneously make three functional beverages as per requirement. Using this, the consumer can set up three different types of fermentation simultaneously at one particular temperature. Areas of application Beverage industry Forms of transfer Technology licensing

technology to manufacture chitin and chitosan - important byproducts from the shell of shellfishes. Chitin is the most important organic constituent of the exoskeletal material of invertebrates and the important economical source of this material is the shrimp processing industry. Areas of application Industries such as food processing, biotechnology, pharmacy and medicine Forms of transfer Consultancy, technology licensing

Chitin and chitosan

Retort pouch technology

Indian

company

offering

Indian-based

company

offers

technology for ready-to-serve fish curry in retortable pouch. The technology provides a method for preparing the ready-to-serve fish curry in retortable pouch with excellent storage stability and quality with a shelf life of more than one year at ambient temperature. The thermal processing conditions have been standardised for this product in order to make it safe for consumers. Areas of application Food, meat, fish processing Forms of transfer Consultancy, technical services, technology licensing

TECHNOLOGY REQUESTED Coconut milk beverage An Indian entrepreneur is interested in acquiring the technology for producing & processing coconut milk beverage. Areas of application Food processing industry Forms of transfer Consultancy

Targeted finished product is tinned corn, pop corn, corn flakes etc. It is also interested to import similar kind of plant & machinery to set up the same in India. Areas of application Corn processing industry Forms of transfer Others

Corn processing An Indian company is looking for a complete proposal/project report to set up a dry milling corn processing plant in Andhra Pradesh.

Extruder pilot plant An Indian company is seeking the extruder pilot plant for manufacturing processed cereal-based weaning food.

Areas of application Infant food, supplementary food, weaning food Forms of transfer Others

Food processing equipment An Indian company is seeking technology and equipment for processing of fruits, vegetables and other related products. Areas of application Food processing industry Forms of transfer Others

Information courtesy: Dr Krishnan S Raghavan, In-Charge, Technology Transfer Services Group, United Nations - Asian and Pacific Centre for Transfer of Technology (APCTT), APCTT Building , C-2, Qutab Institutional Area, New Delhi 110 016, Tel: 011 - 2696 6509, Fax: 011 - 2685 6274, Email: krishnan@apctt.org, Website: www.apctt.org, For more information on technology offers and requests, please log on to www.technology4sme.net and register with your contact details. This is a free of cost platform provided by APCTT for facilitating interaction between buyers and seekers of technologies across the globe. After submitting technology offer or request to this website, you are requested to wait for at least two weeks for receiving a response from a prospective buyer / seeker through this website, before contacting APCTT for further assistance.

Share and Solicit Technology The mission of Modern Food Processingg is to spread the technology culture. Here is an opportunity to be a part of this endeavour by sending your technology on offer or technology requirements. If you belong to any of these two categories, you are invited to furnish the techno-commercial details for publication. The write-up needs to be as per the format of this section with information about the particular technology offered or requested, its areas of application and forms of transfer. Contact us: Modern Food Processing, Infomedia 18 Limited, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai 400 028.Tel: 022-3024 5000, 3003 4672 l Fax: 022-3003 4499 l Email: spedit@infomedia18.in

May 2012 | Modern Food Processing

IN CONVERSATION IN CONVE ON NV VE ERS RSAT ATION ATIO IO ON WITH WIITTH W H De D Devanshu eva vans nshu nshu hu G Gandhi an a nd dh hi

Constant product innovations ensure that we have something to offer across segments ...says De Deva vans nsshu hhuu Gaannddhhi hi, Managing Director, Vadilal Industries Avan ani Jain ani Jaiinn, he underlines the Ja Ltd. In an interaction with Av increasing demand for ice cream in India, and also highlights the challenges and opportunities for the segment. Ho H ow iiss the ow he deman em man and ffo or iicce cr creeaams ms in In Ind diiaa?? Th T he p peer capi c ap ca piita ta con on nsu su sump ump mpti tion ion on of ic ice ccrrea rea eam in in Ind ndiiaa is ssttil ill loow ccoomp mpar ared ed to dev to eveellop lop op pin ing co in ing cou un ntrries iiees like liikkee Chi hin hin naa an nd d other ther th er Sou uth th Eas ast A Assia sian iaan na nattiioon ns. s. In Ind In nd dia iiaa, th the cu currrren ent p peer caap piittaa coon nssu um mp pti tioon n is 24 240 m mll as ag agaaiins nst 5 litr li itr tre iin n the he US an and U UK K. H K. Hoow weevveer, r, owi wing ng to incr inccrrea in easiin easi ngg diissp poosaabl ble le iin nco come om mees an and ch chaan ngi ging ng lif ifeessty sty tylee tre rend nds, s, the he deem man and is is incre nccrreeaassin n sin ng and an nd tth he icce ccrreaam in ndu dust ussttry r y is gr growin ow wiin ng at at 15 pe per ce cen ntt CAG AGR AGR, R,, whi hich ch is eexxp peecctteed d to ggrrow ow fur urth ther er. r.

W hat Wh hat at is th the m maark kettsh shaarre o off th hiis se seg gm meen nt in the in he F& &B B in nd du ussttrr yy?? Th T he In Indi dian an fooood od ma mark rket et is is eessti tima mated tteed at at app ppro pro roxxiima matteelyy ` 2,5 500,,0000 cr cror ore re (($ $ 699..4 b biillllio ion) n), ooff wh hiicch h vallue ueadde ad ded fo food od prroodu oduct du d ucctts lliikkee bakkeerr y, y, con on nfe ffeectio cttiioonery nery ne r y, meat me at, da dair ir y p prrod odu uccttss, aallco coho holi lic be lic beve verage rraaggees, s, fru fruit rru uit it drrin in nks ks, ks s, be beve verraaggees, vera s, etc tc, ccoomp mpri pri rissee ` 80,00 0,000 0, 000 ccrroorre 00 ($ 222..2 b ($ biill lllio ion io n)) an nd d iccee creeaam m accccoou un unt ntts fo for for 3-4 pe 3per ce cent nt maarrke kets tsha harree.

Wh W hat at are re the he eme merg rgiin ng ttrreen nd dss in thi in his sseegm gmen ent? nt? t?

Phooto P tto: oo:: Vi Vija jjay aayyku kkum umaarr So Son S oon nej eeji j

With Wi W itth h rap apiid d urb r an aniissaattiioon aan nd eeaaasy nd syy exp ex poosure sure su re to iin nte ternat rrn naattio iona nal ttrre reen nd dss, ‘eat ‘e atin ing ng oou utt’’ and nd ‘‘co cons co nsum ming ing ffoood in d oon n th hee goo’’ is sl slow wllyy beeccom omin ing a wa way ay of of life. iff e. e. Mor oreo eove o ve ver, r, ccoons cons nsum meerrs haavvee bec ecom me m moore oree dema de man nd din ing an and co c on nssttaan nttly ly seek se seek ek in nn nov ovaattio i on nss in tteerm ms of p of pro rodu ro duct ctss,, flavo lavour la vour vo urs ettcc.. Cons Cons Co nsu um mpt ptiioon of imp mp pul ulse ul se caate ca teggoory te r y liikke ccu up pss, co c on nees aan nd ccaan nd d die ies is ie ies is gro rowi wing ng at th at hee rrat ate of at o 40 p peer cceen ntt an annu nn nu ually allyy. A al Allso so, pr prod odu uccts ts like ikke ice icce

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Ma M ayy 20 a 201 2 2012 012 12 Mod M Mo Modern od o d der errrn e ern n Fo F Food oo od d Processing Prro P Pro roc ces ce essssin e sing si iin ng | May

Devanshu Gandhi

cream cakes, pudding ice creams, mataka kulfiss and other frozen desserts like gelatos, frozen pastries and frozen yoghurts, among others, are preferred. Customised concepts like Live Sundae Counters, Coldstone, etc, are appreciated and their demand is increasing. Indian companies are also developing parlours to provide good eating experience to its consumers, and penetrating into rural areas and also increasing their media spends so as to spread more awareness. Further, as international brands like Baskin Robbins, Häagen-Dazs, London Dairy, Amazo Gelato, Movenpick have made their entry into India, brand awareness has increased.

Today, y consumers are becoming g extremelyy health- and hygieneyg conscious. How does your y company address this? As consumers are becoming more healthconscious, we too ensure to deliver as per the consumer expectations. Maintaining consistent quality and hygiene standards during the entire process of manufacturing till the delivery of the final product is a mandate with us. Also, we have ‘No Sugar’ range of ice creams for the healthconscious customers. We have launched superior hygiene in packaging for our Gourmett ice cream tubs where we use In-mould Labelling technology. We also use extrusion technology in production of Badabite where there is complete automation in terms of manufacturing, and no human touch involved.

What are the challenges g facing g the companies in the segment? Refrigeration vehicles ply hardly 200 km per day in India as against 600 km in other countries. So the logistics involves huge costs. Further, major challenge is in terms of the poor cold chain infrastructure available in the country. Since ice creams are highly perishable products, they require proper cold chain.

What are the reasons behind Vadilal’s success? The mantra for our success is quality, branding and logistics. Vadilal has become synonymous with good quality and taste

What motivates you the most in your life? Discussion about food and ice creams, be it anywhere – home or outside, always motivates me to carry on.

How do you deal with a tough situation? I do not take immediate decisions and often take some time to evaluate things. Then depending on the kind of problem, I take the final call.

What is the one thing that you check before starting something new? I always study the market thoroughly and only then make the investment.

What is the business etiquette that you value the most? It is important to first listen to what others are saying and then speak out what you had in mind.

What is your message for aspiring professionals? One should always spend time in understanding others and then make themselves understood well.

over the years. This has been possible because we constantly strive to offer a range of products appealing at all price points without compromising the hygiene and quality standards. Another major factor contributing to the success is the vast and unmatched distribution network. Constant product innovations and a large product portfolio ensure that we have something to offer across segments. We have three different categories in frozen desserts with variation in fat contents – very high fat, high fat and medium fat range. Even in impulse category, we have a variety of products ranging from ` 5 to ` 40.

What are yyour growth plans for Vadilal? As the Indian retail growth story continues, we want to focus on expanding the Happinezz ice cream parlours across the country. At present, we have exclusive

ice cream parlours across Gujarat and Rajasthan. Now, we are planning to focus on its aggressive expansion targeting 100 per cent growth every year. We are also launching new flavours in Badabite, Flingo and Gourmett as well as plan to launch a special range of products for kids.

What is yyour outlook for the frozen food industry? There is no frozen food product that has a large marketshare than ice creams. The industry is growing at a fast pace due to various reasons like Indians are well-known for their love for food and spend as much as 20 per cent of their income on food. Moreover, the expanding working population in India who happily experiment with different cuisines act as a morale booster for the industry and motivate us to be more innovative with our products. Email: avani.jain@infomedia18.in

May 2012 | Modern Food Processing

An invite that rewards as well... Dear Reader, ‘Modern Food Processing’ solicits original, well-written, application-oriented, unpublished articles that reflect your valuable experience and expertise in the food processing industry. You can send us Technical Articles, Case Studies and Product Write-ups. The length of the article should not exceed 1500 words, while that of a product write-up should not exceed 100 words. The articles should preferably reach us in soft copy (either E-mail or a CD). The text should be in MS Word format and images in 300 DPI resolution & JPG format. The final decision regarding the selection and publication of the articles shall rest solely with ‘Modern Food Processing’. Authors whose articles are published will be sent a complimentary copy of that particular edition. Published by Infomedia 18 Ltd, ‘Modern Food Processing’’ one of the leading monthly magazines exclusively meant for producers and user fraternities of the food processing industry. Well W supported by a national readership of over 80,000 and our strong network of 26 branch offices across India, this magazine reaches out to key decision makers among the Indian manufacturers of food processing products, machinery and allied sectors. Brought out in association with Hong Kong-based Ringier Trade Publishing Ltd (one of the world’s largest trade publishing houses with more than 200 special interest titles and offices in every major country), it ensures that advertisers are able to promote their products and services across the globe at no extra cost. So get going and rush your articles, write-ups, etc… Thanking you, Yours sincerely,

Business Insights •Technologies•Opportunities

Manas Bastia Senior Editor Infomedia 18 Limited ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W) Mumbai 400 028 India

T +91 22 3024 5000 D +91 22 3003 4669 F +91 22 3003 4499 W www.infomedia18.in E manas@infomedia18.in

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IT IN FOOD INDUSTRY AUTOMATION SOLUTIONS Conveying safety by eliminating rejects ........................................................................ 24 IT-ENABLED TOOLS FOR SMES Customised solutions for upping profits ....................................................................... 26 AUTOMATED PROCESSING Think global, act local ................................................................................................... 30 VISION SENSORS Sensing defects, envisioning success ............................................................................ 32 SOCIAL MEDIA An effective communication tool for maintaining brand reputation ............................ 34

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INTERFACE – Prantik Mukherjee, Head – Lab Solutions, Merck Specialities Pvt Ltd “The biggest opportunity for lab automation lies in sample preparation”.................... 35

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SPECIAL FOCUS Automation solutions

Mahua Roy

mplementing cost reductions along with energy savings and asset maximisation are the major goals of a manufacturing company in general. But when it comes to food processing, food safety is an integral aspect. Packaging and various quality control measures offer the promise of safety. But what if automation solutions, which traditionally deal with high throughput, also offer the same? Such a breakthrough would revolutionise the way automation is adopted in the food processing industry.

And why just rely on automation? IT tools that guarantee a tracking and traceability commitment can further create a sustainable distribution chain. This way, the consumer’s trust, the service provider’s commitment, and the food processor’s brand value, all are maintained. A win-win situation.

Managing the criticality of food safety While putting forward the three traditional needs of man, food precedes clothing and shelter. The criticality of delivering safe food is more than the responsibility of the food processor.

“Food safety is a moral commitment to consumers as well as our vendors. It is beyond legal responsibilities, but an ethical commitment. To gain reputation as a trusted brand, food safety is the first and foremost consideration,” opines Dr Prabhakar Kanade, Chief R&D Officer, Mother Dairy. And this is echoed by most companies that are putting food safety before other tangible benefits like cost savings or asset optimisation too. The companies do not mind higher investments as they are of the opinion that food safety is what will garner much higher returns on investments in the long run, by way of consumers’ trust and subsequent brand loyalty & integrity.

Automation to the rescue! As per market experts, safety concerns have highly driven much of the automation investments in the past decade. At almost every manufacturing facility, right from raw materials to goods in processing to finished goods, everything is barcoded and scanned at each step for accountability. This ensures

Packaging and post-processing & quality control commit the highest level of food safety to the consumer. But how about introducing food safety right at the processing level itself? Automation companies are designing solutions to make food safety as the common goal along with that of the food processors.

Modern Food Processing | May 2012

Automation solutions

Food safety is a moral commitment to consumers as well as our vendors. It is beyond legal responsibilities, but an ethical commitment. To gain reputation as a trusted brand, food safety is the first and foremost consideration. Dr Prabhakar Kanade Chief R&D Officer, Mother Dairy

traceability of the highest degree. Metal detectors are now almost ubiquitous, and X-ray units are either complementing or sometimes replacing them. Sensor technology like vision systems are being deployed to identify and signal spoilage or inconsistency of food products while processing. The future of food safety however, lies in biosensors. Very soon though, sustainability measures will be integrated with food safety as an automation tool. The expectations of retailers and investors towards socially responsible behaviour are part of the reason. Automation is already providing process optimisation, the product attribute differentiation will lie with whichever provider offers better management of energy costs, water usage and other resources. Manufacturers in the food processing industry are ensuring that their production lines are as flexible and efficient as possible through advances in software and hardware technology. “Technology providers are working closely together to deliver tailored solutions and, as a result, the industry is witnessing new levels of process capability. This is enabling suppliers and

The machines are so calibrated that they would reject the slightest deviations fr om designat ed measures of radii, thickness, or circumference of the flatbreads. Ajay Talwar Joint Managing Director, Signature International Foods

manufacturers to be more flexible than ever before, without impacting on quality and efficiency,” says an official from Rockwell Automation India.

Offering nothing but the best Quality assurance is a top priority for not just businesses but also governments. These are the moral rights a consumer is entitled to. The latest technologies in automation – vision systems can turn the face of product inspection. Advances in detection technologies can allow food manufacturers to rapidly and accurately detect contaminants, without compromising production schedules. These systems bring the added benefits of high speed, and uninterrupted operation. This ensures the health and safety of consumers and brand protection for manufacturers. Food manufacturing units, which are also into exports, are expected to take the international regulations quite seriously. Take the example of Signature International Foods’ facility in Nashik, which has highly sophisticated y The company is involved machinery. in the manufacturing of ready-to-eat flatbreads (chapattis, naans, pizza bases, tortillas, etc) and has indigenously designed the automation. At no point in the processing levels, right from kneading of the dough to the packaging of the chapattis, is there human intervention. “The machines are so calibrated that they would reject the slightest deviations from designated measures of radii, thickness, or circumference of the flatbreads,” says Ajay Talwar, Joint Managing Director, Signature International Foods. Offering consistency is one aspect, but the technologies that companies are utilising favour food safety.

Acing with tracing Traceability today acquires a place of high importance. It is linked duly with brand reputation. In order to avoid product recalls, traceability plays a crucial role. A well-equipped food traceability strategy enables to monitor most critical issues related to food safety and also

Traceability solution enables food suppliers to pinpoint potentially unsafe products at the batch level and remove them ‘surgically’ from the shelves, thus avoiding the need for costly and wasteful wholesale food recalls. Pankaj Jaiminy AVP, Food Safety, y TÜV SÜD South Asia Pvt Ltd

paves the way for a robust product recall system. Technologies that aid traceability systems are being duly integrated into the standard operating procedures of most food processing companies. Going beyond ISO 9001 and ISO 15001, one needs to implement ISO 22005, which is the standard for system design and implementation of traceability in food & feed chain. Many reputed software and security firms are now offering traceability solutions based on 2D & 3D barcode and radio frequency identification (RFID). This allows manufacturers/suppliers to track food from ‘farm to fork’. Also, the increased international food safety regulations for quality and traceability are driving food producers worldwide to provide more detail on products. With an increasingly global supply chain, that detail must be comprehensive and reliable. And with that detail, companies can realise added value as well, such as a streamlined distribution chain and lower spoilage rates. “Consumer product and retail industries lose about $ 40 billion annually, or 3.5 per cent of their sales, due to supply chain inefficiencies. The traceability solution’s real-time visibility into the food supply chain from ‘farm to fork’ enables food suppliers to pinpoint potentially unsafe products at the batch level and remove them ‘surgically’ from the shelves, thus avoiding the need for costly and wasteful wholesale food recalls,” quips Pankaj Jaiminy, AVP, Food Safety, TÜV SÜD South Asia Pvt Ltd. Email: mahua.roy@infomedia18.in

May 2012 | Modern Food Processing

SPECIAL FOCUS IT-enabled tools for SMEs

Mahua Roy

reating the right product at the rightfully strategic time and ensuring its delivery to the right places are the strategies being imbibed by the SMEs. To successfully compete in a challenging and dynamic business environment like the food processing industry, manufacturing and marketing strategies need to be integrated and also, focussed. This is the reason why adoption of automation solutions is being witnessed in the food processing SMEs. “Traditionally, the food processing industry has lagged

- Solutions Group, Emerson Process Management (India) Pvt Ltd.

Move over manual and semi-automation processes When it comes to the business strategies of SMEs, productivity enhancement has always been a prime concern. It is necessary to comprehend the needs and basic demands of the SMEs. This set of industries primarily runs on minimum costs and resources. Adoption of IT and automation technologies are believed to be at the forefront in terms of increasing both productivity and profitability for SMEs.

processing industry is gaining importance because of two basic requirements of ‘scale of operation’ and ‘quality’. The scale of economy of new units, meant for domestic and export markets, is too large to be able to synchronise its operation with any manual commands or even adjust effectively to any semi-automatic process control systems. Likewise, the quality norms of the finished food products for human consumption are getting more stringent and leave hardly any scope for error due to lapse or laxity in the manual operation that is not able to react somewhat spontaneously to a process malfunction,” adds Dr Prasad.

Customised solutions for upping profits SMEs in the food processing industry are targeting one-upmanship and competitive brand differentiation to tap the emerging opportunities in the market. Automation has an integral role to play in this regard. Several automation service providers are coming up with suitable solutions to propel the SMEs in the food industry. behind other process industries in terms of embracing automation technology trends. However, the trend is changing, since regulatory compliance pressures together with cost and quality pressures are driving the automation penetration in the industry,” opines Dr A S Prasad, Director

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Besides, when it comes to the food processing industry, safety is a major concern. And automation solutions can help deliver this commitment. “Application of sophistic ated automation in food

Business environment leading to changes The food processing industry in India has traditionally been quite unorganised. As of today, the Ministry of Food Processing Industries has pegged the unorganised and SME business in the Indian food processing industry at 75 per cent. But gradual changes have been observed in this industry, which has propelled the adoption of automation. Recent business takeovers and acquisitions of familyowned businesses by multinational giants have opened up opportunity areas for automation service providers. “The Indian food processing industry has traditionally been a family-owned segment but with the entry of multinationals in this sphere, the trend is changing. A perceptible difference in the technology adoption mindset of food SMEs has been seen in the past decade in India,” says Dr Prasad. Not just the international names, but Indian market

IT-enabled tools for SMEs

CHALLENGES IN AUTOMATION ADOPTION o Family-owned businesses are sometimes reluctant to invest upfront in technologies that can provide game-changing advantages. o Biological variations in shape/size/characteristics of raw materials etc are often difficult to address. o Lack of skilled manpower in the food industry is a major impediment. According to FICCI, there is a shortage of about 65 per cent of refrigeration mechanics, electricians and fitters. There is also a shortage of 60-70 per cent of food scientists and food safety professionals. Adding to these shortages is the ongoing issue of engineers moving into other industries, which makes it more difficult to invest in technology and optimise operations. o Another challenge is convincing customers that the technology investment will lead to improved efficiency and increased profitability. The technology adoption in the food processing sector is low, and the government is creating incentives to change this and create an opportunity for significant growth over the next 5-10 years. Courtesy: Dr A S Prasad, Jason Kasper

leaders are also setting up examples for the SMEs, which in turn are promoting automation trends. “Technology adoption is also increasing with large Indian corporations such as Dabur, Gits, Godrej and MTR, which have primarily focussed on the export market, now increasingly focussing on the growing domestic Indian market. Due to export/import regulations around food safety and quality, they have applied leading techniques. With this approach, they have acquired skills on how to comply with specific country regulations related to food processing, which they apply to their modern processing facilities,” says Jason Kasper, Global Industry Marketing Manager, Food & Beverage, Aspen Technology Inc (AspenTech).

Designing customised solutions Practical solutions can be made available to the SMEs on understanding their needs. “SMEs that dominate the food

Key challenges revolve around plant design, plant operations and SCM. The biggest opportunity can be seen in the area of process optimisation, which is a key premise for the progress of SMEs. Jason Kasper Global Industry Marketing Manager, Food & Beverage, AspenTech

Modern Food Processing | May 2012

processing industry have limited resources and also need to stay low on cost. All requirements that we see are primarily for low cost automation (LCA) that can increase processing line efficiency and cut the overall cost. Also, the demand is for simple systems that can be easily introduced and further maintained with minimum training needs,” summarises Dr Prasad. According to Kasper, key challenges revolve around plant design, plant operations and supply chain management (SCM). Emphasis needs to be laid on the efficiency and cost-effectiveness of the solutions that are offered. This will ensure optimum penetration in the SME food sector. Kasper elaborates, “A key opportunity is in terms of cold chain management within the plant. Temperature control is critical in the production of perishable goods, and we strive to offer an industry best practice approach to manage this process.”

Opportunity areas for automation solutions Kasper opines that the biggest opportunity can be seen in the area of process optimisation, which is a key premise for the progress of SMEs. “Solutions in the areas of engineering, manufacturing and supply chain are enormous. Enabling customers to gain maximum output from their resources, such as people, plant and equipment,

as well as maximise returns on capital expenditures are key goals,” he adds. He puts forward an example, wherein AspenTech dealt with a customer who is involved in manufacturing of food enzymes, cultures and other specialty ingredients for the food & beverage industry. The company was challenged to manage escalating costs while meeting the need to increase production volumes. In order to address these challenges, they turned to AspenTech to create an asset utilisation system. This enabled the ingredients company to increase asset efficiency by 20 per cent, increase product quality and reduce wastage. Similarly, Dr Prasad elaborates on the adoption of wireless technology to integrate processes. “We see that food industry today has implemented ‘islands of automation’ at various stages from raw material handling to finished product and packaging. Integration of these islands to one common asset management platform is seen by us as a good opportunity to penetrate,” he says. Emerson Process Management is also exploring possibilities of using industry standard WirelessHART devices for monitoring applications in existing plants where running cables and adding new input points would be difficult considering the space constraints and difficulty in reaching measurement points.

Raising awareness Low awareness regarding benefits of automation and assistance in choosing the right technology solution are few of the hurdles, which impede adoption of automation. Industry bodies and automation service providers are engaged in addressing these critical issues. “We are working with industry bodies like the Automation Industry Association to increase awareness among end-users about the benefits of automation. We are also conducting road shows and seminars exclusively on our specialised products & solutions at specific customer belts/clusters in an attempt to increase technology acceptance,” says Dr Prasad. Email: mahua.roy@infomedia18.in

SPECIAL FOCUS Automated processing

Courtesy: Marel

Rise in awareness about safety and quality is forcing Indian food & beverage companies to adopt automation in their manufacturing set-up. Global suppliers are exploring this market with their latest technologies, which can be customised to meet the local needs.

Multihead screw infeed

Rakesh Rao

ood and beverage industry is unique as it requires different types of IT & automation solutions to meet the different processing requirements – batch, sequential and discrete. As the demand for processed food is increasing, manufacturers are incorporating hightech processing technology to improve efficiency and provide a competitive edge. While earlier this trend was more evident in the developed market, demand for automated solutions is growing in the emerging markets, where there is increasing awareness about food safety and quality among the consumers. “There is an increased demand for automation in the area of food processing. Initially,

Modern Food Processing | May 2012

we experienced this trend more in the developed countries but now we are seeing growing demand within the emerging markets, such as China and India. It is becoming difficult to get workforce in the food processing plants. Coupled with demands for higher yield and more stringent traceability standards, automation in food processing is becoming more important than ever before,” informs Jose Martin Xavier, General Manager – India Operations, Marel – one of the leading global suppliers of advanced food processing solutions. According to Virendra Deshpande, Vertical Leader - OEM & Consumer Packaged Goods, GE Intelligent Platforms, India, there are two reasons for the increased adoption of automation in the food processing industry in India:

o First, rising middle class with disposable income is driving growth in consumption of regional and global food brands. Global brands strive for product consistency across a global supply; as they add processing capability in India, they are equipping facilities with automation that enables product manufactured locally to look and taste the same as that purchased in any of their global markets. o Second, as the consumer market for processed food increases, companies can no longer serve the growing demand with existing manual operations. To attain scale, they are adding additional lines, bringing in automation. The processed foods industry in India operates on wafer thin margins, so manufacturing plants are adding automation to optimise equipment utilisation. As the demand for packaged food is rising rapidly, manufacturers are realising the importance of state-of-the-art equipment to meet their regulatory compliance norms. Lack of availability of skilled manpower is also forcing companies to adopt modern manufacturing technology. “With increased demand for labour in other industries, eg electronics, it is getting more challenging to attract people. The working conditions are quite different. In the food industry, processing facilities are often wet and chilled, while in the electronics companies the facilities are dry and better air-conditioned,” states Xavier.

Partners in growth As the cost of production is increasing, the emphasis is on energy-efficient equipment. Hence, solutions providers are gearing up to meet this demand. “In India, we see demand across a wide range of product categories within food and beverages – from dairies to breweries, and snack foods to confectioneries. Companies are investing first at the automation layer – adding control and process visibility for data collection that enables process improvement.

Automated processing

Companies are exploring line efficiency solutions as a means to increase capacity without capital investment. Energy efficiency is a growing area of interest; our customers are able to use the same solution toolkit that they use in their manufacturing operations to optimise energy consumption,” says Deshpande. In this era of competition, food manufacturers are looking to achieve operational excellence to stay ahead of their competitors by incorporating new automation technologies. Hence, equipment manufacturers are witnessing renewed interest from food processors for their high-end machines. Xavier says, “Marel provides solutions to the protein industry, with focus on poultry, fish, meat and further processing. Our biggest clients are often food processors who supply the major super markets, retail chains and fast food chains with protein products. The demand for automation is mostly in grading products by weight categories, portioning bigger parts to predefined smaller portions and also in batching. There is a demand for making batches of fixed weight. This applies to batching chicken parts, shrimps or fish fillets into 800 gm batches, for example.” Deshpande adds, “Our end-users in the food and beverage industry come from agribusiness companies such as sugar processing. Dairies are investing as well. There is a growing demand from global manufacturers of soft drinks, snacks and confectioneries.”

Meeting regulatory norms With regulations becoming more stringent across the world (even in

Initially, we experienced this trend (increased demand for automation) more in the developed countries but now we are seeing growing demand within the emerging markets, such as China and India. Jose Martin Xavier General Manager – India Operations, Marel

India), F&B manufacturers are forced to adopt automated technology. This in turn is providing opportunities to companies such as Marel, GE, etc. “Food safety, traceability, quality assurance, quality certifications (different food standards), demand more control within food processing. We believe that Marel can play on its strengths when it comes to higher demands for control and quality as we have always worked closely with our customers and invested in R&D to improve our solutions and systems. Marel offers production control software solutions (INNOVA). The company also offers complete total solutions to food processors that enable managers to take precise operational decisions for increasing quality, yield and efficiency within their operation.” Process repeatability is critical to regulatory compliance. Automation enables a food processor to design a process methodology with steps that are repeated in a consistent manner across shifts. “Data collection provides companies the ability to document or prove that critical processes are contained within process limits. Currently, many data collection processes are manual, which make them error-prone and time-consuming. Automation enables both process reliability as well as data collection,” opines Deshpande. Automated food and beverage plants collate data from multiple machines, archive it and make it available in a form that facilitates audit requirements, bring down audit preparation time from three days to a few hours, while also supporting operational decisions. He adds, “Digitised workflows automate processes and recipes, and maintain an audit trail so there is a clear validation that Standard Operating Procedures (SOPs) are actually followed on the plant floor. They provide flexibility to course-correct a process in case it has deviated from designed values. More stringent regulations drive the need for repeatable, documented processes – automation enables producers to consistently meet these regulations.”

The processed foods industr y in India operates on wafer thin margins, so manufacturing plants are adding automation to optimise equipment utilisation. Virendra Deshpande Vertical Leader - OEM & Consumer Packaged Goods, GE Intelligent Platforms, India

Glocal solutions Increased level of processing coupled with mandatory norms to meet regulatory compliance will lead to rise in demand for automated solution among the Indian food processing industry. And global equipment and solution providers are gearing up to tap this demand. Xavier obser ves, “India is an emerging market for us and has great potential. In 2012, we decided to open a regional office in India, to place more focus on the Indian market and create more value for our customers. We are already active in the poultry and seafood segments, which are two areas of focus for Marel, but we also have sold solutions to the dairy and ice cream industries.” Equipment suppliers are now working on offering cost-effective solutions to their customers in the food industry. But the success will depend to a large extent on how these companies meet the unique requirements of Indian customers. Many multinational companies have already built their local presence, while others are taking steps to expand their business in the domestic industry. “We have set up base in Bengaluru and we are in the process of increasing our presence in the market by also offering after-sales & service support locally. We believe in our statement ‘Global knowledge, local solution’,” opines Xavier. And this is probably the right winning formula – global technology for local needs. Email: rakesh.rao@infomedia18.in

May 2012 | Modern Food Processing

SPECIAL FOCUS Vision sensors

Sensing defects, envisioning

success

Vision sensors are often used to see, analyse and interpret data in complex visual inspections, including parts verification, gauging, measuring, etc. With increased emphasis on food safety, these sensors can prove very handy.

Rakesh Rao

ision sensors are critical components in any industrial set-up as it can view defects in a production line, which are not detectable to naked eyes, thus, improving manufacturing efficiency and optimising production. These sensors literally offer ‘vision’ to

ON QUALITY MISSION Given below are some benefits that a vision sensor brings to F&B manufacturers: o Reduces scrap; downtime and maintenance o Provides easy set-up and maintenance by factory personnel o Simplifies the overall system design o Displays and records images o Eliminates PLC programming and the need for costly fixturing o 100 per cent parts-inspection initiative

Modern Food Processing | May 2012

production managers to ‘sense’ faults and rectify them. “Vision sensors perform various checks on each product that is manufactured and can efficiently do inspection for various specifications collectively. The standard sensors have limitations compared to vision sensor as the latter is a more advanced version and provides more features,” says Didier Lacroix, Global Senior Vice President (Sales & Marketing), Cognex Corp – one of the leading global suppliers of machine vision systems. A vision sensor is a specialised system that is configured to perform a specific task, unlike general camera systems that have more flexible configuration software. Thanks to the specific functionality of the vision sensor, the set-up time is short relative to other vision systems. W ith traceabilit y gaining importance, vision sensing can offer food manufacturers a tool for providing track, trace and inspection functions to follow a product from initial development

stage to the final packaging line. In food and beverage (F&B) industry, there are many quality standards for processing and packaging of food products. With the sensors in place, items of fixed dimensions are separated, which helps in eliminating damaged products. Adds Lacroix, “Ready-to-eat/packed products require proper packaging and labelling, additionally the vision sensors also check whether the manufacturing and expiry date of every item is present or not. Likewise, in the beverage industry, caps of pet bottles are checked if they have been properly placed by using vision sensors.”

Photoelectric vs vision The market for vision sensor products is growing immensely and leading to a huge scope for further technological advancement. According to Lacroix, though tasks performed by photoelectric and vision sensors are similar, the latter has proved to be more effective by overcoming its deficiencies when:

Vision sensors

Major application areas for vision sensors in food & beverage industry In beverage industry Few additional applications done with high-end vision systems o Detecting missing bottles in carton Label inspection o Optical character recognition and Presence/absence of product/part o Detecting missing caps and lot codes verification (OCR & OCV) Printed code (presence/absence) o Verifying label presence & registration o Packaging inspection Detecting missing box insert o Fill level of liquid o ID code reading o Presence/absence of seal on bottle In food industry

o o o o

Source: Didier Lacroix, Global Senior Vice President (Sales & Marketing), Cognex Corp

o Inspected points are close together, difficult or impossible for photoelectric sensors to detect o Precise part handling with mechanical fixtures is impractical o Mounting sensors close to the part is problematic o Multiple areas must be inspected on each part o Frequent changeovers are required for mixed-model processing The conditions mentioned above are some of the examples where using conventional sensors can be challenging. “The standard photoelectric sensors use laser lighting beams for detection of presence or absence of an object. Though these systems can perform best for detection of presence of an object, they have drawbacks/limitations like multiple inspections by using single sensors. While on the other hand, vision sensors have applications in measurement of objects along with detection of objects,” notes Lacroix. There is a wide variety of photoelectric sensors available for many common detection, synchronisation and inspection applications. Though these are low in cost and are easy to set up, they have certain limitations because of their traditional capabilities. Comparatively, Lacroix feels, vision sensor products combine features

The distinctiveness for future vision sensors lies in providing intelligent technology in elimination of defects and better connectivity with lesser complexities and costs. Didier Lacroix Global Senior Vice President (Sales & Marketing), Cognex Corp

of machine vision as well for ease of use, fast deployment and high-speed output compared to the traditional sensors.

Growth enablers Vision sensors can perform specialised functions in food packaging and distribution applications, ranging from reading barcodes on cartons to verifying packaging labels. Lacroix says, “Vision sensors have emerged as the preferred technology for applications requiring economical yet advanced sensing for determining presence or absence, completeness, position, markings, labelling and packaging. Vision sensors – as its more advanced version of standard photoelectric sensors – also combine some features of vision systems in the form of small package.” Manufacturers are realising the benefits of using machine sensors in conjunction with automated, high-speed processes to reduce defects, increase productivity and improve product quality. According to Lacroix, vision sensors help companies in: o Enhancing the quality and automation of the product, which increases the brand value of the customer o Increasing product efficiency & quality o Reducing manufacturing costs and eliminating human errors As the technology continues to grow, the applications for which machine sensors can be used will certainly increase. Vision sensors are used widely across the globe, and in India, many food processors are now realising the importance and efficiency of machine vision sensors.

Inspecting safety Vision sensors provide a platform between the standard sensors and complete vision systems. However, as the technology will grow more with time, vision sensors

will blur the line between themselves and vision systems by offering higher functionality than that of complete vision systems. Lacroix says, “The distinctiveness for future vision sensors lies in providing intelligent technology in elimination of defects and better connectivity with lesser complexities and costs. There can never be an end to innovation in technology, but each developing technology helps facilitate and accelerate the vision applications in various sectors.” Food regulations are becoming more stringent across the world (even in India). And this development is likely to give a boost to vision sensor market. Agrees Lacroix, “Yes, definitely this will enhance the growth of vision sensors in India. Government organisation and FDA are now planning to implement stringent rules & regulations in the F&B industry. Companies, which are mainly exportoriented, can track, trace their products and optimise their quality using vision sensor.” There is huge scope for vision sensors to grow in India as they provide versatility, flexibility and simplicity for most inspection processes. “These sensors illustrate multiple methods of detection and error-proofing applications, which lead to lower production costs, higher yield and increased production quality, while sustaining profitable pricing during uncertain financial times,” opines Lacroix. In a production unit, any chance of defects can lead to massive losses. Use of vision sensor is a viable way to meet the processing and packaging quality standards. With stringent norms in food industry, adherence to high quality and food safety standards have become a crucial factor and will boost the market for vision sensors. Email: rakesh.rao@infomedia18.in

May 2012 | Modern Food Processing

SPECIAL FOCUS Social media

An effective communication tool for maintaining brand reputation Social media is emerging as an effective tool for companies to maintain brand equity, especially during unfortunate events such as product recall. Mahua Roy

ideos gone viral, a thousand re-tweets, innumerable ‘likes’ form the jargon of today to measure popularity. Considered to be tangibly qu uantifying brand equity, social media is thee next big thing for marketing. “In these days, the principal objective is to change with times and keep ourselves among the frontrunners, who adopt the chaange quickly. Digital is a new medium not only for the purpose of communicaation but also for transactions,” opines Viren Ghole, General Manager-Marrketing & E-commerce, Monginis Fooods Pvt Ltd. Brand equity is prone to large and sudden shifts outside a companyy’s control, like exposure to newer competitivve brands, influential marketing strategies by other nate event companies and yes, an unfortun like a product recall.

Use social media before the media does Firms that successfully manage crises such as product recalls are good at

quickly understanding what went wrong and initiating corrective action before it gets communicated outside. The p is informingg the loyal y most crucial step

Social media can make it possible, if its entire user base is connected to the company on its Facebook page or Twitter handle. With just one post or a tweeet, a company can provide a plausible reasoon for recall and save its reputation,” addss Ghole. Under the law, strict penalties can U be iimposed if regulators sense that a ccompany has fallen short of its responsibility to notify consumers and ensure that dangerous products are retrieved in a timely fashion. Social media engagement with the cconsumer base is an effective way of deealing with this.

Lett your brand do the ‘talking’ online!

consumer base regarding the probable damage. “In case of product recall, the most important aspect is immediate communication to the entire user base.

FIVE STEPS TO LEVERAGE SOCIAL MEDIA DURING A PRODUCT RECALL o Anticipate the damage: Have a contingency plan ready and a strategy in place for all likely recall scenarios. o Engage the consumer: Engage in a healthy conversation with the consumer with regular updates. o Think like a consumer: Pre-empt all likely questions and doubts that the consumer may have and be ready with plausible explanations. o Be the ‘Big Boss’: This is the time to go overdrive with social media activity. Just like disaster management plans, the company’s social media wing needs to keep a check on all possible rumours or false information making waves, and do the best to douse those. o All is well, right?: Follow up on consumers’ demands and make sure that their anxieties are alleviated.

Inviggorating trust is one of the most undeerrated yet most crucial aspect of an integrated marketing strategy. “The bigggest challenge for all marketers is no not to treat social media just as an opportunity to show the consumer a banner advertisement. This is a medium where we must interact with the consumers. Hence, this is not a onetime activity but more of an on-going interaction. This task is easier said than done and needs a deep rooted understanding of consumers and their needs,” says a company spokesperson from Hindustan Unilever Ltd. Social media is therefore emerging as a considerable investment option in the marketing spend of a company. Sums up Ghole, “The sheer speed of the growth of digital marketing space would compel any organisation to take note of it. It certainly has achieved a status of an important element in the entire marketing mix of any organisation.” Email: mahua.roy@infomedia18.in

Modern Food Processing | May 2012

Interface – Prantik Mukherjee SPECIAL FOCUS

What is the status of laboratory automation in India today? Traditional methods still account for approximately 58 per cent of the microbiology tests performed worldwide in the food market. Their rapid counterparts, including conveniencebased, immunoassay-based and molecular-based methods, account for 42 per cent. In fact, over the last three years, food micro tests utilising rapid methods have increased by 37 per cent to 307 million tests, up from 224 million

in potential for human error and an increase in consistently reliable and accurate results.

Which are the upcoming applications in the food industry where lab automation sees optimistic growth? Microbiology testing is a key area where quality control laboratories in the food industry are seriously considering lab automation in addition to process automation. Traditional testing methods rely heavily on skilled manpower, which may not be easily available. Further, rapid microbiology testing methods also have the added benefit of significantly reducing the time to produce results. Moreover, raw materials for processing

microbiology lab and therein, lies the biggest opportunity for automation. Reason being, the risk of a false positive or negative result originates from sample preparation. There is plenty of scope in development of automated tools for this process based on the type of food sample, subsequent analytical tools and the end-target.

What are the efforts of Merck Millipore to reduce turnaround times? Merck Millipore offers a range of energy as well as cost-efficient products. Our air samplers, for example, MAS100 NT® and M-Air-T™, ™ used for viable count, are available in different specifications from which our customers can choose for

“The biggest opportunity for lab automation lies in sample preparation” …says Prantik Mukherjee, Head – Lab Solutions, Merck Specialities Pvt Ltd. In conversation with Mahua Roy, he discusses the growth avenues for laboratory automation in India. in 2005. Some 80 per cent or more of all tests are run to determine nonpathogens or indicator organisms.

Can you highlight some advantages of lab automation that the food processing industry needs to know? There are three ways in which laboratory automation can benefit the food processing industry: Significant savings in time and consequently, in costs; highly skilled staff could be released from repetitive and routine manual tasks & redirected towards result interpretation, customer service and managerial responsibilities; reduction

can be qualified earlier. Also, water plays a vital role in the food processing industry. The microbiological quality of water needs to be monitored almost all day and across shifts. Rapid microbiology methods can play a significant role in water quality testing. Food products have limited shelf-life. In such cases, faster final product testing will accelerate the time to market, thereby increasing their shelf-life.

Which are the traditional lab processes where you see the biggest opportunity? Sample preparation is the most important lab process in a food

monitoring the quality of air. We also offer standard systems, which provide specific testing solutions allowing customers to utilise the equipment to its fullest capacity. For instance, with the HiLYTE™ – an ATP Bioluminescence based system – customers have an opportunity to verify hygiene levels of food manufacturing and testing environments. Then there is BioBurden Fluo, an innovative, fully automated, rapid microbiology system, which is extremely cost-effective as it utilises little energy. With this system, the time taken to detect micro-organisms, which conventionally is around 5-7 days, gets drastically reduced to 8-24 hours. Email: mahua.roy@infomedia18.in

May 2012 | Modern Food Processing

FACILITY VISIT Avery Dennison India Pvt Ltd

Prasenjit Chakraborty

very Dennison, a global leader in pressure-sensitive label and packaging materials, has one of its facilities at Ranjangaon industrial area (Taluka-Shirur), in Pune. The manufacturing plant is spread over an area of 146,000 sq ft. It has adopted Hotmelt Tandem Coater technology to manufacture its product. Based on the market needs, Avery Dennison decided on hotmelt coating over other competitive technologies. “The prime

Main manufacturing unit at the Pune facility

OPTIMISING PRODUCTION THROUGH LEAN MANUFACTURING The Pune facility of Avery Dennison India Pvt Ltd produces technically advanced pressure-sensitive materials for labelling and packaging. It has roped in hotmelt technology, which provides benefits in terms of quality and cost. Every year, the company initiates innovative productivity enhancement programmes to stay ahead in the competition. reason that we are going ahead with hotmelt is to provide products with better consistency at optimal costs,” says Mahesh Pathak, Director-Operations, South Asia & South Africa, Material Business - Asia-Pacific, Avery Dennison. The facility has two coating lines and has the capacity to produce 359 million sq mt per year. The Pune plant has been

following Six Sigma principles since its inception. “The Pune plant has been awarded Global Enterprise Lean Sigma (ELS) award in 2010 for being Best Plant in Label and Packaging Materials across Avery Dennison worldwide. All the regional and global best practices are being implemented at the plant,” says Pathak.

Material storage (WIP racks) at the facility

Modern Food Processing | May 2012

Productivity enhancement programmes Productivity enhancement initiatives are part of its DNA. Each year, the company undertakes selective productivity enhancement projects across its main facilities like coating, slitting and adhesive compounding. “We abide by 5S and Total Productive Maintenance (TPM) at our Pune plant,” notes Pathak. The plant abides by the Avery Dennison Corporate as well as Local EHS Guidelines. The company is particular about employee safety and hence effective safety measures are in place. Avery Dennison lays significant importance on manpower training. There has been continuous focus on training and equipping individuals working on the shop-floor with the latest know-how and best practices. Various shop-floor engagement programmes are conducted on a weekly basis. The same is followed by Plant Kaizen and Suggestion Scheme programmes wherein individuals are trained on Lean and Six Sigma as well as allowed to share their suggestions/

Avery Dennison India Pvt Ltd

new ideas to improve efficiency, which after due diligence and consideration are implemented, if they are in the company interest.

Green practices The company has been driving sustainability across its plants in India. “Last year, we have reduced per unit consumption of LPG by 28 per cent and electricity by 25 per cent at our Pune plant vis-à-vis 2008. Additionally, we are continuously working towards reduction of waste generation by 5 per cent year-onyear. More than 90 per cent of the waste generated is recycled,” says Pathak. Avery Dennison also invests heavily in research and development across the globe. It considers research into developing thinner materials, higher-performing adhesives and functional packaging as important tools to help the environment and improve the consumer experience to be high priorities. “Making packaging safer, helping products last longer and easier to handle are important goals for us,” he asserts. Avery Dennison perceives India and South Asia as a key market and is working with the global R&D team to develop solutions for the emerging market. The company invests significantly to enable growth in these fast evolving growth markets. “The current market scenario of packaging material in India is continuously reinventing itself to meet the above

needs. The current spend on packaging machinery indicates robust growth, and considering that the per capita packaging consumption in India is less than the world average, there is immense growth prospects,” points out Pathak. Sustainability encompasses everything that Avery Dennison does to create efficiency, reduce waste and use materials & products that minimise impact on environment, maximise value for its customers and fulfil responsibilities as corporate citizens to the communities in which they work and live. “We have recently moved from cylinders to LPG bullets. Savings in electricity by apt usage of lighting in plant is another such initiative towards efficient energy management,” points out Pathak.

Prospects ahead As one of the fastest growing economies in the world, with a burgeoning middleclass populace, the needs of the Indian consumer are fast evolving. Higher disposable incomes have changed buying patterns. Consumers are now demanding more value from same products and are willing to pay a premium for those. Packaging is one of the key tools for manufacturers to deliver enhanced value to customers and differentiate themselves from competing products. “The fast evolving retail environment and growth in organised retail has prompted manufacturers to create innovative ways

New coating line (IN44 coater)

The current spend on packaging machinery indicates robust growth, and considering that the per capita packaging consumption in India is less than the world average, there is immense growth prospects. Mahesh Pathak Director - Operations, South Asia & South Africa, Material Business - Asia-Pacific

to make their products stand out. Ease of storage and transportation, security features to safeguard from tampering and counterfeiting, and a host of other enhanced functional features have led organisations to look at packaging in a different light,” says Pathak. He further adds that Indian and global companies in white goods, automobile, pharmaceutical and food sectors are increasingly looking to expand their presence in rural markets and packaging is one of the key means to connect with the rural consumers. As a logical extension of packaging, the labelling industry is changing rapidly and the growth momentum is encouraging. In an intensely competitive market, brand custodians want to differentiate their products to make them stand out among the rest. Labels provide innovative solutions to enhance shelf appeal besides utility benefits, eg reclosure labels in the wet-wipe and biscuits. Labelling is a tool that assures the consumer of the safety and authenticity of the product purchased. Security labels ensure that the product is not tampered with, provide brand protection and enable track & trace solutions. “Recently, we have increased our production capacity of pressure-sensitive materials for labelling and packaging at our state-of-the-art plant in Pune,” he says. This capacity increase enables the company to cater to the growing demand for self-adhesive materials in India. It is also helping them deliver world-class services to Indian consumer product companies as they grow inside India and across the region. Email: prasenjit.chakraborty@infomedia18.in

May 2012 | Modern Food Processing

INSIGHT & OUTLOOK

TEA & COFFEE PROCESSING TEA PROCESSING Brewing innovation for a rejuvenating dip ............................... 40 TEA EXPORTS Will Iran crisis hamper growth? ................................................ 42 TEA VARIETIES Health in a cup .......................................................................... 44 COFFEE INDUSTRY Exploring opportunities beyond South ...................................... 46 COFFEE EXPORTS In search of new destinations..................................................... 47 NOVEL HOT BEVERAGE Cha-khoo, a tea that tastes like coffee ........................................ 48 NUTRACEUTICALS MARKET Pharma and food companies vying for better marketshare ....... 50 X-RAY INSPECTION SYSTEM Looking beyond the visible ........................................................ 52 RIGHT GLOVE SELECTION Food in safe ‘hands’ .................................................................... 54 HIGH-PRESSURE PROCESSING Gearing up for safety to extend shelf-life ................................ 56

May M Ma ay 20 ay 2 12 | Modern Food Proces Processing ssin sing g

39 39

INSIGHT & OUTLOOK Tea processing

Brewing

innovation for a rejuvenating

dip

The tea industry in India has not changed much with respect to adoption of technology in tea processing. With escalating labour shortage coupled with challenges such as stiff competition from other countries, declining export market etc, it is high time for the industry to look at new technology and innovative measures. With rapid changes witnessed in customer demands, such measures will only help the tea industry to grow. Prasenjit Chakraborty

he tea processing at estate/ field level has not seen any sea change in past many years barring few finetuning in processes to upgrade the quality. Being an agricultural industry, there seems to be saturation in furthering the processing as such. However, many specialty and ornamental tea varieties are being launched, albeit in miniscule quantity, and this can be considered as a step-up in processing. “The only major changes within the industry include auctions turning from manual to online; producers consciously fending for finding new export markets and reducing dependency on other marketing sources; and introduction of modern packaging in retail market,” points out Mridul Tiwari, Tea Taster, Kamelia Beverages. As far as tea processing is concerned, there is not much change on the technology front. However, there has been a sharp change in the mindset of consumers and tea producers towards the health and safety aspects of tea drinking.

Modern Food Processing | May 2012

“Consumers are seeking for more variants of tea – be it green tea or ‘oolong’ tea – from health point of view, and the tea producers are trying to cater to this requirement. Tea producers today are aware about the aspects of food safety, which is a positive approach taken by the industry, especially when it is the second most consumed beverage after water,” says Bhaskar Singha, Chief Executive Officer, Newby Overseas Pvt Ltd. In any segment, technology plays an important role in enhancing the quality of a product. However, in tea segment, only a few players have opted for newer machines and technologies. “Especially those who are keen on quality are investing in plant and machinery. The tea bushes are old in India and need to be replanted. However, only 10 per cent of replantation is happening as of now. There are 14,000 tea gardens in India, of which only 100 gardens (approximately) are investing in replantations. The reason behind the less number of people going for replantation is they are apprehensive of yielding lesser crop,” asserts Paragbhai Desai, Executive Director, Wagh Bakri Tea Group.

Over the years, it has been seen that quality tea is fetching better prices and, at the same time, plain varieties are discounted. “Green tea is gaining momentum. Moreover, value-addition is also becoming an attractive proposition in the tea processing,” points out Peter Mathias, Managing Partner, Diwan Bahadur S L Mathias & Sons.

Labour shortage Inadequate labour force is a major concern at the moment in the tea industry. The labour culture is going through a sea change, as education, exposure through media gadgets, governments’ labour schemes (NAREGA) and a high demand for labour in urban areas at decent pay have been pushing the new generation of labour force away from the tea fields. “This is posing a major challenge and virtually forcing the industry to move towards mechanisation, particularly in plucking fields,” points out Tiwari. Lack of availability of labour, be it at the level of a tea estate or at the end of tea packeteers, is a growing problem today. “The problem is expected to

Tea processing

Table 1: Monthly estimated production of tea in India during 2011 (quantity in thousand kg) Regions/ States

Jan 2011

Feb 2011

Mar 2011

April 2011

May 2011

June 2011

July 2011

Aug 2011

Sept 2011

Oct 2011

Nov 2011

Jan To Nov

Assam

3426

23669

37025

30968

62824

76311

84080

66962

70467

37099

492925

West Bengal

2934

909

14364

11954

20330

25955

33934

27148

23762

22973

25741

210004

South India

14518

15728

18595

23593

24439

25251

21329

14250

17999

22458

24511

222671

Others

104

472

440

679

1695

1529

2338

1599

2952

11861

All India

20930

16732

56732

73044

76177

114709

133269

127007

111061

117497

90303

937461

Source: Tea Board of India n

Assam: Assam Valley, Cachar

become worse in the course of time. Tea unfortunately requires constant human handling due to its sensitivity. While plucking machines are being tried out at the garden plucking level, conveyor belts/ rails are substituting some manual work inside the processing factory. However, human presence in terms of handling of tea, supervision, quality control, etc, is critical to derive a good end-product,” explains Singh. It remains to be seen how the industry evolves during these challenging times in terms of labour. According to Mathias, labour shortage is an acute problem, which is becoming more severe with each passing day. “To some extent, mechanisation is helpful, thanks to shears, harvesting machines, pitting, pruning, shade regulation etc. However, when the gradient of tea planting is more than 25-30°; harvesting with machines becomes difficult,” he says.

Export market scenario Decline in tea exports has been a cause of concern for the entire Indian tea industry. The sector is constantly looking for newer markets to export, but there are obstacles. This is because each country has specific food safety import law. “While the industry in close association with the Tea Board of India is constantly trying to adapt to the changing trends, more needs to be done in order to regain lost grounds from competitors. In the recent years, shortages in production, and good domestic demand coupled with increased freight costs have pushed up the prices quite high. However, one country demonstrating considerable

West Bengal: Darjeeling, Dooars, Terai

South India: Tamil Nadu, Kerala, Karnataka

interest in our tea varieties is China,” points out Singha. China is the largest tea producer in the world, but primarily produces green and oolong tea varieties. Few Indian companies have made inroads into China in terms of supplying black tea. “Considering the population and economy of China, Indian tea can find sizeable imports in that nation,” he says. In the last five years, tea exports (from India) to the UK have dwindled to 16 million kg from 22 million kg, which is a concern for the Indian tea industry. “Yes, this is a worrying factor. However, anticipating this, the tea industry is constantly exploring new export markets,” points out Mathias.

Growing competition Countries especially China, Japan, Sri Lanka and Kenya are giving stiff competition to India. Against this backdrop, the Indian tea industry has to look beyond the domestic territory for selling tea. “Better understanding of international food laws and merging the Indian food safety laws in those lines will be of great help to all within the industry,” exhorts Singha. The best practices must be conveyed through seminars and trainings down to all the estates, packaging units and their food handlers. Availability of better infrastructure like roads, ports etc is a necessity in modern trade. “In India, we have safeguarded the product too stringently, which has in return hampered our growth in terms of value-addition and exports. While ascertaining food safety and quality is a must, we must also ensure

the use of modern technology in valueaddition. Surprisingly, in India, we allow artificial and natural identical flavours to be consumed directly through a medicine or a fruit drink or soft drinks – but in tea we still do not allow anything other than just natural flavours,” he says. According to him, there is supportive data that suggest that natural identical flavours are in many cases better than their natural counterparts, since they are more stable in terms of shelf-life, consistency and is less toxic than natural flavours. Apart from this, the industry also needs support from the packaging industry – a regular interaction could help future R&D of materials of the tea industry. Even warehousing and its infrastructure needs overhaul; tea being a sensitive product needs more careful handling and storage in clean and ambient conditions. Steep price rise (in domestic market) is another problem for the industry. According to Desai, in the last five years, tea prices have gone up nearly 50 per cent. “This is a jolt to the consumers. As a result, a section of consumers is either opting for cheap quality tea or shifting to other kinds of beverages,” he laments. In this direction, R&D can play a significant role to uplift the image of the Indian tea industry. “This area certainly needs to be increased substantially and, more importantly, the results of successful developments with commercial applications should be communicated/ shared with all stakeholders of the industry,” exhorts Singha. Email: prasenjit.chakraborty@infomedia18.in

May 2012 | Modern Food Processing

INSIGHT & OUTLOOK Tea exports

Will Iran crisis hamper growth?

is having an impact on tea exports from the country,” says Sangeeta Kichlu, Vice President (Tea Exports & Marketing), Jay Shree Tea & Industries Ltd. Iran is a major consumer of the high-quality orthodox tea from India and imports nearly 15 million kg every year. Adds Sunil Garg, Executive Director, Asian Tea & Exports Ltd, “The demand has been good and mostly stable, although we have not seen spectacular growth. The performance has not been as per our expectations, mainly due to external factors, primary among them being the suspension of exports to Iran due to the US sanctions.” In addition to the Iranian effect, the supply has also severely been affected due to the deficient rainfall. Garg observes, “The deficient rainfall has already hit tea production in North East India. It is possible that if we witness favourable weather conditions for the remaining year, we may make up the shortfall.” Overall tea production during January 2012 in India declined by 2.24 million kg (m kg) as compared to the corresponding month in the previous year, mainly due to a decline in North India by 1.41 m kg and in South India by 0.83 m kg due to unfavourable climatic conditions. Kichlu adds, “Crops are badly hit across India – for MarchApril we are around 40 per cent lower. Supplies of first flush tea are limited.”

Witnessing a shift

The tea production has remained stagnant in the last few years. At the same time, exports witnessed marginal increase. The present payment crisis with Iran is adding to the woes of tea exporters from India. While steps are being taken to improve the situation, a long-term solution is needed to increase exports. Rakesh Rao

he sanction on Iran has resulted in payment crisis with countries such as India. Exporters of agricommodities such as tea from India have been severely impacted as exports have

Modern Food Processing | May 2012

slowed down. In addition, the political turmoil in other Middle Eastern countries like Syria, Egypt, etc has resulted in sharp fall in the export of the orthodox variety of tea from India, the secondlargest producer of tea in the world. “The continuing payment crisis with Iran (one of the major consumers of tea from India)

Experts believe that producers in India will shift to crush-tear-and-curl (CTC) processed tea from orthodox (another manufacturing process that gives good flavour and aroma, and a variety that is mostly exported). Orthodox tea, which is processed in such a way that it looks like hand-rolled tea, has a small market in the country, as Indian consumers prefer the less costly and strong CTC tea. “CTC tea is for both exports as well as domestic use, while orthodox tea is export-oriented. There will be a shift from orthodox to CTC manufacture,” points out Kichlu. The Iran impact is more prominent on orthodox variety, mainly due to the fact that the export markets such as Gulf countries are

Tea exports

Region

For 2012

North India South India All India

5.00 13.69 18.69

Table 1: Production (in million kg) the month ( January) Up p to the month (April-January) p 2011 Shortfall or 2011-2012 2010Shortfall or increase (%) 2011 increase (%) 6.41 -22.00 706.89 689.39 2.54 14.52 -5.72 205.74 203.88 0.91 20.93 -10.70 912.63 893.27 2.17

place, the exports to Iran should recover during the current year.”

Addressing the core issue: Stagnant production While there is huge market for Indian tea overseas, the domestic demand is

Table 2: Types of tea produced in the major countries of the world (in million kg)

Country India Sri Lanka Kenya China Vietnam

2008 Ortho Others 98 9 298 4 11 70 1188 79 74

CTC 874 17 335 13

Total 981 319 346 1258 166

CTC 870 16 304 12

2009 Ortho Others 95 14 272 2 10 72 1287 72 70

Table 3: Tea exports from India during last 3 years Region Qty Value Unit price Unit price (M kg) ($ million) ($/kg) (`/kg) ` April p to March 2009 North India 106.30 339.51 3.19 146.84 South India 84.34 178.53 2.12 97.33 (2008-09) All India 190.64 518.04 2.72 124.94 April p to March 2010 North India 122.59 420.07 3.43 163.26 (2009-10) South India 90.84 217.73 2.40 114.19 All India 213.43 637.80 2.99 142.37 April p to March 2011 North India 115.02 449.08 3.90 177.81 (2009-10) South India 98.77 208.73 2.11 96.24 All India 213.79 657.81 3.08 140.13 Period

Source: Tea Board of India

the major consumers of this variety. “Both varieties have an important place, although the orthodox variety has bigger demand in our traditional export markets in Russia and Middle East,” says Garg.

Figure 1: Exports to Iran in quantity (thousand kg)

15,890

13,275

13,916

2010-11

2009-10

2008-09

Source: Tea Board of India

Taking corrective steps Taking stock of the situation, the Government of India is working closely with its Iranian counterparts to sort out the payment issues. In fact, Iran has reportedly agreed to accept some share of payment to be made in Indian Rupees. Further, Persian Bank has agreed to reduce opening margins from 120 per cent to 10 per cent now for a letter of credit (LC) for its importers. LC serves as a guarantee to the seller that it will be paid by the issuer regardless of whether the buyer ultimately fails to pay. As a result of this drastic reduction in margin money, one can expect Iranian importers to source more goods from India. This will have a positive effect on the tea industry. Garg elaborates, “The Government of India has put in place a Rupee banking mechanism, under which Iranian importers can open LCs in Indian Rupees. We expect, with this system in

Total 979 290 314 1359 154

CTC 850 18 376 10

2010 Ortho Others 100 16 310 3 13 68 1407 71 76

Total 966 331 389 1475 157

also growing at rapid pace. “Domestic demand has outstripped export demand,” opines Kichlu. Although the market (both domestic as well as exports) is growing rapidly, the production has not been able to catch up with demand. Tea production has remained stagnant since last few years. Attributing reasons for this, Kichlu says, “India is an old producing country. Our bushes are old and we have no land for expansion. It is only through agricultural practices and replanting of high crop bushes that we can increase our yields. However, this will impact our quality.” Realising this problem, the industry is taking steps to ramp up production. Garg elaborates, “Erratic weather conditions and excessive pest infestation has caused major upheavals in production patterns. Many tea planters have gone for extensive replantation activities, leading to temporary drop in production. However, the benefits of replanting will be seen in coming years, and we should see substantial increase in tea production within the next 3-4 years.” The tea production is expected to touch one billion kg in 2012 compared to 995-996 million kg in 2011. Though the growth is marginal, one can expect increase in exports with new payment mode being worked out with Iran. Garg says, “Yes, I see the exports rising in 2012, because the payment crisis with Iran has been resolved presently.” Email: rakesh.rao@infomedia18.in

May 2012 | Modern Food Processing

INSIGHT & OUTLOOK Tea varieties

Health in a Researches have revealed that consumption of tea provides many health benefits. Taking due note, several companies have launched innovative products, which are mainly targeted towards urban consumers. Now, it is time to look beyond urban areas so that consumers in the interior parts of India can also avail of the health benefits. Prasenjit Chakraborty

ea has always been known for its health benefits. However, it is only in recent times that abundant research data is being published and made available to customers globally, which support the statement that tea is a healthy drink. With change in lifestyle, lack of physical exercise and increase in pollution – customers today prioritise health benefits as one of the important ingredients in their food and drinks. This change in mindset wherein tea is considered as a health drink has brought in a new segment of young tea drinkers, who are well-read, frequent travellers and conscious about their health and image. “These factors have certainly given a boost to the consumption of tea. Although the popularity of green tea in India is fast catching up among the urban Indians, black still rules the domain,” says Bhaskar Singha, Chief Executive Officer, Newby Overseas Pvt Ltd.

Brewing benefits Recent studies have shown that drinking black tea can improve the function of the endothelial cells, which line the interior of blood vessels. Endothelial dysfunction is an early indicator of blood pressure

Modern Food Processing | May 2012

changes. Researches have suggested that the flavonoids found in tea can improve the blood vessels’ tone and reduce body weight & abdominal fat. These findings have important public health implications in light of the high rates of high blood pressure worldwide, which pose as a risk factor for heart disease and death, the researchers added. Taking due cognisance, tea companies are coming out with different products to cater to the needs of customers. For instance, Tata Global Beverages launched new variants of green tea, which is available in three flavours – cinnamon & honey, citrus & spice and aloe vera. Similarly, Brooke Bond Taj Mahall has launched the green tea range in three flavours, honey lemon green tea, Earl Grey green tea and Darjeeling green tea. These launches corroborate the fact about growing healthconsciousness and consumers’ quest for better & healthier options. Naturally, sales of such products are growing. For Wagh Bakri, organic tea and green tea have registered significant growth. “For our company, the growth in sales for organic tea and green tea has been more than 20 per cent in the last three years,” reveals Paragbhai Desai, Executive Director, Wagh Bakri Tea Group. It is now amply clear that the tea market is evolving, which is mainly due to

consumers’ growing interest to remain healthy. This factor has prompted tea companies to offer better products in the market. “At Newby, we keep a pulse on the evolving trends in the market before launching products that are meant to meet the needs of fine tea drinkers. Our recent launches – Flowering Tea Range and Rare Assam Caddyy – have been wellreceived in the market,” claims Singha.

An urban affair? No doubt the consumers in urban areas mostly relate tea with health. A closer look tells that consumption of black tea, green tea etc is by and large limited to urban and semi-urban areas. “Yes the ‘health’ factor has certainly registered awareness, particularly among the upper middle-class section. The educated class now considers tea as a healthy beverage than many of its counterparts like coffee. Increased consumption of green tea justifies this,” says Mridul Tiwari, Tea Taster, Kamelia Beverages. Any trend starts with metros and gradually percolates down to smaller cities, towns and then interior areas of the country. In this case too, tea companies should concentrate on smaller towns so that consumers there can also reap health benefits associated with tea just like their urban counterparts. Email: prasenjit.chakraborty@infomedia18.in

INSIGHT & OUTLOOK Coffee industry

Exploring opportunities beyond South The coffee industry has been witnessing a plethora of changes, which include adoption of new technology at estate level and increasing consumption in regions other than South India. The sector has huge growth potential, provided policy-related issues are addressed.

Prasenjit Chakraborty

urrently, coffee processing in India is at various levels. At estate stage, new technologies are being inducted, which provide advantages in terms of quality and water conservation. These technologies are however expensive; and small coffee growers cannot afford those. In the coffee industry, majority of players fall into the small growers category. Coffee processing is divided into two stages – pre-roasting and post-roasting. The first part deals with processing after harvest of coffee berry till it is roasted. Thereafter, the processing is directed towards making coffee ready for retailing or consumption. “Processing of coffee for retailing or consumption is witnessing rapid growth in India. The cafe chains have set up or are in the process of setting up large roasting plants to make coffee ready for either their cafes or retail sale. Capacity for instant/soluble coffee for both domestic and export market is growing,” says Anil Bhandari, Chairman, India Coffee Trust. In Roast and Ground (R&G) sector, Coffee Board of India is providing subsidies to small entrepreneurs to set up roasting plants. The reputed

Modern Food Processing | May 2012

or bigger roasters are moving with time in terms of upgradation to stateof-the-art roasters. “The instant coffee plants are in reasonable numbers (about seven), but most of them are catering to export markets,” says an expert, closely monitoring the development.

Moving outside South? There was a time when consumption of coffee was associated mainly with the people of South India. However, the recent past has seen significant growth in coffee consumption in India. According to Coffee Board of India, between 2003 and 2008, coffee consumption has grown in the non-South regions at 42 per cent annually, while it has grown at 3.5 per cent per annum in the southern states. What are the reasons behind it? Two factors mainly contributed to this growth – café culture and Coffee Board’s initiative. “This can primarily be attributed to the growth of the café culture lifestyle all over India,” says Bhandari. The contribution of Coffee Board in popularising this beverage in India is equally important. The Board is actively involved in the promotion of coffee in non-traditional markets. It is also extending help to entrepreneurs to move

up the value chain in roasting, grinding and packaging segments by way of subsidy support. “Coffee Board has been going places in the North and other parts of the country, conducting workshops where it has been spreading awareness about brewing and preparation of coffee, and encouraging people to set up roasting and powdering units by giving huge subsidies for the required equipment. Besides, it encourages women to form self-help groups to conduct coffee business,” says Chandramathy Ganesh, President, Codagu Women’s Coffee Awareness Body (CWCAB). However, everything is not smooth in the coffee industry. It needs government support on policy-related issues. “It is essential to have major investments by the government under the 12th Five-Year Plan to promote domestic consumption of coffee. The second issue is pertaining to removal of import tariff on commercial and domestic coffee equipment such as roasters, grinders, brewing/espresso machines etc,” points out Bhandari. Taking everything into consideration, it seems that the sector will continue to grow more in the out-of-home space and growth will be led by instant coffee. Email: prasenjit.chakraborty@infomedia18.in

Coffee exports INSIGHT & OUTLOOK

Rakesh Rao

f you are having espresso and capuccino coffees in Italy or other European countries, in all probability you might be tasting Indian coffee beans. Traditionally, Europe has been one of the top importers of Indian coffee. However, the debt crisis in Europe is casting dark shadows on the coffee exports from India. India exports close to 70 per cent of its produce, pegged at 300,000 tonne and valued about ` 2,000 crore.

In search of new destinations India has been one of the leading exporters of coffee. But debt crisis in Europe and low production may hamper coffee exports from India this year. Indebted growth Exporters are witnessing lower demand from Italy, the largest market for Indian coffee. Around 25 per cent of exports from India is routed towards Italy, which buys robusta parchment at a premium from the country. “There has been a shift with regard to demand for Indian coffee from overseas destinations. For example, we are witnessing a weakening in demand for specialty washed coffee from Italy, which used to be one of the leading importers of Indian coffee,” points out Ashok Kuriyan, Managing Director, Balanoor Plantations & Industries Ltd. The effect of the financial turmoil has been more visible on the premium range of coffee as exporters are not able to find buyers who are ready to pay high prices. “Due to the current debt crisis in Europe, buyers are not in a position to pay high prices for premium coffee variety. Hence, though there would not be much impact on the export volumes, one can expect prices to drop for high-quality premium coffee,” opines Kuriyan.

Coffee growers are looking at other markets for growth to minimise the impact. If one looks at the export data of last few years, it is clear that Russia and Germany, which have not been directly affected by the debt crisis, are emerging as new destinations. Adds Kuriyan, “Growers are looking at other destinations such as Russia, Eastern Europe, Germany, etc to increase exports of premium coffees.”

Global demand-supply scenario

2009-10

2010-11* Italy

28,835 (11.64%)

30,036 (12.12%)

46,068 (18.59%)

33,371 (11.21%)

29,550 (9.92%)

80,441 (27.01%)

13,171 (6.72%)

27,482 (14.02%)

47,065 (24.01%)

Figure 1: Exports of coffee from India to Italy, Russia and Germany in terms of quantity in metric tonne and percentage of total exports

2011-12**

Russian Federation

Germany

*Provisional. Includes re-exports ** Provisional (from April 1, 2011 to December 31, 2011). Includes re-exports Source: The Coffee Board of India

Some experts believe that prices of arabica are likely to fall globally this year as Brazil, the world’s biggest coffee producer, is expecting record rise in production. On the other hand, the prices of robusta in all likelihood will increase as the production in India is expected to drop. “The prices of arabica have dropped in the global market due to anticipated high crop from Brazil. However, robusta prices have increased due to short supply. India is one of the leading exporters of washed robusta. But due to unfavourable climatic conditions in India, the production has gone down. Last year, there was high production of robusta, and it was expected that production will go down this year. However, the drop has been more drastic than anticipated; as a result, exports of washed robusta from India have been lower and, hence the prices have gone up significantly,” informs Kuriyan. Email: rakesh.rao@infomedia18.in

May 2012 | Modern Food Processing

INSIGHT & OUTLOOK Novel hot beverage

Cha-khoo , a tea that tastes like coffee

Courtesy: MRDS-LIFCOM

Does the existence of a beverage that tastes like both tea and coffee sounds unrealistic? But, this is for real. Meghalaya has rediscovered Cha-khoo (cha is tea and khoo is rice in the local language), a traditional rice concoction yielding a beverage that hits the tea spot as well as the coffee bud.

A woman prepares Cha-khoo in a village of Meghalaya

Prasenjit Chakraborty

he Cha-khoo recipe is restricted to a few houses within a 10 sq km area in Meghalaya’s Jaintia Hills district. However, efforts are on to lift the brew out of obscurity. “Cha-khoo is a homemade product, using only special local varieties of sticky rice. The semipounded rice is roast in a pan till it becomes brownish; sugar is added and mixed properly with roasted rice. In some cases, the elders of the village add few local herbs for controlling gastric problem and blood pressure. The roasted rice should be allowed to cool before packing. It looks more like coffee beans,” says Shanlang F Lyngdoh, Project Manager,

Modern Food Processing | May 2012

Meghalaya Rural Development SocietyLivelihood Improvement Company (MRDS-LIFCOM). MRDS-LIFCOM is a state government wing working with international agencies for rural development. People believe that Chakhoo was prevalent in a group of villages in Laskein block, 94 km south of Shillong, until the British introduced tea. According to Lyngdoh, this beverage has resurfaced mainly because of a women’s self-help group (SHG) in Mynksan village under Laskein block. Cha-khoo tastes like both tea and coffee because roasted rice or rice tea can only be taken without adding milk. “It tastes more like homemade black coffee rather than tea, but it is little mild in aroma,” Lyngdoh says.

He further claims, “The mouth refreshing Cha-khoo reminisces of hot and tasty homemade coffee. In its unique and classic taste, Cha-khoo even without sugar affords the taste that is as good as the world-class coffee ever gifted by nature.”

Popularising the healthy drink Cha-khoo is still restricted to Jaintia Hills district. But efforts are on to popularise it as health drink. “People in our state are getting more conscious about food, and the tendency to consume healthy food is rising. Against this backdrop, we hope to be able to popularise Cha-khoo more as a healthy drink rather than just a mere beverage,” says Lyngdoh. If the beverage is popularised in the market, it might give tough competition to the tea and coffee sector. In this direction, a lot depends on marketing skills and customer preferences. “It depends on the preference of customers, but we would like to promote Cha-khoo as a healthy drink for health-conscious people,” he asserts. According to him, as of now, middle-aged people and health-conscious young mothers prefer this beverage the most. It is essential to focus on the packaging front also to popularise the product in the market. This is because packaging is the most effective way to draw consumers’ attention. If the packaging is attractive, consumers will show their willingness to know more about the product. “Currently, we pack Cha-khoo in polythene bags only,” says Lyngdoh. Besides, the State Government can also play an active role by taking some measures, so that Cha-khoo beverage gets a foothold in the market. “We have requested the government to take necessary steps in this direction. In fact, it should find ways and means to encourage consumption of traditional varieties of rice, which will be able to sustain the rice production and food security of tribal indigenous society,” says Lyngdoh. It is time to consult the experts to promote the product and it should start with one particular region. Who knows one day Cha-khoo might become one of the most popular beverages in the country. Email: prasenjit.chakraborty@infomedia18.in

INSIGHT & OUTLOOK Nutraceuticals market

Pharma and food companies vying for better marketshare Demand for nutraceuticals is growing. Hence, many pharmaceutical and food companies are queuing up to launch products to grab bigger pie in this growing market. Only taste and quality will decide who will gain strong traction in the long run.

Rakesh Rao

rowing healthconsciousness has resulted in number of product launches on the well-being or health platform. Companies offering nutraceutical products are witnessing high demand for their products as consumers prefer to take nutrition derived from natural sources, which are believed to offer health benefits without any sideeffects. “The Indian market today is being driven primarily by a combination of increasing disposable incomes in the country and growing health-consciousness among customers, with high exposure and awareness towards nutraceutical products. The Indian nutraceuticals market was valued at $ 1,480 million in 2011. India has evolved from a raw material sourcing destination in the 1980s to a market driven by domestic consumption – a key market for nutraceuticals, for multinationals to look to, in the future,” opines Chaitra Narayan, Program Manager, Chemicals, Materials & Foods Practice, Frost & Sullivan (F&S) – South Asia, Middle East and North Africa. While earlier launches were mostly restricted to traditional health products (like chyawanprash, herbals, etc) and vitamin & mineral supplements, companies are now offering novel health

Modern Food Processing | May 2012

products such as sports & energy drinks, functional beverages/juices, etc. Dr Shefali Thanawala, Senior Medical Advisor, Plethico Pharmaceuticals Ltd, says, “The market for functional beverages (with health claims) seems to be in a nascent stage, with immense scope for growth if tapped in a right way. With regard to functional beverages, as of now there are hardly any major brands, which are promoted as having specific health benefits. But, of late, the functional beverages such as fortified tea with additional health claims, energy drinks, fruit juices, etc are being marketed. However, the overall mindset of Indian consumers appears to be conservative, and the acceptance is relatively slow for novel products.”

Drugs vs food: Who will win? As the margins from drug sales are getting squeezed due to increased competition from regional players and price control on some of the medicines, pharmaceutical companies are increasingly looking at nutraceuticals to drive their business. Narayan says, “Nutraceuticals is a recent terminology for products offering nutritional benefits. Even before the terminology gained importance, there were many pharmaceutical companies that were offering dietary supplements as part of their product portfolio. Calcium/iron supplement is one such example. As being natural and nutritional have been gaining importance, of late companies are trying to position and align themselves with the

trend. The portfolios of such companies have also evolved to offer different forms of nutraceuticals.” So who (pharmaceutical or food companies) has the edge when it comes to developing new nutraceuticals? Given their expertise in developing formulations based on active pharmaceutical ingredients (APIs), pharma companies have dominated health products, which are sold in tablet/ capsule or tonic form. On the other hand, food FMCG companies command major share in the segments, which are derived from agro-commodities such as fruits, vegetables/herbs, etc. Narayan agrees, “Primarily, products like vitamins and minerals, food supplements or herbal supplements for specific health issues, which are sold in tablet or tonic format are purchased from a pharmacy. They are consumed primarily on a doctor’s recommendation and hence pharma companies might have an advantage over food companies whose products are generally sold in supermarkets. Also, with respect to the kind of certifications stipulated for selling nutraceutical products in the developed countries, pharmaceutical companies will have an advantage, as they have been selling APIs or pharmaceutical formulations for over two decades in those regions, and have the required quality/ regulatory certifications in place.” However, she feels consumers have shown a greater preference for instant mixes and fortified

Nutraceuticals market

Consumers have shown a greater preference for instant mixes and fortified foods, over tablets and tonics, which are closely linked with the consumer’s mindset towards sickness and disease. Chaitra Narayan Program Manager, Chemicals, Materials & Foods Practice, F&S – South Asia, Middle East and North Africa

foods, over tablets and tonics, which are closely linked with the consumer’s mindset towards sickness and disease. With regulation for food becoming stringent, in future, regulators may ask for proof on claims made by health food. Here again, pharma companies may have an advantage. But, acceptance will depend on taste, a forte of food processing companies. Dr Thanawala explains, “Primarily, communication about diseases and their management have been the forte of pharmaceutical companies, and this might come in as an advantage while making scientific claims for functional beverages. Similarly, formulating the delicious beverages with high acceptance from consumers can be a major advantage to the food companies. However, whether pharma or food companies, it is important for the manufacturers that they provide scientifically rational products to the

consumers with right quantity of macroand micro-nutrients.”

Learning from traditional methods In their quest to develop novel products, companies are increasingly turning to traditional healthcare systems such as Ayurveda. Explaining the advantages of Ayurveda in the development of functional beverages, Dr Thanawala says, “Ayurveda, our traditional medicinal science, has a lot to offer in this novel area. It has described various health drinks or sheeta peyaa as remedial measures for management of conditions such as heat stroke, hyperacidity and other pitta dosha related disorders. Ayurveda has described medicinal qualities for many delicious fruits, which have the potential to be converted/redesigned as functional beverages/health drinks.” Since traditional health products are known to offer benefits to consumers, it makes a job of marketers easy while communicating the advantages of their nutraceutical products that use such natural ingredients. “Ayurveda or any traditional medicine is definitely forming a base for developing new nutraceutical products and also aid in better positioning. Considering there have been several published references on ingredients and the efficacies also been noted (though not as per any standard methods), companies find it easier to replicate the content without spending

Segments dominated by pharma and food companies in India

Pharmaceutical dominated

Vitamin and mineral supplement Herbal supplement

Type of competitors

Dietetic supplement Chyawanprash y supplements p Sports drinks Functional juices e

FMCG dominated

Energy drinks Low

Fortified t foods Number of competitors

High

Source: Frost & Sullivan

Whether pharma or f ood companies, it is important for the manufacturer s that they provide scientifically rational products to the consumers with right quantity of macro- and micro-nutrients. Dr Shefali Thanawala Senior Medical Advisor, Plethico Pharmaceuticals Ltd

high levels of time/money to develop any new products, though there will be basic R&D involved with making standardised formulations,” observes Narayan.

Partnering for success Factors such as gaining health awareness, availability of variety of products, creative marketing campaign by manufacturers, growing number of retail outlets, etc are accelerating growth of nutraceuticals. Narayan adds, “The Indian nutraceuticals market is estimated to grow at a CAGR of 13 per cent. Functional foods will be the quickest growing category till 2016 followed by dietary supplements. However, dietary supplements, specifically herbal and dietetic supplements, will form the greatest opportunity areas for nutraceuticals manufacturers, driven by growing demand from an evolving consumer base.” To tap this trend, it is said that the next big wave in nutraceuticals will be more pharmaceutical companies partnering with herbal companies. So how true is it? Narayan answers, “Having natural extracts in products is definitely catching up with global consumers, be it as part of medicinal intake or as food intake. Indian pharmaceutical companies will tie up mainly with natural ingredient suppliers to make their own specific formulated products rather than herbal formulation makers unless there is a need for inorganic expansion with respect to branding or product portfolio. Lack of agricultural biodiversity will lead to the US and EU pharmaceutical/nutraceutical manufacturers tying up with Indian ingredient suppliers.” Email: rakesh.rao@infomedia18.in

May 2012 | Modern Food Processing

INSIGHT & OUTLOOK X-ray inspection system

Courtesy: y Mettler-Toledo Safeline f X-rayy

Looking beyond the visible

Using X-ray machines for the inspection of food products has become popular due to increasingly stringent food safety and quality standards. The technology enables successful eradication of foreign bodies. Faster line speeds and rising consumer demands for quality product make extremely reliable methods of product inspection necessary. Niall McRory

here are no legal requirements to use X-ray However, inspection. guidelines such as HACCP, the global food safety initiative, and the FDAâ&#x20AC;&#x2122;s Good Manufacturing Practice, as well as ad hoc standards set by individual retailers put the responsibility on product manufacturers to establish reliable product inspection programmes. X-ray inspection technology is heavily used by the food and pharmaceutical industries for ensuring quality products. One of the main purposes of X-ray technology in the food industry is to inspect products or packages for the presence of foreign bodies or contaminants such as glass, ceramics, metal, etc. But how exactly do X-ray systems find foreign bodies? What are typical contaminants? What are the issues manufacturers face when using

Modern Food Processing | May 2012

X-ray systems to detect foreign bodies in products and packaging? Taking a holistic view of X-ray technology for product inspection in the food sector will help find the answers.

generator and through shielding around the X-ray beam. Typically, the entire assembly is encased in a stainless steel X-ray cabinet with a highly visible lamp stack that signals if the system is operating and therefore emitting radiation.

A closer look at X-ray The wavelength of X-rays enables them to pass through materials that are opaque to visible light. The transparency of a material to X-rays is broadly related to its density: the denser the materials, the fewer X-rays pass through. Dense materials, including foreign bodies like glass, bone and metal, show up on scans because they reflect more X-rays than the surrounding material. Contrary to the belief that X-rays are dangerous, such inspection systems are safe by design. They generate X-rays only when the unit is switched on. During that period, the risk of being exposed to radiation can be controlled by keeping an appropriate distance from the X-ray

Product inspection Since the early 1990s, the food and pharmaceutical industries have relied on X-ray technology to detect potentially harmful foreign bodies so they can protect consumers and maintain their brand reputation. For food product inspection, an X-ray system uses an X-ray generator to project a beam of low energy X-rays onto a sensor or detector. The inspection involves passing a product or pack through the X-ray beam before it reaches the detector. The amount of X-ray energy absorbed during the beamâ&#x20AC;&#x2122;s passage through a product is affected by the product thickness, density and its atomic mass number. When the product

X-ray inspection system

passes through the X-ray beam, only the residual energy reaches the detector as the beam passes through the product or pack being inspected, before finally reaching the detector. The measurement of differences in absorption between the product and a contaminant is the basis of foreign body detection in X-ray inspection. Hidden contaminants show up with X-ray inspection because they absorb more X-rays than the surrounding food. X-ray inspection can help detect foreign bodies such as glass, metal, stone, bone, high-density plastics and rubber compounds. The technology is extremely adept at detecting ferrous, non-ferrous and stainless steel metals, even in products that are packaged in cans, metallised film or foil. Also, X-ray systems can be used to identify foreign bodies in a range of applications from raw products in bulk flow to packaged ready meals, products pumped through a pipeline to products in glass jars, bottles or metal cans. Even products in blister packs or sachets can be inspected. Another reason for the growing importance of this technology in the food industry is its diversified application possibilities. Manufacturers do not just use X-ray inspection to detect contaminants; it can also perform a wide range of in-line quality checks such as measuring the mass of a product, counting components, identifying missing or broken products, monitoring fill levels, inspecting the integrity of a product seal or closure, as well as checking for damaged products and packaging. These tasks can be performed simultaneously, so the product only passes through the X-ray beam once.

Tailored X-rays The three key components of this type of inspection system are an X-ray generator, a detector and a computer. The X-ray beam is generated by an X-ray tube encased in the generator. It leaves via an exit window and travels in a straight line through a collimator device that narrows the stream of X-rays to a smaller fan beam. The X-ray beam then passes through the product or pack being inspected, before finally reaching

the detector. According to the needs of manufacturers, there are two types of X-ray tubes: a glass tube to produce a low contrast image and a beryllium tube with softer X-ray energy for higher contrast images. The glass tube is the most commonly used because its penetration abilities suit a wide variety of applications. When the product to be inspected is of low density and small in depth – which is typically less than 30 millimetre – a beryllium tube can be used instead of glass. This lower-energy tube creates softer X-rays, which give better contrast and better detection levels on medium-density contaminants like glass, mineral stone or bone. The geometry of the X-ray beam is another adaptation that can be made. Most X-ray systems use a vertical X-ray beam from the generator to scan the product as it passes through the system. Horizontal systems use a side-mounted X-ray generator to scan products passing on the conveyor belt, and are generally used for verticallyoriented products or packs that are taller than they are wide. Also, multiple X-ray beams can be applied rather than a single beam to optimise the probability of detection. Two beams from a single generator, also known as a split beam, increase the probability of detection of foreign bodies as two images are created from different angles simultaneously. This is particularly useful for packaging such as metal cans where it is difficult to detect a contaminant close to the can wall due to the angle of the image. More specifically, the arrangement means that a larger area of the base or crown is inspected, which makes it easier to spot contaminants located on the side wall as they appear nearer the centre on one of the images. Dual X-ray beams from separate generators similarly increase detection by providing images from two opposing angles. Products packaged in glass bottles or jars can be among the most challenging to inspect since the base, sidewalls and neck can cause ‘blind spots’ when inspected with a single beam. In

MYTH AND REALITY X-rays are believed to be harmful for food products. However, scientific evidence has shown that X-rays do not harm the food in any way. The World Health Organization (WHO) even confirmed that food radiation levels up to 10,000 Sv (Sievert) do not affect food safety or nutritional value. This means that food could be subject to radiation doses around ten million times stronger than those used in X-ray inspection without any harmful effects.

this instance, multiple X-ray beams are used. For example, one vertical and three horizontal beams will scan the product simultaneously to produce a series of images from a range of angles. The angled beams reduce blind spots and optimise detection.

Finding undesired elements A company-wide product inspection programme that ensures product safety and quality helps food manufacturers comply with national and international regulations, local legislation, and standards set by retailers. With each passing year, more well-known brands are using X-ray inspection systems to detect foreign bodies. X-ray inspection systems give manufacturers the tools they need to maintain quality control and product integrity at every stage of production. The product that successfully passes X-ray inspection contains no shocks, surprises or disappointments. The manufacturer knows that it fulfils its brand promise. Niall McRory is New Product Development Sales Co-ordinator at Mettler-Toledo Safeline X-ray, based in the UK. Mettler-Toledo is a leading supplier of metal detection and X-ray inspection solutions for the food and pharmaceutical industries. Email: niall.mcrory@mt.com

May 2012 | Modern Food Processing

INSIGHT & OUTLOOK Right glove selection

Food in Courtesy: Ansell Ltd

Selecting the right glove for an application can help food processors and handlers ensure worker safety, productivity and cost reductions while ascertaining that food is safe. Even though hand injuries resulting from cuts and lacerations have decreased in recent years, there is still room for improvement as processors strive to keep workers safe while protecting the quality and integrity of their products. John Michelot

orkers in any food p ro c e s s i n g environment face a number of hazards, including sharp-edged tools, materials and surfaces, temperature extremes, grease, bacteria and harsh solutions & chemicals used to clean and sanitise processing areas, among others. Selecting the right hand protection products for combatting such hazards can protect workers while potentially reducing insurance costs.Using hand protection for an application can also protect food products from contamination and the spread of food-borne pathogens.

Choosing the right glove Comfort is probably one of the most important factors when selecting hand protection products to promote worker safety. If the gloves are not comfortable and are not designed for the task, workers will be less likely to wear them. The wrong hand protection choice or worse, going bare handed, can make them more susceptible to injury and can expose food products to contamination.

Modern Food Processing | May 2012

Several factors contribute to glove comfort, including fit, flexibility, dexterity and tactile sensitivity. Advancements in materials and glove manufacturing processes have resulted in hand protection products that are lightweight and ergonomically correct. Some coated gloves are dipped on forms with curved fingers that conform to the actual shape of the hand for improved ergonomics and greater comfort. Gloves that fit well are neither too large nor too small for a workerâ&#x20AC;&#x2122;s hand. Tight-fitting gloves can increase perspiration and lead to hand fatigue and result in injuries. Gloves that are bulky or too loose impair the workerâ&#x20AC;&#x2122;s dexterity, and result in slow productivity. Comfort and fit are especially important when workers are double- or even triple-gloving for certain tasks. An employee who is deboning meat in a cold environment may wear three pairs of gloves: a poly/cotton glove worn next to the skin for warmth, a cut-resistant or metal mesh glove to prevent cuts and abrasions, and a vinyl, nitrile or latex outer glove to protect the hands from liquids. The right glove for a task will often be designed specifically for the application. For example, gloves are available with special patterns or embossed designs to

improve worker grip on wet, smooth or slippery objects such as meat products, raw potatoes, fish, knives, sharpeners and glass. Good grip can reduce the pressure required to cut products, which, in turn can reduce hand fatigue. Gloves that are designed for better dexterity can also improve worker performance. Some gloves have distinct colours, so workers and their supervisors can easily verify that they are using the right glove for quality critical processes. When selecting gloves that will come into direct contact with food, manufacturers and processors should make sure the glove materials, including colour pigment meet Food & Drug Administration (FDA) standards for food contact.

A glove for every task Given below are several categories of gloves that are commonly used in the food industry, their benefits and applications. Cut-resistant gloves: The level of cut resistance required in a glove will depend upon the application. Gloves designed for cut-resistance may be made of various fibres and materials, including cotton, Kevlar, highperformance polyethylene and stainless steel mesh â&#x20AC;&#x201C; to name a few. Some coated gloves also provide excellent cut resistance.

Right glove selection

Protection against heat and cold: A variety of knitted gloves are available to protect workers from heat and/or cold. In some applications, these gloves may be used as liners under cut-resistant or moisture-resistant products, or they may be used alone. Vinyl coated, foam insulated gloves will also keep hands warm and dry while protecting them from abrasions. Better grip: Applications that involve handling poultry, seafood, raw potatoes and other vegetables with slippery surfaces and some red meat products may require a glove with a raised pattern, textured or embossed surface to promote a better grip. These gloves may be made of natural rubber latex, nitrile or a blend of materials. Although natural rubber latex is comfortable and typically promotes better dexterity, gloves containing this material are not recommended for beef and pork processing operations since the proteins in the meat will break down the latex in a matter of hours. Synthetic nitrile is a better choice for these environments. Heavy duty gloves: Heavy duty natural rubber latex, nitrile rubber, neoprene coated and vinyl coated gloves are available to protect workers from the chemicals and solutions used for cleanup in food processing operations. Some of these gloves may be lined with cotton and knit material to promote comfort and to protect against temperature extremes in hot or cold environments. Certain styles may also have a textured surface to promote a better grip when working with wet and dry materials. Disposable gloves: Economical disposable gloves are available for a variety of food processing and handling applications, laboratory environments and clean-up. While some of these products are made of natural rubber latex for comfort and strength, others are made of a variety of synthetic materials, such as polyvinylchloride and nitrile to provide many of the advantages associated with latex without the risks relative to latex allergies. Most of these gloves offer a high level of dexterity and some are available either

MATERIAL ADVANCEMENTS Advanced fibre technology represented by yarns, such as Kevlar and high-performance polyethylene, enable glove manufacturers to provide lightweight products that are strong and offer excellent protection against cuts and abrasions. Kevlar is five times more cut resistant than leather and, depending upon the yarn thickness, can withstand up to 400º F temperatures for short intervals. Kevlar can have the feel of cotton but provide a higher level of cut protection without sacrificing dexterity. In many cases, Kevlar will not stand up to the high use of bleach in the laundry process and will break down, thus losing the cut-resistant benefits. High-performance polyethylene yarns blend polyethylene fibre with other fibres to provide incredible strength and cut resistance. Gloves made with high-performance polyethylene yarns are often much cooler than those made of Kevlar, but have a low tolerance to heat. These combinations of fibres do hold up well against bleach and other laundry chemicals, but are not high heat tolerant, no more than 180º F for the drying process.

polymer coated or lightly powdered to facilitate donning.

A solutions approach to glove management In today’s highly competitive business environment, food processors and manufacturers are constantly seeking ways to reduce their cost of doing business by lowering their cost per unit. Some of these companies are realising that they can benefit financially while keeping their employees safe by taking a solutions approach to hand protection and other personal protective equipment (PPE). A safety solutions approach involves identifying critical issues in the process, analysing the applications and climate in which hand protection and other PPE products are used, reviewing the existing safety programme procedures and creating solutions that will result in the most effective and cost-efficient safety programme. It considers the total cost of use, including both direct costs (cost of gloves and cost of injury) and indirect costs (lost productivity and administrative burden). It also identifies opportunities for standardising hand protection and PPE products and purchasing personal protection products from a single provider, which may result in an inventory and stock keeping unit (SKU) reduction while potentially reducing waste. An in-depth critical analysis should be conducted in conjunction with a

reputable glove manufacturer and/or PPE provider, which has the ability to examine and evaluate each application and make recommendations based on facts compiled about the company’s work processes. A comprehensive safety programme analysis will not only draw upon the expertise of hand protection specialists, but should include experts from the field who can recommend specific workplace improvements. Whereas worker safety was once considered another cost, a safety programme that extends beyond the confines of specific product applications can actually provide revenue. Carefully analysing all the critical issues in the processing operation and the procedures in the safety programme will allow food processors to identify specific costcutting opportunities while enhancing worker comfort and safety & maintaining product integrity. John Michelot is the Associate Director of Product Development and Marketing for the Food Service, Food Processing, Agriculture & Janitorial Markets at Ansell Ltd, a global leader in protection solutions. He has more than 10 years of product development and marketing experience in regulated environments. Email: jmichelot@ansell.com

May 2012 | Modern Food Processing

INSIGHT & OUTLOOK High-pressure processing

Gearing up for safety to extend shelf-life High pressure processing (HPP) provides unique opportunities to food processors for developing products that meet consumer interest for microbiologically safe, refrigerated, pre-packaged foods with fresh-like attributes and extended shelflife. Thus, this technology can go a long way in ensuring safety and quality of food products.

High pressure processing

Courtesy: Food Safety Engineering, The Ohio State University

Dr V M Balasubramaniam

ood processors are interested in developing minimal food preservation technologies that can be used to preserve fresh-like quality attributes in processed foods. Further, recent increased consumer awareness on health and wellness prompted the industry to investigate technologies that could be used in the preservation of heat-sensitive functional ingredients. No or minimal chemical preservative use in processed foods is another interest. In order to achieve this goal, various nonthermal methods that utilise lethal agents other than heat for making the food microbiologically safe without impacting food quality attributes are being investigated. HPP, pulsed electric field processing, pulsed light, ultrasound, UV, cold plasma, ozone and chlorine dioxide are examples of non-thermal preservation methods.

Modern Food Processing | May 2012

HPP utilises elevated pressures from 100-700 MPa with or without addition of external heat for pasteurisation or commercial sterilisation of value-added foods. Though pressure sterilised low-acid foods are not commercially available yet, pressure pasteurised products became a commercial reality since 1990s. Meat, seafood, fruits and vegetables, fruit juices are examples of value-added pressure pasteurised products available in the market today. In addition, depending upon the intensity of pressure-thermal treatment, HPP can be used to provide variety of treatment effects including freezing and thawing, blanching and extraction. Pressure treatment does not break covalent bonds and thus flavour, colour and nutritional values are preserved. HPP can extend the shelf-life by two- to three-fold over a non-pasteurised counterpart, and improve food safety. Pressure treatment does not depend upon product shape or size. During HPP, food products volume reduces by 15-20 per cent and returns to their original volume upon decompression. Because the pressure is transmitted uniformly, food retains its shape. Food products gain temperature due to heat of compression during that phase and subsequently give up the heat gained (temperature reaches close to its initial temperature) upon decompression phase. This in part helps to reduce the product thermal exposure during treatment. Food materials containing air pockets (such as marshmallows or strawberries) may be deformed by pressure treatment due to difference between compressibility of the air and the food material. Microbiological lethality effectiveness of pressure treatment can only be realised for products with high moisture content.

Process in progress HPP can be used for preserving both liquid and solid foods. High pressure treatment can be industrially applied either in batch or semi-continuous mode. Major components of a HPP equipment includes pressure vessel (with or without jacket for temperature control) for containing the pre-packaged sample,

High-pressure processing

top and bottom closures for the pressure vessel, yoke to retain the top and bottom closures in place during treatment, and pump intensifiers for generating desired pressure. It also comprises monitoring and control system, and a product handling system for loading & unloading the food samples. During typical high pressure processing operation, the product is packaged in a flexible container (usually a pouch or plastic bottle). Depending upon the processing objective (pasteurisation or commercial sterilisation), the packaged product may be pre-chilled or pre-heated to a desired initial temperature. The preconditioned product is then loaded into a high-pressure chamber filled with a pressure-transmitting fluid (usually water). The product is held at the desired pressurethermal combinations for a specific time, usually about five minutes. The processed product is then removed and stored/ distributed in the conventional manner. Semi-continuous processing can be used for treatment of liquid foods. The equipment consists of two or more pressure vessels, wherein the pressure vessel is used as sample holder. The batch vessels in a semi-continuous system can be connected in such a way that while one vessel discharges the product, the product in the second vessel is being compressed, and the processed product from third vessel is being loaded. In this way a â&#x20AC;&#x2DC;continuousâ&#x20AC;&#x2122; output is obtained. The treated liquid food is aseptically filled under clean room environment in pre-sterilised packaging material.

Enhancing safety and quality of F&B products Pressure level, process temperature and treatment time are the main process parameters influencing the microbiological safety and quality of pressure treated food products. Pressure pasteurisation treatment at or near ambient temperature is quite effective in inactivating variety of vegetative bacteria, yeast, mold and viruses. For example, variety of pathogens including Salmonella, E. coli, and Listeria can be inactivated during pressure pasteurisation. However, spores are highly

pressure-resistant and require combination of elevated pressures and heat. This concept leads to the development of pressure-assisted thermal processing (PATP) for the sterilisation of low-acid shelf stable foods. Food composition, pH and water activity are the key product attributes that influence the pressure resistance of different micro-organisms. High pressure treatment could result in ionic dissociation of water molecules. This may decrease product pH while the product is under pressure. Unlike thermal processing, pressure treatment may have variable effect on food enzymes and the efficacy depend upon the intensity of pressure heat applied.

Challenges in pressure treatment Capital cost and production rates are some of the key barriers limiting widespread application of HPP in the food industry. More efforts should focus on developing reliable equipment that can be affordable to the food processors. Equipment vendors in the recent years are coming up with innovations in equipment design (use of automation for product handling, high horsepower intensifier etc) to improve equipment productivity. Commercial-scale high pressure processing is inherently a batch process. Current industrial production cost is in the range of 4-10 cents per pound higher than conventionally processed products. Widespread industrial adaptation also brings the cost down further. From preservation point of view, both pressure and heat can impact product quality and safety. Thus, food processors should evaluate potential synergy or antagonistic effects of the combined treatment.

Emerging trends Commercial sterilisation of low-acid foods by combined application of pressure (600-800 MPa) in combination with heat (90-120Â°C), and short processing times (less than 5 minutes) continues to be an important research area. In 2009, FDA had issued no objection certificate to an industrial petition for pressure

sterilisation of a low-acid food product. This may pave the way for commercial introduction of pressure-treated, low-acid, shelf-stable products in the coming decade.

Global market demand Over the last 15 years, food processors are finding high pressure processing as a useful tool for developing a new generation of value-added food products with superior quality. HPP has been commercialised worldwide in different countries including the US, Mexico, Chile, Brazil, Ireland, UK, Germany, France, Italy, Korea, Japan, Australia, New Zealand, etc. At this time, no Indian companies utilise this technology for food manufacturing. However, pressure treatment can be a viable option for preserving variety of Indian food products, especially for export markets. India is home to number of unique tropical fruits and vegetables, from which variety of value-added, extended shelflife pressure treated products could be developed. Preservation of seafood could be another attractive option for exporting to the US, Europe and Middle Eastern countries. Traditional Indian medicine utilises variety of native plants with distinct medicinal properties. Pressure treatment can potentially be used to preserve unique functionality of products prepared from such sources. Selective combination of pressure technology with other non-thermal technologies based on their unique mode of action may lead to development of novel applications in the food industry. Prof (Dr) V M Balasubramaniam is with the Department of Food Science and Technology and Department of Food Agricultural and Biological Engineering, The Ohio State University, Columbus, OH, USA. His research focus has been on improving food safety and quality using alternative food preservation methods, HPP in particular. He teaches courses on principles of thermal and non-thermal processing. Email: balasubramaniam.1@osu.edu

May 2012 | Modern Food Processing

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AUTOMATION TRENDS Robotics

Adding a touch of hygiene and flexibility

Courtesy: Messe Frankfurt GmbH / Petra Welzel

Usse off r ob U obot otic ics has revoluti tionnis i ed tthhe aauuttoo innddusstr t y wo worl r dw d ide. In the food fo od prrooce cess ess ssiinng in indu dusttry r y, itts uusse haas been be eeenn lim imit ited ed mossttlly ttoo paacckkaagingg appl ap plic pl icat ic atio at ions io ns. ns s. But Buut grad grrad adua u llllyy, ua y, rrob obbotic otic ot icss iiss bei e ng ado d pttedd forr var ariious ious non non on-pack pa c agginng fu ck funcction ons as the industry is rea e lilisi s ng tthe si he ccost-effectiveness and hhiiigh gghheerr rret etur et tuurrns rns ns oonn innveest stme ments ntss.. nt

Mahua Roy

afety and process efficiency are the buzzwords reigning any food processing company. Adoption of robotic applications is equipped to meet these demands. The working conditions and demands of the food processing industry make it an apt user for robotics. Health, safety and ergonomic issues are at the forefront of demands, which can be delivered via robotics. Therefore, robotics proposes tremendous opportunities for the food

Modern Food Processing | May 2012

processing industry. â&#x20AC;&#x153;The demand for automation in the food sector is relatively high. Standard applications for robots primarily include packaging and palletising. More robots are also being used for picking, however. In the beverage industry, specifically, the use of automation is around 98 per cent,â&#x20AC;? says Pradeep Shoran, AGM-Marketing, KUKA Robotics India Pvt Ltd. Besides, food processing industry is traditionally labour-intensive, which is necessarily feeling the impact of increase in labour costs and scarcity of skilled labour.

Manufacturers are beginning to realise that special purpose machines do not give the required level of flexibility needed in contemporary production environment. Robots are now advanced with vision system and carry out high speed material handling and are capable of colour sensing. Food industries that are focussing on exports are realising the stringent hygiene demanded as Good Manufacturing Practice (GMP) for meeting required standards. Companies such as FANUC India are gearing up to offer robotic system engineering projects in this sector.

Robotics

The demand for automation in the food sector is relatively high. Standard applications for robots primarily include packaging and palletising. More robots are also being used for picking, however. In the beverage industry, specifically, the use of automation is around 98 per cent. Pradeep Shoran AGM-Marketing, KUKA Robotics India Pvt Ltd

Robotics adoption in the past decade Automation solution providers unanimously agree that there has been a perceptible upsurge in the adoption of robotic applications in the food processing industry, particularly in the latter half of the past decade. “There has been a remarkable difference in application and adoption of robotics over the last few decades. Earlier, robotics was merely used to the extent of interlocking systems and physical stoppages but now it is almost replacing the human movements in packaging and processing units where human intervention can affect the microbiology of the product,” notes Rajesh Gandhi, Managing Director, Vadilal Industries Ltd. Apart from packaging, palletising, depalletising and order picking, which are major logistical tasks, are being implemented using robotics. These previously required a great deal of manpower. With robotics, the turnaround time is faster and process efficiency is

Earlier, robotics was merely used to the extent of interlocking systems and physical stoppages but now it is almost replacing the human movements in packaging and processing units where human intervention can affect the microbiology of the product. Rajesh Gandhi Managing Director, Vadilal Industries Ltd

high, as well as there is a great deal of flexibility. “Unlike dedicated machines and automation systems that are tailored to a specific product or application, robots can be adapted again and again to changing and dynamic nature products,” says Shoran. The food processing industry is realising the tangible benefits of robotics over other process automation systems. And it works like a chain reaction where the best practices of one company are emulated across the industry. “People have started realising the flexibility advantages of shop-floor automation with robots in food processing industry. Keeping in view the quality requirements of this industry, clean room robots are much in demand. FANUC India is propagating the concepts of high-speed packing and handling of items using robots with vision systems that can handle even the colour differentiation using HD cameras,” agrees Manjunath H S, Head, Robot Department, FANUC India Pvt Ltd.

Made for the food processing industry The opportunity areas for automation in the food processing industry are plenty. There are several unexplored segments where robotics can be introduced. “The implementation of automation is already around 80 per cent in large-scale bakeries. In the meat processing industry, on the other hand, the corresponding figure so far is only about 20 per cent. In this area, in particular, there is enormous potential. The range of possible tasks for robots includes 3D measurement and cutting of sides of pork, and packaging and palletising of fillets,” elaborates Shoran. Robots can be integrated quite easily into existing or even newly developed cell concepts. They work with high quality and utmost precision. Special paintwork or surface finishes can help bring clear hygiene advantages for the food processing industry. “The biggest potential for robotics in the food processing industry today is in the

People have started realising the flexibility advantages of shopfloor automation with robots in food processing industry. Keeping in view the quality requirements of this industry, clean room robots are much in demand. Manjunath H S Head, Robot Department, FANUC India Pvt Ltd

handling of container – from placing the food in container and up to the point where it is finally kept for transportation. This will improve hygiene of the product and save time and energy as well,” adds Gandhi. Hygiene demands are kept in utmost priority while designing the robots for the food processing industry. Says Manjunath, “The robots required for the food processing industry should be suitable for clean room applications. The speed of these robots should be high, keeping in view the jobs to be handled. Moreover, the high-speed sensitive vision system is required. The design of special grippers for handling critical and variety of components is essential. These grippers should also be lightweight.”

Making the right move The nature of the food processing industry makes it a perfect customer for robotic applications. The competitiveness in this industry demands products with a short turnaround time and unique innovations. The flexibility of robotics makes them ideal for these applications. Robots thereby enable food processing companies to manage increasing variations in products and package configurations. Variation is driven by consumer demands and the consistent need to differentiate brands. The ability to produce a wider range of products more competitively drives food processors toward robotics. Email: mahua.roy@infomedia18.in

May 2012 | Modern Food Processing

ENERGY MANAGEMENT Efficient processing

Optimising p g

energy usage to

improve pbottom line Today, energy optimisation has become imperative in the dairy sector as the processes involve either heating or cooling. It clearly means high energy consumption considering the nature of the processes. Several companies in the industry are taking proactive steps to curb energy wastage. Roping in energy-efficient electric motor is one way to achieve efficiency. Read on to know more… Prasenjit Chakraborty

ny organisation or industry segment for that matter can effectively manage its energy use and costs by adopting a continual improvement approach to energy management, for instance, implementing an energy management programme. Such a programme provides a systematic approach to assessing and reducing the energy use and costs of the company. Dairy segment is also no exception. To improve the efficiency of dairy plant operations, focus should be to reduce both thermal and electrical energy consumption associated with a wide range of dairy process operations. According to Devendra Shah, Chairman, Parag Milk Foods Pvt Ltd, consumption of energy in dairy industry is higher as each and every process includes either heating or cooling. “The cost of energy consumed is directly proportional to the cost of product. If energy consumption is higher, the cost of product will be higher,” he points out. Considering the thin margin in which dairy industry operates, it is extremely important to save or optimise the use of energy so that survival or growth especially for private players would be easy.

Modern Food Processing | May 2012

How to o achieve efficiency There aare many discrete processing steps that are common across the dairy industry. Unit processes such as pasteurisation, homogenisation and cold storage can be found in dairy processing facility. Furthermore, there are many unit processes that are common across individual subsectors, such as evaporation in the dry, condensed and evaporated dairy products subsector. Taking everything into consideration, it is imperative for dairy processors to take steps to optimise the energy usage. Optimising energy usage at this juncture helps companies to save energy cost, and the money thus saved could be utilised in other areas like adding value to the product that ultimately benefits the company’s bottom line. Let’s now take a look at what steps Parag Milk has adopted to ensure energy efficiency. According to Shah, electric motor consumes substantial energy in the dairy processing plant. “Basically, the electric motors consume approximately 65 per cent of the energy and any slight improvement in efficiency of these motors will save considerable energy. We are using energy-efficient electric motors. We also conduct Comprehensive Energy Audit through Petroleum Conservation Research Association. We are taking necessary actions as recommended by

them for optimisation of energy usage,” says Shah.

Meeting the challenges According to Shah, packaging is the most challenging area in achieving energyefficiency as the packaging equipment has standard operating parameters. “However, production is an area where maximum energy can be saved by taking steps like using energy-efficient motors and seeking suggestions from the consultants etc,” he points out. The processing techniques that are employed by dairy processors are as diverse as the variety of products manufactured by the industry. The choice of individual processes and process sequence will depend heavily on the endproduct being manufactured. In addition, for any given product, the choice of processes and process sequence can vary from facility to facility. According to Shah, it is difficult to map how it helps in process efficiency. He says, “Primarily, all these steps that we have taken help to bring cost efficiency to the entire process, but if we are looking at other parameters like increase in the number of production cycles, time efficiency etc, it is difficult to map these steps.” However, on a positive note, the entire exercise helps Parag Milk to save energy by 6-8 per cent. Email: prasenjit.chakraborty@infomedia18.in

Food Security B Bill, 2011 POLICIES & REGULATIONS

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ity Secur , d o o of F tion ation ike produc roper t n e lem s. P rs l ul imp s on facto food grain chieve f s s e oa of nd ucc The s 011, depe stribution is a must t i Bill, 2 ent and d eficiaries Bill. ben rem the procu fication of e goal of i th ident

Prasenjit Ch P Chakraborty k b

he Central Government is aiming to implement the ambitious Food Security Bill, 2011, by the end of 2012. According to the proposed Bill, not less than 75 per cent of all rural households and at least 50 per cent of urban households are entitled to get food grains at subsidised prices. However, it may witness some changes before being cleared. The committee is contemplating universalising the distribution of grains to cover wider range of population. According to the original Bill, the government aimed at making food grain available at low prices only to ‘certain’ targeted sections, ie, those coming under below-poverty line dividing the households into ‘priority’ and ‘general’ category. The question here is can the objective of Food Security Bill be achieved? No doubt, its success, to a large extent, depends on production, procurement and distribution of food grains.

Taking the right direction To make the Food Security Bill successful, there is a need to increase the production

of food grains and pulses. “This could be achieved by the use of superior quality d off high-yielding h h ld varieties off hybrids, hb d seeds balanced use of fertilisers and micronutrients, integrated pest management, mechanisation in sowing and harvesting, and use of modern agronomic practices,” says Pravin Dravid, President - Business Planning & Corporate Affairs, Krishidhan Group of Companies. There is also a need to reduce post-harvest and storage losses. Apart from improving the productivity in agricultural sector, it would be necessary to streamline the distribution of food grains for the people to be covered under the scheme and reduce leakages in distribution system. The most challenging task for successful implementation would be to have appropriate procurement agencies across different states, and also to have adequate arrangements for storage of food grains in different parts of country. There is also a need to identify the people to be covered under the scheme and ensure that they are provided food grains at subsidised prices. “For improving the crop production, the governments both at State level as well as at Centre will have to take holistic approach in encouraging the agricultural sector so as to bring about improvement

in crop productivity. This would call for motivating farmers to use modern agricultural inputs providing them with adequate resources through crop finance, subsidies, crop insurance etc,” exhorts Dravid.

Revamping allied sectors In order to achieve the objective of the Bill, the allied sector of agriculture needs equal attention from the government. For higher productivity, lot depends on allied sectors. “The government also needs to support allied industries like seeds, agri-biotech, pesticides, irrigation, farm mechanisation, etc, so that they are able to offer area-specific solutions and products for improving crop productivity,” points out Dravid. The agricultural extension system also needs to be revamped. In order to ensure the effective procurement of various food grains and pulses, government needs to appoint people or agencies across the country to ensure timely procurement from markets close to farmers’ fields. The storage, post-harvest handling and grain processing need to be modernised. The Government of India has appointed Hyderabad-based Administrative Staff College of India (ASCI) as consultant for the finer points. ASCI will work with the ministry officials and analyse the delivery mechanism of the Department of Food and Public Distribution, including Food Corporation of India and state governments. ASCI will analyse storage capacities in states and the state of their utilisation, along with customer-centric issues such as quality of grain supplied through PDS, customer satisfaction, and suggest solutions for shortcomings. The intention of the government is good but it remains to be seen how the Bill is implemented. Dravid is quite optimistic and says, “Yes, the objectives of Food Security Bill can definitely be achieved if concerted efforts by all the agencies involved are taken up in agriculture production, procurement and distribution of food grains.” Email: prasenjit.chakraborty@infomedia18.in

May 2012 | Modern Food Processing

STRATEGY Marketing tips

Creating brand for coffee shops One of the biggest challenges facing the coffee shops operating in India is to create a brand out of their store. There needs to be much more offered to the customer who is willing to shell out around ` 70 for just a cup of coffee. So what are the best practices being followed by the newsmakers of this industry in India? Mahua Roy

ronically, in the business of coffee shops, it is not necessarily the cappuccino that drives footfalls. The ideal hangout zone of the young population in India was conceived and developed at a strategic time when the idea of disposable income was on the rise. Truly not just an urban phenomenon, the heads of the coffee shop chains are gladly incorporating Tier II & III cities in their expansion plans. Research and consultancy firm Technopak Advisors put forward a figure of over 1,500 café f s operating in India at present. Interestingly, of these, around 1,000 have opened in the past five years. Valued at around $ 185 million, the organised café market in India is estimated to be growing at a compound annual rate of 25 per cent. And now, with the announcement of one of the biggest global chains Starbucks (in association with Tata Coffee Ltd) entering into India, a lot of activity can be expected in this space.

Converting your café into a brand As per figures of the Ministry of Food Processing Industries, until the mid-90s, coffee consumption in India plateaued at around 55,000 tonne annually. But it has almost doubled since then because of the growing coffee café culture led by domestic giants like Café Coffee Day (CCD) and Barista. Gradually, players like the Coffee Bean & Tea Leaf, Café Nescafe joined the party and Hindustan Unilever’s Bru World Café joined the bandwagon. Then came in UK’s famed Costa Coffee, and Gloria Jean’s of Australia, which have managed to gain a fairly good consumer base. “We presently operate 95 outlets and look at adding approximately 50 stores per year over the next few years,” says Santhosh Unni, CEO, Costa Coffee India.

Modern Food Processing | May 2012

With so much of competition at sight, the organised café f industry is concentrating wholly and solely on ensuring consumer loyalty in these days of the expanding market. The company should be able to pull the consumer towards a specific café brand than going to ‘just another neighbourhood café f ’. “Building a distinctive brand image for a coffee shop is about creating the right experience. It is about convincing customers not that they like coffee but the fact that they are holding and sipping the coffee. Taking this into consideration, CCD has accordingly maintained the café f ambience, music, the look and feel,” opines K Ramakrishnan, President-Marketing, Café Coffee Day.

Marketing innovations To make the café experience an enjoyable one, the chains have come up with a number of add-on services, which can aid them in becoming the preferred choice over others. The innovations are quite simplistic in nature, as the outcome is clear in the marketer’s mind: Make the consumer spend more time and more frequently. Few café f s of Barista Lavazza stock popular indoor games like Scrabble and make a guitar available. While most others like Costa Coffee and Gloria Jean’s have a loyalty programme, which offer a free cup of coffee after a minimum number of coffees have been ordered over a period of time. Offering Wi-fi is a regular feature at most café f s, and it really acts

Marketing tips

What are your ‘golden words’ to your staff? Our staff is instructed to treat the outlet like their own store. I would advise them to delight the customer and not just satisfy him. And most importantly, a genuine smile speaks a thousand words. Santhosh Unni CEO, Costa Coffee India

Service has to be given the first priority always. Being polite to customers and helping them with suggestions regarding placing an order from the menu is of importance. Knowing the ingredients of a food item is equally essential.

K Ramakrishnan

President-Marketing, Café Coffee Day

Greet every customer with a smile and ensure service is impeccable. One should remember it is the customer who pays the salaries not the management; so the customer is always right.

Sachin Sabharwal Managing Director, Di Bella Coffee India

All behaviours and actions are to be aimed towards delighting the consumer, who is of highest significance. Strive to provide highest standards of Italian coffee drinking experience to them.

R Shivashankar Director-South Asia, Lavazza

as a crowd puller and sustainer. “Today, a coffee shop is more than just coffee. In order to succeed, you need to make it an experience and hence miscellaneous services are important. Keeping with this, each of our tables has a Samsung Galaxy Tab (with Wi-fi) to enhance user experience. We also have a Loyalty Card and a Club Di Bella programme, which offers our regular customers with continual discounts and brand updates,” adds Sachin Sabharwal, Managing Director, Di Bella Coffee India. The company also has an e-commerce wing, which is involved in the sales of exclusive Di Bella crockery. The newest entrant in this market, the company has four outlets in Mumbai and four more stores are planned in the next three months. “From there on, we will add a number of outlets in Delhi, Hyderabad and Bengaluru. We plan on opening 50 outlets within the next three years,” adds Sabharwal. CCD, on the other hand, has introduced pre-paid cards called Café Moments that offer customers the convenience of cashless transactions. It also provides youth-oriented infotainment through the café’s monthly in-house magazine called Café Chronicle. The company has recently tied-up with fashion brand Prolinee to introduce coffee themed T-shirts. “Most of our café f s are Wi-fi enabled allowing patrons to walkin with their laptops and work on assignments, projects or simply surf the net with friends in the relaxed ambience of the café. Such services not only attract customers’ attention but also create a whole lot of excitement and positive vibe around it and helps increase its brand equity,” says Ramakrishnan.

Newer opportunity areas As per Technopak, the big news is that the coffee chain market has the potential to touch $ 800-900 million adding around 5,000 cafés by 2015. With such a huge potential, there are several unexplored possibilities. As an interesting observation, Ramakrishnan adds, “We see tremendous opportunities in highstreets, educational institutions, corporates, transportational hubs, highways and expressways, and tourism centres. CCD is also experimenting across different formats – the regular neighbourhood CCD stores; Coffee Day kiosks and the spacious Coffee Day lounges. Moreover, the opening of more corporate hospitals, which offer varied services, presents a strong opportunity for growth and expansion. We are targeting hospitals and healthcare establishments as part of the expansion strategy.” The company currently operates 1,270 outlets across India in café f s, Lounge and Square formats, and plans to open more to reach 2,000 outlets by 2014. Besides, most companies have developed an off-shoot brand, which caters to the elite and niche audience. Like BaristaLavazza did with their Espression café f s. “Such an extension broadens the market and creates room for experimentation. These days mostly all coffee chains have two to three formats in which they cater to their customers,” says R Shivashankar, Director-South Asia, Lavazza. Across all formats, the company at present has about 160 stores. Email: mahua.roy@infomedia18.in

May 2012 | Modern Food Processing

TIPS & TRICKS Water conservation

Avani Jain

ater is one of the key drivers for economic and development, importantlyy a basic need of life. All industriess including the food and beverage (F&B) use waterr for various purposes. For the F&B B industry, the quality and purityy of water is a primary concern as it iss used in the preparation of food products. Water is also used to cleean and sanitise floors, processing equ uipment, containers, vessels, and the raaw food products prior to theirr processing. Hot water, steam, cooling and refrigeration also require source water. So, in an age where water d resources are getting stressed due to overuse and pressure of population growth, besides other factors, it is essential to ensure water conservation at all levells during food and beverage processing.. Mostt food productss contain nd, in case water an

Best practices for making every drop count

The use of flumes to both transport and clean produce (fruits and vegetables) is common. Water is also used in the cleaning and processing of meat, poultry and fish.. Common water conservation techniquees include recycling of transport water, aadjusting design of flumes to minimiise water use, providing surge tanks to avoid water loss, usage of solenooid valves to shut off water when equipm ment stops. A change in process servess more benefits like replacing ffluming with conveyor belts, pneumatic systems, or other dry techniques to move food products, installing sprays to wash food, controlling process equipment to reduce waste etc. Clean-inplace methods range from flooding the equipm ment with hot water, detergent and chem micals, to dry cleaning. Dry cleaning as a first step is essential for saving water, since it reduces the water

With India ardently striving to meet the growing industry demands for water, manufacturers across industries including food processing have realised the dire need for conserving this fast depleting resource. Here are some handy tips for food processing companies to save the precious drop while undertaking various manufacturing processes.

of the beverage industry, water is usually a major component of the product. Reduction in water use and loading on wastewater systems calls for proper instrumentation and control of filling & packaging operations. One of the common uses of water in the food processing industry is in the production of steam and hot water, apart from cooling towers. Metering and sub-metering are important for understanding how much water is used in each process or type of equipment. Proper process controls are essential for managing water use.

Modern Food Processing | May 2012

3 4

Installation of an aerator in the water jet system used in washing and cutting of vegetables can bring down water usage. Cleaning bottles, cans and containers prior to filling is common throughout the industry. The use of air bursts to remove loose debris and materials, and reuse of water from can warming and other operations are common ways to reduce water use. Other methods include use of pressure sprays and steam instead of high volumes of hot water to clean containers.

needed in the wet-cleaning phase, sometimes eliminating it completely. Review all the sources of water use within your plant from intake to discharge. Fully understanding how and where you use water mitigates risk, which could result in operational shutdowns or costly regulatory impacts. Also, companies should annually review their water management strategy. Capturing and recycling water during the manufacturing process can reduce water by millions of gallons/year, as well as save money.

Email: avani.jain@infomedia18.in

PROJECTS

New projects and expansion activities are the barometers of industrial growth. These also present business opportunities to service providers like consultants, contractors, plant & equipment suppliers and others down the value chain. This feature will keep you updated with vital information regarding new projects and capacity expansions being planned by companies in the food & beverages industry. Dairy processing unit

Paras Dairy Project type Capacity expansion Project news Paras Dairy is investing about ` 30 crore in its dairy processing unit at Hardoi district in central Uttar Pradesh. The plant, which has a current capacity to process 3.5 lakh litre of milk per day, will be expanded to process 10 lakh litre per day over three years. The company has three units at Hardoi, Ghaziabad and Bulandshahr. Project location Hardoi, Uttar Pradesh Project cost ` 30 crore Implementation stage Work in progress Contact details: Paras Dairy The Mira Corporate Suites, B1 & 2 Ground Floor, Ishwar Nagar Mathura Road, New Delhi 110 065 Tel: 011-40674067 Email: info@parasdairy.com -------------------------------------------------------------------------------Dairy processing

Gujarat Co-operative Milk Marketing Federation Project type Capacity expansion Project news The Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF) - which markets Amull brand - plans to invest $ 600 million (`` 3,000 crore) to double its milk and milk products processing capacity for over the next six years. Amull commands a 25 per cent marketshare in the pouch milk segment, and has a processing capacity of 14 million litre per day. After expansion, the processing capacity will increase to 22 million litre per day. Project location Gujarat Project cost ` 3,000 crore

Implementating stage Planning Contact details: GCMMF PO Box 10, Amul Dairy Road Anand 388 001 Tel: 02692- 258506/07/08 Fax: 02692- 240208, 240185 Email:gcmmf@amul.coop -------------------------------------------------------------------------------Ice cream

Hatsun Agro Product Ltd Project type New parlours Project news Hatsun is setting up a chain of ice cream parlours over the next 12 months and has earmarked an investment of over ` 50 crore for the same. Hatsun will launch an exclusive chain under the brand Ibaco in a standalone format. The chain will offer a range of flavours distinct from its flagship Arun Ice Creams brand. As per the plans, the company will set up 250 Ibaco outlets including 70 in Tamil Nadu. Project location Tamil Nadu Project cost ` 50 crore Implementation stage Planning Contact details: Hatsun Agro Product Ltd 5-A,Vijayaraghava Road T.Nagar, Chennai 600 017 Tel: 044-2815 0014, Fax: 044-2815 2508 Email: info@hatsun.com -------------------------------------------------------------------------------Pulse processing

Mumbai, is investing ` 100 crore in India to set up pulse processing units. Two processing units, one each at Khapoli in Maharashtra and Vasad in Gujarat, will be set up this year. The Vasad unit will have production capacity of around 8 tonne per hour and Khapoli will have the capacity of about 20 tonne per hour. Project locations Gujarat and Maharashtra Project cost ` 100 crore Implementation stage Planning Contact details: ETG Agro Ltd 2, Africa House, 5 Topiwala Lane Lamington Road, Mumbai 400 007 Tel: 022â&#x20AC;&#x201C;2382 2012 Email: info.benin@etgworld.com -------------------------------------------------------------------------------Sugar refinery

Simbhaoli Sugars Ltd Project type New plant Project news Simbhaoli Sugars Ltd is setting up a 1,000 tonne per day sugar refinery in a joint venture with global agri-business group E D F & Man Holdings near the Kandla Port in Gujarat. The project, which is being implemented through their joint venture company, Uniworld Sugars Pvt Ltd, is estimated to cost ` 2,350 million. Project location Near Kandla Port, Gujarat Project cost ` 2,350 million Implementation stage Planning

ETG Agro Ltd Project type New facility Project news ETG Agro Ltd, a joint venture between Tanzania-based Export Trading Group (ETG) and Coronation Group of

Contact details: Simbhaoli Sugars Ltd C-11, Connaught Place, New Delhi 110 001 Tel: 011-41510421 Fax: 011-23413088 Email: info@simbhaolisugars.com

May 2012 | Modern Food Processing

EVENT LIST

NATIONAL AHMEDABAD

PUNE

CHENNAI

LUDHIANA

Gujarat, Oct 5-8, 2012

Maharashtra, Nov 2-5, 2012

Tamil Nadu, Nov 22-25, 2012

Punjab, Dec 21-24, 2012

INDORE

AURANGABAD

RUDRAPUR

Madhya Pradesh, Jan 11-14, 2013

Maharashtra, Feb 1-4, 2013

Uttarakhand, Feb 23-26, 2013

India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment, Automation Instrumentation, Packaging & Auxiliaries, IT Products, Electrical & Electronics, Material Handling and Safety Equipment.

For details Infomedia 18 Ltd

Ruby House, 1stt Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028. • Tel: 022 3003 4651 • Fax: 022 3003 4499 • Email: engexpo@infomedia18.in

Food & Technology Expo Specialised industry event for the food processing industry and allied stakeholders; July 27-29, 2012; at IARI, PUSA, New Delhi For details contact: Vinod Jain NNS Events & Exhibitions Meri Delhi House, 25/10 East Punjabi Bagh, New Delhi Tel: 011-4686 7500 Fax: 011-4686 7521 Email: nnsonline@nnsonline.com

Fi India 2012 Exhibition with concurrent conference showcasing latest trends in food ingredient technologies; September 06-07, 2012; at Bombay Exhibition Centre, Mumbai For details contact: UBM India Pvt Ltd Sagar Tech Plaza A 615-617, 6th Floor Andheri Kurla Road Saki Naka Junction Andheri (E), Mumbai 400 072 Tel: 022-6612 2600 Fax: 022-6612 2626/27 Email: info.india@ubm.com

International Foodtec India 2012 An international exhibition on food processing and packaging technology to be held concurrently with Dairy Universe India, Sweet & SnackTec India, and PackEx India; September 11-13, 2012; at Bombay Exhibition Centre, Mumbai

Modern Food Processing | May 2012

Centre Point Building, g, 7th floor f Junction of S V Road & Juhu Tara Road Santacruz (W), Mumbai 400 054 Tel: 022-6678 9933 Email: messeduesseldorf@md-india.com

Bakery Business Trade Show One of the dedicated tradeshows for bakery technology; November 28-30, 2012; at World Trade Centre, Mumbai

For details contact: G Vamshidhar Koelnmesse YA Tradefair Pvt Ltd 1stt Floor, 6-3-885/7/B Somajiguda Circle Hyderabad 500 082 Tel: 040-6559 4411, Fax: 040-6668 4433 Email: g.vamshidhar@koelnmesse-india.com

For details contact: Chetan Salvi Hospitality First 19, 1stt Floor, Above Ajanta Auto Garage Next to Four Seasons Hotel, 18-E Moses Road Worli, Mumbai Tel: 022-2495 5376 Email: chetan@hospitalityfirst.in

Annapoorna - World of Food India

Poultry India

Event showcasing the latest technologies and investment opportunities in the food processing sector in India; September 26-28, 2012; at Bombay Exhibition Centre, Mumbai For details contact: Sundeep Sundli Federation of Indian Chambers of Commerce & Industry (FICCI) Federation House, 1, Tansen Marg New Delhi Tel: 011-2373 8760/2373 8770 Fax: 011-2332 0714/2372 1504 Email: info@Kolenmesse-India.com

International PackTech India and drink technology India International PackTech India, along with drink technology India (dti), will showcase latest trends in packaging, packaging printing, processing, beverage and liquid food industries; November 06-08, 2012; at Bombay Exhibition Centre, Mumbai For details contact: Messe Düsseldorf India Pvt Ltd

International exhibition cum tradeshow dedicated to the poultry processing business and technology; November 28-30, 2012; at Hyderabad International Trade Exposition Centre (HITEX), Hyderabad For details contact: Indian Poultry Equipment Manufacturers’ Association D No 11-7-188, Huda Complex Saroornagar, Hyderabad Tel: 040-2414 2413 Email: info@poultryindia.co.in

Food Technology Show Concurrent with Packplus 2012, this holistic show will feature the latest in food & beverage technologies, from processing, packaging, research, quality assurance, hygiene, among others; December 07-10, 2012; at India Expo Centre and Mart, Greater Noida For details contact: Print Packaging.Com Pvt Ltd F 101, Tower No 7, International Infotech Park, Vashi Railway Station, Navi Mumbai Tel: 022-2781 2619 Email: info@packplus.in

EVENT LIST

INTERNATIONAL Modern Bakeryy Trade fair for showcasing latest in bakery technology; June 13-15, 2012; at Expocentre Fairgrounds, Moscow, Russia For details contact: Johannes Haering Ost-west-partner GmbH Postfach 2127, D- 92611, Weiden, Germany Tel: +49-961-3897770 Fax:+(49)-(961)-32035 Email: info@modernbakery-moscow.com

World Dairy Expo & Summit Premier event focussing on latest dairy technologies across the world; June 16-18, 2012; at Zhengzhou, China For details contact: Yu Wenhui China Great Wall International Exhibition 30 Haidian Nanlu Beijing, China Tel:+(86)-(10)-6874 8934 Fax:+(86)-(10)-6874 8993 Email: yuwenhui@chgie.com

For details contact: Expomal International Sdn Bhd 7-2 Subang Business Centre Jalan USJ 9/5Q, 47620 Subang Jaya Selangor Darul Ehsan Malaysia Tel: +603 – 8024 6500 Fax: +603 – 8024 8740 Email: mifb@expomal.com

Propak China An exhibition on food packaging and processing machinery, materials & associated technology; July 18-20, 2012; at Shanghai New International Expo Centre, China For details contact: Tara Cai Allworld Exhibitions 12th Floor, Westminster Tower 3 Albert London, The UK Tel:+(44)-(20)-78402100 Fax:+(44)-(20)-78402111 Email: tara@chinaallworld.com

Hong Kong Food Expo ProFood France Business convention and tradeshow related to the food processing equipment industry; June 19-20, 2012; at Nantes Parc des Expositions de La Beaujoire, Nantes, France For details contact: Hayet Zinedine Advanced Business Events 35/37 Rue Des Abondances Boulogne, France Tel: +(33)-(1)-41864168 Fax: +(33)-(1)-46045761 Email: hzinedine@advbe.com

Malaysia International Food & Beverage Trade Fair Tradeshow for food and beverage industry professionals to explore business opportunities; July 12-14, 2012; at Putra World Trade Centre, Kuala Lumpur, Malaysia

Technology forum and tradeshow for the food & beverage processing and packaging industry; August 16-20, 2012; at Hong Kong Convention & Exhibition Centre, Hong Kong, China For details contact Florence Tang Hong Kong Trade Development Council Unit 13, Expo Galleria Hong Kong Convention & Exhibition Centre 1 Expo Drive, Hong Kong, China Tel:+(852)-(2)-25844333 Fax:+(852)-(2)-28240026 Email: exhibitions@hktdc.org

Food Week The 16 th edition of one of the leading exhibitions for food & beverage processing and allied technologies, November 06-09, 2012; at COEX Korea Exhibition Center, Seoul, Korea

For details contact: Coex Center (Convention & Exhibition) 135-731, Samsung-dong, Gangnam-gu Seoul, Seoul-T’Ukpyolsi, Korea Tel: +(82)-(2)-60008160/60008126 Fax: +(82)-(2)-60008177 Email: koreafoodexpo@coex.co.kr

China Fisheries & Seafood Expo Event showcasing the latest in marine technology and trends of seafood business; November 06-08, 2012; at Dalian World Expo Center, Dalian, China For details contact: Sea Fare Expositions, Inc 4250, 8th Avenue NW, Suite, Seattle, USA Tel: +(1)-(206)-7895741 Fax: +(1)-(206)-7890504 Email: seafoodchina@seafare.com

Health Ingredients Europe One of the major tradeshows in Europe focussing on health ingredients for the growing functional foods industry; November 13-15, 2012; at Messe Frankfurt, Germany For details contact: CMP Information Industrieweg 54, PO Box 200, 3600 AE Maarsen, The Netherlands Tel:+(31)-(346)-559444 Fax:+(31)-(346)-573811 Email: jonathan.vis@ubm.com

Dubai Drink Technology Expo Specialised event featuring the latest in technologies & trends for the beverage industry; December 04-06, 2012; at Dubai International Convention & Exhibition Centre, Dubai, the UAE For details contact: INDEX Conferences & Exhibitions Organisation Dubai Health Care City, Block B Office 203, 2ndd Floor, Dubai, the UAE Tel: +971-4-3624717 / 149 Fax:+(971)-(4)-3624718 Email: drinkexpo@index.ae

The information published in this section is as per the details furnished by the respective organiser. In any case, it does not represent the views of Modern Food Processing

May 2012 | Modern Food Processing

BOOK REVIEW

Oats: Chemistry and technology Edited by: Francis H Webster, Peter J Wood Price: ` 17,000

This book explains thoroughly the technological nuances associated with oats. In these days where health food is given prime importance, it comes across as an informative resource. This extensive reference reflects the considerable changes in the science and food uses of oats that have occurred during the last two decades. The special chapters on oat molecular biology and oat breeding, coupled with the extensive works on oat nutrition, provide direction to researchers interested in developing oats with enhanced nutrition. Chapters on world oat production and trade as well as flavour and texture, dietary fibre make this book a wholesome reference material. Most importantly, this book also provides an important summary of oat nutritional research and associated health claims that have been granted in recognition of the nutritional benefits associated with oat consumption. This book is an excellent review of oat chemistry and technology, and will be a valuable resource for food science professionals including nutritionists, cereal chemists, plant biochemists, plant breeders, molecular biologists, grain millers, and product development & research scientists. Students of food technology will also benefit from this book.

Reviewer: Rini Ravindran, Lecturer, Department of Biochemistry and Food Science & Quality Control, Ramnarain Ruia College, Mumbai

Standard methods for examination of water & wastewater Water conservation is one of the major areas of concern across all industries. The food industry especially relates to this because of matters involving food safety. Water forms a major portion of the food processing industry. This book deals with water analysis and remains a trusted source of accurate, proven methodology for analysing natural waters, water supplies, and wastewaters. The 22nd edition is powered with new content and most of the sections updated. It enables the user towards safety and quality management with excellent experimentation techniques discussed in detail. The book provides methods for measuring the biological, chemical, and physical attributes of water, and offers guidance for choosing among available methods for specific elements and compounds. It will help professionals in the field of environment management, production, as well as laboratory experts and students.

Edited by: Eugene W Rice, Rodger B Baird, Andrew D Eaton, Lenore S Clesceri Price: ` 15,675

Reviewer: Tejas Padte, Lecturer, Department of Chemistry, Ramnarain Ruia College, Mumbai

Available at: Wisdom Book Distributors, Hornby Building, 1st floor, 174, D N Road, Mumbai 400 001 Tel: 022-2207 4484/6631 8958, Telefax: 022-2203 4058, Email: thadam@vsnl.com

Modern Food Processing | May 2012

PRODUCTS This section provides information about the national and international products available in the market

Vibratory sieve shaker The new one-touch vibratory sieve shaker has touch-screen programmable controller that allows selection of vibration level, time and pauses. It stores up to 99 testing profiles for easy repeat of standard tests. The sieve shaker is a combination of proven separation technology with the latest in electronic control for fast and accurate separation. Vibratory sieve shakersâ&#x20AC;&#x2122; touch-screen programmable controller allows selection of vibration level, time and pauses. It stores up to 99 testing profiles for repeat of standard tests. Cole-Parmer India Mumbai - Maharashtra Tel: 022-67162222 Email: vinita.singh@coleparmer.in Website: www.coleparmer.in

Portable combustion analyser This portable combustion analyser is used for easy combustion testing and boiler assessment. It is provided with standard rechargeable Ni-MH batteries and instant one-button printout to 30 ppm carbon monoxide danger warning. This instrument is compliant with BS7967, with splash proof, and easyto-use menu. It also has facilities such as backlit display, high-quality stainless steel probe and durable carry case. The portable combustion analyser removes the need to carry multiple instruments by combining a flue gas analyser, manometer, thermometer, gas leak detector and carbon monoxide monitor in one, hand-held unit.

The ball float drain trap is used for removing accumulated condensate automatically from compressed air systems. This is a reliable auto drain that works on the principle of buoyancy and hence does not depend on electrical power. Features include cast steel/CI housing, stainless steel internal, heavy-duty and rugged construction suitable for rough and dusty conditions with a high pressure rating up to 16 kg/cmÂ˛ (g) and discharge rate of maximum 1600 kg/hr. Typical applications are in air receivers, air dryers, aftercoolers, heat exchangers, etc.

Detection Instruments (I) Pvt Ltd Navi Mumbai - Maharashtra Tel: 022-27617663 Email: sales@detection-india.com Website: www.detection-india.com tect

Pennant Engineering Pvt Ltd Pune - Maharashtra Tel: 020-26989709 Email: info@pennantindia.com Website: www.pennantindia.com

Drain trap

Looking For A Specific Product? Searching and sourcing products were never so easy. Just type MFP (space) Product Name and send it to 51818

eg. MFP Fryer and send it to 51818 May 2012 | Modern Food Processing

PRODUCTS

Cable management system Aeron FRP corrosion-free cable tray management system is developed for long-lasting performance in challenging environments where corrosion and chemical resistance and lasting mechanical performance are key requirements. Ladder type as well as perforated cable trays with wide range of sizes to select from is also offered. Aeron Composite Pvt Ltd Ahmedabad - Gujarat Tel: 079-26565731, Mob: 09909988266 Email: info@aeroncomposite.com Website: www.aeroncomposite.com

Pipe/tube and U-tubes The stainless steel seamless and welded pipe, tube & U-tubes and large diameter welded pipes are available in various sizes, grades and specifications as per customersâ&#x20AC;&#x2122; requirements. MOC is all austenitic, ferritic, duplex & super duplex stainless steel. Specification is as per ASTM, ASME, DIN, NFA, JIS standards. Size range is (welded) 6.0 mm OD to 1016 mm OD and (seamless) 6.0 mm OD to 323.9 mm OD. Thickness range is

Modern Food Processing | May 2012

(welded) 0.6 mm to 25 mm and (seamless) 0.8 mm to 25 mm. Length is up to 30 metre long. Applications are in refinery, petrochemical, food, pharmaceutical, fertiliser, oil & gas, breweries, sugar, ship building, etc. Suraj Ltd Ahmedabad - Gujarat Tel: 079-27911050 Email: suraj@surajgroup.com Website: www.surajgroup.com

Double-twist wrapping machine The model CW-300 double-twist wrapping machine has auto feeding system with vibrator. It has quick and easy changeable size. Two wrapper reels are provided for inner and outer requirements. Other features include no sweets â&#x20AC;&#x201C; no wrapper system, low maintenance and easy to clean, product feed flow controlled by sensor, etc. Makson Export Dist Surendranagar - Gujarat Tel: 02752-285991, Mob: 09825224488 Email: makson@makson-group.com Website: www.makson-group.com

PRODUCTS

Horizontal batch freezer This robust horizontal batch freezer (model Gelato 25) is a perfect blend of advance technology and excellent performance. It produces premium quality ice cream and sorbett with natural fruit base. Features are user-friendly functions and easy operation & maintenance, fully automatic floor standing machine with a capacity of more than 25 lph, stylish & compact look, ideal for restaurants, ice cream parlours, bars, etc. VCS India Ahmedabad - Gujarat Tel: 079-25892957 Email: info@vcsgajjar.com Website: vcsgajjar.com

Shrinkable label inserting machine The shrinkable label inserting machine is provided with an infeed conveyor, feeding device and accurate detection mechanism by fibreoptic sensor. It has an adjustable knife plate/brush and shrink tunnel mechanism. It is useful for cap sealing, overall bottle sealing and full body and middle body sealing. It is suitable for PVC/PET/

OPS material with minimum thickness of film required is 35 micron. It has an output speed of up to 250 bottles/minute. Harikrushna Technocrates Engg Co Ahmedabad - Gujarat Tel: 079-25840112 Email: marketing@harikrushna.com Website: www.aerothermsystem.com

Pouch packing machine The fully-automatic pouch packing machine is used for powder and granules. It is used to pack various granules and powders, like tea, sugar, spices, milk powder, detergent powder, tobacco, mouth freshener, etc. This machine has a packing range of 1,200 to 6,000 pouches per hour. Types of seals offered are centre seal and side seal. The filling system is volumetric sup filler and auger filler. It is simple and compact in design and easy to operate and maintain. Labh Machines Pvt Ltd Ahmedabad - Gujarat Tel: 079-26569261 Email: labhgroup@vsnl.com Website: www.vacunair.com

May 2012 | Modern Food Processing

PRODUCTS

Hammer mill The hammer mill is a multi-purpose mill, which handles soft, medium, hard, lumpy and irregular sized materials to produce coarse to medium fine powder. The mill is used for processing of spices, chillies, coriander, mix masala, ayurvedic herbal, food stuff, maize, cattle & poultry feed, tea, coffee, paper, fish meal, etc. Features include simple & sturdy construction, improved grinding efficiency, low specific power consumption, almost dust-free operation, easy and economical maintenance, consistent and dependable performance, low temperature rise for heat sensitive materials, among others. It also retains flavour, taste and colour to optimum level. Hind Pulverizer Works Ahmedabad - Gujarat Tel: 079-22744018 Email: info@hindpulverizer.com Website: www.hindpulverizer.com

Vacuum packaging and gas flushing machine The vacuum packaging and gas flushing machines are used to enhance the shelf-life of perishable food products without the loss of aroma and weight. These machines are available in different versions, like tabletop, trolley type, double chamber & vertical model to suit required production and quantity to be packed. Also manufactured and tailor-made are models with special chamber size and seal length as per customerâ&#x20AC;&#x2122;s requirement. Packmech Engineers Ahmedabad - Gujarat Tel: 079-22876181 Email: info@packmechgroup.com Website: www.packmechgroup.com

Sugar pulverisers These are fine powdering and coarse powdering machines for sugar. The sugar pulverisers and impact mills, both are designed to grind sugar as per customersâ&#x20AC;&#x2122; requirements. One does coarse grinding with high capacity and another fine material but comparatively less quantity. These are made with accuracy and precision with perfect selection of type of grinding elements. Different capacity machines are manufactured as per customersâ&#x20AC;&#x2122; requirements. Able Manufacturers Hyderabad - Andhra Pradesh Tel: 040-65974111, Mob: 09849271975 Email: ablemfrs@hotmail.com Website: www.processmachines.com

Modern Food Processing | May 2012

PRODUCTS

Progressive cavity pump The progressive cavity pump is used for chemical and process industry. This pump also finds application in paint, petrochemical, environment, ink, food and pharma industry to convey almost all kinds of chemicals, solvents, slurry viscous fluids. Special features are pulsation-free pumping, metering accuracy, low NPSH requirement, high solid handling capability, and viscosity up to 1 million mPas. Stators are available in PTFE, EPDM, Viton and metal, besides standard elastomer and metal parts in CI, SS316, duplex and special alloys. Ceramic rotors for handling chemically and mechanically aggressive slurries are also offered. The pump is used for pumping cakes after filter press/centrifuges, abrasive slurry, and viscous pastes. Netzsch Technologies India Pvt Ltd Chennai - Tamil Nadu Tel: 044-42965100 Email: info.nti@netzsch.com Website: www.netzschindia.com

May 2012 | Modern Food Processing

PRODUCTS

PTFE-lined valves Fluoropolymer FEP, PFA, PTFE, lined SGI/WCB/SS pipes, valves and fittings are offered using technical knowhow and raw materials for appropriate application of the resin for successful results with international quality for the chemical industry. Features are low co-efficient of friction, chemical inertness, non-toxic approved by international food & drugs regulatory authorities, non-inflammable, self-sealant, excellent weathering resistant, zero water absorption, etc.

can do special skin type pack formats, and changeover from one format to another in a simple and fast manner. Veripack Solutions India Pvt Ltd Mumbai - Maharashtra Tel: 022-66971133, Mob: 09967752336 Email: makdum.j@veripackindia.com Website: www.veripackindia.com

PET label shrink films

Thermoform-fill-seal machine

The PET label shrink films are used for shrink labels and sleeves. These films provide good shrink profile and good ink adhesion to print converters and brand owners. Technical specifications include thickness of 45 and 50 mic, shrinkage MD: ~5 per cent, TD: 60 per cent and 75 per cent, width up to 1200 mm, etc.

The Veripack Rollstock thermoformfill-seal machine is so designed keeping the end-customer in mind. This machines is well-ahead in terms of flexibility, robust construction and high-end electronics. It can handle flexi and rigid packaging films;

Allen Plastic Industries Co, Ltd Kaoshiung City - Taiwan Tel: +886-7-7425708 Email: morida@ms19.hinet.net Website: www.allenpack.com

Supremo Line & Control Ahmedabad - Gujarat Tel: 079-22205282 Email: supremoproduct@gmail.com Website: www.supremoproduct.com

Modern Food Processing | May 2012

PRODUCTS

Side channel blowers and exhausters Acmevac side channel blowers and exhausters are available from 0.5 hp to 15 hp. These are regenerative blowers and can be used for vacuum or pressure applications. Noise levels are considerably reduced as silencers are provided. The blowers are particularly useful in areas where oil-free, continuous non-pulsating air flow is required. Applications include air tables, agitation/aeration, air blow off, aquaculture, pneumatic conveying, textile machines, printing and packaging machines, etc. Acmevac Sales Pvt Ltd Mumbai - Maharashtra Tel: 022-28375837 Email: acmevac@vsnl.com Website: www.acmevac.com

Steam mixer cooker Stephan universal mixer cooker is available in models UM/SK 24, 60, 80, 130, 200 litre. It has compact construction and is ideally suited for lowcost production of consistently high-quality finished processed cheese varieties, mayonnaise, ketchup, spice pastes, etc. By the combination of all processing stages into one machine in one programmed cycle, this cooker completes the entire processing in a short time and reduces the number of transfer points. Tricon Pune - Maharashtra Tel: 020-25652205, Mob: 09890192832 Email: triconfood@gmail.com

Hot-air temperature controller The model XL-2 hot-air temperature controller is used for low-cavitation moulding process. The smaller cabinet size allows cost savings of up to 30 per cent. It has double the zones per card, and up to 18 zones can be controlled in a cabinet. Cabinets are available in three configurations of 4, 12 and 18 zones. All cabinets are wired to allow for future expansion and include accessible fuses and integral ventilation fans for use in industrial environment. Unimark Mumbai - Maharashtra Tel: 022-25506712 Email: infomum@unimark.in Website: www.unimark.in

May 2012 | Modern Food Processing

PRODUCTS

Cooker extruder The single-screw cooker extruder (gelatiniser) is used for preparation of pre-gelatinised starch from maize, tapioca, and for cooking wheat, soy flour, etc. It is also used as a preliminary step to prepare gelatinised noodles. The extruder can also be used to produce directly expanded snack food from maize, rice, wheat, tapioca flour, etc. The premixed food materials are properly blended and hydrated with water inside a separate pre-conditioner chamber. Hydrated food materials are continuously fed through a force screw feeder, which ensures proper and even feed to the cooker screw. Malik Engineers Dist Thane - Maharashtra Tel: 0250-2390839 Email: info@malikengg.com Website: www.malikengg.com

Peanut paste making grinding mill The 11-A peanut paste making grinding mill is simple in operation and easy in maintenance. It is specially designed for wet grinding of peanuts and sorghums. Technical specifications include: driven by 1.5 hp 1440 rpm electric motor, output 20-25 kg per hour, pulley size 12 inch, and net weight around 33 kg. Atlas Exports Rajkot - Gujarat Tel: 0281-2382322, Mob: 09824202885 Email: newatlas52@hotmail.com Website: www.atlasexports.in

Water-ring vacuum pump The monoblock modern design water-ring vacuum pump is compact, easy-to-install, easy-to-assemble, mobile and simple design with smooth operation. This pump is connected to the motor shaft. The pump develops maximum vacuum of 680 mm of Hg, when the sealing water temperature is around 30oC. The pump operates at low water consumption and low pressure, ie, 0.3 to 0.5 kg/ cm2. As the pump is compact, it can be easily taken from one place to another. Owing to these benefits the pump gains popularity in the laboratory usage, priming purposes, pilot plants, etc. The pump is simple in construction, trouble-free

Modern Food Processing | May 2012

in operation, and compact & mobile. Capacity ranges from 14 m3/hr to 123 m3/hr. Joyam Engineers & Consultants Pvt Ltd Ahmedabad - Gujarat Tel: 079-26569533, Mob: 09879099100 Email: joyam@joyamvactech.com Website: www.joyamvactech.com

PVC strip door The PVC strip door is designed for any size door opening. Clear flexible strips provide unsurpassed visibility for safety in high traffic areas. The edges of the strips are rounded to avoid the danger of being cut, concave-convex overlapping pattern enhances the sealing effect. This low cost enclosure that reduces heat and refrigeration cost, minimises energy consumption, provides noise control and increases employee comfort. Ideal applications are in the areas of storage, painting, printing, welding, food processing, cold storage, insulation door, paper (printing/packaging), dairy, pharmaceuticals, workshop, laboratories, water spray booth, hotel, hospital, DG storage. Plast World Ahmedabad - Gujarat Tel: 079-25895140 Mob: 09712741572 Email: plastworld1@rediffmail.com Website: www.stripdoor.co.in

Leak test apparatus These leak test apparatus are fullyprogrammed equipment, fitted with oilfree vacuum pump, a countdown electronic timer and a LCD module for display. The vacuum displayed in the LCD module is factory calibrated. These leak test apparatus have all parameters of 101 but with provision to connect a printer to download all data. These are used to check leakages in packed strips, blisters & small sachets containing tablets, capsules, liquids, cough syrup, shampoo packets, etc and also sutures. These are compliant with USP/EP/JP standards in product packaging and integrity evaluation. Servewell Instruments Pvt Ltd Bengaluru - Karnataka Tel: 080-23573309 Email: serwell@vsnl.net Website: www.servewel.com

PRODUCTS

Vegetable process equipment The Solia series is a washing and peeling machine used for washing and peeling carrots, onions, potatoes, and rooted vegetables. Capacity of the machine is 50-400 kg/hr. The equipment includes multi-purpose vegetable processors. It is used for cutting, slicing, dicing, cubing, juliennes, strip cutting, shredding, etc. Stephan UM universal mixer is used for chopping, cutting, blending, stirring, kneading, pureeing and in emulsifying. Tricon Pune - Maharashtra Tel: 020-25442451 Email: triconfood@gmail.com

Differential pressure transducer The highly efficient differential pressure transducer is available in the range of 0.5 to 10,000 psid with accuracy near to Âą0.25 per cent FS and Âą0.5 per cent FS. It is especially designed for gas and liquid media. The transducer is constructed using stainless steel SS 306 and the diaphragm is made of 17-4 PH stainless steel. The differential pressure transducer is suitable for use in corrosive environment and also finds application in industries such as petrochemical, fertiliser, refineries, chemical, food, steel, breweries, depth measurement, etc. Smart Sensors & Transducers Ltd Mumbai - Maharashtra Tel: 022-24150799, Mob: 09820357570 Email: contacts@ssntonline.com Website: www.ssntonline.com

Gas chromatograph systems The Agilent 490 Micro GC and 490-PRO Micro GC gas chromatographs offer rugged, compact, laboratory quality gas analysis platforms that deliver information needed, wherever required. When the composition of gas mixtures is critical, these fifth generation micro gas chromatographs generate more data in less time for faster and better business decisions. The 490 Micro GC platform provides maximum flexibility and ease-of-use for engineers and analysts in a variety of applications. Agilent Technologies India Pvt Ltd New Delhi Tel: 011-46237100 Email: agilent@agilent.com Website: www.agilent.co.in

May 2012 | Modern Food Processing

PRODUCTS

Heat exchanger system This exchanger system has a radiant and convection heat exchanger. It is conical in shape and fabricated out of heavy duty material and provided with fuel feeding arrangement. The furnace is constructed with high quality firebricks and insulation bricks to minimise heat loss. The convection heat exchanger comprises two coils fabricated out of high heat resistant ERW boiler tubes. It is equipped with fly ash collective device. The radiant and convection heat exchangers are connected by a specially designed refractory duct to allow flue gas to pass from radiant to convention exchanger. Alfa Entech (Guj) Pvt Ltd Ahmedabad - Gujarat Tel: 079-26426444 Email: mailbox@alfaentech.com Website: www.alfaentech.com

Bag closer stitching machine This portable bag closer stitching machine comes with technologically advanced imported transmission techniques for timing belt and timing pulley. Unlike V-belt, the timing belt does not slip or stretch, giving 100 per cent power transfer. The auto oil pump lubrication system supplies oil to all parts for smooth operation. The machine is coated with special paints, which helps to slow down the chemical corrosion process thereby giving longer life. It comes with two 1/10 hp dustproof speed motors at 8,000 rpm having a continuous rating, a fuse holder with fuse, power light and shock indicator lamp. Nikko Mumbai - Maharashtra Tel: 022-2386 4641 Email: nikko@vsnl.com Website: www.vacunair.com

Rounder machine This rounder machine is used for making sweets and bakery items, like peda, ladoo and confectionery items. The machine is suitable for rounding ladoo, namkin, batata vada, kachori, etc. It works on single phase 220 V. Unskilled workers can operate the machine. It can produce approximately 50 to 60

Modern Food Processing | May 2012

pieces per minute. After the ladoo comes out from the machine, it is automatically arranged into the tray. A separate machine for peda pressing can be attached to the machine. This attachment is suitable for pressing peda. Shri Sahajanand Industries Surendranagar - Gujarat Tel: 02752-2439789, Mob: 09440868551 Email: rajuvadgama@rediffmail.com Website: www.ssengrindia.com

Magnetic crown elevator The automatic magnetic crown elevator is used for beverages and breweries. This unit avoids handling of crowns cartons in bottling hall and prevents damages of crown in crowner hopper. Since nominal quantity of crowns remains in the hopper for few minutes it prevents churning, bending and damages of crowns. This also ensures continuous flow of crowns and avoid uncrowned and off centered crowning of bottles, which keeps the filler machine running continuously without stoppage. Due to continuous running of the filler machine, overfoaming of the beverages is avoided. Installation of the unit prevents crowns being scratchy and rusty. Alien Fabricon (India) Ahmedabad - Gujarat Tel: 079-25855890, Mob: 09820022550 Email: sanimesh@alienfabricon.co.in Website: www.bottlingplantconveyor.com

Strapping machine This semi-automatic strapping machine is suitable for packing medium-sized cartons. It works with electromagnetic clutch. The tension is set from front-control panel. Heat consumed is only 30 W. The motor runs during strapping cycle only. It is suitable for 10 to 35 kg boxes. This machine has a speed of 1.8 sec/cycle. It weighs approximately 100 kg. The motor shuts off automatically 60 sec after the cycle is completed. A touch of any button will automatically restart the machine. Strap cooling time can be adjustable for light or heavy-duty packaging. J-Pack Sales & Service Ahmedabad - Gujarat Tel: 079-25854791, Mob: 09376490009 Email: info@jpacksales.com Website: www.jpacksales.com

PRODUCTS

Nano crushing machine The high-efficiency eddy flow crushing machine brings nano crushing technology to a new era. It functions powerfully in crushing the minerals, plants, herbs, fibres into sub-micron particles, which the regular crushing machine cannot succeed. Grinding chamber temperature are controlled at 30~40째C to avoid raw materials characters be affected and assure customer to get high purity particles without contamination. The process can be done in one single operation. Full-Win Technology Co, Ltd Changhua Hsien - Taiwan Tel: +886-4-8952051 Email: info@fullwin.org Website: www.fullwin.org

Vacuum sealer The model WVM-405 mini-type non-nozzle vacuum sealer is made in stainless construction. This vacuum sealer keeps fish and game longer without freezer burn. It stores clothing scentfree. The commercial-grade vacuum sealer comes with an extra large Teflon bar for sealing bags up to 400 mm. Double piston vacuum pump can preserve foods 5-6 times longer than traditional methods. It is equipped with a cooling fan to cool down the pump. Wu-Hsing Electronics Co Ltd Taichung - Taiwan Tel: +886-4-22711498 Email: sealer@wuhsing.com.tw Website: www.wuhsing.com

Storage tanks The range of these storage tanks includes: holding tanks (round/conical), balance tanks, blending tanks, mixing tanks and collection tanks. These storage tanks are available in different shapes and capacities. These tanks can also be customised. Shiva Engineers Pune - Maharashtra Tel: 020-27129610, Mob: 09822499586 Email: shivaengineers1@gmail.com Website: www.food-processing.net The in inforrmation on publi lishe shed d in in this section n is as per the deetails furniished by thee respective ve man nufactu urer//distrib butor.. In n any case, it doees not repre resent the viiews of

Modern Food Processing

May 2012 | Modern Food Processing

LIST OF PRODUCTS

Sl. No.

Product

Pg. No.

Acoustic enclosure ..................................... 29 Agitatorr ........................................................... 15 Air audits blower............................................. r 49 Air coolerr ........................................................ 11 Air-cooled condensing unit............................. 11 Ammonia liquid chillerr ..................................... 4 Analytical instrumentation ................................ 3 Animal feed technologyy ................................. BC ATP hygiene monitoring system ..................FIC Auction............................................................ 75 Bag closer stitching machine ...................... 80 Batch disperserr ................................................ 15 Boilerr ............................................................... 74 Box strapping machine.................................... 75 Brewingg .......................................................... BC Bulk milk coolerr ................................................ 4 Burner.............................................................. 74 Butterfly valve ................................................... 4 Cable management system ......................... 72 Calorimeterr ..................................................... 15 Chillerr ............................................................. 81 Chlorine gas cylinder and tonner.................... r 72 Chocolate and cocoa ......................................BC Cleaning section equipment........................... t BC Colour masterbatches ...................................... 73 Colour sorting machine .................................BC Column and chemistry...................................... y 3 Compressorr ............................................... 11, 49 Consumables ..................................................... 8 Continuous sealer............................................ r 75 Conveyor system ............................................. 79 Cooker extruderr .............................................. 78 Dairy machineryy .......................................... 4 Dairy plantt ................................................... BIC Diagnostics ........................................................ 8 Differential pressure transducerr ...................... 79 Disperserr ......................................................... 15 Door ................................................................ 74 Double-twist wrapping machine ..................... 72 Drain trap........................................................ 71 Dry brake couplingg ......................................... 49 Dry ink coding machine ................................. 75 Dry vane pump ............................................... 29 Dust control doorr............................................ 74 Ejector....................................................... 49 Emergency safety kit....................................... t 72 Empower Software ............................................ 3 Evaporating unitt ............................................. 11 Exhibition - Engineering Expo ...................... 38 Extruded productt ........................................... BC Fastback revolution seasoning system ......... 79 Filling sealing machine ................................... 76 Fire tube-type package .................................... 74 Flexible transparent PVC strip door............... r 74 Flour milling machine ....................................BC Forced convection unit air-coolerr ................... 11

Sl. No.

Product

Pg. No.

Fueling system................................................. 49 Gas chloronical gravity and vacuum feed .... 72 Gas chromatograph systems............................ 79 Grain handling............................................... g BC Grinding and dispersion ................................BC Hammer mill ............................................. 74 Hand machine ................................................. 75 Heat exchanger system.................................... 80 Heating bath ................................................... 15 Heat-resistant doorr ......................................... 74 High-pressure homogeniserr ............................ 15 Horizontal batch freezerr ................................. 73 Hot air and water generatorr ........................... 74 Hot plate ......................................................... 15 Hot-air temperature controllerr ....................... 77 HPLC ............................................................... 3 IBR steam boiler........................................ r 74 Industrial door................................................. r 74 Industrial-type unit air-cooler......................... r 11 Informatics ........................................................ 3 Inline disperser................................................ r 15 Kneading machine ..................................... 15 Laboratory reactorr ..................................... 15 Laboratory software......................................... 15 Large diameter welded pipe ............................ 71 Leak test apparatus ......................................... 78 Loading arm .................................................... 49 Magnetic crown elevatorr ............................ 80 Magnetic stirrer............................................... r 15 Mill ................................................................ 15 Moneycontrol.com .......................................... 45 Multi-fuel fired IBR steam boiler................... 74 Nano crushing machine.............................. 81 Natural food and beverage ingredients ........... 27 Natural herbal sweetener................................... r 6 Oil coolerr .................................................. 81 Oil milling machine .......................................BC Overhead stirrerr .............................................. 15 Panel coolerr ............................................... 81 Pasta making machine ...................................BC Peanut paste making grinding mill ................. 78 PET label shrink films .................................... 76 Pilot plant........................................................ t 15 Pipe/tube and U-tubes .................................... 72 Plastic pellett ................................................... BC Plastic sheett ..................................................... 84 Plate heat exchangerr ......................................... 4 Plug valve .......................................................... 4 Pneumatic valve................................................. 4 Poly styrene product........................................ t 84 Portable combustion analyser.......................... r 71 Portable induction sealer................................. r 75 Priming valve................................................... 49 Process tank....................................................... 4 Product handling equipmentt .......................... 79 Progressive cavity pump .................................. 75

Sl. No.

Product

Pg. No.

PTFE lined valves ........................................... 76 Pump ......................................................... 29, 49 Punch packing machine .................................. 73 PVC strip door.......................................... r 74, 78 Rail tankerr ................................................... 4 Refrigerant pump .............................................. 4 Refrigeration...................................................... 4 Rice milling equipment.................................. t BC Roots blowerr ................................................... 29 Rotary evaporatorr ............................................ 15 Rounder machine ............................................ 80 Safety access equipmentt ............................. 49 Safety doorr ...................................................... 74 Screw compressor.............................................. r 4 Seamless pipe .................................................. 71 Shaker.............................................................. r 15 Shrinkable label inserting machine ................. 73 Side channel blowers and exhausters .............. 77 Software............................................................. 8 Solid-liquid mixerr ........................................... 15 Stainless steel pipe........................................... 71 Steam boilerr .................................................... 74 Steam mixer cooker......................................... r 77 Storage tank equipmentt .................................. 49 Storage tanks ................................................... 81 Strapping machine .......................................... 80 Sugar herbs........................................................ 6 Sugar pulveriserr ............................................... 74 Tank truck equipmentt ............................... 49 Tanks and silos.................................................. 4 Thermal process .............................................BC Thermic fluid heaterr ....................................... 74 Thermoform-fill-seal machine .................. 13, 76 Thermostat and vacuum dryer/mixer.............. r 15 TPU masterbatches ......................................... 73 Tray sealerr ....................................................... 77 Tube ................................................................ 71 Universal type unit air-coolerr ..................... 11 UPLC ................................................................ 3 U-tube ............................................................. 71 Vacuum booster pump ............................... 29 Vacuum and pressure solutions ............................49 Vacuum packaging and gas flushing machine .....74 Vacuum pumps and systems ........................... 49 Vacuum sealerr ................................................. 81 Vacuum system ............................................... 29 Vegetable process equipmentt .......................... 79 Vertical non-IBR oil fired steam boiler.......... r 74 Vibratory sieve shakerr ..................................... 71 Water wall membrane panel IBR steam boilerr ..... 74 Water-cooled condensing unit........................ t 11 Water-jetting machine .................................... 49 Water-ring vacuum pump............................... 78 Welded pipe .................................................... 71 Wood fire four pass thermic fluid heaterr ....... 74 Wood fire thermic fluid heater....................... r 74

BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover

Looking For A Specific Product? Searching and sourcing products were never so easy. Just type MFP (space) Product Name and send it to 51818

eg. MFP Fryer and send it to 51818 82

| May 2012 Modern Food d Processing Proce

LIST OF ADVERTISERS

Advertiser’s Name & Contact Details

Alok Masterbatches Ltd

Pg No

Advertiser’s Name & Contact Details

Freeze Tech Equipments Pvt Ltd

Pg No

Advertiser’s Name & Contact Details

Rac Equipment India (P) Ltd

T: +91-11-41612244

T: +91-44-42152387

T: +91-09311198333

E: sales@alokindustries.com

E: info@freezetechequip.com

E: racglobal@gmail.com

W: www.alokmasterbatches.com

W: www.freezetechequip.com

Sevana Trades & Services P Ltd

Gardner Denver Engineered Pro. (I) Ltd 49

T: +91-484-4217100

T: +91-79-40089312

E: sts@sevana.com

E: info.ahm@gardnerdenver.com

W: www.sevana.com

W: www.gardnerdenver.com

Shah Brothers

Aqua Services

T: +91-265-2331748 E: aquaas@sify.com W: www.aquaservicesindia.com Balkrishna Boilers Pvt Ltd

T: +91-79-25894701

E: mallikarjuna.s@buhlergroup.com

T: +91-2692-225399

W: www.buhlergroup.com

E: idmc@idmc.coop 27

IKA India Private Limited

E: mailbox@doehler.com

T: +91-80-26253900

W: www.doehler.com

E: process@ika.in

Engineering Expo

E: engexpo@infomedia18.in

T: +91-22-33071100

W: www.engg-expo.com

E: info@jetpackmachines.com 84

T: +91-2827- 252021

T: +91-129-4183700 E: info@sspindia.com W: www.sspindia.com Suraj Limited

T: +91-79-27540720 E: suraj@surajgroup.com W: www.surajgroup.com Thermo Fisher Scientific

Troostwijk Auktionen Gmbh & Co. Kg 75 T: +49-22-169-0660 6

T: +91-265-2280017

W: www.essenspeciality.com

Veripack Solutions India Pvt Ltd

W: www.freshnpure.net Moneycontrol.Com

W: www.moneycontrol.com

W: www.everestblowers.com 11

Plast World

E: makdum.j@veripackindia.com W: www.veripackindia.com

Waters (India) Private Limited

T: +91-79-27910993

T: +91-9376128372

T: +91-80-28371900

E: sales@frascoldindia.com

E: plastworld1@rediffmail.com

E: waters_india@waters.com

W: www.frascold.it

W: www.stripdoor.co.in

W: www.waters.com

Our consistent advertisers

T: +91-22-66971133

T: +91-11-45457777 E: info@everestblowers.com

E: info@troostwijk.de W: www.TroostwijkAuctions.com

E: info@freshnpure.net 29

E: pradeep.kumar@thermofisher.com W: www.thermofisher.com

W: www.jetpackmachines.com Mech-Air Industries

E: sales@essenspeciality.com

Frascold India Pvt. Ltd.

BIC

T: +91-22-67429494 Jet Pack Machines Pvt. Ltd.

Everest Transmission

W: www.ika.in

T: +91-09819552270

Essen Speciality Films Pvt. Ltd

FIC

T: +91-22-24118874

SSP Pvt Limited

W: www.idmc.coop

T: +49-6151 306-0

W: www.shahbros.com

W: www.heatandcontrol.com IDMC Limited

T: +91-80-22890000

E: ceo@shahbros.com

E: info@heatandcontrol.com

W: www.balkrishn.com

Doehlergroup, Darmstadt

T: +91-44-42103950

E: info@balkrishn.com

Buhler (India) Pvt Ltd

Heat And Control

Pg No

BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover May 2012 | Modern Food Processing

Registration No: MH / MR / WEST / 232 / 2012-2014; RNI No: MAHENG / 2008 / 25262 Licence to Post at Mumbai Patrika Channel Sorting Office, Mumbai GPO., Mumbai 400 001 Date of Mailing 3rd & 4th of Every Month Issue. Date Of Publication: 28th of Every Month