EMPOWERING THROUGH ENTERTAINMENT
media pack 2014
EMPOWERING THROUGH ENTERTAINMENT
South Africa’s most authentic and globally competitive voice on critical conversation and culture for stylish young professionals Welcome to IMBO where we combine quality with pride and passion to create impact journalism with a continental scope. IMBO Magazine is a knowledge and resources publication conceptualized to drive critical conversations, celebrate successes, motivate excellence, and connect South Africa to Africa and Africa to the world. IMBO is built for the Gen-Flux and Gen-Y African professional. The platform is a passport to excellence and growth. IMBO boasts a unique content range which drives the solid and emotional relationship between the platform and the reader. IMBO Magazine presents an opportunity for brands to support a movement and buy themselves a place in the increasingly selective hearts and minds of the critical market.
THE MAGAZINE
IMBO publishes as a tablet and desktop optimized digital flip through magazine made up of more than 120 pages. In August 2014 IMBO will launch a new web platform optimized for mobile access, facilitating content viralbility and enhancing the flip through publish features. Each publish is supported by email newsletter distribution, social media marketing, online radio and subscribe & download functions. Digital publish gives one the privilege of being able to provide highly accurate and in depth stats and reports. Our reporting technology allows us to track campaign performance, reader device and geograpghical information, segmental reports and other valuable data.
IMBO: THE agency
EMPOWERING THROUGH ENTERTAINMENT
Having been in business for more than four years, and maintaining our own media and brands, IMBO has developed a highly efficient creative solutions offering. Our agency solution is positioned as a support agency supplying large traditional agencies. We have priced ourselves competitively and are able to maintain this pricing structure as the agency is the second tier of our business.
creative solutions publishing photography activations design
&
web development
THe REader and reach
4% Women 5
The IMBO reader is a smart, bold, aspirational, in-tune, positive, tech savvy and opinionated African professional who is committed to collective and personal growth. As an active and participating GenFlux influenced member of Gen-Y; the IMBO reader is a culturally aware and emotionally intelligent person. The IMBO reader is an earning professional spending on food and leisure, fashion and lifestyle and professional necessities such as bonds and policies.
6% Men 4
0%
8 South Africa 1
5%
5 % Global
Greater Africa
18%
60%
Tablet
Desktop
22%
Mobile
key stats: Ave Per Month: 22000 Unique Page Views Five Minutes Spent Per Visit 9000 Digital Newsletter Recipients
rates and technical IMBO Magazine is structured like a print title and our advertising resembles that of print titles. All of the advertising purchased is supported wth jingles on the IMBO Live radio platform.
We recommend package purchases and encourage you to enquire about these when booking. RATES: Full Colour R 7650 DPS R 4725 Full Page
MAIN BOOK
COVERS Inside Front Cover (DPS) Inside Back Cover (DPS) Outside Back Cover
Full Colour R 9450 R 7065 R 7335
ADVERTORIALS Content Driven DPS Enquire Within
*All Rates excl. Agency Commissions
TECHNICAL SPECS: File Formats: Digitally optimised PDF with fonts embedded and all images @300dpi Trim: 275 deep X 210 wide mm Bleed: 301 deep X 216 wide mm
CONTACT Publisher & Business Director Gugu Madlala madlala@bambisana.biz madlala@imbomag.com 082 593 3973 021 839 2530 Business Developer Dominic Billy dominic@imbomag.com 072 090 4447 021 839 2530 Bambisana Media Consortium The Jupiter Drawing Room 3rd Floor, The Terraces Black River Park, Fir Street Observatory, 7935