8 Visibility & Social Media

During the Youth PreWHA:

An extensive social program was created at the end of each day during the workshop.

1. On Day 1, we were accompanied by our sponsors, in Gather town, where we created a virtual version of the previous Youth PreWHA venue to hold multiple discussions around 4 tables each one discussing an element pertaining to digital health.

2. On Day 2 we held our Game night on Zoom, by breaking out the participants into different rooms, each room designated for a specific game. Games included were Charade, Murder Mystery, Pictionary & Scavenger hunt.

PICTIONARY,PICTIONARY,PICTIONARY, CHARADESCHARADESCHARADES

MURDERMURDERMURDER MYSTERYMYSTERYMYSTERY & & &

SCAVANGERSCAVANGERSCAVANGER HUNTHUNTHUNT

3. On Day 3, a short virtual cafe was held, opening the floor for the delegates to reflect so far on their experience in the workshop. 4. On Day 4 we held our jeopardy competition, where delegates were grouped into multiple teams, searching for answers in order to gain points. The game was specifically tailored to cover topics pertaining to the workshops program, like climate change, NCDs, SRHR, Human rights & Peach and General knowledge on WHO and United nations.

5. On Day 5 Open talent show & karaoke night, was an open event that welcomed other youth delegates to attend. It was a night filled with singing and amazing talents shared by our delegates. 6. On day 6, the closing ceremony was held, opening the floor for some closing remarks by the chairperson and LWHO, and giving the delegates on last chance to express themselves.

Additionally Between the social program, two initiatives were created in an effort to contribute to our advocacy work, and get the delegate to work together.

1.

Virtual walkathon for health, where all delegates collectively walked 143,185 Steps calling for health , the equivalent of 109 KM. 2. TIKTOK/Instagram Reels Competition on

Healthy lifestyles, delegates asked to create creative videos on those platforms, advocating for healthy lifestyle.

During the 74th WHA

Lunch breaks during lunch hours and Virtual Cafes after the closing of the day were held to allow delegates to reflect on the discussion happening in the meeting with each other. The virtual cafes also included delegates from outside of IFMSA.

As a way to commemorate this experience, each delegate received at the end of the event their own personalized scrapbook containing messages from the friends they made along this journey.

Visibility & Social Media

The virtual version of the Youth PreWHA has given the opportunity to delegates from all around the world to be involved in the WHA general assembly despite the pandemic. Although the online setting has saved this year’s version of the event, it has not been an easy ride for many reasons, the biggest challenge being to achieve a worldwide and lasting impact from behind the screen. By creating a new brand, we were able to build an identity for the event and increase its visibility. We were also able to secure continuous exposure on all official IFMSA social media platforms including Twitter, Instagram and Facebook, throughout the workshop. And for the first time ever, we involved the delegates in campaigning by sharing what they have been working on with their advocacy working groups. In the following document you will find an analysis of the Youth PreWHA impact achieved on the different IFMSA social media platforms used as well as a comparison with statistics from previous years.

New brand, new identity

Being one of the biggest events organized by IFMSA, the Youth Pre World Health Assembly deserves to be differentiated from other opportunities within the federation. For this reason, a new brand was created for the event, giving it a sense of personality and individuality. In light of the technological shifts and digital advancements, rebranding offers a great opportunity to strengthen the workshop’s presence and visibility. A new branding strategy was implemented to reflect these important changes and make the workshop look more contemporary and professional. To avoid destabilizing the audience, we adopted a proactive rebranding method in which the brand was updated while keeping some elements used in the old brand. In creating a unique and consistent identity for the event, we ensure that the Youth PreWHA will be instantly recognized and always remembered amongst its target audience. Clear regulations were drafted in the first ever Youth PreWHA brand manual to protect the new brand and make sure it is correctly used during years to come.

Name of the workshop:

Based on a survey done last year, the word Youth was added to the name of the event to show that the general objective of the workshop is to empower youth and encourage their participation in all areas of action discussed. And this is how the full name of the event became as of this year: Youth Pre World Health Assembly The correct abbreviation became: Youth PreWHA with no interruptions between the 2 words to avoid confusions. Youth PreWHA logo:

The official Youth PreWHA logo is inspired by the IFMSA and the WHO logos. It is shown here in its two versions:

Youth PreWHA Brand Manual:

The first Youth PreWHA brand manual was drafted to protect the new brand and make sure it is correctly used in future years. You can check it here to know more about the guidelines concerning the logo versions, exclusion zones, dimensions, colors and fonts.

Click here or scan the code

for the Youth PreWHA Brand Manual

Publications

Survival Kit

The Organizing Committee worked incredibly hard for many months to put the program together, thinking of all different types of aspects including virtual logistics, the PR, the academic program, the learning objectives, the speakers, etc. A Survival Kit covering all aspects of the Youth PreWHA, including the names of the speakers, was prepared and distributed to the delegates early in May for them to know what to expect during the workshop.

Click here or scan the code

to access the toolkit!

Communication Toolkit

The Virtual logistics as well as the PR and Social Media coordinators both worked very hard on creating a communication toolkit for delegates to help them be fully in communication within the delegation and externally, for example through social media, for the duration of our event!

Click here or scan the code

to access the toolkit!