Marketing
How to Market Your Invention A smart inventor will always look into getting a patent for his invention. That is really the practical thing to do. However, everyone, or almost everyone knows that it can be tricky to get a patent. The smartest inventors are always looking for tips and ideas for patents, or the patent process, just so it gets easier and less of a hassle. You may have heard of these tips before, but you also haven’t, so we thought they were worth posting anyway. Below, we’ve got some tips and ideas for patents that you may want to try the next time you come up with a new invention. How to Market Your Invention Is it time to take your invention to market? A congratulations is in order first – you’ve made it this far in the invention process! You may or may not choose to patent your invention, although patents are generally considered good options as they prevent others from stealing and taking credit for your work. After receiving your official patent documents from the United States Patent and Trademark Office, you’re poised for the next logical step: marketing.
Think About Your Target Audience The first step in the marketing process is to develop a marketing plan, which involves determining exactly what audience you’re selling to. Think about this audience and what types of marketing ploys appeal to them – for example, if marketing to teens and young people, you’d do well to launch social media campaigns and ensure you have a visually-pleasing, easily-readable website. If marketing to an older group, you might want to think about trade shows, business cards and mailers. Decide Whether Or Not to License Your Product The next step in marketing your invention is determining whether you wish to license your product with a reputable company. Most viable companies aren’t looking for ideas, rather they’re looking for prototypes – in other words, something they can manufacture! Licensing your invention to a company does mean giving up some rights to your product, however it also means production and marketing are completely taken care of. Experts recommend looking to mid-size companies for product licensing, as they have more money than startups but are more accessible than large corporations.
If you decide not to license your product, you’ll have to do all the marketing yourself. This can include setting up an official website with corresponding social media pages, creating business cards, setting up marketing emails, making flyers and mailers, taking out ad space on websites or in magazines/newspapers, and so forth. Invention conventions and trade shows are also excellent methods of marketing your product, while you can also opt to sell it on a platform, such as eBay or similar site. When marketing a product yourself, it’s generally a good idea to have a nice sum of money set aside to fund said marketing. This is another reason inventors often seek licensing – they simply do not have the money to launch a full-scale marketing campaign. Before you do anything, it’s a good idea to consult an attorney. He or she can draw up a disclosure agreement before you license your product, or help you with the patent process. It’s also a good idea to consult an invention company for feedback and other assistance, but be aware of scams! Keep these tips in mind and enjoy this special time in the invention process! These are some of our smart suggestions on tips and ideas for patents. You may be open to following some of them. If you’re especially open to the third one, you may want to get a head start and contact our hotline number and set up a confidential and free meeting with us. Find out how we can help you with your patent journey through the different services that we offer.
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