2011 Advertising Rate Card Effective January 1, 2011 210 Church Avenue High Point, North Carolina 27262 336.888.3569 • 336.888.3642
first day of publication. The High Point Enterprise will not issue credit after the first insertion. The High Point Enterprise will not be held liable for the omission of an advertisement. All claims for adjustments must be made within 7 business days of insertion of advertisement. Make-good ads must run on next available publish date.
INDEMNIFICATION - the advertiser and/or advertising agency agrees to defend and indemnify the publisher against any and all liability, loss or expense arising from claims of liable, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, proprietary rights or violation of rights of privacy resulting from the publication of any advertisement.
Advertising Rates Effective January 1, 2011 210 Church Avenue P.0. Box 1009, High Point, N.C. 27261 336-888-3569 FAX 336-888-3642 www.hpe.com
POLITICAL ADVERTISING - Political advertisements are subject to and must comply with State Board of Elections regulations. All political advertising must be paid in advance by check.
GOING OUT OF BUSINESS - advertising is payable in advance.
1. PERSONNEL Mike Starn Publisher 336-888-3655 mstarn@hpe.com
Lynn Wagner Advertising Director 336-888-3545 lwagner@hpe.com
Elizabeth Hyde Advertising Sales Manager 333-888-3567 ehyde@hpe.com
Annissia Beal Inside Classified Supervisor 336-888-3542 nbeal@hpe.com
CONTRACT RATES - are not interchangeable between retail, classified or national categories.
TAX - Should any tax be levied on advertising charges, the advertiser or agency assumes responsibility for payment thereof.
BROKERED SPACE - The High Point Enterprise does not accept brokered space.
DISPLAY ADVERTISEMENTS - must be at least one column wide by one inch deep. Advertisements exceeding 18 inches in depth will be billed at full depth of column (21”). Copy Regulations (a.) The High Point Enterprise reserves the right to revise or reject any advertisement. (b.) The High Point Enterprise is not responsible for orders, cancellations or other instructions given over the telephone without written confirmation. (c.) The High Point Enterprise reserves the right to identify “news-style advertisements” with the word “advertisement”. (d.) Position is not guaranteed but the High Point Enterprise will make an effort to accommodate the advertiser’s request. Requested positioning can be guaranteed with a 15% premium.
2. REPRESENTATIVES N.C. Press Association, Raleigh, NC 919-787-7443
3. TERMS AND CONDITIONS – All local rates are non-commissionable – Rates subject to change upon 30 days written notice. – The advertiser may not lend his/her contract rate to any other organization or individual. – Charges to an account are due and payable within 30 days of billing date. – Billing error corrections must be requested within 60 days of invoicing to be reviewed for adjustments.
When you choose the High Point Enterprise as a media partner you get solid readership across all key demographics in the market and nearly three times the readership and paid circulation of any other newspaper.
4. POLICY INFORMATION ADVERTISING - is paid in advance of publication until the advertiser has established credit with The High Point Enterprise. Unfulfilled contracts are subject to a short rate. Contracts are considered to be in force beyond term unless canceled by either party upon 30 days written notice. The current rate cards shall be considered an addendum to all current contracts.
• More than 60,000 readers every day! • 81% of Enterprise readers are homeowners • 39% of Enterprise readers have children under 18 living at home • Enterprise readers have median household incomes of more than $62,500 per year
ERRORS - the publisher is not liable for slight typographical errors or other minor mistakes that do not lessen the value of the advertisement. The publisher’s liability for other errors is limited to the publication of the advertisement or the refund of money paid for the advertisement. Please check your advertisement on the
THE HIGH POINT ENTERPRISE Rate Card
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January 1, 2011
5. RATES
COLOR RATES Spot color
B&W DISPLAY RATES
Annual Volume Open Rate 1,200 3,000 6,000 9,000 12,000 18,000 24,000 36,000 48,000 60,000 84,000 102,000 144,000 180,000 Call for rates
Daily Retail $25.59 $24.05 $22.61 $21.25 $19.55 $18.57 $17.27 $16.75 $16.42 $16.09 $15.77 $15.45 $15.14 $14.84 $14.07
PREPRINTS card/single sheet 4 Pg. Tab 6 Pg. Tab 8-16 Pg. Tab 20+ Pg. Tab
Sunday Retail $26.66 $25.06 $23.56 $22.15 $20.38 $19.36 $18.00 $17.46 $17.11 $16.77 $16.43 $16.10 $15.78 $15.46 $14.66
Daily Class $29.05 $27.31 $25.67 $24.13 $22.20 $21.08 $19.60 $19.01 $18.07 $17.18 $16.31 $15.48 $14.72 $13.99 $13.28
Sunday Class $30.75 $28.91 $27.17 $25.53 $23.48 $22.32 $20.75 $20.13 $19.13 $18.17 $17.25 $16.39 $15.57 $14.79 $14.05
$5.00 pci ($50 minimum) $200
up to 30” over 30”
Full Color
$10.00 pci ($100 minimum) $350
up to 30” over 30”
Open
6X
12X
24X
36X
48X
52X
64X
80X
104X
42
40
39
38
37
36
35
34
33
32
46
44
42
40
39
38
37
36
35
34
49
47
45
44
43
42
40
39
38
37
64
62
60
58
56
55
53
51
49
47
85 81 76 73 71 69 67 65 63 60 Zone rates apply to quantities below 18,000. For zoned inserts, add $5.00 per thousand. Prices based on 21,300 Monday-Saturday, 23.400 Sunday circulation. 5,000 minimum quantity. Frequeny discounts based on full run only. Dollar volume commitments qualify for discount.
SHIPPING ADDRESS
CHURCH/CHARITY & COMMUNITY SERVICE DAILY $18.57
Durham Herald Sun: 2828 Pickett Road, Durham, NC 27705. Drivers may call for directions: 1-800-672-0061 and ask for option #7.
SPECIAL RATES
RETAIL WEEKLY CONTRACT - Must run consecutive weeks to qualify. 52 WEEKS 13 WEEKS DAILY SUNDAY DAILY SUNDAY 2” $16.42 $17.11 $19.55 $20.38 5” $15.45 $16.10 $18.57 $19.36 15” $14.84 $15.46 $17.27 $18.00
LEGAL NOTICES Notice to Creditors Foreclosure Divorce Legal Liners
SUNDAY $19.36
$125 $1.16 per line/per day $150 $1.70/per line/per Sunday $1.70/per line/per day
FREQUENCY DISCOUNTS
EZ AD PROGRAMS - Available with daily frequency Call for details.
Retail and National advertisers who wish to run several times within a 7 day period and who pay full price for the first insertion will get a 40% discount on the 2nd insertion, 50% on the 3rd and 60% on the 4th, 5th, 6th & 7th insertions. No copy or size changes.
POLITICAL
HIGH POINT ENTERPRISE EXTRA! DISPLAY
Payment in Advance. Non-commissionable. Contract rates available. DAILY SUNDAY $25.59 $26.66
A weekly publication carrier delivered to 22,500 non-subscribing households on Tuesday/Wednesday delivery. PICKUP EXTRA! ONLY $5.25 $7.75
ASSOCIATION
HOLIDAY RATES
DAILY $21.25
January 1, 2011
SUNDAY $22.15
Thanksgiving Day and Christmas Day ads will be charged Sunday rates.
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THE HIGH POINT ENTERPRISE Rate Card
8. SPECIAL DAYS
KRAFT INSERT WRAPPERS
Kraft Wrappers offer high visibility and premium positioning at a cost-effective rate.
Front cover 10” x 11 1/4” Back cover 10” x 11 1/4” Inside full page 10” x 11 1/4” Inside quarter page 4 7/8” x 5 1/2” 4 pages Frequency Discount 12 times 24 times 48 times
Best Food Day - Wednesday Business News - Daily Dining & Entertainment - Thursday Travel - Sunday Real Estate - Saturday
$500 $425 $350 $125 $1295
9. MECHANICAL REQUIREMENTS
10% 15% 20%
85 LINE SCREEN Screen angles are Cyan-105, Magenta-75, Yellow-90, Black-45 Compensate for 30% dot gain on press
6. SPECIAL SERVICES
RETAIL – 6 column ad format
Proofs emailed - hand delivered on request.
1 Col. 9p2 2 Col. 19p4 3 Col. 29p6 4 Col. 39p8 5 Col. 49p10 6 Col. 60p Double Truck 126p Tabloid 60px10” Full Depth 21”
E-Tearsheets now available Tearsheets - 5 maximum Art Services - includes layout and design, photography, all newspaper art services. Co-op - Complete department including separate co-op bills and tearsheets with regular statement if notified when scheduling ad. Market Research - market demographics, shopping center profiles, etc.
1.5278 Inches 3.222 Inches 4.9167 Inches 6.6111 Inches 8.3056 Inches 10 Inches 21 Inches 10 inches
CLASSIFIED – 6 column ad format 1 Col. 9p2 2 Col. 19p4 3 Col. 29p6 4 Col. 39p8 5 Col. 49p10 6 Col. 60p Double Truck 126p Tabloid 60px10” Full Depth 21”
NATIONAL CO-OP ADVERTISING Local retailers may pick up National Multi-listing Co-op ads within 7 days of publication at 50% off their contract rate. Ad signature may be modified to reflect single dealer location.
7. DISPLAY DEADLINES
1.5278 Inches 3.222 Inches 4.9167 Inches 6.6111 Inches 8.3056 Inches 10 Inches 21 Inches 10 inches
All advertising copy to be proofed and released to sales representative in time to process for deadline.
ISSUE
DEADLINE
MONDAY TUESDAY
THURSDAY 4:00 p.m. FRIDAY 12 NOON
WEDNESDAY
MONDAY 12 NOON
THURSDAY
TUESDAY 12 NOON
FRIDAY
WEDNESDAY 12 NOON
SATURDAY
WEDNESDAY 4:00 p.m.
Real Estate
ELECTRONIC AD DELIVERY GUIDELINES
Adobe Acrobat PDF files are preferred. We recommend using compression software such as Stuff-lt or Zip-lt to reduce the size of your file. Place all ad elements in one folder, then compress the entire folder before sending. – E-mail is preferred delivery method. Please send to: art1@hpe.com – CDs also are acceptable – TIFF, EPS, JPEG, PSD, and AI files are accepted. – All picture files should be at least 200 dpi (300 dpi for specialty magazines); Line art should be 600 dpi. – AP Adsend, AdTransit or FastChannel. – Acceptable software format for native files: Adobe InDesign CS1 or CS2. – We do not accept file from Pagemaker, Excel, Quark, Powerpoint or Publisher. – Color ads must be CMYK not RGB.
TUESDAY Noon
SUNDAY Focus/Lifestyles
TUESDAY 10:00 a.m.
Classified
THURSDAY 12 NOON
Main News/Sports
THURSDAY 12 NOON
KRAFT WRAPPERS Wednesday (for next week) WEDNESDAY 4:00 p.m. Sunday (for next week) EXTRA!
For questions regarding electronic delivery please call your representative.
WEDNESDAY 4:00 p.m. WEDNESDAY 4:00 p.m.
THE HIGH POINT ENTERPRISE Rate Card
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January 1, 2011
16. SPECIAL CLASSIFICATIONS
NATIONAL RATES
ZAP (Zoned Advertising Preprint) PROGRAM
Agency commission - 15%. Cash discount not available. Billing with approved credit.
Single sheets are designed, printed and delivered at a low cost per thousand. We do it all from concept to delivery. Call for pricing.
OPEN RATE
SUNDAY $32.31
ANNUAL ROP BULK CONTRACT DAILY Open $31.24 $7,000 $29.70 $14,000 $29.07 $30,000 $28.48 $60,000 $27.37 $90,000 $26.05
18. SUNDAY COLOR COMICS $1343 $897 $794 $692 $589
Full page 2/3 page 1/2 page 1/3 page 1/6 page
DAILY $31.24
19. MAGAZINE USA Weekend, Relish, Spry, American Profile
PREPRINTS
20. CIRCULATION
single sheet
Member: Audit Bureau of Circulation
SUNDAY $32.31 $30.77 $30.12 $29.54 $28.43 $27.10
Open $48
12X $45
20X $43
45X $40
4 Pg. Tab
$55
$53
$51
$49
8-16 Pg. Tab
$80
$77
$75
$64
20+ Pg. Tab
$107
$96
$89
$85
COLOR RATES
Spot color up to 63” >63”
Blk + 2 colors Full color
$280 $375 $410 $495
CLASSIFIED LINE RATES Sunday $2.95 Daily $2.64 CLASSIFIED DISPLAY RATES DAILY $45.73 SUNDAY $50.10
Call for online rates!
www.hpe.com Advertise where it counts... for more information call 336.888.3567 January 1, 2011
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THE HIGH POINT ENTERPRISE Rate Card