DECEMBER 2020 | 27
ART & CULTURE
House of Rituals in Amsterdam In honour of its 20th anniversary this year, Rituals Cosmetics has launched a holistic shopping and lifestyle concept with the House of Rituals. People will find refuge from the frantic pace of everyday life and discover a place where the body can relax, the mind feels calm and the soul can find satisfaction. As the world’s largest Rituals flagship store, it offers a unique brand experience from the moment you step in, with immersive body and mind experiences on every level including many exclusive and unique collections. Distributed over 4 different floors, of approximately 1500 m2, House of Rituals embodies the marriage of the ultimate retail experience with the unique new range of premium product collections and lifestyle innovations, exclusive to the store and online. Next to 2 floors of shopping experience it will have 2 floors to pause the hectic rhythm of our busy lives, opening a mind and body spa. Located on The Spui (where the former Esprit café was based) in the heart of Amsterdam, Rituals will offer customers an extraordinary experience with amazing new collections and a launch that will be carried out in two phases. Phase one will see the opening of the first and second floors in October 2020, which are a restaurant and a mega store and with phase two seeing the launch of the mind and body spa, opening in the early Summer of 2021. House of Rituals is a place where the philosophy of the brand, The Art of Soulful Living, truly comes alive and is represented in all its facets. On the ground floor, you enter the wonderful mega store which offers you a sensory experience with your trusted Rituals collections. Experiential and Instagrammable corners invite you to experience your favourite products from The Ritual of Sakura, Hammam and many more, Within close reach of the other side of the floor enjoy the amazing new restaurant Rouhi [Rouh meaning soul (in arabic) and i meaning my = MY SOUL] where you can spark all the senses with anything from a calming cup of specialty tea, to soulful bites for lunch and an exciting dinner menu inspired by a surprising fusion of Arabic -Asian food. Going up to the first level, House of Rituals dedicates
a complete floor to showcasing its enriched home collection through an exclusive and premium collection of completely new innovations. Discover the new Mansion Collection, supersized luxury home fragrance designs, The Talisman Collection, a perfume bar with 25 bespoke eau de parfums with the option to customize, and the Signature Collection that offers 10 new exclusively designed porcelain scented candle holders, decorated with bold patterns and beautiful artwork, which you can complement with your personally selected candle fragrance. This premium range is amongst other new product categories including exclusive laundry solutions, travel accessories, sophisticated home decoration and luxurious bedding and bath textiles. The Mansion Collection, Talisman Collection, Signature Collection and a part of the Bed, Bath & Beyond collection will also become available on Rituals. com.
“We are proud to be bringing our very first 4-floor Rituals experience to the residents and visitors of Amsterdam where it all began 20 years ago. With this new concept of unifying body, mind and soul we are entering the next phase for the brand and the company. With the new premium collections as an impulse for the online business and the company and with the Body & Mind spa’s as an impulse for the brand we bring them to the next level”. Through House of Rituals, embrace and experience the art of soulful living to help you navigate a journey of well-being. Spui 10 in Amsterdam www.rituals.com
Phase two will see the launch of the second and third floors which will be opening early this spring Summer of 2021. These floors will strengthen the lifestyle and brand experience with a ‘Body experience’ floor and ‘Soul experience’ floor. The Body Experience floor is home to the ultimate body spa, dedicated to a variety of specialized massages, luxurious facials and professional beauty advice and treatments. The Soul Experience floor will give you exclusive access to the Mind Spa, a sanctuary where body, mind and soul can escape the frenzy of city life and find a moment to realign, recharge and regain new energy. Offering brand new stress-reducing treatments, expert meditation classes and workshops to support the mind and soul and rediscover a moment of peace and relaxation. More information about these innovative launches will follow soon. The new store in Amsterdam is part of Rituals Cosmetics’ commitment to delivering a soulful shopping experience to people living and visiting Amsterdam, the beating heart of the brand. Raymond Cloosterman, CEO, is proud to present this experiential concept to celebrate 20 years of Rituals.
The Last Five Years There are two sides to every love story Written by Jason Robert Brown and directed by Elyse O’Shaughnessey, The Last Five Years is an emotionally powerful and intimate musical about two New Yorkers in their twenties who fall in and out of love over the course of five years. Jamie Wellerstein, a rising novelist, and Cathy Hiatt, a struggling actress open their hearts and minds as they tell their side of the relationship, proving there are always two sides to every story. Cathy’s story is told in reverse chronological order (beginning at the end of the marriage), and Jamie’s told in chronological order (starting just after the couple first meet). www.orangetheatrecompany.com
THT 9 _CS.indd 27
11-11-20 17:22
