ry ta n e im py l p m Co o C
Premier
Issue! Home Builders Association of Berks County
OCTOBER 2012
HBA’s Restoring Hope 2012 Build The Extreme Home Makeover Magic Continues in Berks
2012 parade of homes A Preview of Berks’ “Best of the Best” dream homes
“What’s in a name?” Breyer Construction and Landscape President Matt Breyer
Presorted Standard U.S. Postage PAID Permit #213 State College, PA
hbaberks.org
Contents Angles 12 “What’s in a Name?” Matt Breyer takes great pride
in choosing his words carefully so it should be no surprise that “At Home in Berks” was the winning entry.
16 Leasing Commercial Real Estate: A How to Guide The process of finding and leasing commercial real estate doesn’t have to be such a daunting task.
18
2012 Southeast Pennsylvania (SEPA) Fall Home & Garden Show! Don’t miss this spectacular
event from October 12th-14th, 2012 at the Greater Reading Expo Center.
20
On Top of Their Game Local builders share tips on getting the perfect deck.
26 24
Property Tax Independence Act The status of House Bill 1776.
Lobsterfest:
A spectacle to behold!
Departments
28
2 From the President A message from HBA Berks President Kevin Kozo.
Features
4 HBA’s
Restoring Hope 2012 Build After Extreme Home Makeover was filmed and aired, the HBA members continued to talk about how good it felt to give something back to the community.
8 Preview:
2012 PARADE of HOMES We’re proud to showcase Berks’ best beginning September 21st through September 30th. Homes are open Fridays from 3-7 pm and on weekends 12-6 pm.
14 King Cash,
Queen Cash Flow, and Prince Profit As cash flows are increased, cash on hand and profits increase over time as well. Though the economic times may be desperate, the rules of corporate finance never change.
Membership pages
New and returning members, member to member discount programs, and an overview of all Association-related events from October through December 2012.
By Christian D. Malesic, MBA, IOM Executive Officer, HBA Berks
hbaberks.org
From the President
Introducing At Home in Berks. 2012 HBA Berks Board of Directors Officers: President Kevin Kozo Turnberry Custom Homes
First Vice President Cathy Sloan
Hartman’s Home Improvements
Second Vice President Patrick Dolan
Dolan Construction, Inc.
Secretary Chad Camburn
Bursich Associates, Inc.
Treasurer John Schmoyer Fulton Mortgage Company
Immediate Past President Kert Sloan
Aluminum Associates/Sloan Corporation
Builder Directors Marco Folino
Folino Homes, Inc.
Ed Anewalt
Anewalt’s Landscape Contracting
W
elcome to the Home Builders Association of Berks County’s newest edition, our bimonthly magazine. We are very excited to have the opportunity to introduce you to our many great members, suppliers, and quality remodeling and new home builders located right here in your backyard. Beyond that, you will have the privilege of seeing how we have all come together with help from people like you, to help families in need through our nonprofit association, Restoring Hope Foundation. Restoring Hope was founded after the extremely successful “Extreme Makeover” when Berks County made national television for our big hearts and great craftsmanship. We didn’t stop there! Inside you will find photos and details from our 3rd project – the 2012 Build.
of our members are involved in other nonprofit associations with the idea of giving back to the same communities that give us so much. We are creators of jobs, providers of new safety items for the work place and your first call for the new addition to your family; whether it’s a new baby, or Mom and Dad are moving in...we are here to help.
We are an active and involved membership in Berks County. Many
Owner, Turnberry Custom Homes 2012 HBA of Berks County President
Truly enjoying what you do for a living, being good at it, and helping a strong community become just a little stronger is a great feeling and the feeling we have every day when we come to work. So when you are looking for a contractor, supplier, banker, insurance agent or one of many other individuals to help you with your next project, take a moment and visit our web site www.HBABerks. org or call our office at (610) 777-8889 to find the right people, to do the job the right way, the first time. Sincerely, Kevin Kozo
Diane Salks
Riverview Tree & Landscaping, Inc.
Daphne Frownfelter
Deer Mountain Kitchens
Associate Directors Jim Patterson
Lezzer Lumber, Inc.
Greg Eshbach Malsnee Tile & Stone, Inc. Jim Gavin Masano Bradley Attorneys At Law
HBA Staff Executive Officer Christian D. Malesic
Membership Coordinator/ Office Manager Katie Mauger
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AT HOME IN BERKS OCTOBER 2012
The written and visual contents of this magazine are protected by copyright. Reproduction of articles or images online or in print without first obtaining written permission from Niemczyk Hoffmann Group, Inc., and/or the Home Builders Association of Berks County is strictly forbidden. Publisher: Niemczyk Hoffmann Group, Inc. I 610.685.0914 2921 Windmill Road, Suite 4, Sinking Spring, PA 19608 Dave Hessen, Director of Creative Operations. dave@nhgi.net
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• Demolition • Finish Carpentry • Debri removal/property cleanup turnberry • Tile/Hardwood/Carpet • 24/7 Emergency Service
L&L Services specialize in mold and water intrusion caused by improper Stone Veneer/Stucco/Brick installations. Call for a free estimate and references. Like us on facebook for a 5% discount off total job!
Rick Herbert • 717.222.8586 rherbert@LLServicesPA.com Contractor #PA031962
www.LLServicesPA.com
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Building Chair to the Chairman of the Board for the 2012 Build year to retain, and grow upon, experience. We then appointed a new Building Chair, Eric Keller of Berks Fire Water Restorations, Inc., who was an amazing addition to the team. The previous year’s Board of Directors all agreed to continue volunteering, so the team was ready to start the process of picking an applicant.
Applicant Selection Advertisements were placed in various publications looking for applicants to apply for the 2012 Build. While waiting for applications to come in, we began to work on how we were going to manage the project. Having coached football in the past, I knew a team effort was always the way to go.
HBA’s Restoring Hope 2012 Build By Kert Sloan, CGR, CGP, CAPS
T
he HBA Restoring Hope Foundation was formed to grow from the Extreme Home Makeover: Berks Build, that the Home Builders Association (HBA) of Berks County did in 2010 for ABC’s popular television show. After the show was filmed and aired, the HBA members continued to talk about how “fun” it was and how it “felt good” to give something back to the community that provides us our livelihoods. Just because the show left town, didn’t mean the idea left with it. HBA’s Restoring Hope was born!
Leadership Reorganization I was appointed Building Chair for the 2011 Build, which had a steep learning 4
AT HOME IN BERKS OCTOBER 2012
curve. We had too many Indians and no chiefs, causing the project to exceed its one week Build time frame. But, the end result was still very gratifying.
Fast forward to the 2012 Build. We found ourselves making monumental changes from the lessons we learned from the previous year. With the help of our new Executive Officer Christian D. Malesic, HBA President Kevin Kozo, and HBA Vice President Cathy Sloan we began to overhaul the way HBA Restoring Hope Builds would be done in the future. We knew that we needed to use the massive amount of managerial talent from the HBA membership and began reorganization at the top ranks of the foundation. I was moved up from
We wanted a Build that could be completed in a week’s time to ease the burden on contractors, volunteers, and suppliers. Especially in an economic downturn, it is difficult to be away from the business for more than a week. After carefully reviewing the applicants, we narrowed it down to three. We then did credit and criminal background checks on the finalists. The final decision wasn’t easy as all of the candidates were solid. There was one applicant that the Board unanimously agreed would be the 2012 Build recipient - Mary Jo Van Sant from Muhlenberg Township.
The Announcement The next step was to get together as a Board with the family and do the “Ed McMahon give-away” on the front porch of the home. This was the start of emotional feelings that would last to the end of the Build. We then toured the home and decided to make a detailed print of each room of the entire house listing the most important issues to address in each room.
Planning Next, we worked on an hour-by-hour daily schedule of the six days we would be on site. Each Board member then got on the phone and made calls to get volunteers, suppliers, contractors, painters,
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artists, etc. This is when you start to see true Americans come together for a great cause to help their fellow citizens.
With the plan detailed in a 3” thick 3-ring binder and the volunteers onboard, the only thing left was to get the building permit. With the help of Jamal Abodalo and Mike Malanowski, Muhlenberg Township Commissioner, we were able to get signage for reserved parking spaces, permits, and timely inspections so the project could keep moving. They also were a big help in getting some of the Muhlenberg community businesses involved in the project. Once again, we found ourselves in a total team effort.
the mission
The Recipients...
2012 Build Week Day 0, (pre-Build) Sunday, June 10th, 2012: Everything is set, the scheduling is done, over 100 volunteers are ready and waiting. Meetings are over, phone calls and emails have come to a halt - all the months of planning are put to the test. This is the day Mary Jo turns her keys over to us and she and her children go on a mini-vacation, with the hopes and aspirations on both sides that this project will be the ultimate transformation of the hopes and dreams of one’s castle. Kickoff: Monday, June 11th, 2012. We arrive at 6:00 a.m. to set up an area for all contractors, volunteers, and suppliers to check in. We also set up an area with water, fruit, and snacks courtesy one of our local grocery stores. The game plan is to start on the 3rd floor, installing windows, plus tackling any other work as we work our way down to the first floor.
There is always something that seems to go wrong on every remodeling project. And the 2012 Build was no different. We were going to have the chimney in the back porch area repaired that first day; but as it turned out, it was crumbling in their hands as they were trying to repair it. We made a quick decision to just have it replaced. We were able to rebuild it at no cost that very day. The next couple of days went as planned and on schedule, but on Day Four there was another problem to solve. We had to bring in a lift to be able to paint the mansert, but we had to bring it up onto the sidewalk so it was not protruding
T
he goal of the 2012 HBA Restoring Hope Foundation Project was to help out a loving, hard-working middle-class family who needed friends and family to get them through a tight spot. We received 16 applications for this year’s project and the Board narrowed it down to three candidates; and then selected Mary Jo Van Sant and her two children, Kerrigan & Derrick Bortz of Muhlenberg Township, Berks County. The Project officially began on Monday, June 11, 2012 and the Big Reveal was Saturday, June 16, 2012.
2012 Build Leadership Team Kert Sloan, Chairman of the Board
Brad Concordia, Lead Volunteer
Eric Keller, Build Chair
Christian D. Malesic, HBA Executive Officer
Sherrie Hallowell, Secretary/Treasurer Trisha Urban, Fundraising Chair Christian Leinbach, Board Member
Katie Mauger, HBA Office Manager
Deb Kearse, Board Member Lori Gerhart, Board Member Diane Salks, Board Member Beth Hahn, Board Member
Continued on page 7
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inside the build An estimated $85,000 (retail) and over 2,000 man hours were invested in the house over the 2012 Build to repair or replace the following: • All levels of roofs were replaced with new underlayment • All windows were replaced, re-flashed, and new blinds installed • New doors & screen doors • Water damage was repaired and patched • HVAC system was converted from oil to gas and completely replaced • Substructure of kitchen and dining room was repaired and underlayment replaced • New carpeting & vinyl flooring throughout home • New refrigerator, new TV, new microwave, and repaired and cleaned existing oven • All furniture new or renewed • All new box springs, mattresses, linens, and bed spreads • Entire house painted with custom artwork by local artists • New unique paintings custom prepared and designed as per the tastes of the family • Front porch completely rebuilt from sub-structure up with new decking, safety rails, patio furniture, throw carpet, and flowers • Sidewalk replaced with new concrete • Large storage closet off of kitchen converted to powder room • Kitchen entirely rebuilt and refaced with new cabinets added
• Rear flower bed and small garden installed, complete with plantings
HBA Berks on YouTube! If you want to watch the build in progress, we posted a series of videos on YouTube which document the process. At the HBAberks YouTube Channel, you’ll be able to see: (5) daily briefings (1 for each Build day); (3) private tours of the finished home (1 for each floor); (1) volunteer photo collage; and (1) big reveal (see the family’s expressions of joy and excitement). 6
AT HOME IN BERKS OCTOBER 2012
www.HBArestoringHOPE.org
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out onto the main road. The weight of the lift and the undermining the gas company had to do to set up the new heater for gas caused the sidewalk to collapse. There was another quick decision made by our leads on the project, so we could get it repaired. With the help from family members and other volunteers the sidewalk was dug up and prepped for new concrete. The total repair took approximately 3 hours to complete, but we didn’t lose a step and stayed on schedule. The last day-and-ahalf went as planned and we were ready for “The Reveal.”
You know us for our Outside products. Decking • Railing • Fencing • Roofing • Siding • Windows
see what we can do for you inside! Visit our showroom. Kitchens • Baths • Cabinets • Countertops
1047 Old Bernville Road Reading, PA 19605 610.926.8800 800.578.5645
The Reveal The family was picked up at the hotel and brought back to their newly remodeled home in a limo. The best feelings were seeing their expressions as they exited the limo and were greeted by other family members, friends, neighbors, and volunteers followed by a tour of their new home. Every room brought with it new expressions and emotions from them and us. We ended the day with a thank you party for all involved and the family. I believe everyone left with a feeling of accomplishment and knowing we did the right thing for the right family. In closing, the HBA Restoring Hope 2011 and 2012 Builds were the most rewarding moments of my life. We developed a team of individual companies and volunteers that never worked
(South of 222 off 183 N behind Classic Harley)
together before. There were no monetary rewards or profits, just the satisfaction that we were doing the right thing as true Americans helping out a fellow American when they needed it most. The members of the HBA showed we are not just builders, remodelers, tradesmen, and associates of the HBA looking for profit and more business. We are just ordinary people belonging to an association for the common good of Berks County.
ABOUT THE AUTHOR Kert E. Sloan, CGR, CGP, CAPS is the President of Aluminum Associates, Sloan Corp. and both the Chairman of the Board of HBA Restoring Hope and a Past President of the Home Builders Association of Berks County.
I’ll repeat the phrase our Executive Officer coined: “It’s a hand up...not a hand out.”
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Paradeof Homes 2012
Friday, September 21stSunday, September 30th.
T
he Home Builders Association (HBA) of Berks County is proud to announce the lineup for the 2012 Parade of Homes. The Parade will run over two Friday – Saturday – Sunday periods; beginning on Friday, September 21st through Sunday, September 23rd, and again from Friday, September 28th through Sunday, September 30th. Homes are open on Fridays from 3-7 pm and on weekends 12-6 pm.
All are waiting for you to preview the quality construction and design. We hope you will take the time to see as many as you can fit into your schedule. Use this Guide for a brief description of each of the homes, and then follow the directions to see for yourself the craftsmanship our builders have put into each Parade entry. A special thank you to the corporate sponsors of this year’s Parade - for their commitment to the participating builders and the Home Builders Association of Berks County.
Enjoy the Parade!
Etoile Development Group LLC This classically European styled 2,600 sq. ft. home features 3 Bedrooms and two baths with amenities typically found in homes listed at twice the price. Lutron electronic lighting, WiFi throughout, exotic levels of granite and marble, heated ceramic bath floors, towel warmers, Kohler, Duravit and Fluid plumbing fixtures and fittings, full security system with exterior video, Anderson 400 Series Windows and Patio Doors, Jenn-Air stainless appliances including wine cooler and warming drawer, Geo-thermal heating and cooling, genuine stone veneer and stucco exterior – the list goes on! Built to last for generations.
Directions: From Rt. 222, Take Rt. 183 North to Bern Church. Turn right onto Plum Creek Road. At first stop sign, bear Left onto Plum Road. Continue past next Stop sign. Then, turn Left onto Bagenstose Road, Turn Left onto Scull Hill Loop Road – go ¼ mile to Avignon Court.
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DiBiase Construction, Inc. “LA Dolce Vita” At Sugar Hill Subdivision – 467 Miller Road, Sinking Spring, PA 19608. Tuscan inspired 5 bedroom, 4 bath, timeless classic home. Full stone front with covered large porch and over 4,000 sq. ft. of relaxed elegance. Country living with very easy access to Rt. 222 and Rt. 422, shopping and golf courses. One acre tranquil lot with public water/sewer, hilltop views, alfresco entertaining and lush landscaping. Kitchen is enormous, with exquisite cabinetry millwork, high grade appliances, rustic oversized tiles, upgraded granite counters, carrara marble backsplash, and gorgeous chandeliers. The huge island serves as a casual buffet-style entertaining which encourages mingling. Double set of french doors lead to a private office which is serene, functional, and the perfect man cave. Master suite is large, yet intimate, bright and has a spacious, relaxed sitting room and two large custom closets. Master bath is your own private spa. It is complete with his/hers vanities, custom tiled shower, whirlpool bath and all in a luxurious and soothing palette. Leave your cares at the door and enter this inviting, relaxed simply enchanting home which offers you the lifestyle you would find in Tuscany – it’s about the (sweet life) family, friends, and gathering to enjoy!
DiBiase
Directions: Take Rt. 222 to Mohnton Exit. Then, turn onto Grings Hill Road. Turn left onto Miller Road and follow to 467 Miller Road on your left.
Construction, Inc.
The Clear Choice for ALL your Glass Needs! B&G
Since 1963, B&G Glass has been providing quality glass products and service in Eastern Pennsylvania with knowledgeable, professional and friendly service. B&G Glass continues to set the standards of excellence in all avenues of glass–from repair and replacement, to custom design and installation.
Custom glass – to meet all your needs Frameless shower enclosures Mirrors for bathrooms & exercise rooms Committed to superior quality Our goal is to exceed your expectations
www.bgglass.com 1440 Carbon Street, Reading, PA 19601
610.372.7868
info@bgglass.com OCTOBER 2012 AT HOME IN BERKS
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L.A. Kehres Building & Remodeling, Inc. Original two- story L.A. Kehres home. Large doors and windows with unique grid patterns. Exterior consists of Dri-vit, Bucks County Ledgestone and siding. Open floor plan, 9 foot ceilings, and cathedral ceilings add to the individuality of the home. Over-sized kitchen features staggered ivory glazed cabinetry and ceramic tile. Mechanical features include: Constant Pressure well pump, On-Demand water heater, and generator back-up. This 4 bedroom, 2.5 bath is a MUST-SEE home.
Directions: Take Rt. 12 to Rt. 183 N. Make a Left onto Van Reed Road at Exxon Station. Go to First stop sign and make right onto Blessing Road. Then make the first right onto Dickinson Road. At top of hill, make first left onto Victory Circle. Proceed to second cul-de-sac, and house is on the right.
Grande Construction August 58’ – This Elaborate 5 bedroom home is in the heart of prestigious Green Valley Estates. This home is an upgrade on its own with the amazing floor plan and the special touches of craftsmanship. The master bedroom is extended with a sitting area and the master bath has a custom tiled shower with a Jacuzzi. The second floor balcony is arched with natural light shining through to the family room. The kitchen has upgraded granite as well as additional custom cabinets. With the sunroom adjacent to the kitchen and family room, the main level of the home is very spacious. The brazilian hardwood floors in the dining room, living room and family room give an extra touch of elegance. Come and enjoy the touch of warmth this house has to offer.
Directions: Take Business Rt. 422 W/Benjamin Franklin Hwy to Penn Avenue West. Turn right onto Green Valley Road. Then, turn right onto Faust Road. Take the first right onto Fairwood Avenue followed by the second right onto Connecticut Avenue. Destination is on right. 10
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Garman Builders Inc. The Bristol by Garman Builders Inc. is a family friendly, two-story home. The first floor features a Classic Garman kitchen with granite countertops and black appliances; and a dining room with flex-space. The second floor features a spacious master bedroom with (2) walk-in closets, laundry room, and (3) additional bedrooms with large closets. Garman Builders – a tradition of excellence.
Directions: 422 West to Myerstown. Turn right onto Ramona Road: Oaken Way is one mile on the left.
Carpet Hardwood Ti l e Laminate Vinyl W i n d o w Tr e a t m e n t s
holt Fivepointville • Lancaster • Harrisburg Fivepointville • 717-445-7799 Just off Rte. 897, 608 Dwight Rd.
www.martinsflooring.com 877-445-7799
Family owned since 1985... discover the Martin’s difference for yourself. • Free Interior Design • One of the area’s Largest Selection of Flooring and Window Treatments • Guaranteed Installation • Professional Care & Maintenance of your products • Lifetime Installation Warranty
Style...Convenience...Trust Martin’s has you covered
OCTOBER 2012 AT HOME IN BERKS
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What’s In a Name? A lot, according to Matt Breyer, president of Breyer Construction and Landscape, LLC, and our “Name the HBA of Berks County Magazine” contest winner.
M
att takes great pride in choosing his words carefully so it should be no surprise that his thoughtful submission, At Home in Berks, was the winning entry. When asked how he arrived at such a title, Matt reflected on the Berks home building community and stated that it was the first thing that came to mind since HBA members are focused on everything about the home and our community; and that’s exactly what the selection committee thought. To be completely impartial and show no favoritism, a team of judges was assembled from sister Home Builders Associations. Comprised of association executives across the United States, the selection committee sifted through a multitude of entries to find the title that reflected the editorial focus of the new magazine. At Home in Berks was developed to provide useful and practical business management tools for the HBA member, create a stronger sense of fellowship within our community ranks; and deliver industry advice for home, business, and property owners seeking
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#
ideas on home building, maintenance and living trends. A house is only a house. You, our readers, make it a home.
And the Winner Is... Matt Breyer founded Breyer Construction and Landscape, LLC in 2001 with his brother, and business partner John. They could not have chosen a more challenging time to open a business as our country was about to experience one of the most horrific events of our time. Nonetheless, the brothers forged ahead, and the business not only weathered the recession of 2001, it grew with great strides.
Contest winner! Fast forward to 2012 and Breyer tells the story of a growing family-owned business with ten employees that provides residential remodeling services with a specialty for designing and building custom decks. Known regionally for his honesty and integrity, Breyer finds the custom deck building business to be rewarding from many aspects. States Breyer, “it’s important to fully understand client needs before moving forward as decks are typically the center of outdoor entertaining and often support many people. We build for current and anticipated needs by considering aesthetics and the flow of traffic for a more functional deck or gazebo but we also build to accommodate the weightbearing properties and building codes in relation to the entire scope of the project. We take great pride in seeing our clients safely enjoying their outdoor living spaces for many years to come.” Decks and outdoor living spaces have evolved. Homeowners are looking for
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expanded outdoor environments, and Breyer Construction and Landscape LLC delivers on many levels. “People know us as the ‘Deck Guys’ but we offer so much more. Our clients are looking for new ideas to incorporate hardscaping, ornamental livingscapes and functional transitions between the outdoor spaces,” says Breyer. “We love working with homeowners to help them maximize their entire outdoor entertainment space.” Breyer believes service to the community and service with business and industry associations offers an opportunity to connect, learn and give back. It’s all part of contributing to building stronger communities, and he is living by example. His company, Breyer Construction and Landscape, LLC, participates in an annual deck giveaway program where they build a free deck for a deserving recipient. He enjoyed serving on the HBA Extreme Makeover with such a great team of volunteers. He is a past Board member of the HBA of Berks County, and has enjoyed serving on many of its committees. Breyer is also a member of several Chambers of Commerce, the North American Deck and Railing Association (NADRA), and is currently president of the Pennsylvania chapter of NADRA.
Matt Breyer proudly calls Berks County home with his wife Anna, and their four children, Katharine, Mercedes, Dustin and Vance (born in August 2012); and he continues to look forward to helping Berks and the HBA find new opportunities for our community to grow. OCTOBER 2012 AT HOME IN BERKS
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iture x 100 Income-Expend Expenditure % Profit/Loss = e year 2011 th in s ie n a p m e co liom US$) of fiv il m n (i re u it d n e Income and Exp
King Cash
55
Queen Cash Flow
50 45 40
& Prince Profit
35 30 25
By Christian D. Malesic, MBA, IOM
20 15
It takes cash-on-hand to run a business. Cash allows bills to be paid, payroll to be met, and 10 capital improvements to fuel expansion. Cash, however, depletes quickly and must be replenished by a steady cash flow stream for the business to survive...even in the most 5 prosperous times. In the new economy, poor cash flow kills companies.
0
M
Cash vs. Cash Flow vs. Profit The common experience of preparing to wash your face provides a simple analogy for these complicated and intertwined financial metrics. Both the spigot and the drain represent cash flow which can be further defined as inflow (spigot) and outflow (drain). The water pouring into the sink bowl is analogous to the revenue flowing into the company. For cash inflow, it does not matter whether the product/ service was sold at a profit or loss, only that revenues flow in. Conversely, all of the expenses of the firm, from the electric bill to insurance to payroll to vendor charges are represented by the drain. Just as water flows out of the sink bowl, cash outflows from the firm. The water accumulating in the sink bowl represents cash-on-hand. Finally, the increases (profit) or decreases (loss) in the amount of water in the sink bowl, from one measurable time to another, represent the profit of the company. So, for example, a firm may measure profitability monthly, quarterly, and/or annually which means they are comparing the inflows of revenue minus the outflows of expenses to determine which was greater during that period. If inflows were greater, 14
AT HOME IN BERKS OCTOBER 2012
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P Company
the company was profitable. If outflows were greater, the company operated at a loss. Each measure of financial accomplishment is necessary. What’s more, increasing each measurement is essential to continued operations and growth.
King Cash King Cash rules the kingdom. The larger your firm’s pile of cash, the better you can sleep at night. Though savings does not solve problems, it does give you something unattainable otherwise: time. If the firm is operating in the red (unprofitable) or cash outflows are greater than inflows (negative cash flow), cash-on-hand buys you the desperately needed time to correct these problems. They will both need to be corrected to survive; cash buys you the time to figure out how to turn it around. Ironically enough, by definition, the cash your firm has now came from positive cash flows and profitability at some earlier point in the company’s history. It was neatly gathered together annually in the Retained Earnings line item of your Balance Sheet and stored in your savings account. Absent actual cash-on-hand, the firm
Q
R
Expenditure Income
must turn to debt in troubled times. Unfortunately, banks and lenders are slow to loan cash to troubled companies. Thus, if your firm is in a crisis and you did not execute a financial disaster preparedness plan when times were better; there is little you can do other than to liquidate assets. If, on the other hand, all three metrics are up, now is the time to apply for, or raise, the firm’s credit line. This is best done with a recently signed large contract in hand and the latest financial statements neatly printed and expertly bound.
Queen Cash Flow King Cash rules the kingdom as its head of state; but Queen Cash Flow is its neck. And everyone knows the neck turns the head. Thus, assuming your firm is not cash rich, the metric that rises above the others in demand for your attention is cash flow.
Imagine a situation where the company is profitable on paper, meaning it is selling its goods/services for more than the cost of delivering them; but, cash is not flowing. This would mean revenue is due in as Accounts Receivable; yet, has not arrived at the firm’s door. How long can a company survive? Assuming the firm has no cash-
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on-hand and no means of acquiring a quick, temporary infusion of cash (credit line), the question can be answered with another: how long will you and your coworkers continue working for a firm after a pay date has come and gone with no pay? Suffice it to say, the company’s demise is measured in weeks not months or years.
make your house
a home
Prince Profit Companies are in business to make a profit - period. Without profit, there is no growth and corporate value diminishes as assets age and depreciate. Profit, like the Crowned Prince, must be treated with respect to prepare for the future. Profit can be overlooked in dire situations to satisfy King Cash and Queen Cash Flow. If, however, this is done for more than brief periods of time, the future of the company is in jeopardy. Financial metrics are the royalty of the company. Each must be attended to and cultivated. As cash flows are increased, cash-on hand and profit increase over time as well. Though the economic times may be desperate, the rules of corporate finance never change. As complicated as these topics may seem, they can be boiled down into a very simple principle you probably learned growing up – “if momma ain’t happy nobody’s happy.” Look after your cash flow and that positive cash flow will look after everything else.
V BERKS ISIT COUNT Y
PREMI ’S E GARDE NC R EN
TER Wh previeewre you can y and plaour prints nts!
Fall Clean Up | Winter Protection: Shrubs | Deer Repellent Fall/Winter Pond Closings Lawn Mowing | Spring Clean Up | Edging & Mulching | Pruning of Shrubs Shrub/Tree Fertilization | Weed Control- beds | Replacement & Rejuvenation of landscapes | Pond Maintenance Services | Lawns
CUSTOM DESIGNS & INSTALLATION Landscaping | Hardscaping | Ponds, Water Features & Waterfalls COMMERCIAL & RESIDENTIAL PROPERTY MAINTENANCE SERVICES
Riverview
Tree & Landscaping 3049 Pricetown Rd. (Rt. 12) Temple
610.929.5049 | riverviewtree.com
PA # 005859
ABOUT THE AUTHOR Christian D. Malesic, MBA, IOM is the Executive Officer of the Home Builders Association of Berks County. He provides insight on construction issues, business operations, marketing, personal finance, and occasionally on political philosophy/ history. Contact Christian at the HBA of Berks County office: Christian@ HBAberks.org, or to receive notice of the newest articles written by Christian, follow him on Twitter @CDMalesic.
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the building appear safe and inviting?
How does the space work for your needs? Can it be modified to accommodate your business specifically? Does the landlord offer any services to assist you in envisioning how this space may work for you? Architectural services are normally your responsibility if you want to adapt the space for your use, but occasionally you may encounter a landlord willing to assist in the process. You will want to know just how extensive the modifications will be to have the space meet your needs.
Leasing Commercial Real Estate: A How to Guide By Patrick J. Dolan
T
he process of finding and leasing commercial real estate can seem like quite a daunting task, especially if you have never done so before. If we take a look at some of the key steps in this process, perhaps we can assist those who are in need of commercial space.
Analyze Your Wants & Needs First, you need to know your space requirements in square feet before the search can begin. With an understanding of your desired size, your preferred geographic location is the next important consideration. What area do you serve? From where do your clients come? Are you close to other important amenities that may compliment 16
AT HOME IN BERKS OCTOBER 2012
your business? Do you need a location that is easy to find because you will be having many visitors? Or can you save costs by having an out-of-the-way office or warehouse?
Choose the Right Pros Working with a competent Realtor can greatly assist this process. They can help in surveying the market to find the appropriate qualified locations for your deliberation. You can then tour each of the properties and further assess the amenities and services of each space. Is the property neat and clean? Does it portray an image you want associated with your own business? Does it provide ample parking for your needs? Does
Once the search has been narrowed to a key location or two, you should evaluate the landlord’s proposed lease. The lease will indicate the terms of your lease arrangement. A lease, like any business relationship, should be mutually beneficial to both parties. Is the landlord willing to modify their proposed lease or is it a take-it-or-leaveit proposition? Be sure you are comfortable with the terms and that they adequately represent both parties. Ask questions until you are satisfied.
How are You Charged? Are the utilities properly billed? How are Common Area Maintenance (CAM) fees handled? Who pays for repairs? What are the exit provisions should you choose to leave? The type of lease can also vary. Is your lease a “gross” lease or a “net” lease? This will determine who pays for what and how consistent your commercial lease expenses will be each month.
A gross lease is when the landlord pays the property taxes, insurance, and maintenance costs. As the tenant, you pay a set amount each month, which may be broken into two categories and labeled as “rent” and “CAM Fees.” The important distinction is that the amount you owe each month does not change from month-to-month
or year-to-year during the term of the lease.
Net leases share some of the costs between the landlord and tenant in three different variations. A “single net lease” is when the tenant pays the property taxes as well as their rent. A “double net lease” is when the tenant pays for taxes and building insurance plus rent. A “triple net lease” is when the tenant pays for taxes, insurance,
and normal maintenance fees (such as utilities, yard maintenance, snow plowing, etc.) plus rent. It is important to distinguish the difference between the maintenance cost of a triple net lease and CAM Fees. Triple net leases pass the actual maintenance costs on to the tenant which may vary significantly from month-tomonth; whereas, CAM fees are a set amount per month every month of the lease. Obviously, CAM fees make budgeting much easier. Make sure you understand the terms of your lease agreement and that you have a strong understanding of the costs involved before you sign the lease. Understand what the landlord may or may not contribute to the cost of improvements to the leased space.
Do Your Homework Up Front Entering into a lease agreement is entering into a partnership. Interview the building’s
hbaberks.org
Lease Calculator Gross commercial leases are often calculated differently than residential leases; though, the end result is the same – a set monthly amount due.
To determine monthly payment: Square Footage (x) Annual Rent/sq. ft. (+) Square Footage (x) Annual CAM Fee per sq. ft. = Annual Amount Due/12 = Monthly Amount Due
Example: Square Footage of Space: 1, 507 sq. ft. Annual Rent: $12.00 sq. ft.
landlord to ensure you are comfortable with your new partner. Ask them about their maintenance history and procedures. Understand the policy for repairs and emergency items (depending on the nature of your lease). There can be tremendous advantages to leasing commercial space. Each individual or company must go through an evaluation process to determine what is right for your own business. Hopefully, through proper due diligence, you can enter into an agreement that serves your needs well for many years to come.
Annual CAM Fee: $2.50 sq. ft. Rent: 1,507 sq. ft. (x) $12.00 sq. ft.
= $18,084.00 Annually (+) CAM Fee: 1,507 sq. ft. (x) $2.50 sq. ft.:
= $3,767.50 Annually = $21,851.50 Annually/12 = $1,820.96 Monthly
ABOUT THE AUTHOR
Patrick J. Dolan is the President of Dolan Construction Inc. and both the 2nd Vice President and the Building Task Force Chair of the Home Builders Association of Berks County.
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Join us at the
2012 Southeast Pennsylvania Fall Home & Garden Show! T
October 12th-14th, 2012 at the Greater Reading Expo Center Friday, October 12th 2:00 pm to 7:00 pm
Saturday, October 13th 10:00 am to 7:00 pm
Sunday, October 14th 11:00 am to 5:00 pm
he Home Builders Association of Berks County and Show Technology Productions invite you to come out and explore the show, compare prices,and get the best deals. Plus, take advantage of exclusive “Show only” discounts and pricing when you buy direct! During the show, meet with Berks County’s finest builders and remodelers, check out the landscaping displays, latest in kitchen and bath trends, home improvement alley, and much more! In addition, complimentary wine tasting, cooking demonstrations, shopping, and DIY (do-it-yourself ) seminars will be available all weekend long. Past attendees have come back year after year to find the latest and greatest products and services available to the people of Berks County, PA.
SEPA Fall Home & Garden Show Exhibitors: The show will have over 80 exhibitors who specialize in building, repairing, maintaining, and decorating your house or turning it into a home by providing products & services to make it more warm and cozy. The following exhibitors are also members of the Home Builders Association of Berks County: A.K.A. The Fence Company
Advanced Water Resources, Inc., Aluminum Associates Bachman’s Roofing, Building & Remodeling, Inc. Breyer Construction & Landscape, LLC East Penn Energy Solutions LLC Install America Martin Appliance & Water Conditioning Riverview Tree & Landscaping, Inc. Rozzi Brothers, Inc.
For additional information please visit us online at HBAberks.org or call the HBA staff at (610) 777-8889.
18
AT HOME IN BERKS OCTOBER 2012
hbaberks.org
Reach the Right Consumers At Home in Berks reaches HBA members and Berks County residents who are business owners, homeowners and associated building trades, services and supply providers who purchase construction-related equipment, materials, supplies and services, and home and property-related goods and services.
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“I encourage my clients to have a good idea what they’d like to use the new space for. That’s very helpful when it comes to planning.” Breyer Construction specializes in deck design, but some homeowners prefer to come up with their own design and then hire a contractor to build it. If that’s the case, Breyer recommends that the homeowner consults some deck/patio design books, or gather some ideas from deck designers’ websites.
What materials do you recommend for a deck?
On Top of Their Game
Achenbach explained that, while pressure treated wood is standard for the posts and framework of a deck, there are three types of deck boards from which to choose. They are: pressure treated wood, which is the most economical; composite decking, which is a combination of wood and vinyl; and a cellular PVC product, which comes with a lifetime warranty.
Local Builders Share Tips on Getting the Perfect Deck By Susan Shelly
A
dding a deck to your home extends living space and can help your home to maintain or even increase its value in difficult economic conditions. In Berks County, many residents enjoy their decks from spring until late in the fall. If you’re considering adding a deck to your home, it pays to take some time to carefully plan for what you want, taking into consideration what you’ll want to use it for, the best location for the deck, how you want it to look, how much it will cost and other factors. If you’ve already got a deck, you might be looking to make improvements, or simply how to best maintain the structure. We asked some local builders and a materials supplier to share their expertise regarding planning, building and caring for a deck. Matt Breyer, president of Breyer 20
AT HOME IN BERKS OCTOBER 2012
Construction and Landscape, LLC, Reading; Tom Achenbach, president of AKA The Fence Company, Robesonia; and Scott Moyer, co-owner of A.D. Moyer Lumber, with locations in Gilbertsville and Pottstown, responded.
What should consumers consider when planning for adding a deck to their homes? Breyer prefers that clients have a good idea of what the deck will be used for, as the purpose for the structure affects the way it will be designed and built. For instance, he asks “is the deck’s primary purpose access from the house to the yard, to create a private space in which to enjoy morning coffee or to provide expanded living space for entertaining?” Each of those purposes, Breyer says, would necessitate a different type of deck.
While the composite and PVC products are more expensive, Achenbach recommends using them, if possible. “You get a better return on investment, and have less time and money spent on maintenance and replacement,” he says. Moyer also recommended composite decking and railing, with the traditional pressure treated framing structure. “There are several superior composite decking products on the market now,” he says. “Our best sellers and performers have been the Trex Transcend decking and railing line, as well as the Timbertech Earthwood Evolutions decking with its RadianceRail system.
hbaberks.org
you have the proper permits and are in adherence with property line set-backs, size restrictions and other considerations. A reputable deck professional will be aware of, and up to date regarding building codes, and able to walk you through applying and obtaining necessary permits.
How can a homeowner find a reputable builder to construct a deck that will exceed expectations?
Finding a top-rate builder is key to getting the quality and service that you expect. While Pennsylvania requires all contractors to be registered, quality varies greatly. Both of those decking materials are composite core with capped surface, providing maximum durability and stain resistance. “In addition, they feature pre-grooved edges that accept hidden fasteners, providing a very clean, installed appearance.
What’s the responsibility of the homeowner regarding zoning regulations and codes? Both Breyer and Auchenbach stress the importance of working with local zoning and building departments to make sure
Moyer says that consumers can look up a contractor’s registration number on the state Attorney General’s website (www.attorneygeneral.gov) to check for unsettled complaints against the builder,
Continued on page 22 OCTOBER 2012 AT HOME IN BERKS
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that the company is properly insured, and other important information. Breyer recommends asking about memberships with local, state and national organizations, including the Home Builders Association (HBA) of Berks County - www.HBAberks.org, the Pennsylvania Builders Association (PBA) – www.PAbuilders.org, and the National Association of Home Builders (NAHB) – www.nahb.org. And, Auchenbach says, be sure to ask for references from at least two or three prior customers for whom the builder has completed similar projects. Word of mouth recommendations also are valuable when looking for an honest, reliable and professional contractor. Don’t be afraid to ask questions about where the builder obtains materials, what kind of warranty he offers, how long the project will take and what results you can expect. Be sure that all of your questions have been answered and that you fully understand how and when the project
will begin, and proceed before signing any agreements or making any payments.
What factors must homeowners consider if they decide to build a deck on their own? Generally, it is safer and more desirable to hire a professional to build a deck than
to attempt to do so yourself. Specialized knowledge and tools are required, and the task often turns out to be more daunting than anticipated. However, if a homeowner is determined to build his own deck, Moyer recommends that his first step is to check with municipal officials regarding
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regulations and requirements. “Many municipalities include this information on their websites,” Moyer says. Breyer also says that do-it-yourselfers would be well served by buying a copy of “Deck Construction Based on the 2009 International Residential Code,” which is the industry authority on deck construction. Or check with local builders to see if you can partner with a professional to get help with stages of the project that may be too complicated or unsafe to do on your own.
brush, and to rinse the deck with a hose, rather than pressure washing a wooden structure. Pressure washing can be too harsh and actually result in damage to the wood.” Auchenbach recommends that wood decks be treated every two years with a water-resistant stain or paint. “An initial water seal should be implemented one to two months after the deck is installed, giving the deck boards time to dry out before the seal is applied.” Composite and Cellular PVC decks
are virtually maintenance free, although you may wish to clean them with a detergent recommended by the decking manufacturer. A well-constructed deck and properly maintained deck will provide years of enjoyment and also assure that you’ll be likely to recoup its cost if you sell your house. Studies have shown that more than 85 percent of the cost of building a wooden deck can be made up when the home is sold – more than most other remodeling or construction projects.
MAKING YOUR HOUSE
a Home
Finishing Touches At Anewalt’s, we specialize in giving homeowners the finishing touches…the patio, the deck, the lighting, the ambience, gently balancing nature and function. We listen attentively to you to be sure the landscape complements the aesthetics of your home and the desires of your heart.
Moyer continues, “once a homeowner has rough deck design drawings and measurements, he can take them to a building materials supplier that offers free deck design services to get an approximate materials list and estimate.”
Beauty from the inside out
Consider us to make your house a home by having our educated landscape team extend the beauty of your house into the backyard.
How can homeowners’ best protect and enjoy their investment in their deck?
Breyer adds “it’s best to use a special deck cleaner, applied with a long-handled
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Wooden decks should be washed every year, and stained, sanded and waterproofed at least every other year. Also, rotting or rotted boards should be replaced promptly, as they can be a safety hazard. Watch for splintered wood, which also can be a safety hazard.
www.AnewaltsLandscape.com
Beautifying Pennsylvania...One Yard at a Time!
OCTOBER 2012 AT HOME IN BERKS
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Property Tax Independence Act (House Bill 1776)
By Susan Shelly
where he predicted it would be favorably received. “I’m very disappointed, tabling the bill was not what I wanted to see” Cox said. However, on June 27 the Bill was advanced to the House Appropriations Committee, which currently is conducting an in-depth analysis of the legislation. The state Independent Fiscal Office will conduct a separate analysis in order to determine the economic impact that the tax plan would have on Pennsylvania.
Berks County has the 3rd highest property taxes of the 67 counties in the Commonwealth of Pennsylvania. Both analyses are scheduled to be reviewed during the latter part of this year by the General Assembly.
P
roperty tax reform has been tossed around among Pennsylvania state legislators for decades. It continues to be a topic of debate in its current format, House Bill 1776, known as the Property Tax Independence Act. Property taxes, which school districts increasingly rely on for income as other sources have decreased, now account for more than 60 percent of school funding. The taxes are burdensome to many homeowners, and pressure has been mounting on legislators to find an alternative. House Bill 1776, which would shift the tax burden away from property tax to income and sales taxes, supplemented by slot machine taxes, was officially introduced in the PA House of Representatives on April 5 by Rep. Jim
24
AT HOME IN BERKS OCTOBER 2012
Cox (R-129), a Berks County Republican. The Bill had 60 cosponsors, including 43 Republicans and 17 Democrats. The Property Tax Independence Act, which also contains new taxes on some goods and services, was referred to the House Finance Committee on April 10. On June 11, the committee voted 13-11 to table the bill, saying it needed further evidence that the Bill would provide revenue equal to that raised through the property tax. Finance Committee cochairman Kerry Benninghoff, a Republican serving parts of Centre and Mifflin counties, said the tax plan contains significant revenue shortfalls, and that it would have been irresponsible to vote on it in June. Cox was upset at the committee’s failure to send the bill to the House floor,
Proponents of the Bill say it is necessary to ease the burden of property taxes on homeowners – particularly senior citizens and others on fixed incomes. Berks County has the 3rd highest property taxes of the 67 counties in the Commonwealth of Pennsylvania. Cox has argued that the property tax causes many Pennsylvanians to lose their homes each year to sheriff ’s sales, prevents young families from being able to purchase a home, forces multigenerational family farms to be sold and results in job losses, outmigration and poor economic performance. Opponents of House Bill 1776 say that the tax plan would not raise as much money as property taxes. The state Department of Revenue reported a $3.5 billion gap between the estimated $12.5 billion generated by property taxes and what the new tax structure would provide. To access House Bill 1776, go to the Pennsylvania General Assembly website at www.legis.state.pa/us and enter the Bill number in the bill search box.
hbaberks.org
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LOBSTERFEST: A Spectacle to Behold...
E
arly each summer, the Home Builders Association of Berks County hosts it’s annual Lobsterfest event to present it’s members with an opportunity to socialize with each other, and with elected officials & candidates in an informal setting. This year, the 16th Annual Lobsterfest was held on July 11th at the Fish Pond West and was sponsored by Vist Financial. With lobster, steak, oysters, clams, macaroni & cheese, and corn on the cob on the menu, served in a family-style setting; no one went home without a full belly and big smile on their face.
Elected Officials/Candidates for Office in Attendance: (alphabetically by last name)
Jim Billman Candidate for PA House of Representatives, District 126
Russ Diesinger Candidate for PA House of Representatives, District 130
John Elizandro & Caitlin Ganley Congressman Patrick “Pat” Meehan’s Office, District 7
Commissioner Christian Leinbach President of Berks County Commissioners
Rep. David Maloney PA House of Representatives, District 130
Rep. Mike Tobash PA House of Representatives, District 125
PA Builders Association (PBA) VIPs: Warren Peter President
Jennifer Casey Executive Vice President
A very special thanks to Lobsterfest ‘12 Sponsor:
VIST FINANCIAL
26
AT HOME IN BERKS OCTOBER 2012
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24-7 ELECTRIC LLC 24/7 elec. Rocco E. Cipolla
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OCTOBER 2012 AT HOME IN BERKS
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Membership happenings 2012 Upcoming Events...
OCT
12-14
SEPA Fall Home & Garden Show Greater Reading Expo Center
Friday October 12th: 2:00pm - 7:00pm Saturday October 13th: 10:00am - 7:00pm Sunday October 14th: 11:00am - 5:00pm
nov
PBA Board Meeting
nov
Annual Membership Meeting & Elections
1-3 15
OCT OCT
Associate’s Appreciation Event/ Wind Down Thursday
OCT
HBA Fall Clean Up Day, HBA Property
15
18
27
The Hitching Post 5:00-9:00pm
VIVA 5:00-7:00pm
8:00am-Noon
Cranberry, PA
Green Valley Country Club 5:00pm–7:00pm
nov
RHBA Mixer
dec
Annual Christmas Party & Installation Banquet
29
OCTOBERFEST
The Marriott Hotel
7
Location TBD 3:00pm–4:00pm
Toscani 6:00pm–10:00pm
dec
New Membership Orientation
dec
NYC Bus Trip Leave from HBA Parking Lot
13 15
HBA Conference Room 3:00pm–4:30pm
7:00am–(return)10:00pm
HBA of Berks County Committee Meetings Each Month
28
Education Committee
SEPA Home & Garden Show Committee
Second Tuesday @ 3:30 pm, HBA Conference Room
Third Wednesday @ 3:00 pm, HBA Conference Room
Building Task Force
Government Affairs Committee
Second Wednesday @ 1:00 pm, HBA Conference Room
Third Thursday @ 12:00 noon, HBA Conference Room
Parade of Homes Committee
Membership & Communications Committee
Second Thursday @ 3:00 pm, HBA Conference Room
Fourth Monday @ 12:00 noon, HBA Conference Room
Executive Committee
HBA Board of Directors
Third Tuesday @ 12:00 noon, HBA Member Restaurant
Fourth Tuesday @ 3:00 pm, HBA Conference Room
AT HOME IN BERKS OCTOBER 2012
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Member 2 Member Discount Program
A
s one of the many benefits of membership in the Home Builders Association (HBA) of Berks County, the following members are offering the discounts listed to HBA members only. If you would like to join the HBA or offer a Member 2 Member Discount, contact the HBA office: (610) 777-8889.
AG M Associates, Inc. Pennsylvania American Water Co. Paul W. Essig, Inc. Hearthstone Homes, Inc. Spayd’s Greenhouses, Nursery & Floral Reinsel Kuntz Lesher LLP Blatt & Zaffary Electric, Inc.
Lasting Image Rick Mann 60 Shillington Road Sinking Spring, PA 19608 (610) 670-4624 sales@lasting-image.com Sponsor: Peter Hart
Malsnee Tile & Stone, Inc. (affiliate) Greg Eshbach Blue Lake Builders 1106 Stinson Drive Gregg Perry Furnituremakers Ltd Leesport, PA 19533 MDR Construction, Inc. (610) 916-7621 U G I Utilities, Inc. greg@malsnee.com Vist Insurance Sponsor: Zach Eshbach Aluminum Associates / Sloan Corporation 84 Lumber Mast Painting Inc. Contact: Kert E. Sloan (610) 921-2201 Small Plumbing & Mechanical Tim Mast Bailey’s Home Improvement 11 Oak Lane Berks Surveying & Engineering, Inc Stevens, PA 17578 AmeriGas Propane Strickler Excavating (717) 336-2917 Contact: Jim Scheaffer (800) 533-3537 Jmast@ptd.net 21-25 years Sponsor: Kevin Kozo Knauth Construction National Penn Bank (Some restrictions apply) Miller Builders’ Supply Co., Inc. Evan Hand Hotsy Equipment Company Berks Transfer Carabello Plastering & Stucco 1100 Berkshire Boulevard Suite 200 Contact: Bob Quinn (610) 926-7626 Wyomissing, PA 19610 Frank Ferrara & Son, Inc. (610) 371-8706 26-30 years Evan.Hand@nationalpenn.com Sponsor: Kevin Kozo Quality Floors Inc. DESCCO Design & Construction,Inc
16-20 years
5% discount on all services
Free tank set & 5 cent per gallon discount on propane
$50 off 1st can order to new customers Contact: Chuck Smith (800) 446-6035
10% off any order
Schlouch, Inc. Henry R. Sharman, Inc.
(Not valid with any other offers or prior purchases)
31+ years
Berks Homes Pella Window & Door Company Reading Precast Sentry Abstract Company
Geoff Penske Buick GMC Contact: Victor Popescu (610) 777-1300
GM affinity program & partnership with HBA
(Call Victor for more details on how you can save)
Martin’s Flooring, Inc. Contact: Richie Zook (877) 445-7799
10% off materials only Ask about our contractor referral program
Welcome New Members!
Thank You to these renewing members of HBA Berks! 1st Year Anniversary Capital Plumbing D & S Portable Toilets Fleetwood Bank Lacey Electric, Inc. Weinhold Construction Wolfe Roofing & Sheet Metal
2-5 years Rozzi Brothers, Inc. Sanatoga Water Conditioning Van Industries, Inc. Berks Career & Technology Center Stubbs Insurance Associates, Inc Vrizon Wireless Landis C. Deck & Sons Site Contractors Dave Roche Electric, Inc. Burkey Construction Company Ciesco, Inc. DBA –Stealth Insulation Quality Floors, Inc. Berkshire Building Services, Inc. National Penn Mortgage Company Martin Construction Co. L. H. Brubaker Appliances, Inc.
Harron’s Insulation & Ceilings, Inc Fireside Hearth & Home Infiniti Builders, LLC Deer Mountain Kitchens, LLC Resource Associates Corp. PMJ Properties, LLC Lezzer Lumber, Inc. John Monaghan Group of Kutztown
6-10 years Amerigas Propane Bertolet Construction Corporation Garman Builders, Inc. Malsnee Tile & Stone, Inc. Power-Kunkle Group, Inc. Holland’s Electric, Inc. Breyer Construction & Landscape, LLC A.K.A. The Fence Company Martin Appliance & Water Conditioning
11-15 years Century 21 Park Road – Conrad Vanino D R Heimbach Building Contractor
CM Squared, Inc. Craig Malesic 4411 Linglestown Road Harrisburg, PA 17112 (717) 545-1056 Fax: (717) 545-1173 Craig@CMSquared.com Sponsor: Kevin Kozo
Reading-Berks Association of Realtors Kelly Pieja 2201 Ridgewood Road, Suite 350 Wyomissing, PA 19610 (610) 375-8458 KellyP@RealEstateInBerks.com Sponsor: Kevin Kozo
Seal Tech Services, Inc. Scott Seher 102 Neversink Street Reading, PA 19602 (610) 376-7999 RSSeher@msn.com Sponsor: Steve Bright Suzy Rae Design Suzy Lysczek 928 Penn Avenue Wyomissing, PA 19610 (610) 376-1128 Suzy@SuzyRaeDesign.com Sponsor: Doug Weisman The Good Life Financial Group Conor Delaney 711 Spring Street Wyomissing, PA 19610 (610) 898-6927 Conor.Delaney@LPL.com Sponsor: Kevin Kozo
Ernie Martin Excavating Ernie Martin 72 Dryville Road Fleetwood, PA 19522 The Peanut Bar Restaurant (610) 682-2050 Michael Leifer emexc@ptd.net 332 Penn Street Sponsor: Kevin Kozo Reading, PA 19602
(610) 376-8500 Greater Reading Chamber of Commerce mike@peanutbar.com Ellen Horan Sponsor: Peter Hart 201 Penn Avenue, Suite 501 Reading, PA 19601 (610) 376-6766 ehoran@greaterreadingchamber.org Sponsor: Kevin Kozo Kelly’s Kleaning Kelly Daughtry 920 Woodward Drive (610) 796-2030 KDaughtry1369@comcast.net Sponsor: Kevin Kozo
OCTOBER 2012 AT HOME IN BERKS
29
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