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Irish Whiskey Passport
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U.S. Ambassador welcomes IrishWhiskey360° Passport
The U.S. Ambassador to Ireland, H.E. Claire Cronin, visited the Irish Whiskey Association member distillery, the Pearse Lyons Distillery in Dublin, Ireland.
The Ambassador used the visit to mark the close ties between the Irish and American whiskey industries and also discussed the Irish Whiskey Association’s new IrishWhiskey360° Passport.
Speaking during the visit, U.S. Ambassador Claire Cronin, said: “It was great to hear about the historic links between the Irish and American whiskey industries, which are now stronger than ever thanks to investment of U.S. companies in Irish distilleries and the strong demand of American consumers for Irish whiskey. I welcome the partnership between the Irish Whiskey Association and Kentucky Distillers’ Association, including the development of the new Irish Whiskey Passport initiative and I look forward to more Americans visiting Irish whiskey distilleries and more Irish visiting American whiskey distilleries in the future.”
The Irish Whiskey360° Passport initiative aims to incentivise tourists on trips to Ireland, to visit the numerous Irish whiskey distilleries. The Passport was developed with support and advice from the Kentucky Distillers’ Association, which had previously developed a Kentucky Bourbon Trail passport. The U.S. remains the largest market in the world for Irish whiskey, with over 5.9 million cases (71 million bottles) of Irish whiskey sold in the U.S. in 2021, a 15% increase on 2020. Tourists from the U.S. also form the largest visitor segment for Irish whiskey distilleries, which are aiming to rebound in 2022 following an 87% collapse in visitors in 2020 and 2021 due to the Covid-19 pandemic.
Also commenting, William Lavelle, Director of the Irish Whiskey Association, stated: “We are honoured that Ambassador Cronin has joined us. The United States is our number one market for Irish whiskey sales and for visitors to Irish whiskey distilleries. We look forward to deepening our connection with the U.S., in particular to welcome more American tourists to Ireland and to our great whiskey distilleries.”
Conor Farrell, Chief Commercial Officer of Pearse Lyons Brewing and Distilling, added: “The Lyons family has always been proud of its shared Irish and American heritage. The late Pearse Lyons perfectly embodied that connection between the two countries, being the only man to have received recognition in Ireland and the United States for his outstanding contribution to both the Irish whiskey and Kentucky bourbon industries. Having Ambassador Cronin here shows just how important it is for us to nurture and build on this connection.”
Know where your creams are coming from
Consumers around the world know that when they choose Irish Cream Liqueur, they are choosing something special made from the fi nest ingredients, produced in Ireland with quality and integrity at its heart. Protecting and safeguarding this reputation is hugely important to Ireland’s cream liqueur producers.
How can you be sure your Irish Cream Liqueur is authentic? Like Champagne in France and Parmesan cheese in Italy, Irish Cream Liqueur is protected by Geographical Indication (GI) status. This means that: Only cream liqueur made in Ireland can be called Irish Cream Liqueur. It also guarantees that every bottle of Irish Cream Liqueur contains a minimum of 15% alcohol, fresh Irish dairy cream and Irish whiskey.
The legal protection given by GI status means that only cream liqueur made entirely in Ireland and with Irish ingredients can be called Irish Cream Liqueur. It assures consumers that, whenever and wherever they choose Irish Cream Liqueur, they’re getting the distinguished, full fl avoured product they expect. GI status is conferred on only a select group of the very fi nest European food and drink products and, to acquire it, a compelling and comprehensive case for distinctiveness must be made. GI status means that Irish Cream Liqueur now has its integrity protected by law and its historic link with its country of origin recognised as part of its provenance.
