TIMELINE How Survey Monkey rebranded as Momentive In June last year, the iconic SurveyMonkey, a brand familiar to millions around the world, chose to relaunch itself as Momentive. Founded by Ryan Finley and Chris Finley, the company also counts Serena Williams and Sheryl Sandberg on it’s board of directors. Here, we look at the evolution of the brand over time..
2009
1999
SurveyMonkey swings in Started in Madison, Wisconsin, Ryan Finlay developed the business on a shoestring budget and no marketing budget. 2004 would see a move to Portland Oregon, where interest in this powerful but simplistic looking website grew. Some in the media would begin to ridicule the name, despite the usefulness of its tool.
18
February 2022
Momentum building FinleySpectrum Equity and Bain Capital acquired a majority interest in the company in 2009, providing a massive boost. This same year, the ex-husband of Sheryl Sandberg, Dave Goldberg, would join as the new CEO of SurveyMonkey — providing a visionary new leader with serious ambitions.
