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Next Generation Pharma US magazine. Issue 19. June 2010. You could argue that anything done in a new way, however small, can be counted as an innovation. Introducing innovation at a game-changing level, however, is not so simple, and it's only going to get harder for the pharmaceutical industry.

Next Generation Pharma US magazine. Issue 19. June 2010. You could argue that anything done in a new way, however small, can be counted as an innovation. Introducing innovatio...

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