SCAMPER

Page 1

The SCAMPER method

Add / adapt

Modify / maximize / minimize

Put to other use

Eliminate / subtract

Rearrange / reverse

Substitute Combine

Question # 1

What can we substitute?

Examples of questions to ask

 What other values?

 What other products / services?

 What other competencies?

 What other technologies?

 What other methods?

 What other times?

 What other places?

 What other forms / shapes / colours?

 What other components / materials / parts?

Question # 2

What can we combine?

A closet combined with a mirror.

A table combined with a lamp

Questions to ask

 What technologies can be combined?

 What parts / materials can be combined?

 What people can be connected?

Question # 3

What can we add / adapt?

Questions to ask

 What ideas outside my field can I use / add?

 What products / services can I learn from?

 What people can I learn from?

 What different contexts can I put my concept in?

 Which extra function can be added?

 What photo or sound can be added?

 What color or form can be added?

Question # 4

What can we modify, maximize, and/or minimize?

Questions to ask

 What can be made larger / taller / bigger?

 What can be exaggerated / overstated?

 What can be made smaller / lighter?

 What can be duplicated / repeated?

 What can be increased in frequency?

Question # 5

What can we put to other use?

Questions to ask

 What else can the product / service be used for?

 Who else can the product / service be used by?

 How would a child use it? An elderly person?

 How would people with diabilities use it?

 What new ways are there to use it in its current form?

 What other possible uses are there if it’s modified?

 Can I use it in other industries?

 Can I use it in other markets / places?

Question # 6

What can eliminate / subtract?

Questions to ask

 What is unnecessary?

 What would happen if it was made smaller?

 What would happen if which rules are eliminated?

 How can it be made more simple?

 How can it me made smaller / lower / shorter / lighter?

 What parts can be removed without changing its function?

 In which different parts could it be split?

Question # 7

What can we rearrange / reverse?

Questions to ask

 What can be moved?

 What can be arranged in a different way?

 What can be turned / twisted?

 What can be reversed / turned up side down?

Further sources of inspiration

http://www.adb.org/documents/information/knowledge-solutions/the-scamper-technique.pdf

http://www.brainstorming.co.uk/tutorials/scampertutorial.html

http://www.business-strategy-innovation.com/2010/04/scamper-your-way-to-increased.html

http://e-articles.info/e/a/title/Creativity:-Using-the-SCAMPER-Process/

http://fosenabling.wetpaint.com/page/Scamper

http://litemind.com/scamper/

http://www.managementexchange.com/blog/so-you-want-be-creative-genius

https://www.mindtools.com/pages/article/newCT_02.htm

http://www.mycoted.com/SCAMPER

http://www.slideshare.net/Tabby/in-4-scamper-toyota-iq

http://thinkjarcollective.com/tools/thomas-edisons-creative-thinking-habits/

https://youtu.be/G8w0rJhztJ4

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