AAA/CAA Partner Information Program

Reach industry leading travel planners through investment in our training and materials distribution program. Finger Lakes Regional Travel Guide Distribution

Hundreds of AAA/CAA offices west of the Mississippi are some of the largest distributors of the Finger Lakes Regional Travel Guide.

Finger Lakes Training Curriculum

Finger Lakes Tourism Alliance provides AAA and CAA offices with training materials annually to inform agents of attractions, restaurants, retail, outdoor adventure, historic, natural and cultural landmark opportunities for visitors. Program partners may offer notable updates from their business to be included in presentations.

Partner Materials Distribution

Program partner brochures will be directly mailed to each participating AAA/CAA club office. Reorder forms will be included in packaging so club offices can take advantage of restocking throughout the year.

The AAA/CAA program connects your organization to travel hubs in New England, Ohio, the Mid-Atlantic, extending across the United States and reaching into Canada.

Quarterly Email Updates to AAA Offices

FLTA sends quarterly newsletters to over 900 AAA/CAA contacts, updating agents on seasonal events and new developments, and reminding them to reorder partner materials.

Additional Benefits

Business listing and 150-word description on FingerLakes.org AAA Partner Program Page. Opportunity to participate in additional training calls and webinars as requested by AAA/CAA offices.

As AAA/CAA agents create Finger Lakes itineraries for clients, your business will be front-of-mind.

Participation in this program is $1,100 for a 12 month period of time. A $50 discount will be given to those renewing their inclusion in the program.

Sign Up Deadline: December 31, 2022 Deadline to receive distribution materials: February 15, 2023