PLACE PRODUCT PRICE franchise PROMOTION

OOpportunities for Fil-Ams to invest in Philippine franchising businesses is one of the core themes of Fiesta In America’s 26th Anniversary on August 19 in New Jersey’s American Dream. Led by the Elite Club Pinoy, one of the Philippines’ most successful groups of local franchisers, a section of Court A is devoted to the club’s member-firms representing a broad swath of local franchising operations.

Fiesta In America attendees will be able to engage with Elite Club Pinoy franchisers on a wide range of businesses in which to invest for themselves and their families back home; how to start, sustain and grow a local franchise; how much capital and skill is required; the rewards and drawbacks of the business; and other related topics.

According to the International Trade Administration, the Philippines’ growing middle class makes the country a good market for franchises, ranging from beauty and wellness to restaurant chains, and from fashion to automotive and home furnishings. “The Philippines is considered one of the largest franchise markets in Southeast Asia,” the ITA observed. “Metro Manila alone, with a population of 20 million during the day, is a target market for foreign franchises. The key to success would be identifying a capable local partner and bringing a unique concept that can be priced according to Philippine standards.”

The Elite Club mindset goes beyond wealth-generation, says Sonny “Mogs” Angeles, club founder and President. “We allocate a portion of the profits from successful transactions to the club’s social responsibilities, such as community services, scholarships, and healthcare support,” indicating that a money-making franchise can also benefit communities in need.

To pursue opportunities in the franchising industry after Fiesta In America, contact Nanding Mendez via email at sepmgzn@yahoo.com or by phone at 917-612-8861.