LEADS FOR DAYS

BY MELANIE ROBITAILLE, SR. STAFF WRITER & GRAPHIC DESIGNER

Hockey player turned Sales Representative, Hunter Waugh, was only in the real estate game for five months when he earned close to what the average person makes annually with the help of EXIT’s Ad Center, (EAC) and he can’t believe more new agents aren’t doing the same.

“I just wanted good, early brand awareness and exposure. That was the goal for the first three months; invest a bit of money and a bit of time and have people see me, even if it was just passively,” he said as he looked up his past ad’s analytics on the convenient EAC dashboard.

“It builds and builds and builds,” he explained, reminding agents that promotion isn’t something that happens overnight, a factor he noticed in the difference between how Google ads perform compared to those on Facebook. “I started directing people to my website, then to filling out an online form. When I got my first cold lead that turned into a listing, it was massive because inventory is so low here right now. I put out an ad offering free home evaluations, checking the percentage of house pricing increases over the last year. Someone filled out the form, I did the evaluation and that turned into a $300,000 listing. That little $49 investment paid for an entire year’s worth of using EXIT Ad Center. It’s just so easy and passive, but the return is huge.”

Hunter advertises everything from the listing and open house to video walk throughs on principle, even though he realizes most homes will likely sell in a week. Why? Because one of his recent Facebook ads garnered him 45 leads in five days.

Reaching 10 listings in five months, a goal he set for himself to achieve before 2021 year end, Hunter is very happy with his results saying, “I know that half of it wouldn’t have come without these ads just because of exposure. I can click on any number of past ads that I’ve used, and they all have 15,000, 20,000, or 30,000 views and clicks on return.”