Killer Content

Author and Consultant, Katie Lance, recently shared in an EXIT Webinar that social doesn’t have to be the beast or rabbit hole it can sometimes become. All it really takes is planning, batching, and being who you are to help your content to go far.

Think Ahead

Take 30 minutes once a week (she recommends Friday) to look ahead to the next week. What events, regular content mainstays, or new business is coming down the pipe that you can post? This isn’t an automate everything, set it and forget it situation, it’s about planning and consistency which breeds trust and efficiency.

Batch Recording

If you’re going to dress up and go through the process of recording one video, why not do several in one batch? Make video recording a regular priority. Have a reliable place to record and a comfortable content delivery routine or formula. Lean in to who you are. Stand out with your authentic voice. Tell people what it’s like to work with you! Social media is rented ground, so it’s important to have content that’s solely your own.

Pillar Value

It might cost time, money, and/or resources but this is valuable content in your voice. Think beyond just listed, just sold, and open house posts. This is value-added, informative content based on questions you're asked all the time, timeless industry topics, your local community and the history behind it. Blog, podcast, even video content are all great uses for this.

Be Repurposeful

This is about working smarter, not just harder. Each time you create content, think about how you could repurpose it. Transcribe videos for blog content. Live recordings can be downloaded and re-shared to other platforms. Even your website is a great place to start for prefab content and scripts that could be re-purposed.

Know Your Audience

The final part of creating killer content is where you use it. You don’t need to be everywhere all at once, but you should know where your clients are spending their time, and definitely include content on pages where you spend most of yours.