This consumer goods company is restoring nature through mangrove planting

Procter & Gamble (P&G) Philippines, the trusted multinational consumer goods company with products that promote health and hygiene recently held a two-day tree planting activity in Lemery and Calatagan, Batangas, respectively. Over 100 P&G employees participated and planted 2,000 mangrove seedlings in the coastal areas.

Considered a natural climate solution, mangroves act as natural barriers against storms, floods, and erosion common in coastal areas. Mangroves also serve as a habitat for various marine species and support the livelihoods of coastal communities by providing food and raw materials for handicrafts and construction.

As part of P&G’s Ambition 2023 commitments, P&G has committed to make nature and biodiversity conservation as a focus pillar in its environmental sustainability efforts. The company is committed to investing in protecting, improving, and restoring ecosystems which include investing in Natural Climate Solutions that support the longterm health of ecosystems critical to people, the planet, and its business.

In the Philippines, mangroves are under threat due to human activities such as deforestation, land conversion, and pollution. According to a study by the Department of Environment and Natural Resources, the country has lost 69% of its mangrove forests since 1918.

Aligned with its dedication to protecting, restoring, and improving natural resources, P&G has partnered with Nature Awareness and Conservation Club Inc. to contribute to the restoration of mangrove forests in the region. This tree planting activity serves as a pilot project for an upcoming initiative focused on nature and mangrove protection and restoration,

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