Search Engine Visibility: An Edelman Digital Position Paper
June 9, 2009 edelman_pr 38 other publications
Search engines have been a critical part of the Internet ecosystem since its earliest days. In July 2008, Google alone registered 7.23 billion searches. Each of these is a quest for reliable information - something that the searcher wants to know now and implicitly trusts when it pops up on the first page. Search engines - rather than official company or brand Web sites - are the new homepages. This Edelman Digital white paper, the second in a series, outlines new emerging PR-centric search engine visibility disciplines and outlines five steps to become more visible online.
Search engines have been a critical part of the Internet ecosystem since its earliest days. In July 2008, Google alone registered 7.23 billion searches. Each of these is a que...
