Mutually Beneficial Marketing: Why Businesses and Brands Need a Good Purpose
March 4, 2009 edelman_pr 38 other publications
The goodpurpose™ cooperative is a consultancy from Edelman designed to mine the creative, socially responsible and financially lucrative opportunities that can arise when brands and consumers join forces around a social platform or meaningful cause.
The goodpurpose™ cooperative is a consultancy from Edelman designed to mine the creative, socially responsible and financially lucrative opportunities that can arise when bran...
