DMR BIKES | LOOKBOOK

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DMRBIKES 2014 PRODUCT PREVIEW

PHOTO: ROO FOWLER


DMRBIKES 2014 When we designed our first V12 there simply wasn’t an alternative. Many other brands and products have come and gone but none have been so prolific. The V8 and V12 have inspired generations of riders to enjoy bikes and dirt in a better way. Every DMR pedal has years and years of design and riding experience behind it. Moving on 17 years, we believe there still isn’t an alternative. RIDER: BRENDAN FAIRCLOUGH | PHOTO: JACOB GIBBINS

BRENDOG VAULT RRP £109.99 | €129.99 ..................................... .............

Which World cup DH rider epitimises flat pedal riding better than Brendog? We developed the Vault design with his testing and input, in 2010. Now we’ve decided to give him his own stealth colourway to say thanks. We also included spare moto pins, perfect for more aggressive riding and capable of WC level Downhill racing.

• Moto pins • Stealth Look • 400g per pair

VAULT: NICKEL RRP £99.99 | €129.99 ..................................... .............

The original large platform flat is now available in nickel grey. The nickel colourway is available throughout our 2014 ranges and compliments stanchion colour nicely.

• Black pins • 400g per pair

VAULT: BEADBLAST BLACK RRP £99.99 | €129.99 .................................................. W added the beadblast black edition to our range of Vault pedals.

The pedal is beadblasted before anodising to create a hardwearing surface.

• Beadblasted Look • 400g per pair

THE PEDAL TEAM

We are proud to support the best riders in the world with the finest pedals. From Downhill to freeride, the best athletes in the world are rolling on DMR.

BRENDAN FAIRCLOUGH World cup DH SAM REYNOLDS Freeride ANDREU LACONDEGUY Freeride SAM DALE World cup DH TIMO PRITZEL Freeride LLUIS LACONDEGUY BMX TROND HANSEN Freeride MADS ‘MAKKEN’ HAUGEN Freeride


DMRBIKES 2013 GO 35

STRONGER | STIFFER | LIGHTER | WIDER

Our 35 cockpit is our lightest, stiffest, and strongest so far. The increased clamping diameter means we can create a super-wide, gnarly bar which gives incredible feedback on the trails.

DEFY35 RRP £49.99 | €69.90 .................................................. The Defy is the perfect stem for your Trail/All mountain build. It features a low stack height, short 50mm reach and 5mm rise. It has wide clamping area for bar stability and an internal steerer clamp to keep your knees safe out on the trail.

• 235g • Also available in 31.8ø

WINGBAR35 RRP £49.99 | €69.90 .................................................. The Wingbar 35 is all new for 2013. Made from heat treated 7075 alloy its our lightest, stiffest and strongest bar so far. The increased Clamping diameter means we can create a wider, stronger and stiffer bar whilst still saving on weight.

• 326g • 20mm/35mm rise options • Also available in 31.8ø

RIDER: OLLY WILKINS | PHOTO: RUPERT FOWLER


“ ...the extra stiffness was instantly noticable - to the point that when I got back on my trail bike it felt like the bar was made from rubber” 10/10 MBR MAGAZINE JUNE 2013 ISSUE

WINGBAR RRP £49.99 | €69.90 .................................................. Our Wingbar takes a completely new design for 2013. Made from heat treated 7075 alloy its our lightest, stiffest and strongest bar so far. We developed the shape of the bar with our team and through testing a number of different bends. 5 degrees upsweep stops the bar feeling flat or ‘droopy’ 8 degrees backsweep is optimal for stand up riding and also allows a relaxed seated position.

• 345g • Also available in 35ø

DEFY RRP £49.99 | €69.90 .................................................. The Defy is the perfect stem for your Trail/All mountain build. It features a low stack height, short reach and 5mm rise. It has wide clamping area for bar stability and an internal steerer clamp to keep your knees safe out on the trail.

• 235g • Also available in 35ø


RIDER: RAY SAMSON | PHOTO: SZYMON NIEBORAK

BOLT RRP £899.99 | €1199.00 ..................................................

Depending on your build and set-up you can make the Bolt suit all different riding styles. Gravity focused, it can take the rotational forces of slopestyle tricks and also the bumpier terrain found in the bike-park. Set it up with a dropper, ride it to the top and destroy the downhill.

• Single speed compatible • 125mm travel • New colours


BOLT L RRP £899.99 | €1199.00 .................................................. The Bolt XL has a longer front end and an extended seat-tube for use with a dropper post. This makes it more suited to all-mountain/ enduro style riding but it features the same durability and strength found in the standard Bolt.

• Dropper post compatible • 125mm travel • New colours

RIDER: OLLY WILKINS | PHOTO: RUPERT FOWLER


SECT RANGE .................................................. Our Sect range caters for the serious dirtjump rider. They are completely rider designed and represent the realist dirtbike products around. Everything with the Sect stamp is super-light and super-strong. Ready for the Dirt. “The sect range is all stuff i’ve been heavily involved with from start to finish. I worked with everyone here at dmr on coming up with a plan for each product. We’d come up with the price weight and spec it out. I’d then work with the 3d dude on making it look how we want and finally work with our graphics department on making it look sick. Putting out any product is a big group effort but i guess i’ve been involved, in some way, at every stage. We wanted to create the perfect products for the people who ride dirt. Everything in the range is all about dirt. It’s the best being given a blank canvas to come up with the best stuff you can. We pulled apart features we liked about our products and things we wanted to change. This ranges from all the angles right down to the price point. Sect stuff is aimed at the dirtjump scene specifically. For the guys out there digging steep and fast trails and the guys out there competing. As a bike rider i guess its stuff i understand and dmr have a long history making bikes fit for this purpose. It was always gonna be sick!” Olly wilkins DMR PRODUCT MANAGER.

• Realistically priced • Light and Strong • Rider designed

RIDER: JIMMY PRATT | PHOTO: JACOB GIBBINS


SECT STEM RRP £49.99 | €69.90 .................................................. CNC’d from 6061 Alloy the Sect is a compact, lightweight dirt stem. It’s short length suits barspins, 3’s and X-ups. It’s wide split clamping area means its stiff and creak free, even after being thrown around.

• Top-close design (strong) • 40mm long • 212g

SECT GRIP RRP £7.99 | € 8.90 ..................................................

The Sect grip is the perfect Dirtjump/Park grip. We took the classic mushroom design and added a thumb patch where previous mushroom grips wear-out first. We also took out the bulge at the end. This is so you can catch the bars right at the end of the grip and still finish the line.

• Thumb wear patch • Interior bar plug • Soft flange

WINGBAR RRP £49.99 | €69.90 .................................................. Our Wingbar takes a completely new design for 2013. Made from heat treated 7075 alloy its our lightest, stiffest and strongest bar so far. We developed the shape of the bar with our team and through testing a number of different bends. 5 degrees upsweep stops the bar feeling flat or ‘droopy’


RIDER: RAY SAMSON | PHOTO: SZYMON NIEBORAK

SECT FRAME RRP £299.99 | €379 .................................................. The Sect is our all new dirt frame. It’s geometry is built around steeper, faster trails and bigger tricks

We’ve really put a lot of effort into making this frame our best yet. With over-obsessive detailing the Sect is a bike aimed solely at the dirt.

• Taperlock dropouts • 2.37 kgs • All-dirt geometry

SECT SEAT/POST RRP £27.99 | €39.90 ..................................................

SECT CLAMP RRP £11.99 | €15.90 ..................................................

Lightly padded seat built onto a super light, stubby post. Nylon seat base comes in two different colours. Allows you to slam your seat all the way down.

CNC seat-clamp with laser etched graphics. We machined windows into the side of the clamp to make it as light as possible

Wide enough to pinch for barspins but not fat and ugly...just right. This seat and post weighs the same as your average railed seat WITHOUT the post.

• 15g • 5 Colour options

• 250g • Supplied with shim • No rails to bend


RIDER: BARDOLPH KERR | PHOTO: TOM GRUNDY

RRP £449.99 | €549.00


REPTOID BIKE RRP £649.99 | €769.00 ..................................................

Our mid-level dirt jump build is the perfect bike to take your riding to the next level. Able to take the big hits, the Reptoid is a really tough build. The frame features a Low stand-over, perfect for learning new tricks.

• Available in 24” + 26” • 3 piece alloy crank • Front and rear Discs


| €34.90

DMRBIKES 2014 PRODUCT PREVIEW

FOR THE REST OF THE RANGE AND REGULAR UPDATES VISIT: DMRBIKES.COM FACEBOOK.COM/DMR.BIKES @DMR_BIKES FOR FURTHER INFORMATION AND PRICING PLEASE CONTACT: MATTK@DMRBIKES.COM MATT@UPGRADEBIKES.COM OLLY@DMRBIKES.COM DISTRIBUTED WORLDWIDE BY UPGRADEBIKES.CO.UK


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