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INDIA’S LEADING IT NEWS MAGAZINE

DT DIGITAL TERMINAL

Cover Story

IT will Hold Success for PM’s Smart Cities Dream

www.digitalterminal.in

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DIGITAL TERMINAL

| 16-31 july 2015 3

INDIA’S LEADING IT NEWS MAGAZINE

CONTENT

DIGITAL TERMINAL

VOL-6, ISSUE-15, 10TH JULY-2015

16•

07 Launch Pad •

Dell Unveils Innovative Devices for Indian Consumers

Software Market Witnesses Consistent Growth in India

10 Product Shelf •

•

Rajiv Warrier, Marketing Manager, Creative Peripherals & Distribution Pvt. Ltd.

20 •

Face 2 Face

V.P Sajeevan, CEO, ESY India

Zebronics Tower Speaker

12 Mobility Buzz •

IT will Hold Success for PM’s Smart Cities Dream

14 Partner Chat

08 BIg Byte •

Cover Story

LG Unveils G4 Smartphone in India

22 Interview

•

Gautam Paul, Assistant Director, CSP Group, Canon India

Editorial & Marketing Office A-184, 2nd Floor, Jeevan Nagar, Opp - Tikona Park, Maharani Bagh, New Delhi- 110014 Email Phone Mobiles Publisher & Editor : Rajeev Ranjan Executive Editor : Jyoti Janda Associate Editor : Rita Sharma Consulting Art Direction : Vikas Sharma Visualiser : Akriti Arora Senior Graphic Designer : Vikash Kumar Graphic DesigneR : Gopal Mandal Administrator Head : Priyanka Singh Production Head : Rajiv Singh Marketing Executive : Balvinder Singh Circulation : Priyanka

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Printed, Published and Owned by Rajeev Ranjan from S-560, IInd Floor, School Block-2, Shakarpur, Delhi-92. Magazine printed at Sangat Printers Pvt. Ltd. C-105, Naraina Industrial Area, Phase I, New Delhi. Editor Brajesh Kumar. All rights reserved. Reproduction in any manner, in whole or in part, is prohibited. Every possible care has been taken to print this magazine as the content have been sourced from in house writers, as well from other reliable sources including freelancers and content writers. We can not be held responsible for any mistakes or errors. We do not take responsibility for its absolute accuracy. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi only. While care is taken prior to acceptence of advertising copy, it is not possible to verify its contents, Digital Terminal cannot be held responsible for such contents, nor for any loss or damages incurred as a result of transactions with companies, associations for individuals advertising in its newspapers or publications. We therefore recommend that readers make necessary inquiries before sending any monies or entering into any agreements with advertisers or otherwise acting on an advertisement in any manner whatsoever.

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Publisher’s Note

Editor’s Note

“Welcome you all for 5th DT Award Night”

“Government Projects leading the Way”

This issue always gives us immense pleasure every year as we all geared up to recognize “Best Brand & Product Innovation Honour” for IT players. The month long preparation for grand DT Awards Night came to an end when we all gathered to witness the winners of DT Awards 2015. The fifth edition of DT Awards got huge response from all of you. Our team worked hard to gather feedback and vote from partners which helped us in deciding the winners for 5th “Best Brand & Product Innovation Honour”. We are very much sure about presence of all TOP Leaders from the Industry. DT Awards 2015 will recognize efforts of vendors, manufacturers and partners in bringing Best & Innovative product in Indian market. We utilized all means of communication to get maximum vote and feedback for all nominees. All major brands participated in this highly reputed honour which we started in year 2010. At the last, we are very blessed with the support and love we got from our readers, advertisers and our partners. We thank you all for your tremendous support in organising DT Award Night on 10th July 2015 at New Delhi. We hope and wish huge success of DT Awards 2015. Hold your nerve if you are the Nominee as the 5th DT Award Night ready to Roll Out!!!

5th edition of DT Awards has reached new heights with participation from all major brands. We got maximum vote percentage this year as compared to last year. This is outcome of our strategy to stay much aggressive on social media and as a result we were connected with much more partners who voted for their favourite brand. The winners in all categorieshave been selected based on vote percentage, market feedback and surveys. So finally gear up to know the winners of DT Awards 2015. On the editorial part, issue has great importance as it has come up with cover story on role of ICT for building smart cities in India. “Smart Cities” vision has been fuelled by our PM NarendraModi with his recent launch of this project and approval Rs.98,000crore to make this dream come true. The dream can’t be completed without ICT. So overall the opportunities are very huge, we just need to follow right track to become part of this big project. Global players have already started working towards their goal to gain maximum opportunity. We have tried to draft a story based on inputs from industry leaders to make partners aware and educate them about upcoming huge opportunity. Apart from so many exclusive interviews of industry’s veterans, we also carried an IDC market report, which highlights the growth of Software market in India.

Rajeev Ranjan Publisher & Editor rajeev@digitalterminal.in

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Jyoti Janda Executive Editor jyoti@digitalterminal.in

Launch pad

Dell Unveils Innovative Devices for Indian Consumers Dell has a retail presence in over 1000 cities across India and 475 Dell Exclusive Stores in over 300 cities. Dell plans to double these numbers by the end of 2015.

Mr. P. Krishnakumar, Vice President, Consumer & Small Business, Dell India and Ray Wah, Vice President, Consumer Product Marketing, Dell Inc. unveiling Dell's new Consumer products

ell announced an expanded portfolio of award-winning devices featuring premium materials, stylish finishes and the latest technologies from its Inspiron, XPS and Alienware and Venue families. The versatile product range is instrumental in building the company’s vision for PC users to leverage technology in driving the growth of a knowledge economy. The company firmly established its intent to be the front runner in the Indian market, having carved an upward path with sequential growth over the past 9 quarters through an ambitious go to market strategy. Recognizing that the demand for a PC is on the rise in emerging towns, Dell is intent on ensuring that technology is made available to consumers who lack access to computing devices. With focused expansion in Tier 3 to Tier 5 markets, today Dell has a retail presence in over 1000 cities across India and 475 Dell Exclusive Stores in over 300 cities. Dell plans to double these numbers by the end of 2015. Mr. P. Krishna kumar, Vice President, Consumer & Small Business, Dell India said, “We believe that the future of the PC is strong and lies with the youth and their cognizance that technology is the key to the advancement of their ambitions. As India moves towards a much awaited digital transformation, our focus rests on driving awareness and access to technology which we

believe is imperative to building a ‘Skill India’. Technology Pricing and is the key to empowering Availability our youth with skill sets and advanced learning • The Inspiron that bridges geographic 5000 Series is and demographic divides. now available in India and Today, one in five starting at Rs. consumers already owns 39,990/- for a Dell PC. However with the Inspiron just 10% Household PC 15, inclusive penetration the full scope of 2 year At of the transformative Home (onsite) warranty. nature of technology is still (Inspiron 14 unexplored. That is why we will be available have made it our mission in India in Q3 to empower our consumers FY16) with the most dynamic • The XPS 13 is product portfolio that we available in the India and at a have ever had, with access starting price of to a Dell store wherever Rs. 70,990/they go, as well as various • The Alienware 15 and 17 are youth oriented awareness now available and engagement programs. in India and We intend to make Dell the starting at Rs. preferred choice for every 125,990/- for household.” the Alienware 15 and Rs. Unveiling the new 145,990/- for product range, Ray Wah, the Alienware Vice President, Consumer 17 Product Marketing, Dell • The Venue Inc. said “We see immense 8 7000 Series tablets will potential for technology be available adoption in the Indian market. The PC is the beginning July in India at a hub of creation, and our starting price of contribution to the Indian Rs. 34,999/market is to design devices

that not only appeal to consumers across all genres, but also consider the unique needs and preferences of that region. India as a market for example, has unique needs like being able to handle dust, or temperature and power variations. Innovation is not just about specs or design, but the complete package, it’s end to end. We are designing products that are thin and light, offer exceptional battery life, with style and performance, service and software solutions that customers can only get from Dell.” With innovative technology solutions and cool new designs that delight users, Dell is focused on building awareness on how technology can transform people’s lives. Solutions such as Antitheft and Recovery solutions like Absolute LoJack and Support Assistwhich provide Predictive failure analysis and notification, help give users peace of mind and lets them focus on what’s important. Through interactive marketing communications and social media campaigns, Dell is also creating opportunities for youth to explore new boundaries through technology, by showcasing how personal computing is a powerful companion.

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Big Byte

Software Market Witnesses Consistent Growth in India Microsoft, Oracle, SAP, IBM and Synopsys retained their dominant position in the market collectively cornering more than 60% of the total share.

he software market growth in the second half of calendar year 2014 turned out to be slower than expected owing to prolonged economic revival. As per International Data Corporation (IDC) India Software Tracker for 2H 2014, the India software market registered a stable year on year growth of 10.0%. However, the market is expected to gain a steady momentum starting 2016 and beyond as deals would have closures and implementation would start. Some of the reasons for the stable growth include a steady double digit growth for the top vendors such as SAP, Microsoft, Oracle and the likes. More investments are expected to pour in from sectors such as Government, Manufacturing and Retail among others. The Indian IT Software market is segregated into three primary markets which include Application Development Deployment (AD&D), Applications and System Infrastructure Software (SIS). The total AD&D market grew by 9.5% year on year while Applications market pegged a growth of 10.8% year on year and SIS market grew by 8.5% year on year during the second half of calendar year 2014. Some of the secondary markets that registered a strong growth during the review period include Application Platforms, Content, Operations & Manufacturing Applications and Integration & Orchestration Middleware among others. Some of the major transformational projects kick-started by the Government, including Digital India, Make in India, Pradhan Mantri Jan-DhanYojana etc. have already pushed the adoption in other sectors too. Further, Small & Medium Enterprises (SME) segment is the new sweet spot for most of the vendors who are trying to push their Software-as-a-Service (SaaS) offerings among SMEs through their various partnerships. IDC expects the software market to grow at a healthy pace in the next five years (2015-2019) with a CAGR of 10.6%. Some of the software categories that will trigger the uptake include mobile applications, in-memory analytics, database security and privacy, open source applications, DLP, encryption, application security among others. â&#x20AC;&#x153;Some of the larger software vendors restructured their organization in line with the emerging technologies and realigned their strategies to capture the mindshare in the growth markets such as SMB, cloud, analytics and mobility. This has worked quite well for them and they have managed to grow inspite of the uncertainty in the market," says Shweta Baidya, Senior Market Analyst, Software, IDC India. "Application developers are becoming a strong part of the larger ecosystem and vendors are working closely with the developer and partner community to offer best-in-class solutions to their target customers", adds Baidya.

Top Vendors

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Microsoft, Oracle, SAP, IBM and Synopsys retained their dominant

position in the market collectively cornering more than 60% of the total share. Operating System (OS) upgrades by customers along with bundled Office offerings and Office 365 uptake contributed to Microsoft growth during the review period. Oracle gained steady foothold across verticals which adopted cloud solutions to manage their workforce, and integrate their CRM applications with ERP to get a holistic view of their customers. SAP registered a robust growth owing to migration of its existing customers to SAP Cloud powered by its in-memory platform, SAP HANA

Fuelling Verticals

Manufacturing, Banking, Finance, Securities and Investment Services (BFSI), IT/ITeS and Communication & Media were the top verticals which invested in next generation solutions to gain a competitive edge in the market. Some other sectors that have shown strong inclination towards IT adoption includes retail, government, entertainment and hospitality sector. The Union Government has a clear focus on leveraging technology for transformational projects and help improve infrastructure, build smart cities, address urbanization, revive manufacturing sector among others.

GIGABYTE Technology (India) Pvt. Ltd. Website: www.gigabyte.in; Toll-Free: 1800-22-0966; www.facebook.com/GIGABYTEindia Gujarat: 97250 59195; Mumbai, Goa, Vidarbha: 99677 18653; Rest of Maharashtra: 99677 18653; New Delhi & Uttar Pradesh: 99583 72672; Chhattisgarh, Nagpur: 98269 92970; Himachal Pradesh, Haryana, Uttarakhand: 99100 86976; Punjab, Chandigarh and Jammu & Kashmir: 99100 86976; Madhya Pradesh: 99100 86976; Rajasthan: 99100 86976; Bihar, Jharkhand: 90075 45577; Orissa: 90405 06080; North East: 80118 64316; West Bengal: 97485 02710; Karnataka 81236 86976; Andhra Pradesh, Telangana: 90405 06080; Tamil Nadu: 74117 74666; Kerala: 98950 99231 DIGITAL TERMINAL

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Product Shelf

Zebronics Tower Speaker

ECS Mini LIVA X

SP Power Bank

TP-LINK Router

ebronics India Pvt. Ltd announces the launch of the ZEB-BT6000RUCF multi-utility multimedia speaker â&#x20AC;&#x201C; the latest offering in its comprehensive range of multimedia Bluetooth speakers.ZEB-BT6000RUCF multiutility multimedia tower speakers measure in at 503 mm tall and is packed with unique features that are hard to miss.This 2.0 channel multimedia speaker has been designed for music and movie enthusiasts looking for that edge of innovation. At its heart, the ZEBBT6000RUCF has been engineered for seamless multi-functional usage, with its power strip that allows it to play the most popular MP3 audio formats from personal devices such as a PC, DVD player or a TV.The ZEB-BT6000RUCF is also comes with built-in Bluetooth that lets you enjoy music wirelessly and keeps your house clutter free. It has USB slot and MMC/SD card reader and FM channels

P/ Silicon P o w e r announces the launch of its brand new power banks - Power S102 and Power S82, with high capacity of 12000mAh and 8000mAh respectively. In addition to high quality Li-Polymer battery cells, S102 and S82 feature textured rubber back cover that prevents slipping and scratching your devices, and makes it easy to hold. Moreover, users can enjoy a real worry-free mobile life with the S102 and S82 safety protections compliant with highest international standards.As more and more people rely on a smartphone or tablet for accessing online services or watching videos, battery charging has become one of the main concerns. Power S102 and Power S82 feature high capacity Li-Polymer battery of 12000mAh and 8000mAh, and both of them can be applied to various mobile devices, including smartphones and tablets. Take S102 for example, it can fully charge iPhone 6 around 4.4 times and enables more than 500 charge cycles so that heavy users will no longer worry about their smartphones running out of juice quickly. Moreover, they are equipped with 2.1A output and dual USB ports to deliver fast charging for two devices simultaneously. You will enjoy a fast and efficient experience in power charging.

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C o m p u t e r System (ECS) is introduce the latest mini PC â&#x20AC;&#x201C; LIVA X, a fanless design, zero noise and power saving smallsize computer. Adopting Intel Bay-Trail M SOC and 15W ultra-low power design; supporting Windows 8.1, Windows 7, Linux, and Ubuntu operating systems. Moreover, could upgrade to Windows 10 for free once available. Meanwhile, LIVA X supports USB 3.0 port, Wi-Fi & Bluetooth wireless connection technology, and can upgrade storage capacity via mSATA SSD. The most importantly is the size of LIVA X ringing in at only half a liter! LIVA X Mini PC brings a whole new PC experience to the world. The power of a 64-bit Dual core 2.25 GHz machine with 4GB DDR3, 64 GB eMMC, WiFi, Bluetooth, USB 3.0 and mSATA. Now as, LIVA X is available with sweet spot price as per Indian market expectations

P-LINK announced their latest 150Mbps router in India, the TL-WR720N 150MbpsWireless N Router. The TL-WR720N is a simple and secure way to share your high-speed Internet connection at Wireless-N speeds for surfing the Internet, email or online chat. Users can enjoy a high quality experience when video streaming, using VoIP, or gaming online wirelessly, not previously practical with 11g devices.The TL-WR720N 150Mbps Wireless N Router provides up to 150Mbps wireless connection with other 802.11n wireless clients. The incredible speed makes it ideal for handling multiple data streams at the same time, which ensures your network stable and smooth. The performance of this 802.11n wireless Router will give you the unexpected networking experience at speed 650% faster than 802.11g. It is also compatible with all IEEE 802.11g and IEEE 802.11b products.

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Mobility Buzz

Swipe Signs Priyanka Chopra as Brand Ambassador

wipe Technologies has signed Priyanka Chopra, Bollywood’s leading lady and International Popstar, to be its brand ambassador. The company will soon be launching a 360° marketing campaign featuring the Bollywood diva as part of its two-year association. This is the first time that Swipe has appointed an ambassador for its brand. Priyanka Chopra said “Swipe’s Tablet and Phablet range of products are very impressive, providing the latest in world-class technology at affordable prices. It is a brand that is representative of the aspirations of a young India, looking to conquer the world.”

Mr. Shripal Gandhi, Founder & CEO of Swipe Technologies, said, “We are extremely pleased to have the Bollywood’s leading lady Priyanka Chopra as Swipe’s Brand Ambassador. Priyanka is a perfect blend of intelligence, grace and elegance. She signifies today’s generation and has always stood by her commitments along with an incredible blend of warmth and old world values along with an indefatigable charm.” Swipe has witnessed a tremendous growth in past one year, growing over 300% from its previous year performance. After the successful funding by KalaariCapitallast year, Swipe is all set to enhance its visibility on the larger scale. Swipe presently holds leading position in as many as 5 states in the country in terms of volume of tablets sold and the devices are sold all over the country.

LG Unveils G4 Smartphone in India

Electronics India has launched it’s much anticipated, its first Leather and DSLR feature p a c k e d Smartphone, the LG G4, in India at a gala event at the NSCI Stadium in Mumbai. Bollywood superstar Amitabh Bachchan unveiled the LG G4 in a gathering of approximately 2,000 guests from across India at the launch of the eagerly awaited smartphone

device. The G4 is a successor to the super successful smartphone, LG G3 and it further elaborates LG’s endeavor to provide high quality, consumer centric products to the consumers. On the occasion, Mr. Soon Kwon, Managing Director, LG India, said, “We are really proud to bring the LG G4 to India. With this smartphone, we are living up to our promise of Innovation for a Better Life. This is a fashionable, premium smartphone that is more focused on delivering a balanced user experience. With the G4, we are giving users a truly human centric device that combines the analog sensibilities with technologies that deliver real world performance. The G4 is by far the most ambitious phone from LG.” Prior to the launch of G4 in India, as a part of LG’s largest-ever consumer experience campaign, the smartphone was given to select lucky users in the country to give them a first-hand experience of the device. LG received a tremendous response to this campaign as thousands of consumers across the country participated in it.

Lenovo Unveils K3 Note Smartphone in India under 10k

enovo launched in India its much-awaited powerful smartphone, the Lenovo K3 Note that brings together smooth performance, a brilliant display and true color cameras. A meticulously crafted device flaunting a 13.97 cms (5.5) full HD display (1920 x 1080) the K3 Note also boasts of an impressive, 13Mega Pixel auto-focus rear camera with Dual LED flash and a 5MP front camera for sharp, vibrant images. Sporting a 64 bit Octa-Core CPU clocked at 1.7 GHz, backed by a 16core ARM MALI-T760 GPU and 2 GB DDR3 RAM, the smartphone comes with dual SIM card slots. It also offers 16 GB internal storage and a micro SD card slot which can expand the storage by an additional 32 GB. The device features Android 5.0 Lollipop and offers outstanding performance with Lenovo’s simplified Vibe UI on top and multi-tasking capabilities. Powered by a replaceable 3000 mAh (typical)/2900mAh (min) battery the K3 Note with its power-saving features

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comfortably goes all day long and lets you multi-task seamlessly. The device supports both LTE bands in India FDD 1800MHz (Band 3) & TDD 2300MHz (Band 40). Efficiently equipped with killer features that compete with flagship devices, the Lenovo K3 Note certainly proves its might. The Lenovo K3 Note will be priced at Rs. 9999/- and will be available exclusively on Flipkart.

Mobility Buzz

PHICOMM Boosts Service Support across India

n a bid to strengthen its presence in India, PHICOMM Passion 660 has introduced around 107 service centers across more than 100 cities in India after making impressive sales in the first two weeks. The brand is expanding its network to more cities and the updates would be available online at the PHICOMM site. This powerful smartphone has tied up with multi brand service centers in cities across India.PHICOMM would provide pick and drop services in the cities in which they do not have a presence yet. PHICOMM software repairs within 24 hours at the service center. Since Passion 660 is built using state of the art processes, hardware repairs are not authorized at the service centers. In this case, the defective unit would be replaced by the company and the process would take 7 to 10 working days depending on the customer's location.The warranty period for the Phone is 1 year and the warranty period for the charger is 6 months. “PHICOMM has already provided for sufficient replacement units and has ensured service readiness at all their listed locations”, shared the CEO of PHICOMM, Mr. Zheng Min. He adds, “PHICOMM is committed to the Indian consumer. They shall continue to try and find new and innovative ways to delight their customers.” PHICOMM plans to open exclusive stand-alone service centers in tier 1 cities in the next 6 months. PHICOMM Passion 660 is exclusively available on Amazon.in

iBall Intros Andi Avonte 5

all Andi Avonte 5, which is slim in design and extremely rich in looks, has 180-degree rotatable 8-megapixel Auto Focus camera with dual-LED flash. It could be used both as a selfie shooter and also for video recording. Its several pre-loaded camera features and image enhancements make it enjoyable and fun experience. It is powered by a 1.3GHz quad-core processor and has a high bright 5-inch IPS FWVGA touch screen display that embodies excellent graphic quality and offers users images with dynamic contrast and colour.It comes with 1GB of RAM for multi taking and downloading apps and games and 8GB of internal storage which can be further added with up to 32GB on micro-SD card. The power packed smartphone also offers a 2,150mAh battery to meet the ever-increasing need of Indian consumers on the move. It also has 3D user interface, gives the excitement and fun to use Avonte5 and chambered stereo speakers provide soothing and unmatched sound in its segment.Motored by the super-efficient Android KitKat 4.4, the Andi Avonte5 is perfect for users needing a combination of stylish looks and overall efficiency. 3G powered dual-SIM supporting Avonte5 from iBall delivering exceptionally fast performance and smoother transitions for the users.Aggressively priced at Rs.5,999/- only, the iBall Andi Avonte5 shall be available across the country within the next two weeks.

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Partner Chat

Traditional Channel Partners will always be there and will grow Q

How do you see the growth of IT market in India?

adding new products every quarter consolidating the current brands too.

What is your current channel strength? Where do you see there is requirement of adding more partners?

I believe there is huge growth in IT Market and it will explode. Projects like Smart City will provide great job opportunities to lot of IT Companies and its allied products.

Our present channel include IT, Telecom, Imaging and Lifestyle. We also cater to LFR and online for selected products on Brands demand. We are looking to strengthen our partners in South, North and Kolkotta.

How do you see future of Traditional channel partners?

Traditional Channel Partners will always be there and will grow as in India people buy due to reference and personal touch. The type of services given by Traditional Partners cannot be matched by any online or LFR. There are some huge business opportunities and Partners who will accept change will make it big.

Q: How do you rate growth of Creative Peripherals as a distribution company in last one year?

In the last one year company has grown as a National Distributor and have now strong presence in North and South apart from West which they had always.

What are the basics you see when going for distribution of new products under your company? Do you have any plan to include new products to your existing product offerings?

Niche, Good Margin for us as well as for our partners and lifestyle. Creative Peripherals is ever evaluating new products and we will be

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Q: Rajiv Warrier, Marketing Manager, Creative Peripherals & Distribution Pvt. Ltd.

National Distribution play a key role in establishing any brand in India. It comes with a huge responsibility and challenges in a country like India to sell products into so huge geographical area. Overcoming all the barriers, Mumbai based Creative Peripherals & Distribution Pvt. Ltd. has successfully established its feet into distribution business. The company has successfully achieved the status of being a focused player in Distribution of I.T. as well as non I.T. products like telecom and CE products with a significant reach across India.Currently having a family of more than 175 employees and more than 3000 channel partners, CPDPL is the leading distribution network in India for IT, Imaging, Telecom and Lifestyle brands. Rajiv Warrier, Marketing Manager, Creative Peripherals & Distribution Pvt. Ltd chats on companyâ&#x20AC;&#x2122;s growth and channel plans with DT.

what are your targets by end of this year? Please share revenue or expected growth percentage.

We will be growing our company by 75% in the financial year 2015-16. We at Creative peripherals also believe that our Partners, Brands and Employees will also grow due to our high targets that we have set.

Q: How do you take care of your partners? What are the efforts you apply along with vendors for better product awareness?

: Apart from all the services that a distributor offers to its partners we are adding up Marketing Activities for our partners. This will help our partners to increase their Top Line from our products. We also offer our partners a blend of products from segments like IT, Imaging, Telecom and Lifestyle which will help them increase their Bottom Line Profits and also identify new business segments.

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Cover Story

IT will Hold Success for PMâ&#x20AC;&#x2122;s Smart Cities Dream

Prime Minister Narendra Modi Prime Minister Narendra Modi recently launchedSmart Cities proposal to revolutionize the way urban people live today. A total of Rs..98,000 crore has been approved by the Cabinet for development of 100 smart cities and rejuvenation of 500 others. For Smart Cities Mission, Rs. 48,000 crore and for Atal Mission for Rejuvenation and Urban Transformation (AMRUT), a total funding of Rs. 50,000 crore has been approved by the Cabinet. But the vision of 100 Smart Cities canâ&#x20AC;&#x2122;t be thought without role of ICT. The global tech companies have already geared up to come up with their innovative solutions to grab the enormous opportunity in coming years while building smart cities. We as an IT publication would like to educate our partners in understanding the concept ofsmart cities and the opportunities it has brought for the industry. DT spoke to many industry leaders to evaluate upcoming opportunities in this project for IT.

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Cover Story Buzz around Smart Cities Urbanisation has huge challenge to cater the people’s need who come to city for better life and opportunity. Smart Cities will surly boost the living of people. According to Rajshekhar Bhatt, Country Manager, ECS, “I am very glad that Indian Governmenthas announcedto build 100 smart cities across India. As for any growing economy more & more people are moving to bigger cities & Town for better income & lifestyle which is resulting into heavy density of population in Urban India.Keeping this in mind concept of Smart Cities was introduced under different names in different countries. Whole idea is to reduce traveling time, reduce expense, a n d provide better quality of life for self & family. It also brings finally safer & happy place to live for all citizen of India.” The plan of 100 smart cities will provide better facilities for people. “In India, the urban population is currently 31% of the total population and it contributes over 60% of India’s GDP. It is projected that urban India will contribute nearly 75% of the national GDP in the next 15 years. The smart cities should be able to provide good infrastructure such as water, sanitation, reliable utility services and health care. It also attracts investments and transparent processes that make it easy to run commercial activities. This program will definitely enhance the lifestyles and the way things are done bringing in efficiency,” says, JagannathPatnaik, CEO, NNR IT Solutions. Some of us also believe that it will not only boost the living standard but will give maximum opportunity to utilise the available resources. Vikram Kalia, Director Sales & Marketing, Adit Infratel, says, “Smart Cities is a revolutionary measure that we need to look forward to. It will not only help us in upgrading our lifestyle but will also help in optimum utilisation of the available resources and regenerating the resources. My vision for a smart city is categorised in segments and once all these segments are effectively upgraded then the same can be interlinked to give way for a smart city concept.” Smart cities vision is an excellent option to boost the economy and bring in growth in the country. “With most of the Indian cities lagging behind in terms of basic amenities like sewerage, transport, electricity, infrastructure – implementation of smart cities project can entirely change the landscape of urban India. To put in simple words, smart city is nothing but integrating various resources for the development and help the citizen get the best of the resources the city has to offer, of course with the help of technology, “says, Richard Tan, MD & Director, ADATA Technology India Pvt Ltd. After many decades of wishful thinking and occasional false starts, it seems the time for smart cities has well and

truly arrived. Subhasish Gupta, Country Manager – India & SAARC at Allied Telesis says, “Digital technologies supported by the connectivity that comes from a reliable, fast infrastructure will e n a b l e government planners to create more efficient, more sustainable and secure urban environments.” G o p a l Pa n s a r i , D i r e c t o r at Savera Marketing Agency Pvt Ltd, states “In Smart Cities we will see more and more use of digital technology which will help in the reduction in cost and resource consumption but will allow you to get same output as much you were getting earlier, which means in limited resources you will get better output without any wastage of available sources. We can expect better security, hygienic environment, better mobility or transport and much more.” The continuous escalation of urban population steers the necessity for more efficient asset and resource management to ensure luxury living to citizens.Govind Rammurthy, MD & CEO at eScan, says,“A Smart City is where Digital Technologies or Information and Communication Technologies (ICT) are applies to enhance the quality and performance of urban services, cost reduction and consumption of resources and more effective and active engagement with its citizens. Government services, transport and traffic management, energy, health care, water and waste management sectors have been developing smart cities. Thus it responds to all the challenges than just a ‘transactional’ relationship with its citizens.”

ICT Remains Backbone We all believe that Smart Cities can’t be even imagined without ICT. Smart brings all innovation and advancement technology solution with itself. “I think it is ICT only that has to play a crucial role in building smart cities. These are the technology oriented segment and new developments are happening very fast in ICT. So I believe new R&D needs to be done on the operation and integration of the various technologies to give us sustainable results. This can happen through ICT only,” says Vikram. According to Subhasish, “ICT will play a key role in creating 100 smart cities. Building ICT Infrastructures is required for better connectivity, sustainability and security for building smart cities. The

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| 16-31 july 2015 17

Cover Story Global tech vendors like Cisco, smart city movement is changing all HP, IBM, Hitachi Data Systems and this. Instead of focusing solely on Avaya, are already eyeing the smart connections within the enterprise, city opportunity in India. As per the digital technologies are being used market research firm IDC estimates to build networks that a minimum of Rs 2,000 crores connect government flowing into the technology organizations sector on the back of the with road, rail, 'smart cities' initiative. emergency "Smart cities will and other attract investments infrastructure across all layers of services across ICT. Cities and their the urban private-sector partners landscape.” will invest in all layers “For any major of ICT infrastructure breakthrough or in order to realize 360 degree change Smart City initiatives. ICT is & will be In particular, hotspots for playing a key role. Under this program both Gopal Pansari, Director, growth will be technology consulting, networking, Hardware & Software Savera Marketing telecommunications, and side of ICT business other hardware infrastructure, will work together to make it happen middleware, sector-specific or may say Make Dream Come True,” applications, telecom and managed adds Rajshekhar. services, and systems integration," With smart cities, government need to said Manish Bahl, vice president and improve the housing, infrastructure, country manager- India, Forrester transportation, energy, employment, Research. healthcare and education sector so Typically a Smart City would that they can provide better life style mean use of Internet of Things and living standard to the people who (IoT) technologies, use of various IT are going to live in those cities. Gopal systems to make things much smarter. further adds, “And to achieve these According to Gartner Analyst Ganesh thing governments need to rely on Ramamoorthy, "Getting that last ICT, things like Internet of Things mile connectivity and getting things (IoT), Big Data, social media and Cloud fully automated is going to be the Computing will play a very important most important aspect of labelling a role for the development of these city smart." Transportation, energy cities.” utilities, buildings, and security are “IT and communications technology some of the aspects that need to be will be a key component to build smarter and driven by technology and smart cities. Smart cities will use IT automated processes. to improve the quality of life of its The emergence of the Internet of citizens by providing citizen services Things and application of this within over communication networks. Smart Cities is creating a large range It will also address fundamental issues of opportunities for organizations. like consultation and planning, accurate “Working with planners, developers and informed Decision making, and government there are almost enablement of key process, deployment, limitless applications for technology Distribution and Governance, in Smart Cities from intelligent transformation and control critical infrastructure that enables more agents through the process of efficient use of resources for the city transformation. It will help bring to smart home technology that enables together technology, information and more efficient resource usage within political vision for urban development the home for the consumer,” asserted and service improvement,” added by by Subhashish Jagannath For IT Security vendors, its great opportunity as Government will definitely raise its investment for Securing the Smart City. “The project will generate enormous amount of data and government need to ensure the safety of this data if they need to make

Business opportunities for IT sector

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the project successful. If IT security not taken seriously for bigger projects like smart cities it will become a big avenues for cybercriminals to earn big cash or financial gain. For general IT resellers and service providers this project will provide huge opportunity in providing IT infra and service,” informs Jagannath. According to Subhashish, the emergence of the Internet of Things and application of this within Smart Cities is creating a large range of opportunities for organizations. He adds, “Working with planners, developers and government there are almost limitless applications for technology in Smart Cities from intelligent infrastructure that enables more efficient use of resources for the city to smart home technology that enables more efficient resource usage within the home for the consumer.” The leading partners in the industry believe that there is huge opportunity for entire community. Gopal adds, “Smart City is that thing which can’t be achieved with just one player, here government needs to join hands with several players who are expert in their segments. It’s first such project which government is going to implement so we also have a huge opportunity to provide better solution. In other way we will serve our country and take countries infrastructure to next level.”

Major Challenges

Vikram Kalia, Director Sales & Marketing, Adit Infratel

s the program has an immense opportunity, it also open up various challenges while materialising this as reality. Pointing some of the challenges, Richard

Cover Story government programs informs, “The major challenge that the government will first face is that of which run through cooperation from the work force, as they may see this as a threat to their very own existence as there may be some pruning on the work force corruption at due to use of technology. Secondly participation and each level of cooperation from the general implementation. masses could also hamper Rajshekhar implementation. Thirdly confirms, “All since smart city would use polices looks a lot many ICT devices, its great on paper maintenance and making butred tape, it run flawlessly would be corruption, another challenge for the implementation authorities.” is always been Solutions and products are an issue. I guess already in the market which comes transparency and Mr.Govind Rammurthy, with certain cost. So analysis of sharing of all info cost benefit is other big challenge. CEO & MD, eScan about right policy to “Creating a structure is a cost and the common man may rectify certain loop hole.” Subhasish G u p t a , benefits cannot be seen immediately. It is a One of the biggest challenges in Country Manager – India & process of upgrading your living to a better SAARC at Allied Telesis environment. Most of the things are in the building smart cities is to select the hands of the policy makers. Just by making cities which will be converted into some duty cuts, the products that are required for smart cities can be manufactured smart cities. “Government need to make at affordable price,” adds, Vikram. simple and straight plan which will help The concept of Smart Cities is easy to apply to a new city or development but is state to select cities from their region. far more difficult to apply to established cities. Adding further, Subhashish says, “as Another challenge which government a result of this, cities will have varying degrees of ‘smarts’ depending on the ease might face is to complete all things or difficulty of deployment and the benefits over time that are likely to be achieved. on time, making cities smarter is a For policy-makers, it is important that the cost of deployment of technology is big project and it require government seen as an investment that will deliver benefits over time instead of a straight-out to join hands with several companies, expense.” and maintaining coordination among One of the major concerns for this project is very common like any other all of them is another big task in it,” concludes Gopal.

Conclusion

he entire thing looks very exciting with so huge opportunities. As a vendor, we need to be quick to offer advanced and secured solution at an affordable price in the making of 100 smart cities. There are also huge competitions as giant players are lined up to bag all these projects with their expertise in this domain. As a partner we may work to offer and deploy all those required solutions. We need to

stay aware about the opportunity which vendors are bringing in the market. So gear up and associate yourself with your vendors to become part of this big ticket project.

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| 16-31 july 2015 19

Face 2 Face

“

Amazing Prints at Affordable cost is the driving slogan for ESY India

V.P Sajeevan, CEO, ESY India

: How was the journey of ESY India since its establishment in India?

: ESY India was launched as a 100% subsidiary of ESY Group Malaysia in the year 2012. ESY India launched ESYINK in India in the last quarter of 2012 to address the affordability factor of home and office printing. ESYINK CISS (Continuous Ink Supply Systems) could bring down the cost of printing by 90% and made colour printing very much affordable. Amazing Prints at Affordable cost is the driving slogan for ESY India and customers who are using the same are vouching the slogan. ESYINK is specially developed ink for Canon PIXMA Printers and now morethan 4 lakhs customers in India are enjoying the power of low cost printing. We thenlaunched an innovative device called ESYCAST for HDMi WiFi Streaming. ESYCAST was an instant success in the market due to built in WiFi router,Streaming speed and universal OS supporting function. ESY India could launch ESYPOWER powerbank smallest in size but offer longest power back up.

. Q:

What are the products you are offering to Indian customers? How are you managing Ink and accessories portfolio?

: ESY India is offering ESYINK for low cost printing for homes and offices, ESYCAST for Wireless streaming from your Mobile phone, Tablet and PC to Television or Projectors and ESYPOWER power banks for these who look for long term power back up. ESYINK is developed exclusively for

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”

Within 3 years of its establishment, ESY India has made its presence felt in Indian market with very innovative and affordable solutions. The company is gradually introducing new products for Indian consumers. VP Sajeevan, CEO, ESY India shares his current market growth and upcoming channel plans with DT.

Canon PIXMA Printers. Canon is the second largest Inkjet Printer brand in India.ESYINK Canon PIXMA combo could offer a brilliant solution for low cost printing at homes and offices that too in colour.

Printers soon under ESY Aclasbrand. This would be promoted exclusively though IT and POS distribution channel. We will be appointing new partners where we do not have prominent presence.

Since ESYINK is developed exclusively for Canon PIXMA printers the same is sold only through the Canon authorized distributors and retailers.

What are your efforts in creating product awareness among partners and consumers?

A: ESY India focuses on digital media

How do you sell your products? Brief about your distribution model.

: Part of the strategy ESY India promotes high quality CISS solutions only for Canon PIXMA Printers in India. The first step taken was investing in setting up robust channel network and developing competent after sales support system across the country. Now ESY INDIA have nearly 5000 retail partners across the country who are selling ESYINK CISS and Ink Chargers. ESY India has 90 and more city /region distributors to cater 580 towns in India. Though we have received lucrative opportunities to promote ESYINK through E-stores we are cautious so as to not upset our channel fraternity, who is our backbone of success. We have 2 different models in ESYCAST that address different segments. The consumer device is promoted on Online and B2B platforms, through theSystem Integrating (SI) Channel. ESY India have 30 SI’s partners across the country.

What are your upcoming channel plans? Will you be appointing new partners?

A: ESY India will be launching POS

for consumer awareness and partner engagement. ESY India strongly believe in BIBLE (Before I Buy Live Experience) approach and we are present in almost all product exhibitions in the country. Also BIBLE driven roadshows are conducted in high streets and consumer catchment area like malls and big events. We are launching a special program called ESY Speed (Service Partners Earning Enhancement Drive) for our service partners and ESY Champ for our partner’s sales people.

Q: How do you assure better service support to your customers? What all investment you have planned for this?

: We have full-fledged training centers in all major 8 Cities and exclusive training department headed by a national head. We have created a concept called EEE (ESYINDIA Efficient Engineer) who will have comprehensive training from us. We have more than 950 EEE across the country today. ESY India offers smart services to empower customers to resolve minor issues with voice guiding process or online support. Toll free number for ESY HELP is opened for logging complaints that require EEE visit.

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| 16-31 july 2015 21

Interview

We are planning to reach over 4 million potential SOHOs by the end of 2015

: What is the current trend in Printer Market in India?

A:We have observed a gradual shift from single function

printers to multifunction printers since, customers look for overall solutions from printers and not just the standalone printers. Indian offices across various verticals are adopting Laser MFPs to improve their productivity, save cost, be more efficient and to simplify their printing infrastructure.From consumer perspective, customers are also getting more techsavvy and their requirements have also changed as per the changing technology in market. With increased adoption of mobile phones by customers and their increasing online presence, demand for Cloud-printing and Wi-Fi printing has also seen a significant increase. At the same time affordability is also a key determinant for customers when they buy a printer

Q: Which printer (Laser/inkjet/MFP) as per you is leading the growth?

A:In both Laser and Inkjet, Multi-Function Printers are

emerging as leaders in terms of growth. There is a gradual shift in preference from Laser printers to Inkjet printers, owing to significant reduction in the per page printing cost. Home printing has also given more meaning to Inkjet printers. Due to lowered running cost, smart-device connectivity in printers and Wi-Fi printers are rising and people at home are looking for these options in their Inkjet printers.

Gautam Paul, Assistant Director, CSP Group, Canon India Printers (MFPs) are doing very well. The recently launched MF200 series is doing really well amongst the wide range of laser products. Similarly, the newly introduced MAXIFY range of business printers are also doing very well for SOHOs.

Canon being industry leader has thrilled the brand in India? Please tell us about your market share or market with launch of some very excellent position? in laser as A:As per the latest IDC data, the market products well inkjet. Gautam share of Canon for Q1â&#x20AC;&#x2122;15 is 18.3% in Assistant Laser printer market and 22% for inkjet Paul, printer market. (IDC Q1â&#x20AC;&#x2122;15). While the Director, CSP Group, category has witnessed a decline, Canon Canon India talks has retained its share in the market.It has exclusively with DT been observed that the inkjet printers have started gaining grounds in the to share his upcoming commercial establishment, and Canon market strategy and wants to see a significant pie of growth channel plans. in that segment.Canon holds a strong

Q: Where do you find Canon

position amongst all the players in the Printer Market in India.

Q: What is your current go to market strategy?

A:We are planning to reach over 4 million

potential SOHOs by the end of 2015 through a sustained marketing campaign, easy upgrade offers and add-on solutions.Also, Canon has a new dedicated Partnership programs for VARs and SIs namely Canon Corporate Reseller Program (CCR) and Office Cartridge Reseller Program (OCR) to target the B2B markets. With their help, Canon will be focusing on cities namely Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, Ahmedabad and Chandigarh.In addition we are working very closely with channel partners and Value Added Resellers (VARs) in all major cities to bring our printers and related services to SOHO consumers.

How do Q: Which among all your printers are doing Q: customers? well in India?

you manage Services for your

Service has always been our focus area and we have always A:Canon laser printers have become one of the most trusted A: tried to provide customers with products which will live up to machines in print output performance in offices and homes today. Canon laser printers are evolving with new features, such as wireless connectivity, space saving design and less energy consumption. In Laser printer category as well as Inkjet printer category, we have observed that our Multi-Function

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their expectations. Canon has 41 printer care centres that extend to over 4000 towns which will address all the print related queries of customers and they can also rectify any problem they face with the products. Canon India also has 146 authorized service centres for printers and 180 camera collection points.

DT Review

WinTab TVE869J Specification Screen Size : Screen Resolution : Screen Type :

10.1 Inches 1280 x 800 Pixels IPS Capacitive Touch Screen 260.5×174.9×10.5mm;

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inTab, a Window based tabletwas recently launched by Sakri in two models (WINTAB TVE81J &TVE869J ). Our tech team got an opportunity to review WinTab TVE869J.The SakriWinTab TVE869J tablet features a 10.1-inch IPS display with a resolution of 1280 x 800 and is powered by Intel Atom Z3735D ( Quad Core, 4 core, 4 threads, 1.33GHz base clock, up to 1.83GHz burst, 2MB cache) processor and has 2GB of RAM. It has a 2.0-megapixel rear camera and 2.0-megapixel front camera. It comes with Windows 8.1 OS. The 10-inch Wintab (TVE869J) comes with 2GB DDR3L RAM and 32GB of internal storage. It also has expandable microSD card option. Power performance is very excellent in the tablet as it has been powered by 7500mAh battery. On the performance wise, its touch is highly effective with very smooth navigations. For an excellent working experience, WinTab has been bundled with detachable keypad. This additional accessories, makes it a perfect choice for consumer who wish to work while travelling. WinTab comes with one-year

subscription of Office 365 Personal plus unlimited cloud storage through OneDrive.The 10.1-inch WINTAB Windows 8.1 tablets come in Aluminium Black and White colourswith a price tag of Rs. 20,999. With this product, one thing is very sure about a tough competition in this segment. iBall already has introduced their Windows tablet in the same affordable tablet offerings. Consumers will have now better option now to choose. Overall its excellent product to go for who love Window PCs.

Excellent : 5 Star ,Very Good : 4 star, Good : 3 Star, Average : 2 Star, Poor : 1 Star

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Small appliance Big opportunities! CR10iNG, the fastest and most affordable UTM for small and branch offices.

As demand for next‐generation network security grows rapidly among SME/SOHO users, Cyberoam brings you the FASTEST UTM with NEXT‐GEN Features. Although small, CR10iNG brings you

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News Byte

Lenovo Names Rahul Agarwal as MD India

enovo announced the appointment of Rahul Agarwal as the Managing Director for Lenovo India, effective June 29, 2015. Rahul takes over from Amar Babu, who will now take on a regional mandate as COO, Lenovo, Asia Pacific and Chairman, Lenovo India. Rahul Agarwal takes charge at a time, when Lenovo is gearing up for its next phase of growth, diversifying beyond PCs into the smart connected devices while maintaining a strong PC focus. Rahul, over the last 3 years, has led the Commercial Business successfully and steered its tremendous growth which significantly contributed to Lenovo India’s overall success. During the last 10 years at Lenovo, Rahul managed many roles in sales and marketing and has contributed significantly in growing the brand in the country.

Hero Group Launches ‘Hero Electronix’

he US$5 billion BrijmohanLallMunjal– led Hero Group, with presence in over a dozen business verticals, announced its foray into the rapidly growing electronics sector of the country, with the formation of a new company, ‘Hero Electronix.’ The decision aligns with the ‘Make in India’ vision of the government and will help the growth of the sector, further. As its first strategic initiaive, Hero Electronix will acquire a majority shareholding in Mybox Technologies Pvt Ltd, the largest multi operator manufacturer of set-top boxes in the country. Mybox is a leading supplier to marquee DTH and cable operators across India. A company with strong research and development capabilities, Mybox is a venture recognized by the Government of India and approved by DSIR (Department of Scientific and Industrial Research). It is also one of the very few companies engaged in end-to-end design of indigenous set top boxes.

Kaspersky Lab Conducts Customer Pitstop Event

aspersky Lab, along with its National Distributor for Enterprise products, eCaps Computers and partner Alliance Pro IT, successfully concluded an Enterprise End-customer event last week in Hyderabad, Telangana, to explore business opportunities in one of the leading IT Hubs of the country. The Customer Pitstop was attended by over 25 companies from across Telangana, where Kaspersky Lab along with eCaps Computers, and partner Alliance Pro IT detailed out their enterprise product suite to address the Customer’s security concerns such as Patch Management for OS & 3rd party applications, Application start-up control, security for virtual infrastructure etc. AltafHalde, Managing Director, Kaspersky Lab – South Asia said, “Alliance Pro IT is associated with us since long for Enterprise business with the aim to offer a broad range of solutions to our customers and work together to enlarge our reach to newer customers in Hyderabad particularly in the B2B space.”

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TP-LINK Announces Partnership with 6Wresearch

Wresearch, New Delhi based research and consulting firm, has recently announced the research engagement with TP-LINK, China based networking products company, to explore vast untapped opportunities for the Indian market. The engagement would allow 6W to publish research reports on Networking market with the support of TP-LINK, one of largest player in SOHO router market in India. 6W, through its research expertise, would assist TP-LINK in identifying opportunities and strategies to expand its market share in India. “We are excited towards this engagement between TP-LINK India and 6W and look forward to research analysis that will be conducted by 6W in Indian Networking Market, We comprehend the importance of this research in today’s volatile market and thus we are keen to know and understand more about the market and find out the right and correct potential,” said Mr Bill Ye, Country Manager and Director TP-LINK India. In the SOHO segment, TP-LINK has emerged as the market leader in the industry. Further, in CY 1Q 2015 TP-LINK registered a growth of 126bps (in terms of market share) in the India SOHO router market as compared to the same quarter previous year.

ASUS Announces Support for AMD A-Series Godavari APUs

SUS announced that its line-up of AMD FM2+-based motherboards offer support for the latest AMD® A-series Accelerated Processing Units (APUs), codenamed ‘Godavari’.When used in combination with ASUS AMD FM2+ motherboards the new AMD A-series APUs offer great-value performance, delivering best-in-class gaming and graphics experiences at up to 4K/UHD (ultra-highdefinition) resolutions. Existing ASUS owners can update their motherboards quickly and easily using the intuitive ASUS USB BIOS Flashback or ASUS EZ Update tools. The necessary BIOS updates are available to download immediately, while an easy graphics-driver (VGA) update pushes the AMD A-Series APUs’ integrated AMD Radeon graphics to new performance heights for better-than-ever visual and gaming experiences. Updating an ASUS AMD FM2+-based motherboard for compatibility with the latest AMD A-series (‘Godavari’) APUs takes just moments.

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Omnipresence

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