8 minute read

CHANNEL BUZZ

TechnoBind Enters Into Distribution Partnership With Yotta Data Services

TechnoBind has announced a distribution partnership with Yotta Data Services Private Limited, a newage digital transformation service provider and India’s pioneering data center and cloud company. Under the partnership, TechnoBind will add Yotta’s wide-spanning infrastructure and services to its portfolio of offerings.

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The partnership will strengthen TechnoBind’s capability to enable enterprises’ digital transformation with Yotta’s trusted infrastructure, technology and solutions, combining them with TechnoBind’s service and support expertise. Leveraging TechnoBind’s extensive pan-India partner base, Yotta can expand its reach to newer markets across India and serve a larger base of enterprises across all sizes and segments.

Harikrishna Prabhu, COO, TechnoBind Solutions, said

“We are excited to partner with Yotta, a company that has transformed the data center and cloud industry in India with its world-class infrastructure and services. The partnership is significant not just for our partners and customers, but for the entire industry, owing to Yotta’s indigenous, yet global data center infrastructure, cloud services and holistic digital transformation capabilities. With Yotta’s partner-first approach, cost-effective and high-quality solutions, coupled with our in-house expertise, our partners and customers are assured of meeting all their digital transformation needs.”

Polycab Appoints Redington As ND For Its Passive Networking Business In India

Redington Limited announced its strategic partnership with Polycab India Limited (Polycab), the largest manufacturer of Wires and Cables in India and a fast-growing player in the FMEG space, to accelerate the adoption of its end-to-end passive networking solutions in India.

With a strong presence in the organized distribution sector, Redington will provide access for Polycab’s vast range of products, comprising Optical Fibre Cables and Copper System, to the channel-partners and facilitate the company’s accessibility to the ValueAdded Distributors (VADs), who would work through an integrated activation program to collaborate with their ecosystem of System Integrators and Value Partners.

Mr. Ashish D. Jain, Executive President & COO, Telecom

Division, Polycab said “We’re thrilled to partner with Redington Limited and utilize their empowered distributionnetwork and vast geographic coverage in India. Polycab is uniquely positioned in the industry today to provide both, end-to-end Power and Data Solutions. While increasing data-consumption and networking-dependent technologies have started to make visible impacts in different spheres of work and life, the collaboration with Redington will help us promote a digital lifestyle across our customer-base in India. We look forward to an impactful association with Redington in delivering the best value for our endcustomers.”

Redington Shaping The Future Of 3D Printing With FullStack Services And Products

Redington Limited signed an agreement for ETEC, Materialise & Wipro products at AMTECH Expo. The recent partnership of Redington with Wipro 3D for the distribution of the newly launched polymer 3D printer across the country will boost and support the efforts to democratize 3D printing via indigenous products in India. The collaboration will accelerate the adoption of additive manufacturing technology across industries which will also support Wipro 3D’s foray into indigenous design & development of 3D printers, with its dense distribution network across MSMEs, Education Institutes & Industrial firms

Sharing his views, Mr. Ramesh Kalpathy, VP, Redington Limited - Digital

Printing said, “Redington 3D is now in a position to drive the digital transformation and transform, how products are built and designed. Our established partnerships & strategic initiatives with industry leaders, HP MJF, Desktop Metal Inc., Etec, Wipro3D & Materialise Software, will be an offering to enterprises that will accelerate the adoption of additive manufacturing technologies and will help revolutionize 3D printing technology across the country. Our aim is to avail and enable new and advanced technology to the markets and manufacturers with rapid adoption.”

Rashi Peripherals Announces Rashi War Games ESports Competition For Partners’ Kids

In a quest to promote and nurture the E-Sports culture in India, Rashi Peripherals Limited and Rigs on Demand (RoD) announced the launch of an E-sports competition – Rashi War Games. First, in the industry, Rashi War Games aims to increase awareness about online gaming and encourage youngsters to take up e-sports.

The company recently concluded the first season of the competition organized in association with Lenovo, AMD and SanDisk exclusively for kids of channel partners. Over 200 e-sports aspirants demonstrated their skills in the fiercely fought competition.

Commenting on this unique initiative, Mihir Talekar, Business Manager at Rashi

Peripherals, said, “We are overwhelmed with the response received for the first season of Rashi War Games. The objective was to encourage our partners’ kids and give them a platform to showcase their e-sports skills. The online gaming industry is growing rapidly in India and youngsters are considering e-sports as a career. Mobile gaming is the largely preferred format but we are also seeing a surge in desktops/laptop gaming. We are optimistic that e-sports will further flourish with digitization. Rashi War Games is our initiative to boost online gaming. We dedicated the first season to the kids of our partners. We intend to launch upcoming seasons on a larger scale for all e-sports enthusiasts.”

Vertiv India Successfully Hosted Partner Training Program In Association With Radiant

Vertiv India in association with Radiant Info Solutions conducted a day-long partner training program in the capital on 16th Dec 2022 at Hotel Cabana. The program was conducted for IT Consultants, pre-sales engineers who are engaged in ITMS & Smart Solution projects, and also those who are in similar lines of business to make them aware of its utilities and the future.

To educate partners, Vertiv along with Radiant Team demonstrated new cutting-edge data center products and gave live Demo sessions as well. The training had a one-to-one interactive session as well for all the partners which addressed queries related to products and customer support.

The purpose of the training event is to enable partners to grow despite the challenging business landscape. The market has immense opportunities, and the untapped market could play a decisive role for the brand in the coming days. This knowledge sharing during this event will help channel partners harness the opportunities that this market holds, said

Nishant Gupta, MD, Radiant Info Solutions.

Phished On Boards BD Soft As Its Distribution Partner In India

Phished appoints BD Software Distribution Pvt. Ltd as its Distribution partner in India. Phished with the aid of a smart and fully automated AIdriven platform, trains employees to become a Human Firewall for its organization. With BD Soft, Phished aims to offer SMB and Enterprise companies the latest standard in Security Awareness Training: 100% automated and personalized, without manual intervention.

Speaking on the partnership Jo Vandebergh, CEO of

Phished said, “We are excited to expand our network in the Indian markets with this new partnership. Our expertise and reputable platform, in collaboration with BD Distribution Pvt. Ltd.’s capabilities in promotion, distribution, valuation, and customer support ensure that all parties benefit.”

“We have a vast and extensive portfolio of security solutions. With this new addition, we shall expand to offer enterprise-level solutions to both large and small customers without sacrificing any quality support. The Phished platform takes care of the heavy lifting, so we can advise and assist our client, as a trusted advisor.” says

Mr. Zakir Hussain, CEO, BD Software Distribution.

ECAPS Signed Distribution Partnership With Vertiv

eCAPS is pleased to announce that we are the exclusive sub-distributor in AP & TG regions. We will extend our reach to every partner in AP&TG by distributing the Vertiv portfolio of highperformance server racks, storage arrays, cooling synergy, and efficient power distribution solutions servicing various industries such as healthcare, telecoms, manufacturing, media and entertainment, and enterprise data centers.

eCAPS’ commitment to innovative technology solutions has helped us become a leading distributor of Vertiv products across AP&TG regions. We have also developed a strong understanding of the needs of our customers thanks to our years of experience in this field. eCaps is an Indian value-added distributor that represents some of the most wellknown security products. eCAPS has established itself as a trusted brand in the field over the last three decades and is the chosen partner of most major IT companies in India. It has a large nationwide distribution network, which is headed by highly motivated and competent channel partners that offer solutions rather than services.

Delta Electronics India Successfully Conducted Its Annual Channel Partner Meet In Goa

Delta hosted its IABG 9th Annual Channel Partner Meet from 3rd November-6th November in Goa. The Channel Partner meet witnessed participation from 100 partners of the company PAN-India. The agenda of the Channel Partners Meet was creating awareness about the new products, discussing markets & opportunities for growth, team building activities and recognizing the contributions from the channel partners.

Commenting on the meet, Benjamin Lin, President and GM, Delta

Electronics India said, “It has been a tremendous journey for Delta Electronics India in the past few years to develop a robust channel partner network and this was an opportunity to celebrate its success and align our visions for the exciting times ahead.”

“Channel Partners have been the backbone of our business and we have seen them transform into solution providers for our customers. Their contribution to our business has been significant and this was an opportunity to appreciate their performance and discuss strategies for the next year,” said Manish Walia, Head- Automation Business, Delta Electronics India.

Iris Global Successfully Delivered Sangoma Vega Gateways To Cogent Eservices

Iris Global Services has recently supplied Cogent eServices one of the premier call center service provider that services customers like Cars24, Karchar, Kent RO amongst many others. Cogent is a leader in domestic call center service provider that help in providing making turnkey infrastructures for call centers, pan India.

To connect service providers ISPs to the call center software, a gateway is needed. Iris supplied Sangoma Gateways to connect their ISPs to their Call Center software.

Speaking to newsman - Mr Manoj Sharma, Product

Manager said “Iris has supplied 20 Gateways for a value of 20 Lacs to Cogent. This makes the total count of 50 Sangoma Gateways which are presently running.”

He said that the BoQ is over 32 Lacs which includes other Support & MMS Services While Iris is also handling their running and maintenance for the same on a different revenue channel.

“Customers are choosing Sangoma Vega Gateways for their reliability. They run year on year basis bringing good ROI. Many Gateways are running over 10 years. With Sangoma products, Iris sees a new business opportunity”

said Ms. Neena Vats, VP, Iris Global Services.