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Shri Narendra Modi Prime Minister of India

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Indiaâ&#x20AC;&#x2122;s Server Marketâ&#x20AC;&#x2122;s Revenue Drops by 16.9% in 2nd Quarter

Banking Sector is Being Revolutionizing by Digital Transformation

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COVER STORY 66 GRID

Shri Narendra Modi Prime Minister of India

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Digital India mission by PM Modi is set to transform the way people engage in day to day life. Government plan to eliminate digital divide in society has already gained momentum. Industry in all sector has geared up to digitize their business for excellent growth. Digital transformation for any size of businesses has become need if they wish to survive in coming years. DT here brings the opinion of few industry leaders on digital transformation.

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COVER STORY

“Digital India Is Most Enterprising Campaigns By The Government”

igital India mission is one of the most enterprising campaigns by the Government of India that will give a significant boost to the growth of business in India. With the rise of mobile devices, cloud computing, the internet of things and other disruptive forces, the next 15 years will look very different. In order to capture new revenue streams, develop smarter products and deliver the vastly improved experiences that customers demand, organizations need to undergo substantial digital transformation. The government’s plan to digitize India will empower and encourage business across sizes to digitize their business to have competitive edge over global counterparts. It’s Matter Not a Matter of Choice The Internet of Everything is transforming the way every business operates. It is ruthlessly redrawing industries and reinventing our future. According to an independent survey by Vanson Bourne of 4,000 business leaders, almost half (45%) of global businesses surveyed

fear they may become obsolete in the next three to five years due to

To survive in this ever-changing and dynamic era, one needs to constantly evolve and transform digitally to be able to serve the customers better.It is critical for organizations adopt practices that can enable them to ride the wave of the fourth Industrial Revolution. Major Challenges

Mr. Abhijit Potnis, Director of Technology Solution for India & SAARC, Dell EMC

competition from digital-born startups.The same survey concludes that 48% respondents don’t know what their industry will look like in 3 years. In India, disruption is driving businesses to transform digitally faster than other parts of the world. From the same survey it was observed that 62% concede they may become obsolete in 3-5 years’ time. And 62% respondents don’t know what their industry will look like in three years.

Digital transformation efforts are being stymied by a wide range of issues – such as not being able to act on intelligence in real-time or not been able to innovate enough. One of the common challenges is particularly around lack of budget and resources. According to the same survey, ‘Embracing a digital future’ on an average only 23% of IT budgets will be tied to digital transformation efforts over the next three years. The lack of resources points to a bigger issue: digital transformation is not a central strategic pillar for many organizations. Some other challenges areinadequate expertise and skills, Technologies that can’t work at the speed of business, Data privacy and security concerns.

“Cybersecurity Is Biggest Challenge For Mission Digital India”

igital India initiative aims to empower digital literacy in the country and extend services better with the use of information technology and its tools. This will surely bridge India’s digital segmentation and bring big investments in the technology sector.

services, which includes consulting, implementation, IT outsourcing and business process outsourcing, will be the largest overall spending category.

Smart Cities: This another big area of opportunity for technology companies as part of Digital India. Building out the infrastructure, getting various departments online, providing a host of services to citizens, all hold out significant potential for technology companies to work closely with the government

There are already many govt. projects under this initiative that have been implemented and the work is fast progressing. In the near future, the initiative will not only boost the fast adoption of digital technologies across the country but also encourage digital means to reach out to consumers and different markets. Upcoming Trends Digital India and e-Governance: This has already started and in the coming years e-Governance projects will push IT spends in India. IT

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game changer across enterprises and consumers from a technology point of view. e-Commerce is changing the way people shop in India and it is an important channel in any company’s goto-market strategy.

Mr. Altaf Halde, Managing Director, Kaspersky Lab, South Asia

E-Commerce: The adoption of e-commerce platform will be a big

Cyber Security: As commerce and banking go online and mobile, the threat of data leaks and hacks will only increase. The attacks will be more sophisticated and the hackers will switch from creating custom-made malware to improving existing off-the-shelf developments,

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8 COVER STORY making them leave less of a footprint. This will cut down the initial investment required to create a malware and a hacker can target multiple preys. Safety Concern We surely believe that ‘Digital India’ and ‘Smart cities’ presents a tremendous opportunity for growth, sustainability, and social improvement. However, the projects can’t just be smart, they also need to be safe. Therefore the biggest challenge we will face with the digital India project is Cybersecurity.

The concept of a Digital India is very topical, and many organizations are working on intelligent solutions to make every district and village areas energy efficient, comfortable, environmentally friendly, and physically safe. Unfortunately, far fewer are considering the cybersecurity of the digitalized country. The more government, enterprises and IT organizations involved in creating a Digital India, the greater the potential risk. If security is not addressed early on, the cost and

complexity of a Digital India could make it difficult to address problems. Kaspersky Lab, has already initiated steps at an international level backed by leading IT security researchers, companies and organizations, including IOActive, Kaspersky Lab, Bastille, and the Cloud Security Alliance. The initiative is called “Securing Smart Cities”. This initiative aims to solve the cybersecurity challenges smart cities face through collaboration and information sharing.

“Actual Process Starts With A Change In The Thought Process”

igital India, government’s ambitious campaign promises potential for many more opportunities.It gives a strong direction for India to empower society and become a knowledge economy. The rising digital quotient of the country has altered the way we understand and consume data. With the growing impetus on the use of better hardware, infrastructure and connectivity on a national scale, industry leaders like Kingston see potential for a steady growth.With this massive deployment in phases, we see a better scope for even the SMEs and SMBs to grow, flourish and reach out to a much wider audience. Quick Adoption Required Digital transformation is definitely an important step. However, the actual process starts with a Change in the thought process. With the expected transformation, the brands and businesses should to be prepared to adapt the changes and sustain

it in the long run. If we may put it in perspective, it is a ‘Change – Adapt – Sustain’ cycle. Knowing the definition of digital transformation is very subjective, it differs to each and every business and will affect

Vishal Parekh, Marketing Director, Kingston Technology – India

businesses differently.Most traditional businesses in the country currently do not possess the infrastructure to catalyze and implement impactful digital transformation. However, we believe that with our global expertise

in scalable storage and memory solutions we can help the Indian government’s vision of an all-round growth. Existing Challenges As mentioned earlier, understanding the potential and sustaining the change is crucial after taking the digital step. It is vital for businesses to understand what digital transformation is, what its benefits are, the catalysts that would drive it, and what challenges that would come its way.Social, mobile, e-Commerce and other disruptive promotion methods will bring big changes within organizations, forcing them to adapt in order to maintain relevancy.Brands need to make use of competent infrastructure systems as the path toward digital transformation is not laid down. Kingston’s knowledge and expertise businesses can manage a smooth transition and become future proof.

“Digital India Set to Transform Interface of the Country’s Socio- Economic Dynamics”

he Digital India programme is poised to transform India into digitally empowered society. The initiative also aims to bridge India’s digital segment and bring big investments in the technology sector. It’s the roadmap to change India’s future.

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It can be underlined that ‘Digital India’ is all set to transform the interface of the country’s socio-economic dynamics. It is deemed to bring systems and infrastructure up to speed and leverage the country’s workforce, establishing a firm foundation towards sustainable practices and eventually progress.

Key Benefits Digital transformation has become the key component even to grow any type or size of business. The use of technology to increase the value and efficiency of any aspect of business is now vital to sustain in the competitive market. Some

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COVER STORY of the key advantages includes – Customer Experience - Modern consumers value nothing more than their personal convenience, productivity, time and flexibility. They’re more likely to conduct research before buying, rely on consumer reviews, seek quicker resolutions and move to other providers if their expectations are not met. Productivity - With an increased focus on Digital transformation, businesses are likely to reach Digital Maturity, with an effective strategy in place. This could translate to increased productivity in the form of - Streamlined operations, Effective marketing, stronger customer interactions, Greater focus on innovation, lesser room for error, increased speedto-market and more. Talent Management -The millennial generation is fascinated by digital

Mr. Gaurav Dureja, Director – Ambrane India

technologies and wants to work for digitally-enabled organizations where they can get the best opportunities, wellsuited for their digital inclinations. Challenges Ahead These digital business transformations are driven by factors such as Technology innovation, customer behavior and demand, external environmental factors

etc. Organizations need to evolve in order to address the changing business landscapes.A preeminent leader must envision digital transformation for the company so the company can exemplify the best practices. The Digital culture is bounded to the Internet culture which is openness, communication, creativity and horizontality. Software and hardware are getting obsolete really quickly and the tech landscape is extremely complex, this makes it increasingly difficult for companies to make the right decision. Customer experience remains the key for marketing and it can be done through digital technology. Companies must overtake customer expectations instead of just following them. In order to be an efficient digital leader, it is vital to spot the most relevant indicators and grasp the best of it.

“Technology Continues To Empower Shoppers”

he launch of “Digital India” program — an ambitious and robust blue-print for transforming the digital identity of the country — and the thrust on smart cites is expected to be game changers. With the Digital India program, the country is expected to realize the direct and cascading benefits. It seeks to restructure and refocus on these schemes and implement them in a synchronized manner. Together, theseare expected to facilitate government’s engagement with the public, enable provision of e-services on demand, offer wider access to internet, mobile connectivity, banking infrastructure and ensure overall availability of key digital resources to all citizens.

consumers expect responsive, reliable digital platform that will serve their needs, suggest relevant promotions and offer great customer service. If customers enjoy their experience and it’s effortless, they will spend more, recommend your brand more, and become your advocate on social media. This is key mantra for any organization since Indian industry is moving toward customer centric approach from product/service centric

Better Customer Engagement Indian customer demands are changing and through this transformation, they are becoming really digital customer. They want to increasingly bank via their smartphones and shop online with rapid pick-up in-store options. Clearly there is still a need for the high street but

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Mr. Yashpal Soni, CIO, Intex Technologies

approach. Customer 2.0 is forcing ecosystem players to provide digital

interfaces and consistency of digital experiences across channels.Consumer behaviors are evolving as technology continues to empower shoppers. Bigger Challenges Technology—at least in the abstract holds a great deal of promise for companies: greater efficiency and even new ways of conducting business. But the flip side is the need for both resource investment and nearconstant upkeep to yield results. In fact, digital transformation is business transformation. Some prefer to use the term digital business transformation, which is more in line with the business aspect of the transformation. These digital business transformations are influenced/driven by the following factors: Technology innovation, customer behavior & demand and external factors.But transformation is not just about technology innovations and their disruption on the business. It is also about how these technological innovations are adopted and used.

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10 COVER STORY

“Strong Digital India is Impossible without Empowering People in Rural Areas”

igital India campaign provides significant opportunity for transforming the country’s telecom sector and spearheads the economic growth for the country. DataWind firmly believes that this digital and internet divide can be addressed through technology intervention, at an affordable price for this segment of customers. We are focused on driving the cost downward to a level where access to technology becomes ‘universally affordable’ and democratization of technology finds its true meaning. We are striving for newer ‘lows’ in price discovery for computing and access products.

Technology Intervention There are over 4 billion digitally disenfranchised citizens of the world (in India, close to a billion alone!) – ones who are yet to join the internet age or are yet to experience empowerment and freedom that comes with immense knowledge accessible through internet. In India, these are the forgotten billion. Scratch the surface to see this community at

the base of the pyramid. They have access to electricity and cellular telephony, which

believes that this digital and internet divide can be addressed through technology intervention, at an affordable price for this segment of customers.

Challenges to Face

Mr. Suneet Singh Tuli, President & CEO, DataWind Inc.

they use for their livelihood. They harbor the aspirations to join the internet age but haven’t done yet due to the affordability factor. In India the internet penetration levels are abysmally low at about 100 million which is perhaps less than 10% of the total population or marginally higher than 10% if one was to consider the 950+ million cellular subscribers. As mentioned earlier, DataWind firmly

We believe that a strong Digital India is impossible without empowering people in the rural areas and such can be attained with a well-planned Internet penetration program. A thought out framework is needed and to be acted upon that ensures democratization of technology and most affordable connectivity made available at grassroots level. With expansive availability of these two prerequisites, we can hope to create an environment for more than 70 per cent of India to join the digital age. In line with Indian Prime Minister Narendra Modi’s Digital India initiative, DataWind is devising ways to ramp up dissemination of data and make more data available to public for free. Key barriers of affordability and connectivity have limited the penetration of technology in many parts of emerging markets. These barriers are now being nullified.

“Digital India Will Improve & Boost Sustainable Growth”

igital India mission will provide much needed impetus to improve India’s faster & sustainable growth. This will help country to kill digital divide which is very bad for any economy to grow. Digital empowered society will move ahead in building developed nation. This will also give a boost to further economy growth. Priority for us is to plan, implement and upgrade on regular basis.We are sure concern agency has drafted policy to make this a success.

Take a Leap In today’s competitive global business landscape, flow of information is very

possible as we Indian getting exposed to technology from those countries. I am sure Digital Transformation will help implement those in India. As all business has taken this on priority, they will truly sustain and grow in the digital empowered market landscape.

Go for It

Rajshekhar Bhatt Country Manager - India, ECS

important.We are now looking at India narrowing the lag with western world or developed nations. This is all being

There are some challenges while digitizing business but that has to be overcome as there are solutions for every existing challenge. So I don’t see any bigger issue while implementing the digital transformation & those who want to grow will overcome initial teething issues if any.

“It Plays Critical Role in Business”

s a technology enthusiast, I find it extremely endearing to witness the miracles of the digital world. Working towards the goal of a digitally empowered ecosystem, it is imperative to focus on the movement of digital technology, which plays a critical role in a businesses' ability to evolve with the market and incessantly increase value to

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customers. To become a part of the global digital revolution, digital transformation is indispensable. At Canon, we continuously focus on investment in research and development, bringing innovation to the forefront and more importantly shifting focus towards embedding technology in business to increase productivity and efficiency.”

Mr. Subrangshu Das, Senior Director Head-ISDC, Canon India

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DT CONCLAVE CONCLAVE 2016 2016 ON ON DIGITAL DIGITAL TRANSFORMATION WILL ANSWER : DT WHY IS IS DIGITAL DIGITAL SO SO IMPORTANT IMPORTANT FOR FOR BUSINESS? BUSINESS? WHY

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Digital Transformation Transformation has has become become Digital the need of today’s business, the need of today’s business, irrespective of of its its domain domain or or vertical. vertical. irrespective This transformation transformation has has begun begun to to This unfold in in the the last last couple couple of of years. years. unfold is no no longer longer aa matter matter of of choice choice or or ItIt is affordability. ItIt has has rather rather become become affordability. the core core of of any any business. business. While While the organizations are are taking taking advantage advantage organizations of digital digital technologies, technologies, there there are are of many which which have have still still to to go go aa long long many way in in donning donning the the digital digital gown. gown. way Now even even those those who who were were opposed opposed Now to digital have started adopting. to digital have started adopting. ItIt is important important that that businesses businesses start start is embarking the the digital digital race race sooner sooner embarking to stay stay relevant relevant and and competitive. competitive. to Consumers are expecting Consumers are expecting organizations to to deliver deliver at at the the organizations quickest way way possible. possible. Digital Digital helps helps quickest organizations to to serve serve customers customers organizations in a better way. With a mission to in a better way. With a mission to provide all all basic basic and and important important provide information via via aa single single platform, platform, information DT Conclave Conclave 2016 2016 on on “DIGITAL “DIGITAL DT TRANSFORMATION” will will catalyse catalyse TRANSFORMATION” the way way businesses businesses adopt adopt IT IT and and the digital technologies. technologies. This This initiative initiative digital will connect connect many many organizations organizations in in will building their digital infrastructure building their digital infrastructure in an an easier easier way. way. There There is is huge huge gap gap in in the the information information available available in in the the in open domain domain on on why why it’s it’s required required open and how how itit can can be be implemented implemented in in and SMBs, SMEs, SMEs, SOHOs, SOHOs, start-ups start-ups and and SMBs, even smaller smaller companies. companies. even

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India’s Server Market’s Revenue Drops by 16.9% in 2nd Quarter

DC announces a study report on India Server Market. Server Market’s 2nd Quarter revenue was lower than 1st quarter revenue and all this was registered through IDC. The investment in Indian Server market is rapidly increasing but the Q2 performance was not good. Overall spending on server has normalized back to its usual average, and the trend is expected to continue in the coming quarter as well. According to International Data Corporation (IDC), server market in India declined by 16.9 percent quarter-onquarters in Q2 2016, with 33,662 units shipped in Q2 2016 as against 40,488 units in Q1 2016. In terms of revenue, there was a 16.5 percent quarter-onquarter decline registered in Q2 2016. Periodic investments from cloud service providers, home-grown hosting providers and continued spending towards 4G deployments predominantly contributed to this quarter’s server demand. Digitization across the banking sector, piece-meal demand from e-commerce and payment banks further fuelled into Q2’s compute demand. Overall spending on server has normalized back to its usual average, and the trend is expected to continue in the coming quarter as well.

According to Ruchika Kakkar, Server Market Analyst, IDC India, “Although there’s an evident slowdown in the server market, further investments towards 4G deployments, and expansions in the cloud and local data-centre space continue to remain in the pipeline. Realization of the GST bill and on-going consolidations in the banking and e-commerce space are also expected to prolife rate server demand from early next year.” According to Gaurav Sharma, Research Manager- Enterprise & IPDS, IDC India, “Market is expected to pick up on the back of enterprise demand propelled by refresh/upgrade, analytics and new digital projects requiring modern infrastructure. The emergence of cloud / DC buyers and white box players (in the mainstream) are two trends to watch out for.”

Major Vendors In India x86 market, HPE maintained its leading position in Q2 2016 with 34 percent market share in terms of unit shipment, followed by Dell with a market share of 25 percent. Lenovo’s market share dropped

further to 11 percent quarter-onquarters. White box providers gained marginal market share of 2 percent, up from 11 percent in Q1 2016 to 13 percent in Q2 2016; however, they witnessed 6.1 percent decline in terms of absolute unit shipment quarter-on-quarter. Cisco’s market share rose by 2 percent quarter-onquarters, while Acer’s share dropped by 1 percent. On the revenue front, HPE continued to lead with 37 percent market share, followed by Dell at 27 percent market share. Cisco’s market share stood at 12 percent in Q2 2016, closely followed by Lenovo at 10 percent.

IDC India Forecast Government backed Smart City Projects and Digital India drives are expected to draw sizeable compute demand through the next few quarters. Ongoing banking refreshes and digitization initiatives are expected to propel server demand across most verticals including Professional services, Banking, Education and Manufacturing.

The non x86 server market declined by 25.2 percent quarter-on-quarter in terms of unit shipments and 3.7 percent in terms of revenue in Q2 2016. Communications & Media and Banking verticals continued to be the major contributors to this market. Internet banking initiatives, cyclic banking refreshes and continued investments from telecom providers majorly contributed to this demand. DIGITAL TERMINAL

01-15 November 2016

14 OPINION

Banking Sector is Being Revolutionizing by Digital Transformation

hink about the industrial revolution, and steam engines are one of the first things that spring to mind. The railway was a disruptive invention of its time. Although there are many similarities, trains back then was many times faster, more efficient, and economical than canal transportation – the existing “legacy” mode of transport at the time. And that’s one of the reasons canal companies opposed the railways – their own industry was at stake.)

Fintech’s rapid rise is certainly a concern for traditional banks. A McKinsey report titled “Cutting Through the Fintech Noise” states that 10% to 40% of banking revenue is possibly at risk by 2025 due to innovations that offer more competitive prices. The report also highlights that consumers are willing to try fully digital product propositions for deposit and credit cards; with more than half saying they would switch banks if a fully digital provider made an attractive offer.

The banking industry is seeing a very interesting parallel. It has traditionally been most resistant to technological disruption – until now. Accustomed to researching for information at their fingertips, interacting with brands intimately through online channels and increasingly, lending their voices to ethical issues involving corporations, digital natives are significantly impacting the future of banking. Their growing affinity for technology, rising demand for transparency, and strong preference for automated and digitized services, have given rise to financial technology, or Fintech, companies.

A Case for Co-Opetition

These agile new entrants who are customer-centric and "always on" are forcing traditional banks to digitize and innovate. From peer to peer lending and digital payments to social trading networks, Fintech firms are disrupting existing banking pathways, and changing the way we save, spend, borrow, and invest money. In Asia Pacific, Fintech investments have more than quadrupled in 2015 to US$4.3 billion, accounting for 19% of global financing activity, up from just 6% five years ago according to an Accenture study: Fintech and the evolving landscape: landing points for the industry.

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Despite the fact that cutting-edge Fintech companies and start-ups have blurred the lines that define players in the financial services sector, traditional banks and financial institutions have been relatively resilient in maintaining customers. Traditional banks still have the advantage of huge investments and funding, coupled with a business scalability that Fintechs do not yet possess. On the other hand, Fintechs have the upper hand in terms of agility, speed of innovation and a lack of legacy systems and complex processes that slow down operations and hinder responsiveness. More importantly, with technology at the heart of their business models, Fintechs are much faster and more successful at providing the contextual, personalized customer experiences the new generations crave. This landscape provides a unique opportunity for traditional banks to partner with Fintech in a new collaborative relationship that paves the way for next generation financial services.

Mr. Abhijit Potnis Director, Technology Solutions India and SAARC at Dell EMC is through the provision of flexible, highly customized financial products. Yet, many are hampered from realizing this vision because of ageold systems and processes that are not built for the disruption that the industry faces today. As customers increasingly show a preference for digital solutions, banks can no longer be saddled by their past. It is time banks rethink their digital strategy. This is where banks can look to partner Fintech firms in a co-opetition model. In a co-opetition model banks will be required to think about a modular microservices architecture (the successful building blocks of many Fintechs), which will give them tremendous ability to swap new or existing banking functions in and out in double quick time.

The Co-Opetition Model

Role of Microservices in The CoPetition Model

Banks have long known that the way to win over today’s customers

A key factor that led to the surge in microservices was a rebellion against

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OPINION traditional, monolithic architecture. Rather than writing and maintaining one massive program with many responsibilities, microservice apps are composed of many small programs, each with a single responsibility. This allows teams of engineers to work relatively independently on different services, and assemble them as and when the market demand drives the bank. In the co-opetition model, the real benefit kicks in when banks are able to reach out to Fintech to merge microservice apps from both sides to deliver innovative, disruptive banking functions to customers.

Indeed, the future of banking will see banks and Fintechs cooperating in some segments and services, even as they compete in others. For example, Fintechs could serve focused segments, such as millennials, small businesses and the underbanked, because of their sensitivity to costs and their preference for widelyavailable, always-on channels. This will leave banks with specialized segments, such as large enterprises and high net worth individuals â&#x20AC;&#x201C; groups that tend to prefer established names with a strong heritage and global network.

When deployed the right way, microservices running on cloud platforms securely and enabled by analytical insights can help banks accelerate their transformation. And the benefits could include innovation in products and services or enhanced automation in the middle and back offices.

The Real Battle is in The Future

One of the biggest advantages for Fintechs lies in the economies gained from digital distribution. Banks that make the right investments and collaborate with Fintechs will reap the benefits of such digital distribution. This will help simplify many day-to-day transactions, such as checking balances, making deposits, transferring funds and paying bills. Investment in Fintech helps banks cut through legacy systems and leapfrog into the digital economy. Following a survey involving 150 bank analysts and investors, Broadridge Financial Solutions capital markets outlook revealed that banks can collectively save billions by way of new Fintech investments. In addition, the accessibility of big data, combined with the lower cost of advanced analytics allow Fintechs to quickly and constantly redesign contextually aware products tailored to customersâ&#x20AC;&#x2122; unique needs. This is in contrast to banksâ&#x20AC;&#x2122; traditional role of offering packaged products that cater to wide segments.

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Like many industries that have been digitally disrupted, the banking industry is currently in a transition phase. The shocks from Fintechs are forcing banks to re-think their business model and accelerate their digital transformation, which can only spell benefits for the industry in the long-run. Fintechs may be posing strong competition to banks at the moment, but this could change as they grow more prevalent and acquire scale. In a highly regulated industry like banking, it could be only a matter of time before the rise of Fintechs is moderated by compliance requirements. We have already seen this happening in the transport industry, where governments across

the globe have introduced various measures to protect traditional transport providers against the rise of the likes of Uber. Still, banks would do well not to take the competition from Fintechs lightly. This is an opportune time for banking CIOs to petition for investments to modernize their operations and infrastructure and set the stage for future innovations and improved customer experience. For instance, the transformation from legacy systems to new mobile and cloudbased networks will better enable banks to analyze customer data in real time and gain insights that will help decision making in-the-moment. A relook into the infrastructure to remove silos, digitize operations and enhance security will position banks well for the future. The race for customers among banks and Fintechs is still on, yet the fundamentals for winning in the marketplace will not change. Unlike the erstwhile canal companies, banks today must collaborate with Fintechs because the truth remains that the institutions that can deliver convenience, speed and flexibility to customers at the right time through the right phase of their financial maturity and needs will survive any disruption, now or in the future.

Digital Transformation(httpwww.pagely.netdna-cdn.com)

DIGITAL TERMINAL

16 16

IN-FOCUS

DIGISOL Systems Stepped into Structured Cabling Business in India

IGISOL Systems Ltd announced an aggressive entry into the Passive range of Structured Cabling business in India. DIGISOL took yet another important step in its corporate journey of 34 years of providing best in class networking solution in India and will now offer an entire range of Copper, Fiber and FTTH Structured Cabling Solutions for customers in India along with its Active Products line. “We at DIGISOL, always strive to introduce our designed products that not only meet current needs but also take care of the future ones,” said Mr. Shailesh S. Bhayade, VP - SCS Business, DIGISOL Systems Ltd. He added, “With

our strong presence in SMB & Enterprise, we will work with regional and national SI’s for enhanced presence in large scale projects”. On the occasion, Mr. K. R. Naik, Executive Chairman, DIGISOL Systems Ltd. said, “Manufacturing in India is my passion, and I am happy to introduce a full range of passive products, of which majority are made in India & which was our main interest from day one of entering business 4 decades back. We are introducing products which will be game changers for System Integrators

DIGISOL Systems has a potential to provide wide range of solutions and products to its customers. This time DIGISOL brings cabling solutions to its customer by stepping forward to structure cabling business in India. In this line, DIGISOL will deal in Copper, Fiber and FTTH Cabling Solution and fulfill the needs of SMEs.

like patented keystones, manufactured locally and for easy installation, our 90 degree patch panels ranging from Cat 5e to Cat 6A. With the introduction of passive (cabling) range of products, DIGISOL will be able to offer an end-to-end solution for active & passive range of networking product line.

Mr. K. R. Naik, Executive Chairman, DIGISOL Systems Ltd.

DIGITAL TERMINAL

DIGISOL’s cabling portfolio will include Copper cabling solutions (Cat5e, Cat 6 & Cat

Mr. Shailesh S. Bhayade, VP - SCS Business, DIGISOL Systems Ltd.

6A), UTP/STP LAN Cables, Ke y s t o n e s , P a t c h P a n e l s , P a t c h C o r d s , F a c e P l a t e s e t c . Th e F i b e r range will have Fiber cables, Fiber Patch Cords, Pigtails, LIU couplers and an entire FTTH Product line. DIGISOL cabling products adhere to EIA/TIA and ISO/IEC international standards. Th e y a r e R o H S c o m p l i a n t a n d a r e backed by international 25 years product warranty performance. DIGISOL Structured Cabling Systems is here to fulfill the network connectivity needs of medium to small businesses and home networks, as well as SME & Enterprises requirements.

01-15 November 2016

18 VENDOR FOCUS

HP India Showcases Innovative Digital Printing Solutions

P Inc. India showcased the various possibilities with digital printing at an event concluded in Delhi. The company showcased its vast portfolio of industry leading digital printing innovations and highlighted the potential for brand owners and marketers across verticals including FMCG, pharma, retail, food and beverage, health and beauty. The event witnessed participation from over 100 brand professionals who experienced solutions from segments such as general commercial printing, design, signages and displays, labels & packaging, publishing amongst others. “India is a high growth and promising economy and we are witnessing that the future of commercial printing is driven by digital printing. Digital printing has evolved by leaps and bounds in India and one key-trend driving this shift has been the evolution of HP’s graphics solutions offerings from devices to effective marketing solutions for brand owners. We are thrilled to see increased traction with Indian brands from various verticals,

as they embrace the power of digital printing to reach their end customers innovatively. HP is committed to keep reinventing technology to help our customers and partners thrive.” said François Martin, Global Marketing Director, Graphic Solution Business, HP Inc. HP also showcased various applications including labels and packaging, general commercial printing, backlist, textile prints, point of purchase, corrugated prints, signages etc. “As brands today talk about engaging, immersive and delightful customer

Discussions on the successful real life digital printing campaigns and implementations by some of the leading brands helped the present audience build awareness and perspective around the path breaking possibilities with digital printing.

experience, HP is uniquely positioned to fulfil this need with our rich digital printing portfolio. We believe in limitless possibilities with digital printing and are happy to notice some of the very interesting projects and implementations by our Indian customers. We also reiterate our commitment towards the partner community, who are at the core of our go to market strategy. All our innovations and partner initiatives are designed towards helping them remain profitable and explore fresh revenue streams.” said Nancy Janes, Mr. François Martin, Global Marketing Director Graphic Solution Business, HP Inc Global Graphics

DIGITAL TERMINAL

Business Developement Director, HP Inc. Puneet Chadha, Director, Market Development, Graphics Solutions Business, Asia Pacific and Japan, HP Inc. shared insights on the importance of innovation in reaching out to the customers today and how advanced and differentiated printing applications can help brands develop a stronger brand recall with end customers and establish a competitive edge in the market. “With brand managers trying to break the clutter for increased mindshare for their brands, the market place is getting increasing competitive. Digital printing can open entirely new and unexplored opportunities for brands with respect to customer outreach, contributing significantly to the brand recall. ”said Puneet Chadha, Director, Market Development, Graphics Solutions Business, Asia Pacific and Japan, HP Inc. Puneet spoke about Dscoop, a community of HP Inc.’s print service providers helping them take part in education, networking and revenue growth opportunities. Highlighting HP Inc.’s commitment towards its print service providers’ community he said, “We will continue to enable our print service providers with newer innovations in digital printing technology and more meaningful conversations with brands at such forums, hence helping them explore newer markets and generate fresh revenue streams.” The presentations were followed by guided tours to application areas showcased by partnering print service providers. The brand managers engaged in rich and meaningful conversations with some of HP’s leading print service providers to explore digital printing avenues for their brands.

01-15 November 2016

CHANNEL BUZZ

Rashi Peripherals MSI Launches 11 More Service Centers Across India Awarded for Customer SI announced 11 more and Regenersis are eager to open new Breadth by locations to its Regenersis centers in a variety of locations. network. This expansion will Western Digital India is a vast and diverse country with help the company provide official

ashi Peripherals recently recognized for its “Customer breadth” by Western Digital at its annual EMAI conference held at Prague on the 11th of October. Amongst Distribution houses from Europe, Middle East, Africa and India; Rashi Peripherals was the only Indian Distributor to win this title at the grand assemblage. On accepting the Award –Rajesh Goenka, Vice President Rashi Peripherals added “We are glad to

receive an award that affirms our path towards our objective of billing to every district in India, as of today we are billing to 80% of the districts, from Mumbai to Ongole. I collect this award on behalf of all Rashi champions across the country without them we wouldn’t have been able to reach out to so many customers/ partners. Rashi since yesteryear has stressed over its wide reach, as a contributing factor to the many laurels to its name. With fifty three branches and fifty six service centers spread across all of the country, Rashi has, and will continue to penetrate into every market it possibly can.

01-15 November 2016

support in more locations and highlights MSI’s dedication to the Indian market. With even more local knowledge and personnel, MSI is dedicated to the goal of maintaining customer gaming gear of the highest possible standard. MSI is offering free upgrade services and end of year cleanup till January 2017. MSI

a modern and busy population. In order to customize the service in each area and decrease searching and wait times, MSI and Regenersis are eager to open new centers in a variety of locations. The 10 cities include-: Mumbai (x2), Delhi, Bangalore, Hyderabad, Chennai, Pune, Ahmadabad, Kolkata, Chandigarh, and Lucknow.

Creative Peripherals Rolls Out CBP

reative Peripherals Distributions Pvt. Ltd. introduced Creative Business Partner (CBP) - new concept of business transformation for existing entrepreneurs and start-ups. By becoming a CBP, person will represent Creative Peripherals in his region as the head of business including the leading brands from Creative portfolio. This program will enhance the partner in managing sales and business development. A Creative Business Partner gets opportunity to interact directly with top leaders and directors of various brands, vendors, corporate customers, sub-distributors and other

major distributors of the industry. Ketan C Patel, CEO - Creative Peripherals said - "We at Creative Peripherals believe that relationship of distributor & partner is B2B and it is about both parties winning. To accomplish this, we have introduced CBP. Individual with a sharp acumen for running all round businesses and are visionaries, who want to put themselves on rapid growth track to create massive businesses in new region can be CBP. We have successfully signed up 4 CBPs to begin with and doing the business and planning to penetrate across PAN India with this program."

LG Inaugurated Brand Shoppe in Bikaner

G Electronics India opened an exciting Brand Shoppe in Bikaner. This LG brand Shoppe was inaugurated by Mr. Ranjit Kumar – Brand Shop Head, Mr. Ashutosh Pant- Regional Business Head (Haryana, Rajasthan), Anish Saxena-Branch Manager (Jodhpur), LG Electronics India. This LG Brand Shoppe would serve as a one-stop-shop for all the lifestyle needs of a household ranging from Home Appliances, Home Entertainment to Mobile Communications. The LG Brand Shoppe goes beyond the

concept of a normal exclusive store, by having a more interactive environment and a more lifestyle orientation in the display, based on the trust of our Bikaner consumers. Conceptualized and designed in a way so that the customer can actually experience the LG products in their own home settings. Focusing on the vision to reach out to each and every Indian, LG is setting up a chain of exclusive premium showrooms all across the country to effectively seize the growing organized retail market and re-define standards for lifestyle retailing.

DIGITAL TERMINAL

20 APPOINTMENTS

Route Mobile Appointed Tushar Agnihotri as CEO for India Route Mobile Limited announced the appointment of Mr. Tushar Agnihotri as its new CEO – India. In a push to strengthen the company’s Indian operations, Tushar will be leading domestic voice and messaging business for Route Mobile based out of the Mumbai office.

Mr. Tushar Agnihotri CEO-India, Route Mobile Limited

Tushar brings over 21 years of experience from across a wide variety of sectors. Throughout his career he has led departments including channel operations, sales & marketing and strategy & planning. Tushar joins Route Mobile from

Reliance Jio where he was Head of National Acquisition Wi-Fi business. Earlier in his career, he has held senior positions at Tata Teleservices, Arvind Mills, Blow Plast & Kodak India. Tushar said: “I’m incredibly excited to join Route Mobile Limited. My prime focus will be to reinforce the leadership position of Route Mobile in India, adding new service solutions, ensuring we provide the best creative offering in the market place and improving our levels of customer service.“

Opus Solutions Assigns Nitin Kulkarni as COO Opus Consulting Solutions announced the appointment of Mr. Nitin Kulkarni as the Chief Operating Officer. Mr. Kulkarni will be responsible for formulating and executing business and operational strategy.

center and Persistent where he was the COO and Executive Director. An Electronics Engineer from Mumbai University, Nitin also holds a Masters Degree (M. Tech Electronics) from NIT Nagpur.

Mr. Kulkarni brings with him more than 25 years of experience and global exposure in the technology industry. He will be based out of Pune, Opus’ main development centre in India. Prior to joining Opus Consulting Solutions, Nitin Kulkarni has held various Executive level positions at marquee technology companies like Infosys where he coheaded the Infosys Pune Development

“Opus is one of the renowned players in the payments technology domain. I am excited to be a part of the company’s journey towards realizing the potential of digital payments and I look forward to contributing to Opus driving innovative solutions in the industry.” Said Mr. Nitin Kulkarni, COO, Opus Consulting Solutions.

Mr. Nitin Kulkarni, COO Opus Consulting Solutions

Persistent Systems Appointed Ms. Jacqueline White as CCO Persistent Systems announced that Jacqueline White has joined the company as Chief Customer Officer. In this role, Ms. White is responsible for all aspects of customer satisfaction and success. She will strengthen the company’s partner ecosystem to focus on the “how” of digital for customers, and spearhead new offerings and market-facing strategies that position Persistent as their strategic partner for digital transformation. Ms. Jacqueline White-Chief Customer Officer, Persistent Systems

DIGITAL TERMINAL

Ms. White brings over 25 years of experience of consulting services, and enterprise software experience. Most recently she served as SAP’s SVP of

Global Financial Services Consulting and was a Managing Director at Accenture leading a national team across 17 sub-industriesJacqueline White said, “We are at an inflection point in business and technology that we often only recognize in retrospect. This is an opportunity to lead it, to forge a new way of doing things that is fundamentally changing both technology and business. As the world becomes software-driven, it’s clear that Persistent combines the vision, products, alliances and services required to be the leader in the how of digital transformation.”

01-15 November 2016

APPOINTMENTS

Skybox Security Elevated Tal Sheffer as CTO Skybox Security recently named Tal Sheffer as Chief Technology Officer (CTO). Sheffer will report to Moshe Raab, vice president of Research and Development. In his new role, he will drive technology strategy and innovations to enrich SkyboxÒ Security Suite, expanding its solutions to help security professional address their biggest challenges in security operations, analytics and reporting (SOAR).

Skybox — our solutions are being deployed by global organizations and recognized by industry leaders as best-of-breed. And with business and technology rapidly evolving, everyone is struggling to gain visibility of their attack surface. A member of the company’s founding team, Sheffer has been driving research and development initiatives at Skybox since its inception. He led the initial development of the majority of products in the Skybox Security Suite and has guided the company’s platform evolution since last decade.

“I’m thrilled to be taking on the role of CTO, especially when the industry is undergoing such change,” said Sheffer. “It’s an exciting time to be at

Mr. Tal Sheffer CTO, Skybox Security

Mr. Sunil Bharti Mittal Elected as Chairman of GSMA

Mr. Sunil Bharti Mittal Chairman, GSMA

The GSMA announced that it has elected new members of the GSMA Board for the two-year period from January 2017 through December 2018. The GSMA Board has also elected Sunil Bharti Mittal, Founder and Chairman, Bharti Enterprises as Chair, and re-elected MariNoëlle Jego-Laveissiere, Executive Vice President, Innovation, Orange Group as Deputy Chair. As GSMA Chair, Mittal will oversee the strategic direction of the organization, which represents nearly 800 of the world’s mobile operators, as well as more than 300 companies in the broader mobile ecosystem.

“I am delighted to be elected as Chairman of the GSMA, and look forward to working closely with the rest of the Board, the GSMA leadership team and our entire membership to address the critical issues facing our industry and our customers,” said Mittal. “In a relatively brief period of time, mobile has had a transformational impact on individuals, businesses, industries and societies, contributing significantly to local economies and improving the lives of billions around the world.”

Cyient Appointed Mr. Suman Narayan as Sr. Vice President Cyient announced appointment of Mr. Suman Narayan as Sr. VP & Head for Semiconductor Business Unit for Cyient. He has over two decades of experience in semiconductor industry & has served in various leadership roles at ON Semiconductor (previously Fairchild Semiconductor) & Texas Instruments. Mr. Narayan will be responsible for shaping & leading Cyient’s semiconductor business, while refining, owning and executing a strategic roadmap. Mr. Narayan holds a degree in electrical engineering from PSG College of Technology, India, a dual master’s degree in engineering from Iowa State University and an MBA from University of Texas at Austin. Prior to that he worked

01-15 November 2016

with Texas Instruments where he held a variety of leadership positions at Texas Instruments, where he was responsible for incubating and launching the motor driver business and growing the P&L for the embedded processor business. Mr. Suman Narayan, Senior Vice President and Semiconductor Business Unit Head said “It is an exciting and challenging time for the semiconductor industry that finds itself at a crossroads, where not only does every R&D dollar needs to be converted into revenue more efficiently than the previous year but also needs to drive technological innovation at a faster pace to sustain growth.

Mr. Suman Narayan Sr. VP & Head, Semiconductor Business Unit, Cyient

DIGITAL TERMINAL

22 INTERVIEW

â&#x20AC;&#x153;Canon Believes In Regular Engagement with Channel Partnersâ&#x20AC;? Q: How do you see the current growth & expectations for consumer printer market?

Printing, Mobility, Internet of Things, Mass Customization and increased adoption of mobile devices.

A: The consumer printer market is constantly evolving, thanks to ever changing technology landscape and customer preferences. Printers are not just limited to offices now. We are also enabling and empowering home segments by giving them access to affordable yet high quality printing. We have witnessed a substantial growth in their dependency on printing technology for their day-to-day activities. Users are more willing to invest in their own printing space rather than reaching out to their nearby printing shops. From a technology perspective, the most important factor that is leading to evolving print requirements by customers would hugely revolve a r o u n d Cloud

Since the launch of PIXMA G-series printers, we have also witnessed a lot of demand towards the ink tank

Technology advancement and customer preferences are two key factors for any product to sell in the market. Printer market has been continuously evolving and vendors are bringing latest & innovative devices for consumers in India. Canon, being industry leaders also keeps on working to bring unique & innovative printing solutions for their customers. Mr. C Sukumaran, Assistant Director, Consumer Systems Products (CSP), Canon India shares his opinion, product alignment and channel plans in an exclusive chat with DT. Find below excerpts; technology among the home segments. The adoption of ink tank printers has increased over the last few months. These changes have given a major boost to the consumer printing space and the overall consumer inkjet printer segment. Canon has time and again played a major role in this market by bringing out best in class technology and innovation in the form of our Canon PIXMA range of printers and other consumer inkjet portfolio. Q: What are the major challenge for consumer market in India? A: Canon has been progressing well compared to other players in the consumer printer space, because challenges for us are opportunities to evolve with better

Mr. C Sukumaran, Assistant Director, Consumer Systems Products (CSP), Canon India

DIGITAL TERMINAL

01-15 November 2016

INTERVIEW solutions.For consumers, affordability is a prime concern and a challenge when it comes to choosing the right printer. Consumer satisfaction is the key priority for us at Canon and we strive to derive solutions and products that are ready to meet all the requirements of consumers, and that too at reasonable costs. Leading in innovations and out-of the box technology adoption, our range of printers have been driving the growth of CSP division. With both Inkjet and Laser industry growing at a good pace, we aim to further mobilize our growth with our range of innovative products and services to become the disruptor in the market. The launch of Canon PIXMA G-series printers and the eventual success of the product stands testimony to our commitment. Q: What are your first priorities or plans since you had taken new role in the organization? A: Post donning the hat of the Assistant Director of CSP division, I have been looking after the marketing and sales wing of both Laser and Inkjet printer business in India. The key priority for my division is to empower our consumers to ideate and innovate and supporting them is our range of Laser and Inkjet portfolio. Creating efficiency and capability with utilizing technology across the teams is also be my focus, which I believe would drive our vision to maximize profits, thereby speeding our growth. Boosting the start-up culture in India, Canon CSP division aims to become the partner for the emerging entrepreneurs in India in their growth journey. Targeting them, our MAXIFY range of inkjet printers and expansive Laser printer portfolio have been addressing their print requirements with economical colour network-printing solutions. We are also looking forward to work closely with Channel partners augmenting our presence in tier-2 and tier-3 cities

01-15 November 2016

and increasing our market share. Q: How do you see the adoption of Laser printer by home users in entry level segment? A: Each technology and innovation is subjective to the requirements of the consumers. Laser printers are primarily targeted at office environments with high-volume printing requirements at low running cost. SMBs, Government, SOHOs and Large Enterprises are the major drivers for the growth of Laser printers. While we see less demand coming in from home users for laser printers, but customers who need speed and have high page volume printing are still expected to go for Laser Printers like the Canon laser shot LBP2900B, a robust printer with all the feature benefits for home segments. Canon imageCLASSMF3010 printer, a compact and reliable multi-function solution also targets home office segments catering to their large volume printing requirements.Low per page cost and price differential are some of the factors that can bring a shift in the preference of consumers. Surprisingly enough, you can purchase a basic laser or inkjet printer for almost the same price. Q: What is your current channel strength? Do you have any plan to expand channel base? Channel partners are extremely crucial and imperative to the growth of the organization and Canon believes in nurturing the partnership with channel partners and Value Added Resellers (VARs). To reach out to our customer base and potential clientele in major cities pan India, we have been working closely with them. We believe in aligning all partners across India with one vision of Canon’s plans for India and enhance the direct relationship for optimum profitability. Our Channel strategies are specific to our diverse product lineup.

Canon believes in regular engagement with Channel partners and interacts with them to help them reach out to customers with adequate and correct information. We also help the partner in capital management and advice and guide them in their inventory planning. One of the major aspects of our channel management is to guide them to recruit the right manpower. We currently have a base of approx. 2000channel partners working for the CSP division pan India. We plan to increase our strength by 3000, along with focusing on online channels and Large Format Retails.

1 . What are your upcoming plans to boost channel awareness? Our Endeavour is to connect with the channel partners in various ways.Our engagement levels include partner meets, city based dealer meets, electronic communication etc. We are trying our best to maintain a synergistic relationship to grow in this competitive scenario.

2 . How do you assure excellent service support to your consumers across all regions? Canon’s after sale service is one of the best in the industry and we currently have Canon’s service reach to over 5000 towns for printers providing exemplary customer support and ensuring that our customers’ demands are fulfilled. Aimed at providing improved customer service support and above par excellence among channel partners, Canon runs regular training modules and workshops across India. Canon India makes great efforts to impart training to its partners in order to ensure that, they are technically equipped to give solutions to the concerns of the end customers.

DIGITAL TERMINAL

24 TELECOM TODAY

Gionee Unveils P7 Ziox Launches Max Smartphone Astra NXT ionee strengthened its P Series Smartphone

portfolio with the launch of the Gionee P7 Max. P7 Max is powered by MT6595 Octa core 2.2 GHz Processor and comes with 3GB RAM providing a seamless experience for its users while watching flicks and playing video games. Backed by 32 GB ROM and expandable memory up to 128 GB. The phone comes with a powerful back and front camera which is 13 MP and 5 MP respectively along with terrific network compatibility & flexibility which supports both 4G and VoLTE. The P7 Max sports 5.5 HD IPS display with

It has an NEG protection. operating system of Amigo 3.2 and Android Marshmallow 6.0 backed by 3100 mAh battery. P7 Max has several inbuilt features like Auto call record, Mobile Anti-theft, compass, Smart gesture (Pause alarm, Black screen gesture, smart vibration reminder, smart bright screen, Double click wakeup) Tethering &Hotspot , Theme park, Mood Wallpaper, Gstore, Chameleon, Eco mode, Ami Locker, Child mode, Abroad service, Xender,OTG support making it ideal mid segment phone. DIGITAL TERMINAL

iox unveils ‘Astra NXT’ power packed smartphones with all the latest features. Astra NXT is optimized for single-hand use, with enhanced picture quality; packaged with best-in-class entertainment, speedy Internet, and all-day battery life, that keeps you sorted. Its aesthetic curves and slim design, compliments bold black, scoring high on the looks department. Furnished with a 4” Display Astra NXT gives you superior clarity and optimum color balance for an immersive viewing experience. You'll see the difference in every scene, with superb contrast, rich colors and less picture noise, bringing reel to real. Amazing you with its smooth navigational experience, the Astra NXT is powered by the latest Android Marshmallow 6.0 Operating System that optimizes the overall performance of the smartphone. Get enhanced multitasking experience with the 1.2 GHz Quad Core processor coupled with 512MB

of RAM that lets you conveniently switch between different apps and games, empowering you to complete your tasks in an effortless manner. Revel in extreme speed with 3G connectivity which underlines staying connected is not just easier.

iBall Unveils Stylish iBall Slide Q27 4G Tablet

Ball announces the launch of its fast and furious ‘iBall Slide Q27 4G’. iBall Slide Q274G with its swift 4G network lets you do your job faster than ever before. Offering an intuitive 4G experience, it has 4G support in both SIMs and built-in earpiece receiver that allow you to make high-quality calls over the VoLTE network too. iBall Slide Q27 4G comes with 24.5cm (10.1”) screen that is tailor made for your needs. It also comes with IPS and HD (having resolution of 1280 x 800) that delivers life to vibrant colors. The Quad-Core processor provides a speed of 1.3 GHz empowering you to complete tasks in no time with terrific productivity. Equipped with 2GB RAM, 16GB in-built memory which is expandable to 32GB and latest Android 6.0 Marshmallow. Integrated with durable 5500mAh battery, tablet allows you work for hours. It comes with 5MP Rear camera and 2MP front camera with flash support that lets you snap perfect selfie. iBall Slide Q27 4G, which comes equipped with several connectivity options such as Wi-Fi, Bluetooth, USB OTG, and Wi-Fi Direct. iBall Slide Q27 4G priced at Rs. 12,799/-.

01-15 November 2016

TELECOM TODAY

India Has Become World’s Second Largest Smartphone Market

ccording to a new GSMA Intelligence study, ‘The Mobile Economy: India 2016’, noted that at the end of June 2016, 616 million unique users had subscribed to mobile services in India, making it the second-largest mobile market globally,

Mr. Mats Granryd Director General, GSMA with almost one billion unique mobile subscribers expected by 2020. India also overtook the United States in 2016 to become the world’s second-largest smartphone market with an installed base of 275 million devices. The number of 4G connections is forecast to grow rapidly, growing from just 3 million at the end of 2015 to 280 million by 2020.

The report forecasts that improving affordability, falling device prices and operator investments in network coverage and quality will help deliver an additional 330 million unique subscribers in India by 2020, lifting the country’s penetration rate to 68 per cent of the population (up from 47 per cent in 2015). India is also seeing an ongoing technology shift to mobile broadband services; the number of 3G/4G mobile broadband connections is forecast to reach more than 670 million by 2020, 48 per cent of the total connection base. “With this report, all signs point to a period of tremendous growth for India’s mobile economy, which will strongly support and enable the government’s ‘Digital India’ initiative aimed at providing broadband connectivity to all,” said Mats Granryd, Director General, GSMA. “To fully realize India’s tremendous market potential, review and reform in key areas, including modernizing regulation and long-term planning for spectrum allocation, would accelerate mobile broadband access and adoption across the country.”

Delivering Digital India through Mobile Broadband Mobile will play a pivotal role in THE MOBILE ECONOMY INDIA 2016

Mobile contributing to economi development in Indi

MOBILE ECONOMY INDIA Unique subscribers

615m 2015

951m 2020

SIM connections

Excluding M2M

1.4bn 1bn

2015 - 2020

2015 2020 76%

CAGR

101%

PENETRATION RATE PENETRATION RATE

2020

2015 - 2020

2015

47%

68%

Delivering digital inclusion to the still unconnected populations Mobile internet penetration 2015: 30% 2020: 48%

Mobile industry contribution to GDP

CAGR

2015

PENETRATION RATE

Operator recurring revenues 2020

Data growth driving revenues and operator investments

2015

2015 - 2020

2020

CAGR

INR1.8 lakh crore

INR2.3 lakh crore

B 9

01-15 November 2016

INR1 lahk cr

Public funding

Accelerating moves to mobile broadband and smartphone adoption MOBILE BROADBAND CONNECTIONS

SMARTPHONES

238m �� 15% government’s delivering2015the Digital India INR105,000 crore 2020 48% �� vision. As the dominant platform for INR145,000 crore internet access, given the lack of fixed line infrastructure, high levels of mobile ownership and significant operator investment, mobile has the potential to advance financial access, improve information, and raise productivity throughout India’s economy. 2015

2020

Data traffic to grow by a CAGR of 63% over the period 2015 - 2020

688m

24%

ADOPTION

49%

2015

2020

ADOPTION

India is now the world’s second largest smartphone market

| Executive Summary

As of mid-2016, around 430 million people had access to mobile internet services, a figure that will increase to almost 670 million by 2020.

Commenting on the newly launched offer, Mr. Ajai Puri, Director – Market Operations, Bharti Airtel, said, “We are proud to have pioneered 4G networks for users in India. This invitational offer has been designed for our data savvy customers who can now experience high speed broadband on Airtel’s 4G networks with their new devices.”Airtel 4G is currently available in 18 circles across India. In non 4G circles, 3G data will be available to customers with their 4G devices.

9Apps Achieved Over 1 Million Users in India Apps, part of the Alibaba Mobile Business Group, announced that over 1 million users have used its new shopping feature that was launched less than 4 week ago. By using 9Apps Comparison – the price comparing hub inside 9Apps, users are able to compare prices and get discounts across 8 leading e-shopping platforms including Flipkart, Snapdeal, Paytm, Myntra, Jabong, Askmebazar, Voonik and Shopclues. Statistics shows that on average users save Rs. 500 per order with the price comparing assistance of 9Apps Comparison.

INR9 lahk

Mobile ecosystem contribution to public funding before spectrum proceeds

Capex for the period 2016 - 2020 to total INR2.3 lakh crore

Airtel Offers 10 GB 4G/3G Data for Rs 259 harti Airtel (“Airtel”) announced an exciting data offer for all customers purchasing a new 4G mobile handset. Airtel is offering 10 GB 4G/3G data on a recharge of Rs. 259 along with any new 4G handset. 1 GB data will be instantly credited to the customer’s account and the additional 9 GB data can be claimed by the customer through MyAirtel App. The data will be valid for 28 days. Users can avail a maximum of 3 recharges within 90 days, on the offer.

Delivering financial inclusion to the unbanked populations 14 live services in India as of June 2016

9Apps Comparison is a user-friendly plug-in that can be easily unlocked without downloading. Once enabled in the accessibility settings, the hub will automatically activate its price comparing function when users open any one of the 8 e-commerce apps on their phones. Available products with price details will be listed in the hub with clear pricing, ranked from the lowest to the highest, making it simple and fast for consumers to select their favorite goods at the best price.

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ndia has become very attractive destination for gaming brands as they are having very aggressive plan for the Indian customers. Gaming market is growing very rapidly and all vendors are trying their hard to capture maximum market share. Playing games on Gaming PCs is a very different experience and its enthusiasm is increasing worldwide. Games are also now becoming increasingly ambitious in terms of graphics, quality, presentation and realism due to the fact that modern gaming devices. Mr. Chandrahas Panigrahi, Sr. Director and Consumer Business Head, Acer India, says, “Gaming is a very compelling brand of entertainment in India. And, with the current rate of technological innovation,

there’s a huge potential for this industry. Newer hardware technology developments are engaging consumers with a more interactive and cinematic experience which has taken gaming to a completely new level. We are moving through an era where gaming has

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spread to many platforms and devices. Initially, what started with those arcade video game machines have moved to smart watches. The gaming companies are now betting big by focusing on bringing digital innovation to conventional Indian games to compete with the western world. India may be a late entrant to the gaming industry, but is fast making up for it.”

The gaming market could not grow effectively few years ago due to lack of affordability and poor internet connectivity. Even gaming was not accepted as medium of next generation entrainment by the parents. But now with better economic growth and also India being world’s largest youth population with almost two-thirds below the age of 35, the gaming market has gained momentum. DT spoke to many industry leaders and compiled the gathered information to boost confidence in Indian channel partners. “It is now an established fact that the Indian gaming market has big potential for growth. We are happy to see more brands across the ecosystem, joining hands to promote and improve the gaming

environment here. This creates positivity and encourages users to practice on gaming worthy machines. The media is another factor encouraging and educating users to improve their systems and hence their skills.” said, ‘Mr. Vishal Parekh, Marketing Director, Kingston Technology. Indian consumers are now ready to spend money but they still have budget constrain. According to Mr. Nil Bhowmik, Country Business Head, Thermaltake (India) “We’ve always been a Pro Gamer brand and it is part of our DNA. All our products are made for the best gaming experience. According to Indian PC Gamers’ community, for last couple of years we have found that there is a significant growth in this segment & people are really willingly to spend more to get extra features & benefits. At the same time we’d also like to say that the Indian PC gamers usually do have a budget constraint as well.” Now we all have accepted this as a new medium of entertainment. Gaming has changed the thinking of people as we can see this directly by the opening of big Gaming Zones in Indian Cities. Mr. Sunil Grewal, Director, GIGABYTE Technology (India) Pvt. Ltd., Says, “PC gaming is gaining foothold across India, with even the craze being witnessed in smaller cities. In many of the college fests and other events, PC gaming contest is become a ‘must’. You

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INDUSTRY FOCUS are seeing a phase where the regular cyber cafes are being converted in to gaming cafes. Seeing the growing demand, even the gaming industry comprising both hardware and software providers are pitching in. Not only are vendors bringing in more gaming-based products into India, they are increased marketing activities, such as sponsoring gaming events, players and teams; gamer training sessions; having formal interactive sessions with gamers; media advertisements; and supporting gaming zones / zones; among other activities. Naturally, we are seeing a growing demand for high-end gaming rigs with a growing breed of systems integrators, catering to the gaming sector that includes gamers, gaming cafes, and PC-focused entertainment zones.” India has become an ambitious gaming market for all Gaming PC vendors in preceding years. Now the demand has increased of extensive range of smart gaming products in India. Mr. Rajesh Doshi, Director, Zebronics India Pvt Ltd., says, “Gaming PC market is growing at a steady pace in India. When compared to the market in the west or, say, like in Taiwan or China, the Indian gaming market is still in its nascent stage. However, India, a home to largest youth population in the world, is poised to become a leading market in the field of gaming. Furthermore, the economic growth in the country will give a fillip to this market. On the flip side, social acceptance to gaming as entertainment media is slower, is however fast gaining momentum.”

Mr. Chandrahas Panigrahi, Sr. Director and Consumer Business Head, Acer India

Mr. Nil Bhowmik, Country Business Head, Thermaltake (India)

Mr. Sunil Grewal, Director, GIGABYTE Technology (India) Pvt. Ltd.

Offerings for Costumers Vendors are launching latest products with excellent technology advancement to tap enormous emerging demands. Mr. Panigrahi says, “Speaking about our offerings in gaming, we have introduced Predator gaming series that is dedicated to PC Gaming from Acer - From a notebook to a Projector, the range boasts of four innovative products that work in tandem with each other. The Predator notebooks which are powered by the top of the line Intel® Core™ processors come with highperformance NVIDIA® GeForce® graphics while the Acer Predator gaming desktop has been redesigned with up to 64GB DDR4 dual-channel memory for super smooth and high powered game-play. The gaming series also includes the Acer

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Mr. Vishal Parekh, Marketing Director, Kingston Technology

Mr Rajesh Doshi, Director, Zebronics India Pvt Ltd.

Predator X34 Curved Gaming Monitor which brags of a 34-inch 21:9 UltraWide QHD display accompanied by NVIDIA®’s G-SYNC™ technology which makes it the world’s first curved monitor to have the technology, also giving it a competitive advantage. For a theatre like screen we have the powerful Predator Projector which takes the gaming experience to completely new level. Recently, at IFA 2016, we expanded our gaming portfolio by adding Acer 21X Notebook- world’s first curved screen gaming notebook in our predator series. These products will be available soon in Indian market. “ When it comes to offer best quality products, HyperX has wide range of products to address Indian consumers need. Confirming this, Vishal says, “HyperX is a brand with Gaming in its DNA. The entire HyperX portfolio, be it SSDs, Memory Modules, Headsets or other peripherals, is built with gamers and enthusiasts in mind. We understand the specific requirements of professional gamers and based on our expertise, we have introduced products that the Indian gamers can benefit from.” Mr. Bhowmik says, “We at Thermaltake always believe in “Value for Money” as the key component of our DNA. The Indian PC gaming Industry is not dominated by any specific brand or culture. We offer Industry wide best technology products at an affordable cost. We’re doing various social activities to educate gamers, at the same time we are also into channel as well as on line promotions, which really are few of the most effective ways to attract customers. We’ve been successfully following this model from day one. “ “Though all our mid-range and high-end motherboards support extreme gaming, we have our gaming exclusive subbrand named the GIGABYTE G1 Gaming motherboard series, which incorporates a wide range of features that a gaming enthusiast looks forward to,” added by Sunil. “We have a wide range of products for gaming products. We also have an extensive range of gaming cabinets in India, including the most popular cabinets like Stacks and Unicorn. All these are immensely admired by the consumers for their gaming rigs. Recently we have introduced premier cabinet and updated the Bijli cabinet with a new model.

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28 INDUSTRY FOCUS Importantly, all these gaming cabinets have an excellent cooling solution, and are spacious in design, with fantastic looks to flaunt. We do have platinum series of power supplies to go with these cabinets. That said, we also have a wide range of gaming keyboard and mouse. Alien, Speed and Fury are a few gaming mouse which have become a runaway success among consumers. Pleased to tell you that we have just launched out mechanical keyboard “Max” with LED lights. And we also have a range of gaming joypads.” clarified by Mr. Rajesh Doshi.

Channel Plans Acer has very focused outreach to the gaming community through various forums, gaming events and ofcourse digital medium. “We also work closely with partners who sell our gaming range to educate them on the products and our sales consultants are given special training on these products to help our buyer make an informed choice. Our partners have played a crucial role in positioning Acer as a leader in the technology segment and remain the key medium for us to reach our audience, “confirms Mr. Panigrahi. Apart from sales, HyperX is also concerned about growth of this community and keeps on engaging with customers with various activities. Vishal says, “Just like Kingston, even HyperX is a channel friendly brand. Gamers are familiar with us and our products. We are more inclined towards giving them an experience of our products. Rather than just pushing for sales, we are inclined towards letting them experience it and taking an informed decision. This approach has been widely appreciated by the channel partners, gaming

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community and even the media. We have already done lots of activities to grow our brand image like, gamers meets, Channel meets in different cities, participating in various gaming events , few joint events with partners from the ecosystem where we participated etc. Indian enthusiasts are already doing our Cass Mod project in which we are sponsoring with 100% products support. “ “Moreover, we are also involved in online promotional activities highlighting special offers and schemes, Gaming café activities, and also supporting eSports initiatives as well on a continuous basis,” said, Mr. Bhowmik, Gigabyte also works on proper engagement with the customers and educates them about latest innovations. Sunil Says, “We have always been a channel focused company, and we offer the best possible sales and marketing support to partners. And this is true with all our products, including the GIGABYTE G1 Gaming motherboards. For partners, we conduct regular, country-wide reseller meets, which is basically a knowledgesharing activity. Support to partners also includes sharing of collaterals, access to world-class post-sales services and of course, and one of the best sales incentives in the PC components business, among others. From the consumers angle our activities include advertisements in leading technology magazines, outdoor advertising involving hoardings, metro trains, sponsorship of gaming events and participation in consumer gaming expos. We have also kept open for gamers, our newly launched exclusive showroomcum-experience shown in Nehru Place, which is equipped with the latest relevant hardware and software.” According to Mr. Rajesh Doshi, “We have a multi-pronged approach towards creating awareness. While a lot of ATL and BTL marketing activities are directed towards creating consumer awareness, many other activities are intended to educate the channel partners. We connect with the Youth audience by conducting School/College events, specially gaming events and ZebTech (Sharing is learning - our interactive program for schools).”

Challenges for Industry Gaming market making its place in India but there are also few challenges. One of the challenges that India is facing is lack of adequate gaming infrastructure. Mr. Panigrahi, further adds, “We believe that the Government of India’s initiatives towards Digital India under which the Government, public and private sector are taking some enormous steps that will help improve digital infrastructure. Secondly, gaming is looked up on as a hobby and not a profession in India unlike some of the western countries and Asian countries like South Korea. But with more professional gaming events coming to India we are confident that market for serious gamers will pick up.” Mr. Bhowmik says, “India as a country where per capital Income is less as compared to other gaming markets, as a result of which PC gaming is still a luxury here. The market is still very price sensitive.” “E-Sports here, remains to be an untapped potential. Speaking of challenges for gaming in India, infrastructure and the financial barriers are the primary issues. Gaming is yet to be given credit as a profession in India. We at HyperX are working closely with other brands and organizers change this perception for the larger good. Another important challenge is the lack of platforms for the gamers to prove their mettle. We are proud to be part of a healthy community that provides these opportunities to them,”revealed by Vishal. “Perhaps the most important challenge is that the gaming sector is not properly organized. Most of the entities in the gaming sector don’t have any long-term plans. They just realize there is a huge potential and still testing the waters. And this is true with a majority of the vendors,” concluded by Sunil. “The market is very niche in the gaming PC segment. It is very challenging to maintain a wider variety of products in this segment because of limited sales opportunities. Another major challenge faced is from the increasing usage of smart mobile devices. With the onslaught of smart devices, more and more people are tilting towards mobile gaming. Though we have accessories for mobile gaming, but this current trend will surely take casual gamers, if not the serious ones, away from gaming PCs,” added Mr. Rajesh Doshi.

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