TALK POINT
FACE 2 FACE
Mr. Vishal Parekh, Marketing Director, Kingston Technology - India
Nidhi Markanday, Director & Business Head, Intex Technologies
06
07 WE HAVE 20,000 RETAIL PARTNERS CURRENTLY, PLANS TO CROSS 50,000 BY NEXT YEAR
WE BELIEVE IN PROVIDING THE BEST QUALITY PRODUCTS FOR GAMERS
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2017
VOLUME 08
ISSUE - 13
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30
INTERVIEW
Content
WE AT KASPERSKY LAB BELIEVE THAT SECURITY IS NOT A DESTINATION BUT, IT’S A JOURNEY Mr. Altaf Halde, Managing Director ,South Asia, Kaspersky Lab
WE BELIEVE IN PROVIDING THE BEST QUALITY PRODUCTS FOR GAMERS Mr. Vishal Parekh, Marketing Director, Kingston Technology - India
14
IBALL INTRODUCES GST READY WINDOWS 10 LAPTOP IN ASSOCIATION WITH MARG
16
SOPHOS XG FIREWALL RATED AMONG HIGHEST PERFORMING PRODUCTS BY NSS LABS
GIGABYTE ROLLS OUT ‘BEAT THE HEAT’ OVER CLOCKING CONTEST
KONICA MINOLTA APPOINTS INSIGHT PRINT COMMUNICATIONS AS ITS CHANNEL PARTNER KINGSTON APPOINTS BRIGHTSTAR AS NATIONAL DISTRIBUTOR IN INDIA
“DIGITAL TERMINAL SUCCESSFULLY ORGANIZED ‘DT PARTNER SUMMIT’ ON GST”
ASSOCIATE EDITOR
:
EDITORIAL COORDINATOR
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VISUALISER
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CONSULTING ART DIRECTION
OFFICE ADMINISTRATOR GRAPHIC DESIGNER PRODUCTION HEAD
MARKETING EXECUTIVE
CIRCULATION
: : : : :
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SSD MARKET IN INDIA TO GROW $156 MILLION BY 2023
Zakir Hussain Rangwala Director, BD Software Distribution Pvt. Ltd.
:
ZEBRONICS “FUTURE” 2.1 & 4.1 SPEAKERS
RAJEEV RANJAN
26
TELECOM TODAY
WE DON’T SALE DIRECTLY AS WE ARE 100% CHANNEL FOCUSED COMPANY
:
24
MSI OPENS ITS EXCLUSIVE STORE IN KOLKATA
BIG BYTE
12
IN-FOCUS
DT EVENT
Nidhi Markanday, Director & Business Head, Intex Technologies
08
DIGITAL BANKING STILL A DREAM IN INDIA: ORACLE REPORTS
NEW ARRIVALS
CHANNEL BUZZ
FACE 2 FACE
WE HAVE 20,000 RETAIL PARTNERS CURRENTLY, PLANS TO CROSS 50,000 BY NEXT YEAR
PUBLISHER & EDITOR
INDUSTRY VETERAN DR. ALOK BHARADWAJ STARTS HIS OWN VENTURE ‘CREOVATE’ CONSULTING FIRM FUJITSU STORAGE SYSTEM RECOGNIZED IN LATEST SPC-1 BENCHMARK
07
EXECUTIVE EDITOR
20-22 NEWS BRIEF
TALK POINT
06
LAPPY CORNER
VOL - 08, ISSUE - 13,03 rd JULY 2017
HTC INTRODUCES HTC U11 SMARTPHONE IN INDIA
EDITORIAL & MARKETING OFFICE
JYOTI JANDA
RITA SHARMA
JAI PRAKASH
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DT Printed, Published and Owned by Rajeev Ranjan from S-560, IInd Floor, School Block-2, Shakarpur, Delhi-92. Magazine printed at Sangat Printers Pvt. Ltd. C-105, Naraina Industrial Area, Phase I, New Delhi. Editor Brajesh Kumar. All rights reserved. Reproduction in any manner, in whole or in part, is prohibited. Every possible care has been taken to print this magazine as the content have been sourced from in house writers, as well from other reliable sources including freelancers and content writers. We can not be held responsible for any mistakes or errors. We do not take responsibility for its absolute accuracy. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi only. While care is taken prior to acceptence of advertising copy, it is not possible to verify its contents, Digital Terminal cannot be held responsible for such contents, nor for any loss or damages incurred as a result of transactions with companies, associations for individuals advertising in its newspapers or publications. We therefore recommend that readers make necessary inquiries before sending any monies or entering into any agreements with advertisers or otherwise acting on an advertisement in any manner whatsoever
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DIGITAL TERMINAL
01-15 JULY 2017
Talk Point
We Believe In Providing the Best Quality Products For Gamers These days gaming have became a new source of entertainment which ultimately adding new market globally. Various brands are investing high in this market. HyperX is big name into gaming accessories market that produces several excellent gaming accessories. DT spoke to Mr. Vishal Parekh, Marketing Director of Kingston Technology – India to know about the gaming accessories market of India, their product range and about their strategies to lead the market.
Mr Vishal Parekh,
Marketing Director, Kingston Technology - India
DT: How do you see the Indian gaming accessories market? How they are helping in growing gamers in India? Mr. Vishal: Gaming Accessories are a critical part of the gaming market in any country. It has been evolving over the years in terms of user preferences and brand consciousness. HyperX has been present in gaming with Memory modules and SSDs for a while. But when we introduced our 1st gaming peripherals in India - HyperX Cloud headset - in mid 2014, we were taken by surprise by the superb response from the consumers. The stir which our move created in the market was phenomenal with users swearing by the quality of our products. We believe in providing the best quality products for gamers and giving them a quality platform to practice perform and outshine
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DIGITAL TERMINAL
their competitors. HyperX has been quite instrumental in national and international gaming tournaments, making gaming mainstream and end user engagements to develop more gamers. We are helping the ecosystem grow and there is a solid growth that we have seen with our gaming accessories. Since there is growth, we have launched a few more gaming headsets along with our new Alloy FPS mechanical keyboard. There are more categories that we will bring to India soon. DT: What is your core strength? What are your further plans to take over a big share in Indian gaming peripheral market? Mr. Vishal: HyperX is a global brand for Gamers, PC enthusiasts and Music lovers. We believe our core strength lies in our product quality, design, and understanding of the markets, technical expertise and our global exposure. DT: Please brief about your upcoming product range in gaming segment? Mr. Vishal: We recently launched all variants of our Alloy FPS mechanical keyboard and have showcased quite a few upcoming products during Computex 2017. We have quite a few new product announcements for you in the months to come.
DT: What initiatives you have taken to increasing your reach to those customers who have not been using Kingston/HyperX products? Mr. Vishal: HyperX has a lot of user engagement programs in both, online and offline spaces, which are strategic in nature and are focused on either educating or providing an experience in different fields. Rather than just pushing sales, our initiatives are aimed at creating awareness about what consumers need for improving their own skills and productivity, be it in gaming, media production, etc. This helps them make an informed purchase and with the comparison in product quality, superior specs and brand equity, they have been in our favor. Having said that, we also use various media vehicles to constantly reach out to a larger audience. DT: What is your offline & online channel strategy for gaming products? What growth & revenue you are expecting by end of this year? Mr. Vishal: Though we are a gaming enthusiast brand, we work very closely with our channel partners. Partners have been an important part of our success and encourage them to grow their coverage either with online business or otherwise.
01-15 JULY 2017
Face 2 Face
We have 20,000 Retail Partners Currently, Plans to Cross 50,000 By Next Year DT: How do you see ICT market after GST? How it will help you in working effectively across entire states? Nidhi : For ICT industry be it Mobile phones or the IT Products segment, the effective GST rates are minimal (within 0.5% to 2%) and well within the range for Intex to absorb the tax appreciation on order to cushion the consumers from price escalation.GST will surely help Intex as India now becomes a Single Market, leading to uniform tax across all states and check-posts being removed from borders will remove unnecessary delays. The biggest relief will be with respect to supply chain and logistics as GST resolves the problem of cascading effect of multiple taxes on the business. This will boost operational efficiencies, increase cost savings and make products more competitive. This will help in a major way to simplify the way we do business and will boost government initiatives on ease of doing business in India. DT: How much growth you are expecting from IT & peripherals business by this year? Nidhi : In past two financial years, CDIT vertical has grown fast, increasing its share in overall Intex revenue up to 25%. In FY 16-17, the overall revenue of Rs 4800crore, CDIT contribute 1600crore. Intex plans to take CDIT Revenue to Rs 5000crore in near future. DT: What are the upcoming plans for Intex’s consumer durable brands? Nidhi : With a renewed focus on expanding consumer durables portfolio since 2016, Intex has introduced a plethora of products like Direct-Cooling Refrigerators, Smart LED TVs, FullyAuto Washing Machines, AirPurifiers, Air Coolers and in March this year, we launched Air-Conditioner range as the next natural step to complete Intex’s bouquet of consumer durables offerings.
01-15 JULY 2017
Intex will be strengthening its Smart LED TV portfolio with 4K TV models, frost-free refrigerators, Fully--Automatic Front Load washing machines and others. DT: What are your plans for providing excellent service support to your customers? Nidhi : At Intex, we believe in offering end-to-end services to our consumers which are offered pan- India almost across 1000+ cities with the presence of Exclusive Partners in more than 100 cities. Intex has various new initiatives and processes that ensure the delivery of robust after-sales services to ensure true customer delight. Through these new initiatives, receiving regular customer testimonials has become a trend. The
The days are gone when Indian companies were lacking in proving excellent product and best service support. Intex, the leading Indian brand has set an example by offering high quality products for any set of consumers not only IT domain but in Smartphone and Consumer Durable segment also. Nidhi Markanday, Director & Business Head, Intex Technologies shares her insight and plan for Intex. name of the Initiative is IMD i.e. I Made a Difference. IMD is a program where any employee/service partner shares the customer satisfaction story which he feels, is a result of excellent customer service/best practice. We have taken few preliminary steps in the direction of Virtual Service Centres. At present, Intex MICPs are spread across 24 states and 30 cities led by west, north, east and south regions. Intex Service network spread across 1000+ cities across pan India with a network presence of around 1500+ service partners (ICPs) and 100+
Nidhi Markanday, Director & Business Head, Intex Technologies
Exclusive Intex Care Partners, called as EICPs. DT: Are you guys working to expand your distribution network in smaller cities? Please share your complete strength of partners. Nidhi : Our channel strategy has always been a vital part of our growth plans. With a strong network of partners our focus is in reaching the consumers across the country. We have 20,000 retail partners and plans to expand the partner base to 50,000 by next year. Over 70% of the distribution network lies in the Tier 2&3 cities and rural regions. Intex believes in omni-presence marketing and Salesdistribution network. Intex’s spread is 75% in general trade, Online accounting to 15% and LFR is 10%. In the Power banks segment our spread accounts for 80% Online and GT/LFR coming up to 20%. DIGITAL TERMINAL
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DT Event
From left to right, Ms. Jyoti Janda, Executive Editor, Digital Terminal, Mr. Shashank Shekhar Gupta, Founding Partner, Marg Tax Advisor, Solutions Pvt. Ltd, Mr. Amit Jha, Deputy Director, MAIT, Ms. Chandana Gupta , Associate Director – Consumer Sales, Acer India, Mr. Raje Ltd, Mr. Shyam Modi, Director, Modi Infosol Pvt. Ltd, Mr. Rajshekhar Bhatt, Country Manager, ECS, Mr. Sudip De, Managing Director, Do Director, BD Software Distribution Pvt. Ltd and Mr. Rajeev Ranjan, Publisher and Editor, Digital Terminal.
“Digital Terminal Successfully Organized Partner Summit’” Digital Terminal recently conducted Partner Summit to roll out the benefits and impacts of GST on Indian economy and on overall market. This was a wonderful event where veterans from IT industry appeared and shared their important and meaningful opinions.
D
igital Terminal concluded its ‘DT Partner Summit 2017’ in New Delhi recently where dignitaries and professionals from IT Industry, Key Channel Partners, Dealers & Distributors, Associations, government and top executives from leading IT vendors attended this prestigious event. The day-long summit was effectively designed to promote thought provoking keynote sessions, powerful presentations, panel discussions and interactive workshops in order to successfully address Business Opportunities & Challenges for Technology Partners. The summit provided a great opportunity for all the participants to gain more impactful
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DIGITAL TERMINAL
insights into the new tax regime and digital market strategies through the two keynote sessions—“Is Your Business GST Ready?” and “Why You Need a Digital Channel Strategy?”. The key note on “GST” was delivered by Mr. Harish Rajput, Zonal Head- North, Tally Solutions. Mr. Rajput elaborated the entire process of accounting and invoicing after 1st July when GST will be implemented across India. He with his vast knowledge on GST, helped many traders to understand how the entire ecosystem will work under new rule. First Session was on “Are we GST Ready”. The discussion was very fruitful as panelists shared detailed information about how businesses in India can be GST ready. Technology partners
also queried about their several issues related with GST migration. For GST session, the panelists were Ms. Chandana Gupta, Associate Director – Consumer Sales, Acer India; Mr. Rajeev Jain, CFO, Intex Technologies (India) Ltd.; Mr. Zakir Hussain Rangawala, Director, BD Software Distribution Pvt. Ltd; Mr. Amit Jha, Deputy Director, MAIT; Mr. Harish Rajput, Zonal HeadNorth, Tally Solutions Pvt. Ltd.; and CA Shashank Shekhar Gupta, Founding Partner, Marg Tax Advisors and expert on GST. The panel discussion was moderated by Mr. Rajeev Ranjan, Publisher, Digital Terminal. The second session on “Digital Channel Marketing” helped many small traders start their digital journey. The panelists
01-15 JULY 2017
DT Event
and experts from industry shared information and facts about how a digital channel marketing strategy can help small business boost their
Mr. Harish Rajput, Zonal Head- North, Tally eev Jain, CFO, Intex Technologies (India) oel International Pvt. Ltd, Mr. Zakir Hussain,
Lamp-Lightning Ceremony.
sales. The expert on “Digital Marketing” motivated small traders to opt digital channel marketing as core policy for the growth of their business. The
From left to right, Mr. Amit Jha, Deputy Director, MAIT, Ms. Chandana Gupta , Associate Director – Consumer Sales, Acer India, Mr. Rajeev Jain, CFO, Intex Technologies (India) Ltd, Mr. Zakir Hussain, Director, BD Software Distribution Pvt. Ltd, Mr. Harish Rajput, Zonal Head- North, Tally Solutions Pvt. Ltd and Mr. Shashank Shekhar Gupta, Founding Partner, Marg Tax Advisor.
From left to right, Mr. Rajeev Ranjan, Publisher and Editor, Digital Terminal, Mr. Sudip De, Managing Director, Doel International Pvt. Ltd, Mr. Rajshekhar Bhatt, Country Manager, ECS, Mr. Ajay Chhabra, Head Business Development – India, Botworx.ai, Mr. Anirban Naskar, Co-Founder, Simply Digital.
From left to right, Mr. Sudip De, Managing Director, Doel International Pvt. Ltd, Mr. Rajshekhar Bhatt, Country Manager, ECS, Mr. Ajay Chhabra, Head Business Development – India, Botworx.ai, Mr. Anirban Naskar, Co-Founder, Simply Digital.
01-15 JULY 2017
DIGITAL TERMINAL
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DT Event
panel discussed various issues related with digital marketing challenges. The second session had Mr. Sudip De, Managing Director, Doel International Pvt. Ltd.; Mr. Rajshekhar Bhatt, Country Manager – India, ECS; Mr. Ajay Chhabra, Head Business Development – India, Botworx.ai; and Mr. Anirban Naskar, IITian& Faculty at Simply Digital. Rajeev Ranjan, Publisher &Editor, Digital Terminal, says, “We are feeling delighted to successfully create a platform intended to share knowledge, exchange
on future perspectives and explore collaborative paths as an effort to inspire and transform channel partners for next phase of growth. DT Partner Summit 2017 gave participants the opportunity to expand their network and lead the digital transformation path in GST era.” Jyoti Janda, Executive Editor, Digital Terminal, says, “We are pleased with the overwhelming positive response the entire IT fraternity has shown for DT Partner Summit 2017. We are pretty
confident that we will continue to drive new growth opportunities for channel partners which will eventually help IT sector in the long-run.” The summit was supported by Acer, Dell, Tally, Intex, MAIT, Seagate, Bitdefender, Digisol, ECS, Microtek, TP-Link, Soundbot, Simply Digital and Millennium PR managed PR and Media activities while event was managed by News Dot Media Private Limited.
Q & A Round
Thanks Our Partners For Valuble Support.
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DIGITAL TERMINAL
01-15 JULY 2017
In-Focus
We Don’t Sale Directly as We Are 100% Channel Focused Company The cyber-attacks and security breaches are very common today and all this happen because of the vulnerable security structure of organizations. Due to all this, the investments in cyber security market have increased and the competition is immensely increasing. Mr. Zakir Hussain Rangwala, Director at BD Software Distribution Pvt Ltd shared his company’s journey and strategies for Indian market in a recent interview with DT.
channel strength?
Zakir Hussain Rangwala Director, BD Software Distribution Pvt. Ltd.
DT: How did you started BD Software Distribution Company? Mr. Zakir: We were in talks with Bitdefender to launch their brand and promote their solutions and services in India. On getting approval from them we started the procedure of distribution and providing services to customer of Bitdefender in India. We increase the brand rate because it is the fantastic product, technically very sound, one of the best products in the Anti-Virus world and we wanted to make sure that people of India get this fantastic piece of software, install in their computers and that is how BD Software Distribution formed in India. We have a team of around 35 people all experienced in cyber security, spread across India with a network of more than 2000 partners connected with us. Our solutions have been accepted well across all verticals like consumers, SMBs, SMEs, government and educational institutions. In short for the consumers and users we are Bitdefender in India. DT: How do you see your overall
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DIGITAL TERMINAL
Mr. Zakir: We don’t prefer changing channels structure on regular basis. When we appoint channel partner, we make sure that we have a long term relationship with this particular partner, distributor or the reseller for a particular product. We make sure that all partners associated with us make margins and continue to sell and support the consumers of Bitdefender. We don’t go for changing our partners but once we appoint a partner, we make sure that the partner don’t go anywhere else and he continues with us. We are 100% channel focused company so we don’t do any business directly, we do all our business via our channel partners. DT: How do you support your customers? Mr. Zakir: Bitdefender is a very customer friendly product so you do not require support team to be present and required for any installation etc.. The consumer versions are very small and simple. You can just install and it gives a web console and there you can manage all the things. We have a complete team of support staff and they can help on email, chat, telephone and in certain cases we send our engineers at customer place as well to solve their issues. We have got Pre sales team which talks with SMB and enterprise , solve their queries and give them the perfect solution from our Bitdefender product line. DT: What are your initiatives for customers to adopt your solutions? Mr. Zakir: If somebody checks the review sites, 8 out of 10 sites gives Bitdefender
number 1 ranking today. We are using digital media, magazines, and channel events in India to promote Bitdefender security solutions as it protects all our consumers from any security threats. At the same time we follow it up with good service and support. For SMB and enterprise, Bitdefender cloud versions are the best, as there is not much infra required and the setup can be done in few minutes no matter how big the setup is. DT: What are your target to achieve by end of this year? Mr. Zakir: We are almost 1 year now. We have more than 1 lac or more, user base across the country. Partner wise, we are presently spread around 30% of India so we want to cover additional 30% region till end of this year. To get this target,we are participating in events/expoacross region to promote and boost product awareness among channel partners. We have set certain strategies and accordingly going from region to region to spread our partner base. DT: What is your message to your partners? Mr. Zakir: In worldwide reviews, Bitdefender is number one.Our partners who are giving solutions to their customers, definitely would like to give something which is good, so Bitdefender becomes obvious choice. We are providing best technical support and better margins. We are running regular schemes for partners to motivate them. We are investing in technical team to offer best consumer support so that our partners should do business with ease.
01-15 JULY 2017
Protecting over ® 500 million users worldwide
BD Software Distribution Pvt. Ltd. Contact: +91 22 2784 5656 | sales@bdsoft.in | www.bitdefender.in
JOIN US AS A PARTNER CALL : +91 8291705909
Lappy Corner
iBall Introduces GST Ready Windows 10 Laptop in Association with Marg
Now everyone is concerned about GST and trying to update themselves with GST tax filing system. To sort out this problem, iBall in association with Marg is offering GST ready Window 10 laptop. iBall’s purpose is to assure SMEs a smoother transition into the newer tax reform and to help them incorporate a digitalized medium into their functioning and operations.
T
he much-awaited GST regime finally seems in the offing. Hailed as the biggest taxation reform ever in India, the new tax structure of GST will transform India into one common market. However, technology adoption to ease the implementation of this tax regime is perhaps one of the biggest hurdles today. With GST, nearly 50 million SMEs are expected to take the digital route, of which over 20 million of these will be first time users of technology. Understanding this need, iBall – the brand known for its innovative and latest technology products - announces GST ready Windows 10 laptops for facilitating businesses to adopt GST in an extremely affordable and easy way. The company has collaborated with Indian software brand – Marg, to offer free GST software for 6 months on the existing range of iBall CompBook laptops. By providing robust IT infrastructure
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DIGITAL TERMINAL
across India, iBall along with industry stalwarts, aims to open up a whole new world of possibilities for SMEs and enterprises building the balanced ecosystem for GST. Speaking on the association, Sandeep Parasrampuria, CEO and Director, iBall, said, “GST is one of the biggest reforms for business in India. Millions of new businesses will register under GST and seek affordable and reliable combination of laptop plus solution meeting GST needs. Hence, iBall in collaboration with GST software developer aims to offer the best blend of hardware and software, at the most affordable price for GST.” “To become an active participant in the transformation of our economy, every organisation needs access to a simple, timely, yet secure platform. Microsoft has empowered iBall with robust and secure Windows 10 laptops to help SMEs overcome their digitization challenges for fast GST
adoption. Running on Windows 10, the devices will ensure the security of key financial data and also ease operations for digital compliance for the first time buyers”, stated Bertrand Launay, Chief Operating Officer, Microsoft India. “When the GST structure goes live, the first few months will be the most critical for most businesses, because how they file their taxes, will truly transform. It is at this time that SMEs need access to relevant software that can ease the process of managing their GST filing. The Intel Atom and Celeron Processors powered iBall CompBook laptops have advanced processing capabilities, enabling customers to get work done faster,” said Prakash Mallya, Managing Director – Sales & Marketing Group, Intel India. Besides offering technology at a prudent price, iBall’s purpose is to assure SMEs a smoother transition into the newer tax reform and to help them incorporate a digitalized medium into their functioning and operations. The offerings of GST ready laptop will be available across India within a week’s time. iBall’s GST ready CompBook Windows 10 Laptops will be available at price points of INR 9,999, INR 12,999, and INR 14,299. iBall CompBook laptops are also available with 0% interest EMI options at selected stores. 01-15 JULY 2017
Channel Buzz
GIGABYTE Rolls out ‘Beat The Heat’ Over clocking Contest
G Konica Minolta Appoints Insight Print Communications as its Channel Partner
IGABYTE TECHNOLOGY Co. Ltd is excited to kick-off Beat The Heat 2017, an overclocking contest held by GIGABYTE and hosted on HWBot.org. We are turning up the heat for the HWBOT overclocking community with a fantastic prize pool of over $2,500 USD of computer gear desired by any enthusiast. Summer break may be on the way, but we still have one last roll of the dice before we decide to leave the house, get sunburnt and come back in for some RnR and more OC! This competition will have
K
onica Minolta Business Solutions India has appointed Insight Print Communications Pvt. Ltd. as channel partner to represent its bizhub Press C71cf Label Press in East as well as in West India for the Label Printing Business. Bizhub PRESS C71cf comes as an optimum printing solution for small and medium size businesses in the label and packaging segment to help them explore the endless benefits of digital printing including catering to high volume demands and penetrating new untapped markets. The machine harnesses Konica Minolta’s state of the art dry toner technology is a perfect end to end printing solution for mid range businesses, operating in the label printing segment with varied requirements. The machine also furnishes an impressive printing resolution of 1200 dots per inch (dpi), equivalent to 3600 dpi *1200dpi/8bit and prints images with a maximum size of 1195*320 mm. Konica Minolta aims to participate in the Industry growth by offering newly invented products for Label Industry through experienced Channel Partners like Insight Communications.
M
SI is pleased to announce its’ first exclusive store in partnership with Supreme the IT Mall in Kolkata. With the dedication to India market, MSI focuses on user experience. MSI believes only by experiencing its product, gamer will
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DIGITAL TERMINAL
four stages that will test your computer’s 2D processing: XTU 5GHz, GPUPI for CPU–1B 5GHz, Geekbencch3 Single–Core 5GHz, HWBOT x265 Benchmark–4k 5GHz. You have probably already noticed that we have limited the CPU frequency to 5GHz to give most people a chance. In each of the four stages participants can score points based on their benchmark scores. By the end of the contest, the two participants with most points will win the prizes! A lucky draw is also available to the participants.
Kingston Appoints Brightstar as National Distributor in India
K
ingston Technology announced the appointment of Brightstar Telecommunications India Limited (A 100% subsidiary of Soft Bank), as a National distributor for its Flash business in India. With a common vision for growth and cumulative strengths of this new partnership, Kingston will focus on reinforcing its current footprint in India and expanding into new market segments. Brightstar is a leading distribution company with
more than5000 channel partners in India and an experience of over 30 years. Brightstar’s vision for growth is in sync with Kingston and the partnership will benefit both parties to service more customers with the best quality experience. Brightstar resonates the same philosophy as Kingston and their expertise in mobile market and products is a healthy addition to Kingston’s overall value chain and support services.
get their hands on these cutting-edge gaming laptops. As all MSI products are built to the highest standards, gamers could enjoy ultimate gaming experience on MSI products, even for Virtual Reality (VR). To bring the joy to all the gamers in Kolkata, MSI is pleased to bring its’ latest VR backpack, VR one, to the in-shop event on June 22 2017. To celebrate the launch of MSI New Store in Kolkata, MSI understand what it is like to game with will be offering a special deal for all the genuine gaming laptop with numerous gamers in Kolkata. Limited number of MSI gaming features (Built-in Steelseries Gaming Headset will be given away as a keyboard, Nahimic audio enhancement gift with any gaming Laptops purchase (G technology, Cooler boost technology... etc). Gamers can simply visit the store and series) at the store.
MSI Opens its Exclusive Store in Kolkata
01-15 JULY 2017
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Big Byte
SSD Market in India to Grow $156 Million by 2023 6Wresearch has recently published a new report titled “India Solid State Drive
Market (2017-2023)” provides in-depth analysis with 44 figures and 8 tables covered in 125 pages.
Single-Level Cell (SLC), and Triple-Level Cell (TLC) segments.
According to Prijo Samuel, Senior Research Analyst, Research and
Consulting,
6Wresearch, “SLC &
The report estimates and forecast
overall India Solid
State Drive market
revenues & volume by, technology,
Indian IT market is one of the fastest growing markets and it creates huge demand of various products. Over the last three years, storage device
storage capacity,
market recorded key growth in India.
and applications.
predominantly driven by demand for
gives the insights
by growing demand for SSDs in laptops,
interface type,
India’s storage device market was
The report also
primary storage. The market is driven
on competitive
desktop PCs, and tablets & phones.
landscape,
companies
benchmarking, company profiles, market drivers, and restraints.
Over the last three years, storage device
MLC SSDs demand is primarily driven by enterprise
application such as large scale
In terms of its interface type, SATA III has overtaken SATA II to be the key growing technology. Similarly, M.2 form factor
which is considered as an alternative
of mSATA is likely to flourish over the
forecast period owing to its capacity to store more data and high speed than mSATA.” He further concluded.
According to Nikunj Shrivastava, Research Associate, Research and Consulting, 6Wresearch, “In client application
segment, next-generation motherboards supported the demand for SATA III or SATA 6GB/s interface type of SSDs.
Also, M.2 form factor PCIe/ NVMe SSDs demand rose over threefold since 2013.
enterprises, data
Additionally, TLC SSDs registered as the
high performance
client SSD market, especially for desktop
Also, consumers
than other SSD technologies, TLC SSDs
SSD segment
mostly used in consumer grade products.
center servers, and
top selling consumer grade product in
computing storage.
PC application segment. Being cheaper
from enterprise
provide high storage capacity, which is
have started to
On the contrary, MLC based technology
switch more towards MLC SSDs owing to
is deployed in enterprise as well as
outclass performance.
it high capacity and endurance level than
price concern and advent of 3D NAND’s
consumer grade products on account of the TLC based SSDs.”
market recorded key growth in India.
In addition, in client application segment,
predominantly driven by demand for
for SSDs in laptops, desktop PCs, and
Drive market are ADATA, HP, IBM, Intel,
2.5 inch form factor based TLC SSDs
SanDisk, Western Digital, Corsair, NetApp,
India’s storage device market was
primary storage like DDR4 RAM, and
secondary storage such as portable hard disk drives, microSD cards, flash USB,
and the fastest growing Solid State Drives (SSDs). Though, SSD market in India is
the market is driven by growing demand
Major companies for India Solid State
tablets & phones. Within desktop PCs,
Kingston, Lite-on, Micron, Samsung,
registered healthy growth,” Prijo further
Transcend, and Toshiba.
concluded.
presently at growing stage, however due to price constraint, major demand has
been derived from enterprise application segment. For client SSD application,
consumers primarily preferred low cost SSDs with 120-256GB capacity.
According to 6Wresearch, India solid
state drive market to record $156 million by 2023. Growing demand for high-
end computing systems for enterprise
segment, growing number of data centers, increasing penetration of on-premise
storage system, coupled with proliferation of big data & cloud computing markets
are the key driving factors for India SSD
market. Presently, Multi-Level Cell (MLC)
SSD segment acquired major share in the overall SSD market of India, followed by
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01-15 JULY 2017
News Brief
Fujitsu Storage System Recognized in Latest SPC-1 Benchmark The Fujitsu ETERNUS DX200 S4 storage system, part of the newly enhanced entrylevel ETERNUS DX S4 hybrid storage range, has gained official recognition for its powerful performance, price per performance and outstanding response times in the latest Storage Performance Council’s SPC-1 Benchmark¹ – the recognized independent standard for comparing the performance of storage systems. With the ETERNUS DX200 S4 model, Fujitsu set a new SPC-1 record, as the excellent price/performance ratio of $0.22/IOPS (Input / Output per Second) positions the Fujitsu hybrid storage system as an affordable favorite for small and medium-sized enterprises (SMEs). Validating the powerful performance of the ETERNUS, the SPC-1 Benchmark test results confirm that the system achieves ultrafast response times of just 0.59 milliseconds while under full load. The ETERNUS also scores an outstanding IOPS performance above the 300,000 mark.
Sophos XG Firewall Rated Among Highest Performing Products by NSS Labs Sophos announced that NSS Labs has rated the Sophos XG Firewall as one of the highest performing firewalls in the industry in its most recent Next-Generation Firewall Group Test Report(1) . The XG Firewall was “Recommended” as one of the top three products for security effectiveness. It passed all stability and reliability tests, offering some of the highest levels of protection and performance at great value. The NSS Labs evaluation included 11 market leading next-generation firewalls which were rated for security effectiveness, performance, stability and reliability, and total cost of ownership (TCO). The Sophos XG Firewall outperformed many other market-leading products across the stringent test criteria, placing it amongst the top-ranks of the seven products that also earned the NSS Labs ‘Recommended’ rating.
Digital Banking Still a Dream in India: Oracle Reports Despite the impetus provided by demonetization, digital banking is not yet a pervasive experience in India. The branch continues to dominate banking channels, with 94% of retail banking customers having visited the branch/store at least once in the past 12 months, according to the 2017 Oracle J.D. Power India Retail Banking Study released today. The study measures customer satisfaction across urban and rural India on the product and service provided by their main financial institution. The study measures overall satisfaction in five factors: account activities (39%); account information (18%); facility (17%); product offerings (14%); fees (12%). Overall customer satisfaction is measured on a 1,000-point scale. While overall customer satisfaction with mobile banking is markedly higher (693) than with In-Person Branch interaction (676), only 9% of India retail banking customers use mobile banking for everyday transactions. It is vital that retail banks ensure that customers feel at ease with using digital banking channels.
Industry Veteran Dr. Alok Bharadwaj Starts His Own Venture ‘CreoVate’ Consulting Firm Former Canon India EVP-COO& later head of Canon Asia Strategy centre in Singapore that overlooks 23 countries, Dr. Alok Bharadwaj who has over 30 years of experience in leading business operations, transformational practices, strategy architectures, Organisational excellence and building future capabilities, has announced the launch of his personal venture CreoVate (a portmanteau of create and innovate). This development comes with his departure from Japanese major Canon after 16 years of stay. From transforming architectures to improving performance that drive results, CreoVate offers
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a specialist array of services to help organizations target, lead, build and execute successful change in their first mile of transformation. The consultancy will offer solutions in the domains of Customer strategy, Go-to-Market architecture, People capabilities, India entry management and a comprehensive Retainership services. CreoVate will also address super specialty aspects of CMBT (change management & business transformation) as it is currently building India & International partnership tie ups to cover holistic interventions. 01-15 JULY 2017
News Brief
Dell EMC Wins 3 Prestigious Awards at Zinnov 2017 Dell EMC India COE won three prestigious awards at Zinnov 2017. It was adjudged as the Culture of Global Influence, Agents of Change – Finance and Beacons of Change. While the Culture of Global Influence measures the India center’s ability to create leaders who are able to influence the overall organizational charter, the Agents of Change measures the maturity and the value addition of the GIC’s two core pillars – HR and Finance. The third category Beacons of India
2.0 recognizes companies who have made concerted efforts and created a large scale impact towards one or more of the Government’s growth levers of Digital India and Smart Cities. Dell EMC has always been a stellar performer at Zinnov, being adjudged as the Great Place to Innovate and Best Technical Role model in the past. The organization has been at the helm of activities all through 2016 and that continues the performance in 2017.
Tally to Conduct 7000 GST Adoption Camps Across India
Tally Solutions announced that it will conduct 7000 “Upgrade your Tally” camps across the country to help its customers to move to its GST ready software. The company will work with its network of 28000+ partner network in the country to cover all
Videocon Telecom Launches CCTV Brand WallCam
cities and towns. The schedule of camps is available at tallysolutions. com/events. Businesses can walk into any of these camps as per their convenience between 8 am to 8 pm, get their Tally upgraded to GST ready Tally.ERP 9 Release 6 and also get their GST queries answered by GST experts. In addition, businesses who are interested to experience GST ready Tally will also be able to get a free demo of the product on-site. The company is also hosting DIY tools on its site help.tallysolutions. com to simplify the migration process. Tally also launched an exclusive blog (blogs.tallysolutions.com) and mobile app (Tally for GST) to demystify and simplify GST.
Videocon Telecom announces its entry into fast growing Rs 6600 Cr Security and Surveillance market with its new brand of ‘Videocon WallCam’. The brand will bring in wide range of security and surveillance products with its prime focus on Video Surveillance products to cater Enterprise, Government, institutional and retail (residential and small commercial set-ups) segments. In addition to basic Video Surveillance
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products such as AHD (Analogue high definition), IP (Internet Protocol )& wireless cameras, DVRs & NVRs, Video-Door Phones, intrusion alarms etc; the brand will also offer customized security solutions to institutional, corporate and government sector including PTZ (Pan, Tilt & Zoom) and vandal proof cameras, mobile vehicle cameras, access control systems, scanners and detectors, number plate
reader solution, central monitoring system, boom barriers, X-Ray baggage inspection system, cloud storage with secure remote access etc. The company has finalized its range of products to be offered in the institutional and retail market segments, and is now scouting for system integrators and Distributors for its Go to market.
01-15 JULY 2017
New Arrivals
SoundBot “Bluetooth Wireless Speaker” SoundBot introduces its most popular SB571 Bluetooth Wireless portable speaker in India. The Bluetooth range (33 feet) is great; the treble has a rich output and bass is perfect to hear even in the outdoors. It offers the user not only incredible sound, but it also has
Canon “Wireless Inkjet Printers” Canon India Pvt. Ltd announces expansion of its popular PIXMA series, with the launch of two new models. Launched under the Consumer System Products’ Inkjet vertical, PIXMA TS3170 and PIXMA E3170 are aimed at augmenting the smart printing experience of home users. The new PIXMA printers comes equipped with a segment-LCD display with intuitive icons that guide the user through all operations from wireless setup, to making multiple copies using different document sizes. Both the printers come with a class apart, fingerprint and scratch resistant glossy grid pattern on their top surfaces which makes them easy to maintain. TS3170 is best suited for occasional printing and is compatible with affordable cartridge Canon PG745s and CL-746S. E3170 is best suited for everyday printing and is compatible with ink efficient cartridges PG-47 and Cl-57s which provides low cost printing of upto 400 monochrome documents and 180 color documents. PIXMA TS3170 and PIXMA E3170 are available at the cost of INR 4,995 and INR 5,995 respectively.
Zebronics “Future” 2.1 & 4.1 Speakers a 12-hour enhanced music streaming and hands-free calling, built-in Mic and 3.5mm Line-in. It is universally compatible for Android, Apple – iPhone &iPad, MP3, MP4, radio players, and other Bluetooth enabled digital players or media devices with aux port. The SB571 has a 3.0 Bluetooth connectivity, a 10-hour wireless playback and comes with an excellent range of 33 feet. It is available in 4 solid colours – Black, Grey, Red and Blue; and 4 funky shades to choose from like Black on Silver, Black on Red, Purple on Silver, and Orange on Silver. This is a speaker that will reframe the affordability quotient priced at an affordable price of Rs.1990.
Zebronics announces a new addition to its wide range of audio products, the newest 2.1 & 4.1 “Future” speakers. Both 2.1 and 4.1 multimedia speakers sport an attractive look with impressive features, bringing superior quality in sound at an affordable price. Encased in a wooden cabinet, the LED display provides information on various controls of the speaker system along with the blue LED Lights which looks futuristic. The 2.1 speakers are packed with 75 Watts RMS output, 16.51cms bass driver for subwoofers that let you to enjoy the clarity in every detail of your music. Each satellites are power with Dual 7.62cms drivers. While 4.1 speakers fulfill the audio expectation of the consumers looking out for best in sound for music, movies, and games in the comfort of their space. The 4.1 speaker belts out the high tones to astonish the audience with dramatic sound gears. The speakers can be also connected to PC, laptops, TV, DVD players and smartphones with aux-in. It has in-built FM, so you can tune in to your favourite FM station anytime.
Portronics “DOCKER” Mobile Holder Portronics has added “Docker” to its existing series of chic mobile holders. It is a stylish, sturdy and light weight mobile holder for smart phones and tablets. Docker is a cradle type mobile holder to give you the perfect viewing angle to enjoy movies, videos, pictures on your smart devices of up to 7 inches without any wrist pain and hassle for holding them in your hands. It comes with a non-skid silicon pad at the base to minimize chances of skidding and slipping of your expensive smart device. This provides not only a safety feature against accidental falling of the smart device but also avoids minor scratches. Additionally, “Docker” comes with superior satin luster finish and latest surface blasting technology. It is available in three eye-catching colors - Gold, Rose Gold and Silver and also comes with a warranty of 6 months. Portronics DOCKER is available at a very attractive price-point of INR 599/-.
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01-15 JULY 2017
Telecom Today
Zopo Launches Speed X Smartphone
HTC Introduces HTC U11 Smartphone in India HTC Corporation unveiled its flagship smartphone, the HTC U11 priced at INR 51,990 /- (MOP) in India. HTC U11 is the world’s first smartphone with a revolutionary new squeeze technology HTC Edge Sense which gives users the ability to activate advanced touch. HTC U11’s liquid glass surface is crafted using Optical Spectrum Hybrid Deposition. By layering highly-refractive precious minerals across the phone’s back cover along-with the new seamless, curved look with 5.5” Quad HD 3D lass on both front and back for vivid, crisp images and text in any light. HTC BoomSound Hi-Fi Edition speakers, Dynamic Range Audio and Upgraded microphones, with new Acoustic Focus technology enables the best 3D audio recording quality yet to record audio from all directions. Other innovative features include Auto HDR for HDR without lag, HDR Boost for clearer, balanced pictures, Temporal Noise Reduction to remove unwanted noise and deliver the clearest video, Ultra Speed Autofocus for faster focus speeds and optical and electronic stabilization system for steady photos and videos.
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ZOPO partners with AI startup Niki.ai to launch its upcoming Smartphone, the ZOPO Speed X. The Speed X is a part of ZOPO’s flagship speed series through which ZOPO entered the Indian Smartphone market in 2015. This partnership will provide a great amount of boost to the Speed X launch, making it all the more successful. Niki is an innovative platform which will provide a lot
of value and convenience to all the ZOPO customers. Niki, an artificial intelligence (AI) based chat-bot will help ZOPO smartphone users with all their e-commerce related activities. Niki’s app and widget would be available on ZOPO’s Speed X providing easy purchase options to its customers with 20+ e-commerce services across travel, entertainment & daily utilities. They will simply have to chat with Niki to pay bills, book cabs, buses, hotels, movie tickets and a lot more, just within seconds.
Paytm Wins Media Lions Award at Cannes 2017 Paytm has been declared as one of the winners at the 64th International Festival of Creativity at Cannes Lions 2017. We are one of only two Indian companies to win this prestigious accolade for our ‘Sweet Change’ campaign. It is heartening to see that a brand handcrafted in India and loved by millions of Indians is being appreciated on a global stage like Cannes. The Sweet Change campaign was our effort to gently nudge the average Indian about the
convenience of paying on mobile. It was a drop in the ocean in terms of the country’s effort towards making mobile payments relevant to every Indian. The Cannes Lions Awards celebrates innovation across communications, marketing, entertainment, design and tech and is a true symbol of industry-disrupting work. Held between 17–24th June this year, it was the world’s biggest get-together of people interested in creativity
Ziox Mobiles Unveils Astra Titan 4G Smartphone Ziox Mobiles extends its Astra series and launches ‘Astra Titan 4G Smartphone’ with bright HD IPS display and 2.5D curved glass at the price of Rs. 6,599/-. Astra Titan is Fingerprint Scanner enabled, now keep your world most secure. With Android 7.0 Nougat OS the phone brings a new level of functionality and convenience, opening a galaxy of possibilities. Engineered with 1.3 GHz Quad core processor the phone allows
you to do more. The phone packed with 1GB RAM + 16 GB ROM (upto 64GB expandable) lets you expand your territory beyond Pen drives. A 3000 mAh battery keeps you going, the phone supports 4GVoLTE/ViLTE allows you faster network connectivity. The phone comes with 5MP Front and Rear camera with Flash, allowing the best picture quality. The phone supports 21 Indian languages and it comes in Rose Gold and Champagne Gold colors and is already available in all the retail stores across India.
01-15 JULY 2017
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Interview
We at Kaspersky Lab Believe that Security is Not a Destination But, It’s a Journey With rapid innovations in technology, cyber threats are also evolving although security brands are closely working on to provide highly secured and advance solutions accordingly. It is very difficult to forecast the upcoming security and trends but larger organisations stay alert and active to counter such unprecedented threats. To dig out deep information from the perspective of a leading security solution brand, DT interacted with Mr. Altaf Halde, Managing Director of Kaspersky Lab (South Asia). He shared certain important information along with addressing challenges for this industry and their strategies. DT: How is the current Cybersecurity Solution Market in India? Mr. Altaf Halde: The fast paced growth of Indian IT industry is accredited to a host of factors including growing users of technology in tier 3 & tier 4 cities, rising disposable income and more importantly the various government initiatives Digital India and e-Governance. The adoption of e-commerce platform will be a big game changer across enterprises and consumers from a technology point of view. Smart Cities is the big area of opportunity for technology companies as part of Digital India. Building out the infrastructure, getting various
Mr. Altaf Halde Managing Director
South Asia, Kaspersky Lab
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departments online, providing a host of services to citizens, all hold out significant potential for technology companies to work closely with the government. As commerce and banking go online and mobile, the threat of data leaks and hacks will only increase. In the recent we have witnessed how frequent these cyber security attacks are. DT: How do you sell your Security Solutions in this market? How strong is your channel network in India? Mr. Altaf Halde: The channel servicing the business segments of Consumer, SMB & Enterprise are very well segregated within the company framework. The need / requirement for each of these partners are different to each other. When it comes to consumer business, the channel wants schemes as well as help to sell out the products to the end customer. Whereas when it comes to Enterprise, the channels need very specialised handholding and expert level of service. We have a strong partner portal for our b2b business partners. We at Kaspersky Lab, have implemented the channel strategy based on the category of the partners. DT: What are the key factors which help you to grow in this market? How do you motivate your channel partners? Mr. Altaf Halde: We have undertaken many initiatives based on the channel business segment. We regularly conduct schemes for our B2C channels. For our
B2B channel partners we have Kaspersky Sales Army & Kaspersky Support Army. After approval from the owners of the respective channel companies, we allow sales, presales and technical team members to get enrolled in the respective Army. Once they enrol, they get incentives for every certification, POC’s conducted, sales done etc. We have seen this as very important part of incentivising our partners. This stems from the fact that we want not only the partner organisations to benefit but also the foot soldiers who actually sell & support our solutions in the market place. DT: How do you educate your partners? What are the upcoming channel awareness plan? Mr. Altaf Halde: We at Kaspersky Lab believe that the security is not a destination but, it’s a journey. In today’s world the cyber threats landscape is changing every minute. It is very natural that leading IT Security providers like Kaspersky, come out with new technologies and solutions to counter this growing menace. This in turn means that the partners who promote our solutions as well as support our customers are aware of these new technologies. We have a very strong content training portal that offers online training and certification for our partners. Along with the online resources, we also conduct regular in-classroom trainings for our partners to get them scaled up to addressing the market.
01-15 JULY 2017
RNI NO. DELENG/2010/31992