SORRY, I’M A DESIGNER
SORRY, I’M A DESIGNER.
Name : Diego Surname : Dalia Date of Birth : 18.08. 1986. Nationality : Italian Bachelor Degree 2005/2008: Industrial Design at S.U.N. Naples (ITA)
Master of Science 2008/2009 : Design & Engineering at Politecnico of Milan
Master of Science 2009/2010 : Product Service System Design at Politecnico of Milan
Double Degree Program 2010/2011 : Design & Innovation
at Politecnico of Milan TongJi University - Shanghai
THIS IS MY DESIGN PORTFOLIO PRODUCT COMMUNICATION SPATIAL ENGINEER INTERACTION
SORRY, I’M A PRODUCT DESIGNER.
SORRY, I’M A PRODUCT DESIGNER
This boots are inspired by the behaviour of the remora fish, that sticks itself to sharks’skin through a suction pad. A similar system was designed and applied on the mid-hard rubber sole, in order to help surfers to stay on the table or walk on the rocks.
HIGH SHEAR VISCOSITY MATERIAL
SORRY, I’M A PRODUCT DESIGNER.
ELECTRO LUMINESCENT FILMS
PROTECTIVE ELEMENTS
ANTIBACTERIAL LAYER
VELCRO
FRONT OPEN
BACK
This project was been developed for my Thesis Bachelor in collaboration with CNR (National Research Center Polymers development and research). A special leather, that includes micro capsule with PCM, was used to offer thermoregulation properties in order to improve bikers performances.
FRONT
Design for Innovation : Project of Thesis’Bachelor
ZIP
SORRY, I’M A PRODUCT DESIGNER.
System of modular panels to cover and furnish the walls of your house. It can hold your books or magazines, CDs or small plants.
SORRY, I’M A PRODUCT DESIGNER.
A lunch-box design to hold your meal in a practical way. Put it in your bag, it is light and comfortable, due to the hollows designed for several type of food
SORRY, I’M A COMMUNICATION DESIGNER.
SORRY, I’M A COMMUNICATION DESIGNER.
Suggestion for the Communication of a product of the italian bank Che Banca!
Communicationvv and Brand Identity designed for a Design Market event
web site
poster
logo
stickers
flyer
SORRY, I’M A COMMUNICATION DESIGNER.
SORRY, I’M A COMMUNICATION DESIGNER.
Website for a Product Service System
Web site for promotion of a product service system
SORRY, I’M A COMMUNICATION DESIGNER.
Using of Infographics to explain a research project in Design field.
SORRY, I’M A SPATIAL DESIGNER.
SORRY, I’M A SPATIAL DESIGNER.
SINGLES’HOUSING SYSTEM Living in a private space is a basic need. Sharing few services with the neighbours is the solution to offer to singles the chance to live in a personal space, without renounce to comfort.
SORRY, I’M A SPATIAL DESIGNER.
This playground is very far as concept from the traditional ones. To a series of games, were been added some others with which kids can interact, stimulating their creativity.
SORRY, I’M A SPATIAL DESIGNER.
This cafè is concepted as a place where you can spend all the time you want, without any limit.It draws on an italian tradition based on the way to prepare coffe at home, an activity to do in this place, sharing and enjoying time whit your pals.
SORRY, I’M AN INTERACTION DESIGNER.
SORRY, I’M AN INTERACTION DESIGNER.
PRODUCT SERVICE SYSTEM DESIGN
Hunting of “weak signals” through research on site and using web tools. Definition of trends and reporting in a Trend book.
SORRY, I’M AN INTERACTION DESIGNER.
phone app
web site
selfsufficiency
historical values
socializing
Service designed for the creation of a “creative community” using local resources, combined to web and mobile applications, in order to promote socialization in Milan.
a public space
PRODUCT SERVICE SYSTEM DESIGN
story telling
Babel is a service created to help foreign people to be able to understand and be understood in case of a medical emergency.
advertising
PRODUCT SERVICE SYSTEM DESIGN
system map
skype plug in
SORRY, I’M AN INTERACTION DESIGNER.
SORRY, I’M AN INTERACTION DESIGNER.
PRODUCT SERVICE SYSTEM DESIGN
The Business Model Canvas As Is Key partners
Key activities
Designed for: LAGO COMPANY
Designed by: BARRA GIULIA DALIA DIEGO YIFAN GAN
Value propositions
Customer relationship
LAGO APARTMENT smart selling
LAGO COMPANY
A User through the
On: 14.12.2010
Customer segments
Community
Lago ambassador
Design
Community
below the line
Manufacturing
marketing
Recruiting
blog management
cocreation
Key resources
Channels Tenants
Lago studio
Customers
Tenants
official websites
private branded house
Tenant
Customize your house in 100% branded solution
social networks
DESIGN LOVERS
blog
Retail store
He buys furniture with a 25 % discount
Lago apartment
Revenues streams
People
Promotion through the Blog and the Community
Re 100% tail s pric ale e
Manufacturing
Ap 80% t. sale pric e
Distribution
opening
Te 62%nant s pric ale e
Cost structure
Product 20% Tenants’ Commission
A newcomer enters the
Booking
Feel the Lago experience
The Business Model Canvas To Be Key partners
Key activities
LAGO COMPANY
Design
LAGO APARTMENT smart selling
Recruiting
LAGO & BREAKFAST hosting
blog management
Customer relationship
membership
Customer segments
Community
Lago ambassador
Manufacturing
below the line marketing
Value propositions
Niche market professionals small private business
Liv e hol a La ida go y
L&B Tenant
Apt. Tenant
free overnight stay
management
smart selling
tryvertising
below the line marketing
Key resources Lago studio
apartment L&B
Travelling Customers
ded bran&B B
official websites lago member’s community
Tenants
social networks
Traditional Customers
blog
Retail store private branded house
Tenants
no buying
Revenues streams
Re 100% tail s pric ale e
People
Ap 80% t. sale pric e
Manufacturing Distribution
L& 95%B sale pric e
L& saleB Ten pric 75%ant e
Cost structure
Product 5% L&B Tenants’ Commission
buying a Lago product
DESIGN LOVERS
TRAVELLERS
Product 20% Apt. Tenants’ Commission
5% of revenues
Lago & Breakfast Lago apartment
Ap salet. Ten pric 62%ant e
Application of a Blue Ocean Strategy into Lago Furniture Business Model. Lago & Breakfast is an innovative living showroom, in which customers have the opportunity to see products and feel the Lago experience.
Segmented markey age +30 age +35 salary >35.000 salary >45.000
Channels
pay for overnight stay
Try-vertising
6 HOW
5. WH
HAVE A RESPONSIBILITY AND TO TRUST IN THEIR CORRECT BEHAVIOR
SORRY, I’M AN INTERACTION DESIGNER. 7. RE-DEFINITION OF TARGET
PRODUCT SERVICE SYSTEM DESIGN
VIRTUAL COMMUNITIES
VALUE OF CO-CREATION MOB GENERATES ECONOMIC VALUES BELOW THE LINE MARKET
OFFER AN INTERACTION THAT TRIGGERS CURIOSITY AND HOLD THE ATTENTION
NOT A MASSIVE MARKET TECH-FRIENDLY INTEREST IN CULTURAL KNOWLEDGE THROUGH TECHNOLOGIC TOOLS.
SYSTEM MAP
SOCIAL NETWORKS ADDICTED
BUSINESS MODEL KEY PARTNERS SCSS PARTNER CHECK THE MAP
HOEPLI MOBNOTES
Application of a Blue Ocean Strategy into City Sightseeing. With the introduction of a smartphone app in order to offer a more significative experience,
SITES OF INTEREST
KEY ACTIVITY CONNECT TO COMMUNITY
VALUE PROPOSITION
CUSTOMER RELATIOSHIP
PROVIDE STORIES TO SPOT
KEY RESOURCES
ON-LINE
CHANNEL MOBNOTES NETWORK
SITES OF INTEREST PRIVATE ROUTE BUS
LOCAL TOURISTS AGE CULTURAL EN20/40 GADGED
COCREATION
BELOW THE LINE MARKETING
REAL STORIES
CUSTOMER SEGMENT
FACILITATED SELFSERVICE
MANAGE THE PSS
CSS
ATM TRAVEL AGENCIES SPONSORS MUSEUMS’ SYSTEM
BARYCENTER
BUS STOP
LIVE THE
STORYLINE
TOURISTIC INFO POINT
WEB COMMUNITY
CSS TOUCH& GO TOURISTS MOBNOTES USER MARGINAL CUSTOMER
SEGMENTED
SORRY, I’M A DESIGN ENGINEER.
SORRY, I’M A DESIGN ENGINEER.
This chair was been realized using simple manufacturing processes as blending and cutting, starting from a metal sheet.
SORRY, I’M A DESIGN ENGINEER.
Analysis of process of manifacturing and materials of a metal piece for a furniture.
SORRY, I’M A DESIGN ENGINEER.
Analysis of process of manifacturing and materials of a mechanical element.
SORRY, I’M A DESIGN ENGINEER.
Automatic Slicing Machine for industrial use. It was concepted as a production line: the product is prepared and packaged, in order to distribute it directly on the market.
SORRY, I’M A DESIGN ENGINEER.
Re-design of a nail gun. The shell outside was concepted to improve ergonomics and contain all the internal mechanical parts.
THANK YOU Diego Dalia
e.mail : diedal@live.it mobile phone : 187.2114.3212 skype : diedal86