2 minute read

20 YEARS OF LADY IN RED FASHION SHOW

Providing opportunity for emerging designers and models in Tanzania

Lady In Red Fashion show will take place on the 11th February 2023, at the warehouse from 7pm, Lady In Red Is an epitome of local brands supporting local talent and brands. It highlights and showcases the most talented designers, embraces inclusivity and gives back to the community. This year the event is an evocative show that will captivate its audience and will leave a lasting memory to everyone.

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For over 20 years, Lady In Red fashion show has served as a platform for fashion’s next generation, founded by Asya Idarous Khamsin in 2003, it has exposed and highlighted well known and established fashion mavens such as Ally Rhemtula , Miriam Odemba , Khadija Mwanamboka, Mustafa Hassanali , and many more, the Lady In Red Fashion show has effortlessly made the show inclusive by producing runways series that celebrate inclusion and highlights designers and models with disabilities and in turn this empowers people with disabilities by giving them a platform that will instil confidence and provide opportunities and visibility.

Recent years Asya Idarous passed on the torch to Hugo Domingo Limited, an established Set Design and Decor Events company based in Dar es salaam has received this entity with open arms and having fully organised the first Lady In Red fashion show in 2021.

Hugo Domingo Mario Fernandes said “This year, we are excited for the show, as it has created more opportunities for the local business and designers , we held a pre activation event in partnership with NeekofoodsFood Meets Fashion event during the model casting event, the event had local food and fashion vendors , upcoming DJs and artist performing live , it was vibrant and a great initiative adding more zeal to this legendary upcoming fashion event happening on the 11th February 2023 at Warehouse in Masaki.”

Come and support the show, as it is not only going to be an amazing night celebrating fashion, and a great night out with family and friends, but the show also gives back to the community, as a percentage of the profits will be allocated to the Tushikamane home to help and assist with the senior home. Tickets are available for normal seats 50,000 TZS and VIP 100,000 TZS , all interested can purchase through Nilipe , Warehouse lounge & Bar , Ally

This year, the fashion show will have so many exciting new designers and plenty in store this time around including fresh and talented 12 designers that were scouted and vetted by Fashion Association Tanzania. Expect the best from Joyce Kibaja , Nally Boutiques, BK Brands , Volla Attire , QB Atelier , Fiderines House of Catwalks & Fashion, MK Nuru Designs , Kasikana , Joe Designs , Culture ,3 in 1 Attire , and Diana Komba Designs. We are absolutely thrilled and excited to have them all grace the runway.

Hugo Domingo CEO extends gratitude to all the sponsors and partners including CRDB Bank Plc

, Revolution Events Wasafi Media

, Asya Khamsin , Image masters

Limited , Aquasoundstz ,Event masters Tanzania , MMI Tanzania

, Niya Beauty , Tridea Cosmetics

, Blackfox models , 361 Tanzania

, Martin Kadinda , Ally Rhemtulla

, LAS Consultancy , Rhythm Africa

, Neekofoods , Elite Tanzania , African Star , Istudio , Dar Life

, Infocus Studio , Warehouse

Tanzania BASATA , Kavs group and Fashion Association Tanzania, We appreciate all the support over the years”