Fashion Designer of The Month: “Guia Martinotti”

FASHION DESIGNER OF THE MONTH

“GUIA MARTINOTT”

Guia Martinotti is a wellrounded Mktg Strategy Developer and Sales Manager with over 20 years of experience in the luxury fashion industry. As a Sales manager, she has worked for the top fashion luxury brands in the fashion industry with a strong record of achieving sales and business targets.

Guia, mostly known as NOOR DESIGN in Tanzania, was born in Italy and has lived all over Europe. She studied in Switzerland at Aiglon College and then moved to London for her psychology studies at UCL University.

But life is always full of surprises and in 1999 she obtained a Masters in Marketing Communications, recognised by the International Advertising Association. She started her career doing Public Relations for the Alberta Ferretti Group, where she launched the first opening of the Narciso Rodriguez Flagship store in Milan. She has worked for brands such as John Richmond, Tod’s spa, Gianfranco Ferre and Prada, and for the last 10 years she has worked and still works as a freelance Senior Sales Manager for Mr. Tom Ford.

London, New York, Paris and Milan were her home for many years, fashion shows, press days, sale days, merchandising, pricing, personal shopping and so on.

Guia has always had a great love for Africa and at the age of 20 she founded VIKUA SRL, a beachwear brand handmade with local kikoys, produced in Kenya and exported to Europe. Today she is the President, Founder and Designer of Noor Design - Live. Love. Create - based in Dar Es Salaam.

Credit To Ingid Kim & Picture Courtesy of Noor Design

We aim at using the heritage, the craftsmanship of the local community, empowering women and giving back to the community. The Founder of Noor Design Guia Martinotti

Noor Design was founded less than a year ago and recently opened its first small flagship shop in Dar es Salam at Spinella Masaki in collaboration with HW Art Gallery.

Last year Noor Design participated in “Fight For Your Dreams” event organised by the French School of Dar Es Salaam to raise funds for CHILD SUPPORT TANZANIA and also sponsored the Ladies In Islam, Muslim Women Awards 2022 event. Noor Design was also present at the Tanzania Fashion Festival 2021 and had a great experienced a lot of success.

Masterful use of fine raw materials, crafted by skilled local artisans, has allowed us to grow at a rapid pace and create products that have instantly become a reference point for customers looking for easy-to-wear clothes and iconic pieces made on a small scale. We create styles for everyday wear and work on bespoke projects for evening dresses. It is an experience not to miss so do not hesitate to book your bespoke experience with us.

We also work with many local artisans, from Tinga Tinga Art for my beach hat collection to Masaai fabrics and beading, Kangha and Kitenge.

The secret to great style is to feel comfortable in what you wear.

To keep up to date with the latest Noor Design production and events; visit our page Instagram @noordesigntz Facebook @NoorDesignTz