e h Talinger E
6 ov 201 n 21 N o M > No 47
Christmas colours at Athena PITSHANGER W5 > Colour consultant Jo Baldwin-Trott of Colour First adds a bit of a Christmas theme to her one-minute presentation (about the most popular presents last year) at The Athena Network – Ealing monthly lunch meeting held at the Duke of Kent pub. > more on page 4
contactusealing.co.uk
Contact us MAGAZINES publishers of
@The_Ealinger
– out online every Monday
Q&A Liz Pilgrim Her much-loved baby brands store, babye, closed down shortly after being raided in the August 2011 Ealing Riots. But Liz Pilgrim has relaunched babye as a blogzine alongside an online shop. In our Q&A she explains what’s going on...
H
“After closing the shop [on Ealing Green], I’d been reluctant to let go completely”
2
The Ealinger
Q&A
aving a busy 2016, then? > This year I’ve been working hard to grow my award-winning online trade website/magazine and gain national awareness – every week I curate news and information from maternity and baby brands and present it through my maternitybuyer.com website and newsletter, which is targeted to UK retailers and internationally. The website is proving really popular with a growing database of subscribers and I now have regular advertisers and sponsors. I have collaborated with the UK’s only childrenswear trade show bubblelondon.com to help them bring a maternity section to the show which took place for the first time in June
21 Nov 2016
2016. The next show takes place in January 2017. Tell us about what’s happening with babye. > After closing the shop [on Ealing Green], I’d been reluctant to let go completely, and having gained confidence through launching maternitybuyer.com, I decided to relaunch babye as a consumer mum and baby blogzine with news and launches, combined with an online shop in
association with Amazon. The online shop has a selection of maternity and baby products that I’ve curated, many of which I sold in babye in Ealing. So our customers will recognise items such as Sophie the Giraffe, Strawberry Bibs, MamaMio Boob Tube and Jellycat Bashful Bunnies! What you’re doing is really useful to help boost baby and maternity-oriented businesses in Ealing – explain how clients can make the most of what you offer.
> I offer potential clients both a trade and a consumer channel to market pregnancy/baby/ children/lifestyle products with bespoke marketing packages that include advertorials, competitions, sponsored posts in my newsletters and across all social media channels. I also offer consultancy, training and workshops for anyone interested in opening a shop, and with over 20 years in marketing and retail specifically in the maternity/baby/kids sector, I am the UK’s leading maternity brand consultant. babye.co.uk @babyeblog
One of the baby sling products sold in the babye online shop at Amazon Photo: contributed
21 Nov 2016
The Q&A Ealinger
3
Athena networking over lunch PITSHANGER W5 > We celebrate a delicious meal at every monthly meeting of The Athena Network’s Ealing branch, where visitors from across the network’s West London region and further afield are welcomed at the Duke of Kent pub off Pitshanger Lane. Businesswomen non-members are welcome to join the meeting as well. @AthenaWLondon Below: Athena members and visitors share news with one another as lunch arrives Bottom: The_Ealinger’s fig and goats cheese salad comes adorned with precious flower petals
4
The Ealinger
business
21 Nov 2016
Hiding presents on the Lane PITSHANGER LANE W5 > Shops like Present Company are into their prime season: just stepping inside a busy little indie shop like this is enough to fill you with a week’s worth of seasonal cheer. Don’t miss stopping to visit Aga and her team when you’re doing your Christmas shopping rounds. Present Company
21 Nov 2016
The business Ealinger
5
Our next W13 biz meetup BROADWAY W13 > Contactus magazines’ second West Ealing Business Meetup at the West Ealing Workspace (still under refurbishment) will take place on Tue 29 Nov – see advert below. If you missed the first meetup you can come along to tour the space and give your feedback. There is no cost to attend. This month our business talk will be from Anita Wong of Bommie Media, on “Why social media and networking are best bets for smallbiz marketing”. See page 7 for more networking.
6
The Ealinger
networking
21 Nov 2016
West Ealing speed networking Running a home-based business but still in your 9-5 job? Fed up of missing out on all the weekday networking fun? Then come join in our first Saturday business event: the Ealing Small Business Saturday Speed Networking Session on 3 December – this is Contactus magazines’ offer to mark #SmallBizSatUK, and it is free to attend. Prepare your offers and bring along your product samples and marketing materials to display. As it’s a speed networking session, you’ll have 30 seconds to pitch to every new person – don’t feel shy about repeating your pitch over and over as you go around the room!
Are you wondering what speed networking is like? Check out our video from the Acton Business Expo earlier this year: youtu.be/ R-lqTPAfX3s
@ContactusEaling @EalingWorkspace @EalingSBS
21 Nov 2016
The networking Ealinger
7
Ealing biz Facebook group Next #W5foodmarket
Sunday 27 Nov
Ealing Town Hall forecourt @The_Ealinger
The_Ealinger magazine for Ealing New edition online every Monday. Ads cost £20 per slot.
tinyurl.com/The-Ealinger Editor/publisher: Carlene Bender All content & design: Carlene Bender, unless otherwise credited
Subscribe: eepurl.com/bLdZQb The_Ealinger goes monthly in 2017
Coming up at the West Ealing Workspace
@EatMeDrinkMeLDN
Advertising at a glance
www.contactusealing.co.uk Ads in The_Ealinger start £20 for a slot like this. Full page ad costs £75; Q&A spread £150. Full ad packages go for £250. Book at @ContactusEaling
facebook.com/groups/ businessesinealing Do you run your own business in Ealing? Join our Facebook group for some friendly online networking. >1400 members.
Acton biz on Facebook
facebook.com/groups/ BusinessesinActonW3 To promote local business news, offers and events in Acton. *Little sister to the Businesses in Ealing group.
EALING BUSINESS NETWORKING Links at: tinyurl.com/EalingBusinessDiary
Updated every Monday morning since April 2014. Come networking with us. Tweet
@ContactusEaling
St James’s House, W13 9BE
Tue 29 Nov, 1-2pm • West Ealing Business Meetup Details: @ContactusEaling Sat 3 December, 1-2pm • Ealing Small Business Saturday Speed Networking Details: @EalingSBS Fri 19 & Sat 20 May • Ealing Business Expo & Networking Festival Details: @EalingBizExpo Search and book via Eventbrite
@EalingWorkspace
8
The Ealinger
networking
21 Nov 2016