Celebrating 20 years of email marketing from Smart Messenger

Messenger has been enhanced and improved to become a powerful and intuitive email marketing system that is suited to organisations of all sizes. Today, Smart Messenger handles the creation and delivery of millions of emails each month, for hundreds of clients.

101 has remained faithful to its original principles when launching Smart Messenger. Its focus is to provide a first-class, UK-based email marketing solution and an unrivalled level of customer service.

101 – the Norwich-based digital marketing agency – is celebrating the 20th anniversary of its email marketing platform, Smart Messenger. When 101 launched the platform in 2003, Smart Messenger was one of the UK’s first email marketing systems. In 2003, 101 had an established client base and a strong reputation for web design and development. A website client approached the company for help with an email project. They wanted a solution that would allow them to know how many emails had been sent and opened. In response, 101 built a standalone product that delivered what their customer required. It was a very basic email marketing solution, but revolutionary at the time.

101 recognised the commercial potential of the system, and Smart Messenger was born. Over the next 20 years, Smart

101’s MD, Holly Stibbon, is clear on the reasons for Smart Messenger’s success: “It’s simple. We deliver all the top email marketing functionality our clients need, combined with a level of tailored, personal service that huge global email marketing companies like Mailchimp cannot begin to rival. We get to know our clients so we can provide support based on their individual requirements.

“We also provide free training and our renowned ‘Just Call Us’ support service. This unlimited, ongoing phone and email support is available to all clients for no extra charge. It’s the reason why many marketers switch to Smart Messenger from online services where support is limited to chatbots or help forums.

“We are also entirely UK-based. Clients often choose Smart Messenger as an alternative to Mailchimp because of concerns about where their data is being held and processed. Our servers are based in the UK, we’re stringent about data protection and clients can be assured that their data is safe with us.”