Table of Contents The Overview........................
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Property Distribution.............
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Online Marketing...................
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Global Media.........................
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Coastal Sotheby’s International Realty. Coastal Sotheby's International Realty, a boutique real estate firm with offices in Palm Beach Gardens, Jupiter and Stuart Florida, is dedicated to providing extraordinary service to buyers and sellers of distinctive properties throughout The Palm Beaches and the Treasure Coast. As an affiliate of Sotheby's International Realty, the world's preeminent luxury real estate brand, we are committed to setting the standard of excellence within the luxury real estate market. The reach of our vast affiliate network ensures that your properties are brought to the attention of a qualified worldwide clientele. Coastal Sotheby’s international Realty specializes in the sale of luxury properties in Northern Palm Beach County and Martin County encompassing the markets of Jupiter, Jupiter Island, Juno Beach, Palm Beach Gardens, Palm City, North Palm Beach, Royal Palm Beach, Singer Island, Tequesta, West Palm Beach, Wellington, Hobe Sound, Stuart, Jensen Beach, and Hutchinson Island.
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of an Extraordinary Brand.
At Our Foundation... Brand Heritage. In the heart of London on New Bond Street in 1744, an exceptional Auction House was born with a revered tradition of marketing the world’s most cherished possessions. A tradition, more than two centuries old, that provides authentic knowledge comparable to none. As the oldest company listed on the New York Stock Exchange (BID), Sotheby’s has a global network of 90 offices in 40 countries.
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Leveraging the Brand In 1976, an exceptional real estate company is launched and created from the same passion that guides the Auction House. Today, we are a commanding presence in the representation of the world’s most unique properties. The Sotheby’s International Realty® brand artfully unites extraordinary homes with extraordinary lives throughout the world. Our commitment to unparalleled quality has been in place since the inception of the brand over 200 years ago. With over 18,000 independent sales associates in approximately 800 offices and 61 countries and territories, our network members utilize innovation with relevant reach to present a home in a most unique way. Our brand’s white glove referral program is a key differentiator, allowing network members to connect thousands of prestigious buyers and sellers globally. The collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience. In the global markets we serve, this distinguishes our brand in a meaningful way.
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AN EXTRAORDINARY COLLABORATION
Sotheby’s Magazine | Art & Home At the heart of our partnership, the Sotheby’s International Realty brand and the Sotheby’s Auction House have entered into a literary collaboration, publishing the magazine, Sotheby’s Magazine | Art & Home. This large format magazine enriches readers with sophisticated content related to the art and real estate world. Sotheby’s Magazine | Art & Home features editorial showcasing Sotheby’s International Realty properties and also includes a property gallery, providing advertising opportunities.
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REACHING A PRESTIGIOUS CLIENTELE
Sothebys.com
Properties represented by our network may also be featured on the Auction House’s website, sothebys.com. Our popular Extraordinary Properties blog features some of the most highly read content available throughout the site. Banner ads are also used to promote properties and are included on high-profile sales pages and emails directed toward
the Auction House’s prestigious clientele. All properties advertised in Sotheby’s Preferred magazine are reprised within the Sotheby’s International Realty Property Showcase on sothebys.com, extending the reach of the magazine into the digital space
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GLOBAL BRAND MARKETING
Global Media
Our media plan is designed to drive awareness for our extraordinary brand and the exceptional properties our network represents. With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic native positioning, social traffic drivers and video content integration, our brand utilizes hand-selected media powerhouses whose innovation, experience and international impact allow our network to successfully connect buyers and sellers globally. The plan to successfully market your home includes a combination of powerful interactive and direct mail efforts to generate additional consumer interest both locally and globally.
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AN IMMERSIVE EXPERIENCE
Sothebysrealty.com In a year, sothebysrealty.com invites: • 14,000,000 visits • 75,000,000 page views • 30,000,000 property detail pages viewed • 45% visits from outside US Our website, sothebysrealty.com attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of millions of vibrant, quality-controlled property photographs.
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SHOWCASING OUR LOCAL MARKETS MOST EXTRAORDINARY HOMES
CoastalSIR.com Coastalsir.com provides your home with valuable and relevant points of exposure designed to connect sellers with potential buyers from the local market to the most far-reaching parts of the world. Our cutting edge technology displays your home to a global audience of luxury real estate clientele with metric and imperial units of measure, currency conversion with 50 currencies updated four times per day, translated property videos/virtual tours and 20 human-translated languages. Unique to Coastalsir.com is the ability to search by lifestyle, giving our website the ability to showcase your golf, country club, waterfront, equestrian, metropolitain or historic residence in a way unmatched in our local market. Coastalsir.com inspires connections, provides global appeal and generates local impressions.
A UNIQUE AND TARGETED APPROACH
Local Print Media
Coastal Sotheby's International Realty employs a multi-level approach to local marketing which includes both print and online . Each marketing piece is matched with superior creativity and exceptional photography to best showcase our brand and the homes we represent. Included in our approach, is a dynamic print brand marketing experience designed to generate traffic and buyer leads to CoastalSIR.com and our extraordinary listings. Our local print campaign partners include Palm Beach Illustrated, Palm Beacher Magazine, Jupiter Magazine, Stuart Magazine, The Palm Beach Post, Florida Weekly , Stuart News and the Palm Beach Real Estate Guide. These publications are staple pieces for The Palm Beaches and Treasure Coast sophisticated reader, who stays up-to-date on local news, events, arts and entertainment, sports, business information and real estate.
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WORLDWIDE PROPERTY ADVERTISING
Your Home Around the World In order to increase exposure for your home and ultimately uncover the right buyer, the Sotheby’s International Realty brand has par tnered with and distributes proper ties to the most signif icant media companies and real estate-focused website in the world. To measure results, the Sotheby’s International
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Realty brand provides a proper ty repor t including view and inquir y statistics for each par tner site to effectively illustrate the activity a proper ty receives online. Sotheby’s International Realty proper ties are viewed an astounding 190,000,000 times across all of our par tner sites annually.
ONE NETWORK, LIMITLESS EXPOSURE
Cascading Website Platform Your property may also be found on our network of interconnected, locally focused and globally aware Sotheby’s International Realty network members’ websites.
Each site tells the Sotheby’s International Realty story through the eyes of the local real estate professional, combining local expertise with global reach.
The Sotheby’s International Realty brand is leveraging the power of our network members to attract consumers to over 120 locally focused websites receiving over 8 million visitors per year.
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INNOVATIVE TECHNOLOGY
eGALLERY
The Sotheby’s International Realty eGallery is a real time, dynamic property slide show designed to provide worldwide reach to a property.
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eGallery is displayed on high-definition screens in the Sotheby’s International Realty and Sotheby’s auction house locations around the world.
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SHOWCASING YOUR HOME
Brochures, Postcards & Global Distribution An important component to your home's marketing plan is to create a compelling professional marketing brochure and postcard, printed on heavy cardstock paper. By combining exceptional photography and a carefully crafted narrative, your home's postcard will entice potential buyers and the brochure will complement each showing and act as an essential tool that highlights the important features and benefits of your property.
We also have the ability to distribute your property brochure around the world to all real estate offices and auction house locations within our network — immediately extending your marketing’s reach and exposure.
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DOMINANT PRESENCE
Search Engine Marketing Targeting Real Estate Intenders Globally 90% of home buyers begin their search for their homes online, so it’s essential that the Sotheby’s International Realty brand’s presence on search engines is strong. Through our evolving strategies, we continue to drive the most relevant home buyers to sothebysrealty.com to maximize the potential for your home to be found quickly on the web. When you perform a search on a search engine, the results are a combination of organic or “natural results” based on information the search engine sees on a website, and “sponsored results,” or paid ads. Our strategy includes both.
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MARKETING INFLUENTIAL CONNECTIONS
Social Media
At the Sotheby’s International Realty brand, we use social media to connect your home to our vast community of real estate intenders and influencers from across the globe. Social Media, like real estate, is about connecting people and cultivating relationships, which makes it the ideal tool for marketing your home. When used artfully, social media is not only a buzzword but a powerful marketing vehicle. It has massive global reach, as well as the ability to engage and interact in real time and create lasting connections anywhere, anytime.
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Worldwide Marketing Exposure.
Local Expertise. Global Exposure. Leveraging both brand marketing and property advertising to create more opportunities for your home. To those who value the unique, Coastal Sotheby’s International Realty is the local real estate service provider that offers unrivaled access to qualified people and distinctive properties around the world.
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Strategic placement and unique positioning of your home’s best features are critical in securing the right audience to not only preview your home online, but to take the next step in their home search. To increase exposure for your home and ultimately uncover the right buyer, the Sotheby’s International Realty ® brand is partners with and distributes properties to the most significant media companies and real estate-focused websites in the world. To measure results, the brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. The properties are viewed an astounding 190 million times across all of our partner sites annually.
Online Marketing Summary
October 22, 2015 - December 07, 2015 null ST JEAN CAP FERRAT, null 06230, FR $23,928,650 Property Id: 25CWGD
Peter Illovsky Côte d'Azur Sotheby's International Realty 37, Boulevard Marinoni Beaulieu, Provence-Alpes-Côte dʼAzur 06310, FR Agent Phone: +33492921288 Office Phone: +330493385033 peter.illovsky3@sothebysrealty.com http://www.cotedazur-sothebysrealty.fr/ Website Traffic Comparison Website
Number of Views - Last 4 Weeks
Top Cities
Inquiries
395
0
JamesEdition
59
0
LuxuryEstate.com
34
0
HomeAdverts
City
Property Views
Berlin, Berlin, DE
7
Riga, Riga, LV
7
London, London, GB
Property Views
SIR Network
8
Brooklyn, NY
6
New York, NY
6
Paris, Ile-de-France, FR
5
Camon, Picardie, FR
4
Hässleholm, Skane Lan, SE
4
Toulouse, Midi-Pyrenees, FR
4
Vienna, Wien, AT
4
2
0
PropGOLuxury
1
0
HomeFinder.com
0
0
Homes.com
0
0
HomeSteps
0
Not Applicable
NY Times
0
0
Real-Buzz
0
0
Trulia
0
0
Wall Street Journal
0
0
Zillow
0
Total
491
0
0
Terms Used
Property Views - Occurs when a consumer views the full property detail page for your listing on a marketing website. Inquiries - An event where the consumer starts an interaction with the broker or agent about the property. Top Cities - The cities from which the greatest number of consumers live that are viewing your listing. - indicates that the traffic reported by the site includes traffic from mobile applications. *Although your property listing is being displayed on these websites, we are currently unable to track the property views and inquiries for these websites. Sotheby's International Realty and the Sotheby's International Realty logo are registered (or unregistered) service marks used with permission. Each Office is Independently Owned and Operated. The information set forth on this report is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes, and are subject to timing of delivery and updates of reporting metrics and related data.
190 million times across all of our partner sites annually.
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Property Distribution Partners YAHOO! REAL ESTATE Zillow now powers Yahoo! Real Estate— one of the nation’s top real estate classified websites for consumer traffic, driving millions of visits. HOME FINDER With over 3 million visits per month, homefinder.com provides a full snapshot of the local market to home buyers and sellers, while delivering online advertising solutions to agents and brokers with powerful results. HOMES.COM Search over 3 million homes for sale or rent on Homes.com including new homes, apartments for rent, homes for rent, condos, townhouses and more. Homes.com provides a wealth of real estate information to help you learn more about finding the perfect home. ZILLOW.COM Zillow is a home and real estate marketplace dedicated to helping homeowners, home buyers, sellers, renters, real estate agents, mortgage professionals, landlords and property managers find and share vital information about homes, real estate, mortgages and home improvement. TRULIA.COM Trulia is a residential real estate search engine that helps consumers search for homes for sale, trends, neighborhood insights and other real estate information directly from hundreds of thousands of real estate broker websites. 4
THE WALL STREET JOURNAL DIGITAL NETWORK The Wall Street Journal digital network receives 40 million monthly visitors to the U.S. edition, 3.5 million monthly visitors to Europe and 2 million to Asia. All three editions have dedicated real estate channels with focused editorial relevant to location. NEWYORKTIMES.COM | INYT.COM The New York Times receives over 30 million unique visitors each month and 1.27 million of those visitors worldwide go to the NYTimes.com/realestate section every month. International New York Times, INYT.com, is the global edition of The New York Times and includes the “Great Homes and Destinations” real estate section, providing a global property search tool, featured lifestyle as well as destination content and articles that discuss great places to live worldwide. Approved property videos are distributed and viewable on the property details pages. MANSION GLOBAL The new standalone luxury real estate site presented by the Wall Street Journal and News Corp connects wealthy global buyers with extraordinary homes, while presenting insightful real estate content and market data. Property must be $1,000,000 USD or greater.
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PROPGOLUXURY PropGOLuxury.com was created to fulfill the high demand of our affluent Chinese consumer base requesting exclusive properties from around the world. China represents the world’s largest and fastest growing population of new millionaires than at any other time in history. PropGOLuxury.com is the largest and fastest growing property portal in the China and Asia Pacific region.
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LUXURY ESTATES LuxuryEstate.com provides the biggest selection of world-class $1 million-plus properties. This Italian hosted site provides the easiest and most efficient way to search for exceptional properties around the world. LuxuryEstate.com will open the doors to the most enchanting properties in the world: luxury homes, prestigious estates, classic residences, unique castles and country homes. Approved property videos are distributed and viewable on the property details pages.
HOUSE24 House24 is Italy’s leading property magazine and specializes in the sale of exclusive villas, stately castles, great estates and luxury properties all across Italy. The magazine’s website, www.house24.ilsole24ore.com, which is edited by Italy’s leading financial newspaper, IlSole24Ore, ensures broad exposure to discerning potential buyers with the means to pursue their dreams.
JAMESEDITION James Edition is the world’s first marketplace to span across product categories and offer high-end items from dealers across the world. Their cutting-edge technology lets consumers find and compare listings from submarines to luxury real estate. The site reaches more than 600,000 potential buyers from 200 countries each month. Property must be €500,000 EUR or greater or minimum $650,000 USD.
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DWELL Dwell.com is the first and only magazine to explore both the interiors and the exteriors of modern home design in a stylish, yet accessible way. With focus on a new modernistic approach to home design, Dwell.com offers unique positioning on identity, creativity and harmony. Through it’s 3.5 million consumers across print, digital and live events, Dwell.com editors will highlight the Sotheby’s International Realty brand and luxury properties via custom content. Modern and contemporary properties only.
HOMEADVERTS.COM Homeadverts is a multilingual home listing service offering only the finest selection of real estate from around the world. Currently available in 8 different languages and on 24 unique social networks, Homeadverts offers you global exposure in over 160 countries, acting as your hub to the world’s most important markets. REAL-BUZZ.COM Real-buzz.com® is a global real estate database of homes for sale displayed in it’s native languages. Find homes for sale and other real estate listings, real estate professionals, mortgage rates and information on buying a home, real estate blogs, real estate discussions, advice and more. FINANCIAL TIMES The Financial Times, one of the world’s leading business news organizations, is recognized internationally for its authority, integrity and accuracy. With over 5 million registered users, FT.com reaches the ultra-affluent internet user with an average personal income of $227,000 USD; which is unparalleled by any other daily business editorial.
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High-Impact eGallery The Sotheby’s International Realty eGallery is a real time, dynamic property slide show designed to provide worldwide reach to a property. eGallery is displayed on high definition screens in the Sotheby’s International Realty and Sotheby’s auction house locations around the world.
High-Touch SIR Touch Gallery The Sotheby’s International Realty Touch Gallery is a unique touch screen system that provides an interactive property search experience on high definition screens. Our through-the-glass storefront display system entices foot traffic to engage with properties as passersby walk by Sotheby’s International Realty office locations throughout the world. The podium and wall mount versions create an iPadlike property search experience within Sotheby’s International Realty office spaces, conference rooms and lobbies as well as the Sotheby’s Auction House. 27
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Cascading Websites
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Your property may also be found on our network of interconnected, locally focused and globally aware Sotheby’s International Realty network members’ websites.
The Sotheby’s International Realty brand is leveraging the power of our network members to attract consumers to over 120 locally focused websites receiving over 8 million visitors per year.
Local Exposure broker/company websites
sales associate websites
Each site tells the Sotheby’s International Realty story through the eyes of the local real estate professional, combining local expertise with global reach. The Sotheby’s International Realty brand is the company that has the right strategy for creating more opportunities for your property to be found online by the right consumer. 29
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Targeting Real Estate Intenders Globally.
Online... Where Consumers Search. Your home’s online exposure begins with the award-winning sothebysrealty.com and cascades to our worldwide network of local websites and onto our global media partners’ sites. The benefit of our strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe, no matter if you click, tap or swipe to experience the unique.
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Targeting Real Estate Intenders Globally 90% of home buyers begin their search for their homes online, ® so it’s essential that the Sotheby’s International Realty brand’s presence on search engines is strong.
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Through our evolving strategies, we continue to drive the most relevant home buyers to sothebysrealty.com to maximize the potential for your home to be found quickly on the web. 6
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CONNECTING A
Global Real Estate Community At Sotheby’s International Realty, we use social media to connect the brand to our vast community of real estate intenders and influencers from across the globe. Social Media, like real estate, is about connecting people and cultivating relationships. Social medial is not a buzzword, but a powerful marketing vehicle. It has massive global reach as well as the ability to engage and interact in real time, creating real, meaningful, and lasting connections. The more we can connect real estate intenders with Sotheby’s International Realty sales professionals, the more potential opportunities we have to connect these consumers with your home
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OUR STATS:
• 56 Million social impressions worldwide. • 400,000 visits to sothebysrealty.com via social referrers • Thousands of properties showcased. • 315,000+ Followers across Twitter, Google+, LinkedIn, Instagram, YouTube and Pinterest. • Extraordinary Property of the Day features one property from around the globe on Facebook, Twitter, Google+, Instagram and Pinterest, generating thousands of additional property views per day.
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youtube.com/sothebysrealty 10
The Sotheby’s International Realty brand channel, youtube.com/ SothebysRealty, strives to be the industry-leading video experience highlighting the highest-quality videos from locations around the world. Sotheby’s International Realty YouTube brand channel stats: • 10 million+ views • 35,000+ subscribers • 2,400 property and destination videos and counting • 40,000 minutes of video watched every day (over 27 days’ worth) • Over 115,000 “Likes,” shares, comments and favorites
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A Ground-Breaking, Immersive Experience sothebysrealty.com was designed to be groundbreaking, speaking to consumers in a highly visual way — which research tells us they want. Providing consumers a content-rich destination that focuses on property, lifestyle and location allows us to showcase the properties represented by our network in a compelling way that is unique to the industry. Full screen, high-definition video on the homepage directly connects consumers to properties around the world in a fully immersive experience.
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Redefining the Search
Building on consumer demand for a more visual search experience, sothebysrealty.com empowers our visitors to customize their search based on the home feature most important to them. Consumers can still search for a home based on lifestyle and amenity but now have the ability to sort their results by various home features including pools, kitchens and views, all while comparing visual images of that feature among their search results.
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SHOWCASING OUR LOCAL MARKETS MOST EXTRAORDINARY HOMES
CoastalSIR.com Coastalsir.com provides your home with valuable and relevant points of exposure designed to connect sellers with potential buyers from the local market to the most far-reaching parts of the world. Our cutting edge technology displays your home to a global audience of luxury real estate clientele with metric and imperial units of measure, currency conversion with 50 currencies updated four times per day, translated property videos/virtual tours and 20 human-translated languages. Unique to Coastalsir.com is the ability to search by lifestyle, giving our website the ability to showcase your golf, country club, waterfront, equestrian, metropolitain or historic residence in a way unmatched in our local market. Coastalsir.com inspires connections, provides global appeal and generates local impressions.
A UNIQUE AND TARGETED APPROACH
Local Online Media
Coastal Sotheby's International Realty employs a multi-level approach to local marketing which includes both print and online . Each marketing piece is matched with superior creativity and exceptional photography to best showcase our brand and the homes we represent. Included in our approach, is a dynamic online brand marketing experience designed to generate traffic and buyer leads to CoastalSIR.com and our extraordinary listings. Our local online campaign partners include Palm Beach Illustrated, Palm Beacher Magazine, Jupiter Magazine, Stuart Magazine, The Palm Beach Post, Florida Weekly, Stuart News and the Palm Beach Real Estate Guide. Our website is also featured on many local community websites as a preferred real estate company for their members. 41
Telling the Story
The art of marketing a home is based on showcasing each home’s unique soul. Our enhanced editorial approach on sothebysrealty.com allows our network’s affiliates to tell a home’s story going beyond just words. Your home’s property details page provides potential buyers with high-definition video, high-resolution images narrated by captions and expert quotes from those most familiar with the property such as the architect or designer and may be displayed in 16 languages.
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Unique Locations, Unique Views
Our local experts throughout more than 61 countries know their communities and neighborhoods better than any other real estate professional. Their unique perspective and experience is showcased through our new location search pages, offering insights into what makes each market we represent extraordinary. High-definition videos, high-resolution imagery, and expert content is a constant. 24
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Local Expertise
Today’s consumers are thirsting for more relevant content regarding the areas of interest to them. sothebysrealty.com allows these real estate intenders to explore some of the most sought after international destinations for luxury real estate in the world while highlighting the professional firms that represent these distinctive locations. Additionally, this pertinent content optimizes our site in a way that organically drives more traffic to sothebysrealty.com, maximizing the potential for homebuyers to find your home.
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Lifestyle: Our Heart and Soul
At the foundation of the Sotheby’s International Realty brand is our focus on lifestyle. With a more visual search experience, consumers are able to explore varied lifestyles and associated properties from Farm & Ranch, to Waterfront, Ski, Historic, and Golf.
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Intelligently Showcasing Property.
Innovation, Experience & International Impact. The Sotheby’s International Realty brand’s global media plan is strategically designed to deliver truly global impact while promoting properties represented by our worldwide network. Our plan includes significant, exclusive and first-to-market partnerships with an elevated focus on video integration, editorial alignment and omni-channel sponsorships in order to provide relevant content to potential clients in an always on, anywhere environment. Brand marketing combined with property advertising allows the Sotheby’s International Realty brand to present the properties represented by our network to a broad audience of buyers who value and seek the unique.
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The New York Times Unrivaled Access to a Global Audience Since 1851, The New York Times has been dedicated to providing exceptional depth of quality news and information surrounding the most important issues on a local, national and global level. Having won more Pulitzer Prizes than any other paper, the Times has consistently set the bar among leading news brands. Now serving nearly 80 million unique global visitors per month, NYTimes.com has successfully applied the same expectations and meticulous standards to the digital world as with print. Our brand blends exclusivity, dominance and new trail-blazing technology with a strategic focus on mobile to reach an ever-expanding global audience. Distribution: Worldwide Page views per month: 482,000,000 Unique monthly visits: 80,000,000 Average number of pages per visitor: 8 Median household income: $74,083 Male skew: 47.6% Female skew: 52.4% Median age: 49.5
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The Wall Street Journal Delivering to the Global Business Elite The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. Published by Dow Jones, which has nearly 2,000 journalists in more than 75 bureaus around the world, The Wall Street Journal engages readers across print, digital, mobile, social, and video. Building on its heritage as the preeminent source of global business and financial news, the Journal includes coverage of U.S. and world news, politics, arts, culture, lifestyle, sports and health. It holds 36 Pulitzer Prizes for outstanding journalism. Distribution: Worldwide Page views per month: 262,000,000 Unique monthly visits: 27,865,000 Average number of pages per visitor: 9.3 Median household income: $160,518 Male skew: 69% Female skew: 31% Median age: 51.6
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Architectural Digest The international authority in design and architecture AD provides exclusive access to the world’s most beautiful homes and the fascinating people who live in them, bringing its audience a wealth of information on architecture and interior design, art and antiques, travel destinations, and extraordinary products. Every day Architectural Digest inspires millions of affluent readers to redesign and refresh their lives through a multiplatform presence that includes print and digital editions, social media, signature events, and its website, ArchDigest.com. Distribution: Worldwide Page views per month: 20,223,254 Unique monthly visits: 848,053 Average number of pages per visitor: 13.7 Median household income: $102,500 Male skew: 49% Female skew: 50% Median age: 50
Mansion Global
Mansion Global is a luxury real estate destination connecting wealthy, international buyers with exceptional properties. Mansion Global provides insightful market data, in-depth analysis, and relevant news that empowers the affluent buyer to make intelligent purchase decisions. Distribution: Worldwide Page views per month: 2,735,751 Unique monthly visits: 607,746 Average number of pages per visitor: 3.6
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Dwell.com
As the leading voice for modern design, architecture and interiors, Dwell.com reaches an affluent, sophisticated and design-savvy audience. Reaching over 27MM monthly users, Dwell.com has been a modern design icon for the past 15 years. As Dwell.com’s exclusive real estate partner, the Sotheby’s International Realty brand will leverage Dwell.com’s dedicated audience of architects, registered designers and home design enthusiasts to uniquely showcase the modern properties represented by our network. Dwell.com also offers high-impact, rich media units running throughout the site, highlighting the most coveted Sotheby’s International Realty properties for sale, globally. Distribution: Worldwide Page views per month: 11,000,000 Unique monthly visits: 2,000,000 Average number of pages per visitor: 3.8 Median household income: $82,250 Male skew: 54% Female skew: 46% Median age: 37.5
Bloomberg Reaching the right audience As today’s business leaders turn to the Sotheby’s International Realty brand as the voice of luxury real estate, they also turn to Bloomberg for unparalleled global business news mixed with cultural pursuits to enrich their professional and personal lives. Bloomberg’s readership connects our brand with high-net-worth individuals with 40% of their audience coming from outside the United States. Bloomberg Media covers the business world like no other, with more than 2,400 multimedia professionals in 72 countries – the largest reporting network in the world – providing unrivaled business news coverage and deep engagement. Distribution: Worldwide Page views per month: 523,000,000 Unique monthly visits: 83,100,000 Average number of pages per visitor: 13.3 Median household income: $155,157 Average household income: $271,528 Male skew: 70% Female skew: 30% Median age: 43
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Elle Decor
Where style and design meet. It is the interiors destination for the fashion forward, the guide to luxe living for those whom great design is not an option – it is essential. Distribution: Worldwide Page views per month: 3,000,000 Unique monthly visits: 536,000 Average number of pages per visitor: 6 Median household income: $95,747 Male skew: 16% Female skew: 84% Median age: 52
Financial Times The International Business Authority The definitive home for business intelligence on the web, FT.com provides the global business community with trusted news, analysis, data, and tools. As a result, it attracts an exceptionally high-value audience. With over 6 million registered users, Financial Times reaches the world’s most influential budget-holders, opinion-formers and purchase decision-makers. Distribution: Worldwide Page views per month: 82,442,161 Unique monthly visits: 13,437,574 Average number of pages per visitor: 2.84 Median household income: $251,706 Male skew: 81% Female skew: 19% Median age: 50
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South China Morning Post Reaching the Asian Pacific Consumer Since 1903, the South China Morning Post has been the gold standard of news publishing in the region, and has continued to build this reputation around the world. The South China Morning Post is still going strong after more than a century. Her credibility is founded on years of award-winning, world-class journalism, plus our deep understanding and interpretation of the issues locally, regionally and internationally. She delivers insights and exposes important issues, earning us a reputation as the regional authority on current affairs. Proven to be the most influential paper for elite business readers in Hong Kong, the South China Morning Post continues to maintain its widely respected position as the most important voice for reaching discerning audiences. Distribution: Worldwide Page views per month: 12,400,000 Unique monthly visits: 3,800,000 Average number of pages per visitor: 3.3 Median household income: $200,000 Male skew: 60% Female skew: 40% Median age: 39
Apple
Apple is the leading consumer electronics company, and the largest publicly traded company, worldwide. It has produced innovative and renowned desktop and mobile devices such as the Macintosh Computer, iPod, iPhone, and Apple TV, as well as produced ubiquitous digital platforms including iTunes, the App Store, and the iOS mobile operating system. Its devices have reached over 1 billing unique individuals and stands as one of the most well-regarded brands of all time. The Sotheby’s International Realty brand’s partnership with Apple extends across their mobile space, targeting real estate intenders across thousands of apps and millions of devices.
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SOTHEBY’S INTERNATIONAL REALTY
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2016 MARKETING PLAN ONLINE PROPERTY DISTRIBUTION
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N E W YO R K T I M E S / I N T E R N AT I O N A L N E W YO R K T I M E S WA L L S T R E E T J O U R N A L MANSION GLOBAL DW E L L JAMES EDITION P RO P G O L U X U RY L U X U RY E S TAT E FINANCIAL TIMES
MOBILE ADVERTISING N E W YO R K T I M E S BLOOMBERG ARCHIECTURAL DIGEST MANSION GLOBAL P RO P G O L U X U RY FINANCIAL TIMES ELLE DÉCOR APPLE
ONLINE BANNERS N E W YO R K T I M E S WA L L S T R E E T J O U R N A L MANSION GLOBAL BLOOMBERG ARCHITECTURAL DIGEST DW E L L FINANCIAL TIMES ELLE DÉCOR JAMES EDITION P RO P G O L U X U RY L U X U RY E S TAT E S C M P ( N A N Z AO. C O M / N A N Z AO C H I N A N . C O M )
BRAND MARKETING N E W YO R K T I M E S WA L L S T R E E T J O U R N A L MANSION GLOBAL BLOOMBERG ARCHITECTURAL DIGEST DW E L L FINANCIAL TIMES HEARST JAMES EDITION P RO P G O L U X U RY
PROPERTY ADVERTISING WA L L S T R E E T J O U R N A L S OT H E B Y ’ S A RT & H O M E S OT H E B Y ’ S P R E F E R R E D N E W YO R K T I M E S RO B B R E P O RT C O L L E C T I O N C O U N T RY L I F E I N T E R N AT I O N A L N E W YO R K T I M E S INYT WRAP L U X U RY P RO P E RT I E S M AG A Z I N E FINANCIAL TIMES B O S TO N M AG A Z I N E OCEAN HOME RESIDE REGIONAL BLOOMBERG MARKETS T H E S U N DAY T I M E S
SEARCH ENGINE MARKETING GOOGLE YA H O O ! BING.COM YA N D E X YO U T U B E
CONTINUED…
SOTHEBY’S INTERNATIONAL REALTY
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2016 MARKETING PLAN I N T E G R AT E D PA R T N E R S H I P S
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N Y T I M E S . C O M V I D E O I N T E G R AT I O N N Y T I M E S . C O M H E RO C A RO U S E L I N R E A L E S TAT E : F I N D A H O M E N Y T I M E S . C O M S P O N S O R E D P RO P E RT Y I N R E A L E S TAT E S E A R C H S A L E S N Y T I M E S . C O M M O B I L E I N - S T R E A M F E AT U R E D P RO P E RT Y N Y T I M E S . C O M C RO S S - P L AT F O R M R E A L E S TAT E S L I D E S H OW S P O N S O R S H I P N Y T I M E S . C O M I N T E R N AT I O N A L H O M E PAG E R E A L E S TAT E M O D U L E N Y T I M E S . C O M P RO P E RT Y L I S T I N G S NYTIMES.COM MOBILE FLEX FRAME W S J . C O M E X C L U S I V E F R I DAY R E A L E S TAT E OW N E R S H I P W S J . C O M I PA D M A N S I O N E X C L U S I V E S P O N S O R S H I P W S J . C O M C U S TO M V I D E O S E R I E S “ H O U S E G U E S T ” W S J D N . C O M G L O B A L N E T WO R K V I D E O M A N S I O N G L O B A L . C O M E X C L U S I V E F R I DAY H O M E PAG E OW N E R S H I P M A N S I O N G L O B A L . C O M L I F E S T Y L E S E A R C H OW N E R S H I P M A N S I O N G L O B A L . C O M H O M E PAG E F E AT U R E D P RO P E RT I E S M O D U L E M A N S I O N G L O B A L . C O M H O M E PAG E H E RO U N I T F T C O - B R A N D E D P RO P E RT Y P R I N T P RO M OT I O N 1 8 X 1 / 4 PAG E F T. C O M D I S T I N C T I V E L I V I N G C O - B R A N D E D B A N N E R S F T. C O M L AU N C H L I S T I N G S S P O N S O R S H I P B L O O M B E R G . C O M L I V E T V A N D VO D P R E - RO L L V I D E O B L O O M B E R G . C O M H I G H N E T & L U X U RY C O N S U M E R I N D I V I D UA L AU D I E N C E TA R G E T I N G A D. C O M E X C L U S I V E H O M E PAG E TA K E OV E R A D. C O M E - N E W S L E T T E R I N T E G R AT I O N A D. C O M E X C L U S I V E S P O N S O R S H I P O F C E L E B R I T Y H O M E S F O R S A L E A D. C O M OW N E R S H I P O F R E A L E S TAT E I N D E X PAG E A D. C O M OW N E R S H I P O F R E A L E S TAT E S U B C H A N N E L A D. C O M N AT I V E S L I D E S H OW DW E L L . C O M C U S TO M S P O N S O R E D P O S T S W / P RO P E RT Y S L I D E S H OW DW E L L . C O M N AT I V E P O S T S W / V I D E O + S O C I A L P RO M OT I O N DW E L L . C O M S P O N S O R E D C O L L A B O R AT I V E C O L L E C T I O N ( 5 A RT I C L E S ) DW E L L . C O M F I X E D S E A R C H T E R M S P O N S O R S H I P DW E L L . C O M S O C I A L P RO M OT I O N ( 2 X F B , 2 X T W I T T E R ) DW E L L . C O M P I N T E R E S T B OA R D C O L L A B O R AT I O N DW E L L . C O M L I S T I N G S PAG E DW E L L . C O M R E A L E S TAT E PA RT N E R E X C L U S I V I T Y J A M E S E D I T I O N . C O M C U S TO M P RO P E RT Y L I S T I N G S L U X U RY E S TAT E . C O M L I S T I N G S L U X U RY E S TAT E . C O M E D I TO R I A L P RO P G O L U X U RY L I S T I N G S P RO P G O L U X U RY E D I TO R I A L N E W S F E AT U R E E L L E D É C O R P RO P E RT Y G A L L E R I E S D E S T I N AT I O N ( L I S T I N G S ) E L L E D É C O R C RO S S P L AT F O R M C O N T E N T ROA D B L O C K E L L E D É C O R C U S TO M H E RO U N I T E L L E D É C O R N AT I V E TO U T ELLE DÉCOR CONTENT IGNITION E L L E D É C O R H O M E PAG E S P O N S O R S H I P E L L E D É C O R C U S TO M M A R Q U E E ELLE DÉCOR CELEBRITY HOMES SPONSORSHIP
SOCIAL MEDIA
WA L L S T R E E T J O U R N A L DW E L L ELLE DÉCOR S C M P ( N A N Z AO. C O M / N A N Z AO C H I N A N . C O M )
eGallery S I R To u c h G a l l e r y I N T E R NAT I ONA L S I G N I F I C A N T S A L E S B R A N D P U B L I C R E LAT I ON S
B O R N F R O M T R A D I T I O N . B U I L T F O R I N N O VA T I O N . © MMXVI Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliate LLC.
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Only With Coastal. The expertise and skill of agents affiliated with Coastal Sotheby’s International Realty, combined with the one-of-a-kind resources, reputation, and access to discerning clients that our global brand provides, are powerful advantages that set our company apart. Combined, these powerful advantages translate into custom marketing strategies to achieve your goals. Just as Sotheby’s has sold some of the world’s most precious objects, we have set price records with the sale of many spectacular homes. At the same time, we specialize in fine properties in all price ranges, as the homes we represent share a distinctive character rather than a particular price. While our record sales and the quality of our listings have contributed to the worldwide renown of our name, we are best known for our exceptional service. Who we are and how we represent our clients are constants that achieve results for our sellers, regardless of the listing price.
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Allow Us to Market Your Home to the World.
© MMXVI Coastal Sotheby’s International Realty. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. If your property is presently listed with another brokerage, please consider this a source of information and not a solicitation. All information is deemed reliable but not guaranteed. Each office is Independently Owned and Operated.