Danielle is RedEye's Senior Strategy Manager and works with some of the biggest B2C brands identifying risks and opportunities within their customer data. She forms close relationships
7 JULY 2020
with them to understand how their marketing
Digital Focus Group: Adapting your individualisation strategy to drive value in the new future
increasing conversion and revenue. Passionate
Date: 7th July
bespoke maturity models, Danielle's expert
Time: 2PM BST The world has changed. Buyers behaviours have changed. But customers as individuals hasn’t. Shifting from survive to thrive doesn’t have to be that challenging, as driving valuable personalised customer experiences is still the core, but the challenge is understanding and adapting to what the new individual customer wants and how they will behave.
automation strategy can be used to positively impact their overall business objectives, about data and the power and insight it provides, Danielle advises senior marketers on setting both short and long term goals, including consideration of their customer lifecycle and purchase decisions. Skilled in visualising advice is highly valued by clients when it comes to ensuring year on year growth and increasing return on investment.
Join our roundtable to discuss with peers ways to overcome gaps within your individualisation strategy and ideas on how to move forward in the new world, while keeping the customer at the heart. Presenter:
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Danielle Malvern, Senior Digital Strategy Manager, Red Eye