The Standard is Set for Black and Colored Wedding Dresses

MAGGIE SOTTERO DESIGNS, one of the most recognized bridal gown manufacturers in the world, reinforces its role as a trailblazer in the bridal industry with the release of its trend-setting black wedding dresses.

“The concept of what’s considered traditional has evolved. A black wedding dress can be a timeless, year-round option,” says Edric Woo, Lead Bridal Designer at Maggie Sottero Designs. “This style is for the bride who chooses to forgo the traditional look for a black wedding dress so that they can express their inner personality during the most important moment of their life.”

One of the most popular black wedding dresses among brides of all sizes and body types, and the most popular gown for plus size brides, is Sottero and Midgley’s Zander, a black lace ballgown wedding dress that continues to leave brides and wedding guests starstruck. Thousands of brides have worn Zander, and the demand for this gown and other black wedding dresses isn’t falling anytime soon. To address the rising demand for black wedding dresses, Maggie Sottero Designs has debuted several styles offered in black or featuring black details. These highly anticipated new, black wedding dresses are being released as part of the brand’s Mid-Season Drop, its release between seasons featuring new variations of popular styles. This Mid-Season release is developed by taking into account demand from brides and retailers collected throughout the season.

Brides have demanded black wedding dresses for decades, including Sarah Jessica Parker, Ellen Pompeo and Avril Lavigne. However, there is a fine line distinguishing a black formal dress from a black wedding dress, and Maggie Sottero Designs has conquered it effortless. By incorporating traditional bridal elements like feminine lace, embroidery, delicate draping, tulle, and bearing, Maggie Sottero’s black wedding dresses feel edgy while maintaining the company’s exceptionally romantic bridal reputation.

Maggie Sottero Designs has also introduced color in various ways, knowing how popular it is amongst brides who wish to add a pop of color in their wedding day. The brand has answered this need with Nerida, a collagecore pink floral bridal gown; Alera, an elegant red ballgown wedding dress; Elaine, an art deco gown available in four color ways, including black over blush; Florie, an affordable rose gold ballgown wedding dress; Norvinia, a glamorous black bridal gown; Louisa, an A-line wedding dress with green vine embroidery; and more. These colorful gowns and more are available to try on with Authorized Retailers.

Maggie Sottero Designs is in a lifetime commitment with bridalwear. Now in its 25th year of designing wedding gowns, Maggie Sottero Designs is proud to say it is “family-owned.” With its moms and daughters running the show, the company is especially keen on designing for the diversity of brides searching for the perfect wedding gown — something romantic, stylish, and truly comfortable to wear. Every Maggie Sottero dress upholds the company’s commitment to premium construction, impeccable styling, and incomparable fit, and reflects its value of love for ALL. Maggie Sottero Designs is a super fan of the brick-and-mortar boutique, as it partners with hundreds of local bridal salons in over 70 countries to provide brides-to-be with a beautiful and personalized experience with their friends and family. The company believes every bride deserves to feel exceptional on their big day, whatever their style, budget, and wedding vision.

Photo courtesy of Maggie Sottero