Morgan County Workforce Development Resource Guide
Dream !t. Do !t.® Mission: Dream It. Do It. is a national campaign designed to educate young adults about opportunities in advanced manufacturing. The campaign has been adopted by the Tennessee Valley Region including Morgan County and provides various resources to help teens make informed career decisions. The story behind the campaign, which can be found on the Dream It. Do It. website also helps explain the initiative: “The National Association of Manufacturers (NAM) started to hear from its members that, despite layoffs during the last recession, manufacturers were still having trouble attracting employees with the right mix of skills in certain job functions to meet the demands of modern manufacturing. To learn more, NAM and Deloitte & Touche conducted extensive quantitative and qualitative research across the U.S. The findings? We learned that an estimated 80 percent of manufacturers reported a "moderate to serious" shortage of qualified job applicants during the recent recession ‐ a problem only growing increasingly urgent with the increase in global competition and retirement of Baby Boomers. The research also found that manufacturing has an outdated image filled with stereotypes of assembly line jobs that has kept young people from pursuing careers in this sector. The campaign was created because we know that these perceptions are seriously out of step with manufacturing's broad range of interesting and financially rewarding careers‐like an electrical engineer for a private jet manufacturer, product developer for a candy manufacturing plant, or a designer at an MP3 manufacturing company.” Website: http://www.dreamit‐doit.com/index.php Specific Website for the Tennessee Valley: http://fantasticplastic.com/didiweb/ Contact Information: Ronnie Boles, President, General Automotive and Machine Shop rwboles@mcenco.com Phone: 256.539.0719 Program/Services: • Multi‐Media Material: The Dream It. Do It. Campaign offers a variety of videos in length and focus that demonstrate the exciting opportunities in Advanced Manufacturing. Some videos are being used as advertising spots on local stations. Graphics for posters, flyers, etc. are also available. Facebook, Myspace, and YouTube sites/profile pages are available for viewing for educational purposes. o
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Who Qualifies for these Services or Funds?: Videos can be viewed and downloaded from the website and are available for viewing by anyone.
Career Tools: Career Calculators, Career Profiles, Job Search, School Search, and a Dream Career Quiz are available for students to take through the website to aid in
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Morgan County Workforce Development Resource Guide assessing their interests, connecting them with community colleges in the area as well as jobs. o
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Training Resources: The site provides information for students, parents, and educators to explore resources (website links) to explore career information and training programs. This section also contains first hand information from individuals in target fields about their jobs and their experiences in a field of advanced manufacturing. o
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Who Qualifies for these Services or Funds?: Anyone can access this material from the Dream It. Do It. website.
Career Awareness Events: The Dream It. Do It. Campaign sponsors career awareness events throughout the Tennessee Valley that provide access to career counseling, career awareness material, and the opportunity to network with community colleges and existing industry in the area. o
Who Qualifies for these Services or Funds?: Anyone can access this material from the Dream It. Do It. website.
Who Qualifies for these Services or Funds?: Any student who wishes to attend the events.
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