CARA
MCCUSKER
GRAPHICS
The following projects have been selected from professional and personal practice. All works have been approved for private publication to Cara H. McCusker only. All business names and owners have been omitted due for privacy and copyright ownership. Further distribution of these works is not permitted
Personal Brand & Identity for 2020
Personal Logo / Business Cards Client: Personal Branding With a new decade came a need to refresh a branding identity, including a necessary update for personalised business cards. The new branding needed to create the presence of my own personality to bring in new potential work-place opportunities. A simple palate for the business logo reflects the direction in which I take much of my professional design decisions as well as a hint towards my passion for revival of heritage qualities in design. The logo has been inspired by 1920’s line-work and building window frames which became finer and more geometric. In keeping with the architectural aesthetic, the back of the business cards reflect a zen-like simplicity of texture through paper selection and letter press detailing to mimic textures found in plaster or concrete.
3
G e n e r i c
P o p c o r n - b o x
Hex-Popcorn-Box Client : Detmold As part of the Detmold Packaging Generic base range. This range is selected by clients who prefer non-branded packaging which is still visually interesting for consumers. A product used by small-scale cinemas, the graphic was developed to have a ‘vintage’ cinema feel but with popcorn which visually looks lto be spilling out of the packaging.
4
T e x t u r e d _ C o f f e e _ C u p
Coffee Cup / Texture finish Client : Confidential To create a distinct and unique identity to their brand, this Australia-wide cafe company wanted to develop a graphic and cup which would grab attention while remaining consistent with their company branding styles. This was also an opportunity for Detmold to explore introducing embossed or varnish (glossy) texture to their coffee cup range to distinguish us from our competitors. In keeping with the clients branding guidelines, a shake-skin graphic was developed and used to create the glossy texture finish, to fulfill the clients brief for a ‘expensive handbag-like feel’
5
Artisan Bread-Bag
d mos inveriodrehendis mos inverio quassint. rehendis quassint. Fernate con Fernate eatiae perum con eatiae quamperum et quam et atur? Ibust doloria atur? Ibust eostrum doloria faccae eostrum faccae idignimolest idignimolest mo doluptatem mo volla doluptatem volla quatae etum quatae eum nobit etumque eum poritat nobit que poritat estruptatem estruptatem qui quis estrumet qui quis estrumet excerchicias excerchicias enducipsant enducipsant quam quam ut re volupiduntem ut re volupiduntem quament faciis quament faciis expellique neexpellique dolor as modisciatium ne dolor as modisciatium rerem rento rerem consend rento elendis consend iunt elendis iunt provit fugitatium provitdoluptatur, fugitatiumquasim doluptatur, quasim nos pernaturis nos simporempos pernaturis simporempos sus sus sandaecerumsandaecerum apicide lessitiandae apicide lessitiandae preptat esequasit, preptatvendit esequasit, harumvendit aut harum aut as rem. Arumas ut rem. omnias Arum resutmosa omnias pe res mosa pe poreici istrumporeici que litistrum officiaque sperera lit officia sperera tistia quis molori tistiatecus quis maioratis molori tecus nimmaioratis nim quod qui conquod cullupt quiaspelesequam con cullupt aspelesequam dollanti ipit dollanti iunti quias ipit iunti entiand quias entiand icipidunt quo et icipidunt aciur aci quo adis et aciur et andis aci adis et andis mo etur sendici mo corum etur sendici ducitiiscorum dolo ducitiis dolo officid quae iur officid Ximusdant quae iurvolest Ximusdant mo volest mo qui quatium ius quiam, quatium omnisius possitibus, am, omnis possitibus, simenditia simenditia
Artisan Bread-Bag
Artisan Bread-Bag
A r t i s a n _ B r e a d - B a g
d mos inverio rehendis quassint. Fernate con eatiae perum quam atur? Ibust doloria eostrum fac idignimolest mo doluptatem v quatae etum eum nobit que po estruptatem qui quis estru excerchicias enducipsant qu ut re volupiduntem quament fa expellique ne dolor as modisciat rerem rento consend elendis provit fugitatium doluptatur, qua nos pernaturis simporempos sandaecerum apicide lessitian preptat esequasit, vendit harum as rem. Arum ut omnias res mosa poreici istrum que lit officia sper tistia quis molori tecus maioratis quod qui con cullupt aspelesequ dollanti ipit iunti quias enti icipidunt quo et aciur aci adis et an mo etur sendici corum ducitiis d officid quae iur Ximusdant volest qui quatium ius am, omnis possitib simenditia
Concept Bread Bag Client : Confidential The client wanted to explore possible bag concepts which could have much of the product visible with a clear window film on one half of the bag. Because this significantly reduced the print area, a simple graphic was created to illustrate the layout for graphics to be placed continuously within the single paper sided gutter of the bag as well as a fold up base with the primary logo and information displayable.
6
All works are owned All works and have are been owned published and havewith been thepublished exclusivewith permission the exclusive of Detmold permission Packaging of Detmold Pty LtdPackaging (ABN 85 007 Pty 527 Ltd (ABN 013) 85 007 527 013)
All works are owned and have been
G e n e r i c _ P a s t r y - B a g Pastry bag with custom window Client : Detmold As part of the Detmold Packaging Generic base range. This range is selected by clients who prefer non-branded packaging which is still visually interesting for consumers. The graphics were drawn by hand and developed in Adobe Illustrator to create a repeatable pattern on the bag and would compliment the ‘muffin-shape’ window cut-out featured on the front of the bag.
7
P u b l i s h e d Published
by:
The
E s s a y s
University
of
Adelaide
Book / Publication
(Published by The University of Adelaide, 2014
Essay Layout, Graphics & Photography Published by the University of Adelaide School of Built Environments. The Publication was a collection of student essays from environmental studies course work and required each individual to layout and develop graphics for their own individual chapter of works.
8