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PARK HOLIDAYS IN CORNWALL Three popular Cornwall holiday parks have been acquired by national operator Park Holidays UK.
ROOMS WITH A VIEW The Nare has launched four spacious new master suites. The four Whittington Suites were unveiled to regular guests, friends of The Nare, and the press, at an innovative virtual drinks party recently and are now awaiting their first guests on May 17.
The three are among nine holiday parks operated by Bridge Leisure which is now part of Park Holidays UK. Welcomed into the group are Seaview Village in Polperro, Trevella Park in Newquay, and Hengar Manor in Bodmin. The acquisition also includes Hedley Wood holiday park in Holesworthy, near Bude. The acquisition gives Park Holidays UK its first presence in Cornwall and brings to 42 the number of parks operated by the fastexpanding group – which include six in Devon. Park Holidays UK director Tony Clish said
that the company has now become one of the largest single providers of park-based family holidays in the West Country. “We are absolutely thrilled to be joining forces with Bridge Leisure which, like us, has invested substantially in their parks over recent years, constantly driving up quality standards,” he said. “Also, like Park Holidays UK, they have allowed their parks to develop separate individual identities over time which reflect the different areas in which they operate. “This is something in which we and our customers take great pride, and we will be keen to preserve their distinct character as they continue to expand.”
Work started on the multi-million-pound project at the AA five-star hotel on the Roseland in late 2019 and has taken over 15 months to complete. The four suites are situated over two floors and together form the new western part of the hotel with its own entrance and seaview lobby. The suites make the most of panoramic sea views across Carne Beach and Gerrans Bay - an Area of Outstanding Natural Beauty. They are all individually decorated in The Nare’s country house style and feature a large double bedroom, second bedroom/dressing room, two bathrooms and a generous sitting room. Named after Olive and Bettye Whittington, great-grandmother and grandmother of current proprietor Toby Ashworth, the suites celebrate over 100 years of Cornish hotelkeeping in the family. They restore the hotel to 40 rooms - the same number as when Bettye acquired the hotel in 1989. Ashworth commented: “Comfort is at the heart of The Nare. We had the option to create 12 hotel rooms but instead chose to build four comfortable and very spacious suites. “We have long-standing personal relationships with American travel agents and an increasing number of visitors from the USA each year. The Whittington Suites have been designed with overseas guests in mind and firmly position The Nare on the international stage during a prime time as Cornwall prepares to play host to the global G7 Summit.”
38 | BUSINESS CORNWALL
SHOWCASING CORNWALL TO THE WORLD Following a three-way tender process, Visit Cornwall has appointed Newquay-based Hope Yard PR to generate awareness of the tourism offering in Cornwall around next month’s G7 summit at Carbis Bay. The travel and lifestyle specialist has been tasked with maximising the G7 exposure through a PR campaign targeting the travel press both in the UK and most importantly in key overseas markets. The brief will see the trio of Samantha Kirton, Lucy Jenner-Brown and Hayley Newnham share messaging around Cornwall’s appeal to international press while showcasing the lesser-known spots,
attractions and out of season highlights. “We were really impressed by the level of understanding, clarity and strong programme of activity presented by the team,” said Visit Cornwall chief executive Malcolm Bell. “This is a fantastic opportunity to present Cornwall to the world and lay the foundations for a lasting tourism legacy of growing international visitors, who mostly visit in the shoulder season when we need and can easily cope with additional high spending guests. We know we’re in safe hands and are delighted to have Hope Yard PR on board at such a seminal time.”
