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DECEMBER 2017
ISSUE 116
INSIDE FEATURES
REGULARS
9 – WOMEN IN BUSINESS
4
FOCUS ON GENDER INEQUALITY
12 – RESEARCH
WE MEET PARC SIGNS
6
19 – BUSINESS TOOLKIT HELPING YOU GET AHEAD IN 2018
BUSINESS NEWS
34
ON THE MOVE
42
CREATIVE
43
EDUCATION
44
OUT OF COUNTY BREWERY OPENS COFFEE SHOP
EVENTS DIARY BUSINESS WHAT’S ON
46
AWARDS SHORTLIST
38
JUST A THOUGHT WITH MARTIN NIXON
PR SUCCESS
37
CHRISTMAS WISHLIST FESTIVE GIFT GUIDE
APPOINTMENTS NEWS
36
FSB FSB NEWS ROUNDUP
100TH CLIENT FOR SKILLS HUB
16 – ART SECTOR THE BUSINESS OF ART
39
BUDGET REACTION
LATEST BUSINESS DATA
14 – COMPANY PROFILE
INCOMING
CONNECTED BUSINESS WHAT’S GONE
48
THE LAST WORD FOOT ANSTEY’S JILL BRUCE
32 – BUSINESS GROWTH CORNWALL’S HEALTHTEC SECTOR
PHOTO: PARC SIGNS
BUSINESS CORNWALL
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DECEMBER 2017
ISSUE 116
WELCOME EDITORIAL DIRECTOR Nick Eyriey nick@businesscornwall.co.uk PUBLISHER Toni Eyriey toni@businesscornwall.co.uk BUSINESS DEVELOPMENT MANAGER Morveth Ward morveth@businesscornwall.co.uk ACCOUNT MANAGER Caroline Hill caroline@businesscornwall.co.uk CONTRIBUTORS PFA Research, Martin Nixon DESIGN Hutch Agency - hutchagency.co.uk Printed in Cornwall by Deltor BUSINESS CORNWALL is published 10 times a year by: Tonick Business Publishing Pool Innovation Centre Trevenson Road Redruth TR15 3PL Tel: 01209 718688 SUBSCRIPTIONS subscriptions@businesscornwall.co.uk
ON THE COVER FSB’s diversity chair, Helen Walbey CORNWALL'S PREMIER BUSINESS RESOURCE FOR ALL THE LATEST NEWS AND OPINION businesscornwall.co.uk
DECEMBER 2017 / ISSUE 116 / £3.95
GENDER INEQUALITY IN THE WORKPLACE
NEWLYN ART GALLERY PARC SIGNS SIGNAGE SPECIALIST IN PROFILE
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Business Cornwall magazine is proud to be a business partner of the Cornwall Chamber of Commerce
Another year has flashed by in an instant Much has happened and much has been achieved over the past year. Plans for a spaceport in Cornwall are still ongoing and Business Cornwall has been spreading its wings, as well. The larger, redesigned magazine has been widely well-received, while online over the past 12 months businesscornwall.co.uk has attracted 194k unique visitors. But these are, of course, volatile times, and depending upon who you listen to, we’re all either be going to economic Hell in Brexit handcart, or on the verge of making Britain Great again. In Cornwall, there is much to be proud and optimistic about. There are some fantastic businesses here. However, we’re not always the best at singing about it to the outside world east of the Tamar. In his guest column this month, Nixon Design’s Martin Nixon touches upon an ‘Embassy for Cornwall’, an idea which was originally touted by St Austell Brewery’s CEO, James Staughton. The ambitious proposition is currently being developed by a group of business people in anticipation of applying for funds to make the vision a reality. Whether it comes to fruition, time will tell, but with all the uncertainty surrounding Brexit, Cornwall needs to be doing everything it can to promote itself to the wider world. Speaking of the future, the next issue of Business Cornwall will be out at the start of February and will feature the business leaders of tomorrow – Cornwall’s 30 under 30, as well as our annual finance and funding focus. Until then, have a wonderful Christmas and a very Happy New Year.
Cornwall needs to be
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EDITOR BUSINESS CORNWALL
Registered under the Data Protection Act All rights reserved No part of this publication may be reproduced, copied, stored in an electronic retrieval system or transmitted without the written permission of the publisher. Stringent efforts have been made by Business Cornwall magazine to ensure accuracy. However, due principally to the fact that data cannot always be verified, it is possible that some errors or omissions may occur. Business Cornwall magazine can not accept responsibility for such errors or omissions. Business Cornwall magazine accepts no responsibility for comments made by interviewees that may offend.
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INCOMING
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ANN VANDERMEULEN
ANDREW BROWNE
Bishop Fleming
Philip Hammond has yet to demonstrate the required dynamism and vision to create a progressive tax regime that is powerful enough to energise a post-Brexit economy into an entrepreneurial powerhouse, and raise the standard of living. Whilst he is donning his hard hat and opening the public purse to drive forward the much-needed house building programme and development of the UK’s infrastructure, it is well short of being bold enough. The abolition of stamp duty for first time buyers on the first £300k of houses worth up to £500k is very welcome, but although assisting this does not solve the fundamental issue of the affordability of a deposit and mortgage.
SIMON PRIOR
INCOMING
SCOTT BENTLEY
FSB Cornwall
PKF Francis Clark
If you were to be playing ‘Budget Bingo’ and ticking off successes against our submission to the Chancellor, FSB’s business asks on behalf of its members would have got you a line or two but perhaps not quite a ‘full house’. However, very pleasing that the organisation was recognised in the speech and many of our suggestions taken up proving that the Chancellor is listening to us and Cornish businesses will have helped to shape that submission. Specific to Cornwall, not tinkering with the VAT threshold at this time was really pleasing as we have a lot of very small businesses in the county who would have suffered and thrown to the ‘admin lions’ should the threshold have been reduced. Also the ‘fuel duty freeze’ is always a welcome phrase in rural areas and the Chancellor was mindful of the fact that a good number of our business vehicles in the county are diesel vans and has not included them in his tax plans to discourage diesel vehicle use. So some clear wins there.
The Chancellor has been keen to support the regions in his Budget. There was support for SMEs and some business rates support. There was recognition of the importance of new tech businesses, a big growth area in the south west, with the announcement of over £500 million in a range of initiatives from Artificial Intelligence, to 5G and full fibre broadband. Housing was a big story for Cornwall where lack of affordable housing is a huge problem. The Chancellor wants to unlock housing development sites and to increase the supply of houses both for sale and social housing in Cornwall, where there are a number of prospective development sites where housing could now be built, creating not only houses but also jobs to benefit the local economy. And I was relieved that the VAT threshold was not reduced given the number of small and micro businesses in the region.
SIMON BLOWEY
SANDRA ROTHWELL
Lang Bennetts Chartered Accountants
Brewin Dolphin
Cornwall & IoS LEP
Overall, I think this has been a very safe and neutral Budget. It won’t ruffle too many feathers and could have been a lot worse.The predicted reduction in the VAT threshold to put us in line with much of Europe hasn’t happened and that will undoubtedly come as a huge relief to many small businesses. Stamp duty for first-time buyers spending up to £300k on a property has been abolished which is very good news for the housing market generally and the announcement that there is to be further significant funding in research and development will help many of Cornwall’s entrepreneurs.
‘Gag-a-minute’ Hammond tried to show the human not ‘spread-sheet’ side of his character with this Budget delivery. We were relieved that the Chancellor resisted the temptation to make major changes to the pension system, keeping the annual allowance at £40k, encouraging people to save adequately for their futures. The lifetime allowance will increase in line with inflation from £1 million to £1,030,000 on April 6 next year and this is a blessed relief after the constant tinkering with the pension system that has gone before.
We were pleased to see £79 million for the A391 connecting St Austell to the A30. This was a project supported by the LEP because it enables local growth and improves connectivity through to Newquay and the Aerohub Enterprise Zone. There is some good news for small businesses on VAT and rates, and the commitment to boost digital skills and support the construction sector both high on the LEP’s agenda - are very welcome. Overall this was a ‘don’t rock the boat’ Budget.
KNOW WHY YOU WANT TO GROW
Understanding the owner’s business objectives and reasons for seeking growth should be the basis of a clear and focussed business plan.
MAKE TIME FOR GROWTH
Create time to look at growth opportunities away from the pressure of the day to day business. This might mean outsourcing some of your workload, or employing someone to support you.
GET THE RIGHT STRUCTURE
The right structure needs to allow management control without deadlock or too much bureaucracy, while being flexible enough to achieve funding.
BE FLEXIBLE
Flexibility and adaptability should be the mind set of the business and are needed for constant improvement and development in process as well as growth
ENGAGE THE MANAGEMENT TEAM
Your management team needs to understand what the business wants to achieve and why. Incentives may also be useful, such as share options.
term agreements, property arrangements, employment contracts and standard documentation to simplify processes. Christian Wilson is a partner and head of the corporate team at Stephens Scown LLP. The corporate team has top tier ranking from independent legal guides Chambers UK and Legal 500. To contact Christian, please call 01872 265100, email solicitors@stephens-scown.co.uk or visit www.stephens-scown.co.uk
MANAGE RISK
Growth does bring risk and it is important to manage this. This may include long
BUSINESS CORNWALL
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CORNWALL
BUSINESS NEWS
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THESE BOOTS ARE MADE FOR WALKING
A Cornish start-up has launched a new highquality boot brand after spying a niche in the market. Trailback is the brainchild of Sandy Wallis, who came up with the concept after being unable to find the right type of footwear for daily rambles with her dog. She struggled with a variety of shoes, trainers, hiking boots, and wellies, before hitting upon an old pair of rigger boots at the bottom of her cupboard, which worked perfectly. “They were absolutely amazing,” she said. “They were already three years old when I started wearing them and were still fully waterproof. “So this has been my journey for almost two years. I have spent developing the Trailback, based closely on the original rigger worker boot, but with all the safety features removed. “My goal has been to produce one of the best waterproof lowland walking boots you can buy. I think that I have achieved this with this amazing product.” With advice and guidance received along the way from Oxford Innovation, the Trailback was launched to market last month.
100 UP FOR SKILLS HUB Jo Downs Glass Design Ltd has become the 100th business to benefit from the Cornwall and Isles of Scilly Skills Hub, a new signposting service to help businesses upskill and thrive through training. The Launceston-based business, which employs a team of 47 people and has five galleries in Cornwall, as well as two in Surrey and Twickenham, has partnered up with the specialist project to explore staff development opportunities as part of their sustainable growth plans. HR manager, Martyn Pipe, said: “We pride ourselves on having a strong skills ethos but by working with the Skills Hub we have benefited from an external perspective and have been able to tap into their extensive knowledge of training provision.” Project manager, Josh Hoole, added: “To have supported 100 businesses within just a few months of being up and running is testament to the appetite for sustainable growth among our businesses.”
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COUNTDOWN TO BUSINESS SHOW One of Cornwall’s leading business events returns in March and will be showcasing some of the most dynamic and ambitious companies the county has to offer. Cornwall Business Show launched in 2012 with just 42 exhibitors and has since firmly established itself on the B2B calendar. Continuing to build on the merit and successes of preceding years, the upcoming installment of the event will host up to 140 exhibitors and welcome some 1,100 visitors under one roof. Show organiser, Andrew Weaver, said: “The show has grown year in year out and we really appreciate the support that we receive from exhibitors and visitors alike. Not only is the event a great showcase for the regions businesses, its great way to develop new business, find suppliers and collaborators, grow relationships and expand your network, all of which are essential for business.” The Cornwall Business Show will be held at the Royal Cornwall Showground on Thursday, March 15. To check any late stand availability, call 01872 888733.
ABOVE: MARTYN PIPE
BUSINESS CORNWALL
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BUSINESS NEWS
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NEWS IN BRIEF Truro-based sustainable developer, Verto Homes, won Best Residential Development Cornwall for Island Reach and also Best Developer Website. Island Reach is claimed to be the first Zero Carbon Smart Home development in the UK, and was the first project of its kind for Verto Homes.
Details have been announced for the first-ever Cornish Pasty Week. The iconic delicacy will be celebrated throughout Cornwall and the UK from Sunday, February 25. A whole week of activity has been arranged, culminating in the ‘Oggy Oscars’ – the seventh annual World Pasty Championships, at the Eden Project on Saturday, March 3.
KCS Print was Highly Commended at Print Week Awards in London. The Launceston-based specialist print company received the accolade at the Grosvenor House Hotel in Park Lane after being nominated in the SME of the Year category.
Gripsure has created a new production facility that is one-and-a-half times the size of its previous space at its premises at Rockhill Business Park in Bugle. Over the past year, the Cornish decking company has reported a 25% growth in turnover, making it one of the UK’s leading manufacturers of non-slip decking.
Over the past year, the Cornish decking company has reported a 25% growth in turnover, making it one of the UK’s leading manufacturers of non-slip decking
ZOEFTIG UNDER NEW OWNERSHIP Figueras has purchased the majority holding in Bude-based airport seating specialist, Zoeftig. Figueras is a global specialist in the design and manufacturing of high-end fixed seating and movable seating solutions for public spaces. There are no job losses involved in the deal, while the existing Zoeftig management team will also be retained. Figueras says that it hopes that Zoeftig will continue to grow in the airport sector but will also increase sales to non-airport waiting areas.
Zoeftig CEO, Paul Williams, said: “This is great news for the whole team here at Bude, for some time now we have recognised our route to further success was to expand our exposure to the non-airport sector and the tie up with Figueras offers us this opportunity. “It also offers the team here new opportunities in the Figueras Group and this should be seen as a vote of confidence of both the team here in Bude and the region particularly at a time of uncertainty of Brexit.”
JUST THE BIZ Provenance Brands chairman, Mark Sullivan, will be the keynote speaker at the next Biz Event. Biz Events are free networking breakfasts featuring leading Cornish businesses giving their personal take on the journey to growth The next event on January
16 at Heartlands in Pool, will focus on Strategies for Growth and will also include a presentation from sisters Lerryn Ryall and Lucy Cox, of MyHalto. For more details and to book a ticket, go to www.ciosgrowthhub.com/biz
NEW HAMPER BUSINESS The Dash Group has just launched a tasty new business. After months of planning, product tastings, supplier negotiations, branding decisions and website building, The Cornish Hamper Store was finally open for business in October. The product offering ranges from classic food and drink hampers to traditional cream teas and gift sets of popular Cornish products.
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CORNWALL
BUSINESS NEWS
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Spiral UK was named Manufacturer of the Year at last month’s Cornwall Manufacturers Group (CMG) Awards. More than 150 Cornish business leaders attended the ceremony at the Atlantic Hotel in Newquay, which was hosted by Mike Rigby, UK head of manufacturing for Barclays. While Spiral picked up the Manufacturer of the Year accolade, Saltash-based Composite Integration went home with a brace of
awards for Innovation of the Year and Exporter of the Year. Polymermedics received the award in the Environmental/Community Project category, while there were individual awards for Samual Weedon from Daften Die Casting, who was named Apprentice of the Year, and Hewaswater Engineering director, Richard James, who took the Business Leadership award.
NETWORKING AND RUGBY The Cornish Pirates launched their Merchants Business Club last month. Representatives from the likes of Stephens Scown, St Austell Brewery, Rhos Construction and ITEC attended the day to enjoy a mixture of business networking and professional rugby, with the Pirates running out deserved 25-13 winners against Hartpury. CEO, Peter Child, said: “Like cheese and wine, professional sport and business work well together. The Cornish Pirates recognise this and Pirates Merchants Business club brings
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LEP LEADS ON DISABILITY CAMPAIGN
The Cornwall and Isles of Scilly Local Enterprise Partnership (LEP) is spearheading a national campaign to create better work opportunities for people with disabilities and long-term health conditions. The LEP is working with the business community, local agencies and the Government’s Strategic Work and Health Joint Unit (WHU) to develop a model that can be applied to other parts of the UK. It follows a Government-funded research project carried out by the LEP and the University of Exeter last year which found that many businesses are unsure about hiring people with disabilities or long-term health conditions. In Cornwall and the Isles of Scilly there are almost 50,000 working age people whose day-to-day activities are limited by a longterm illness or disability. This is over 15% of the working age population, and above the national average. LEP chairman Mark Duddridge said: “This is Cornwall and the Isles of Scilly leading the way to tackle a massive employment gap in our society when it comes to people with disabilities and long term heath conditions. “Cornwall responded brilliantly to last year’s Green Paper on this issue and advised Government on practical things to get more people who are economically inactive back into work, and help them stay there. This is why we have been encouraged to lead on this issue as a beacon area in the UK.”
BELOW: MARK DUDDRIDGE
together Cornish business and commerce in a relaxed and enjoyable atmosphere to discuss business issues and topics that affect us all, network with colleagues and then enjoy the best professional rugby in Cornwall.” The next Pirates Merchants Business Club meeting is on Saturday January 20 for the final B&I Cup group match, also against Hartpury, which will decide who qualifies and who doesn’t for the knock out stages. More details can be found on the Pirates’ website – cornish-pirates.com.
BUSINESS CORNWALL
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IN BUSINESS
WOMEN
MIND THE GAP
It is an issue that is rarely far from the headlines. Whether it be highlighting the gender pay gap, the perceived lack of women in senior positions, or tales of sexual harassment from male counterparts exual equality in the workplace is a hot topic at the moment. Even in the 21st century, it is still far from a level playing field in the work place. The Government is taking active steps to address the issue, including legislation to force larger companies to publish their gender pay gap data and taking action to encourage more girls to study STEM (science, technology, engineering and maths) subjects at school. But according to latest figures from the Chartered Management Institute (CMI), the gender pay gap has risen to 26.8%, with male managers on average out-earning female peers by £11,606 a year. Terrye Teverson is an example of a woman who has made it to the top of her profession, and in an industry which has traditionally been
male dominated. The KCS Print MD recalls that it was tough in the early days, not being part “of the boys network - golfing and drinking at the bar”. “I had to build it on quality, service and excellent and sensitive pricing,” she says. “This has stood me in good stead in today’s market where long boozy lunches disappeared a long time ago. I would say that being female has meant I stood out in a male dominated world so everyone knew who I was. This has probably worked sometimes to my advantage in being remembered.” Accountancy is often perceived as another male dominated sector, although there is an anomaly. “Accountancy is an odd profession,” reports Kelsall Steele director, Claire Vaughan, “in that the accountants are largely female but the bosses are predominantly male, therefore becoming a boss is a challenge and maybe I succeeded because I dedicated my working life to the job and did not have children. There are
still very few female partners in the larger firms in Cornwall.” Indeed, children are often seen as real obstacle to career progression with childcare costs often prohibitive. Even in this day of age, women are still perceived as the primary carers. Teverson says: “There is no doubt in my mind that this is the biggest single factor in holding women back since they are often on junior levels so cannot afford expensive childcare arrangements. “If you look at high profile women, many have no children and those that do tend to have wealthy husbands so they could support excellent childcare arrangements. I think that gender does come into it as many employers are only too well aware of these barriers when promoting women.” Entrepreneur Rachel Jones, who for a number of years ran the Leading Women UK group, echoes this point. She says women are predominantly seen as the main carer of
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WOMEN
IN BUSINESS
both children and elderly parents and this can take its toll. “This is often a barrier to women trying to develop their business or progress themselves within their chosen career and often this is where flexible working is so vital,” she says. “I often see and hear of so many women ‘burning out’ or suffering from stress or stress related illnesses, trying to juggle all commitments.” Suzie Smith runs Piece of Cake Training, and again this ‘juggling’ with family commitments tells a familiar story. “There’s an expectation that the woman picks up and attends all of the children’s requirements,” she says. “So, I have to cut my days short for swimming lessons, eye hospital appointments, speech therapy for my son – it goes on and on. And that means I’m juggling working late into the night, or evenings and weekends, to make up the time. There are men who take their fair share admittedly, but I generally see the women picking up these tasks and organising their careers and jobs around them.”
A POSITIVE
We just need to keep talking, offering support, publicly exposing and not tolerating bad behaviour, taking leg al action where there is evidence and helping people were we can 10
Ann Vandermeulen is FSB development manager in Cornwall. She agrees that the situation has improved over the years and the very fact that workplace equality is openly talked about is a positive. However, she says many of the issues are “behind closed doors” and remain so. “I guess even now, with all our modern
talking, we can’t know about these ongoing hidden problems but the current profile given to the subject may give some that bit of support and extra modicum of courage to blow the whistle where they may not have been able to before.” Vandermeulen believes that we are going through a “transitional time” at the moment and that many industries will take longer to modernise than others. She says talking openly about the subject and gathering evidence are the key ingredients to addressing the issue. But while as an issue it is taken seriously by the business community, it is only one issue in a long list of concerns. She says: “With so many other things like Brexit, an increasing need to be competitive and a fast changing world with new technologies and 21st century problems, I am not sure they have time to focus on it enough to fix it just yet, although the profile has certainly been raised again of late. “We just need to keep talking, offering support, publicly exposing and not tolerating bad behaviour, taking legal action where there is evidence and helping people were we can. It is a culture change from some not too distant decades, so the turning point is now and making it the norm to challenge any kind of unacceptable treatment of anyone is where we should be headed.” In recent years, a number of women’s business networking groups have been set up to support the women in business agenda. How beneficial this has been is open to debate, however. PFA Research recently included a couple of women in business themed questions in its Quarterly Economic Survey (QES) that it conducts on behalf of the Cornwall Chamber of Commerce and only 28% believe that women-only networks and events help progress the agenda. There is an FSB Women Cornwall group, for example, as part of the national FSB Women Taskforce. Vandermeulen believes women’s networking groups are a good thing, but shouldn’t be viewed as a “women against the world” platform. “Segregating women is not what we want to do,” she says. “It’s about including them as an equal part in the wide spectrum of the business community and celebrating strengths that can be adopted by others. For us, women are probably the most recognised sector for having made progress from the days when women couldn’t vote and were “seen but not heard” to now being business and political leaders. “The skills that have been applied to bring this change will benefit anyone who perhaps doesn’t feel included or lacks confidence and support and this is why our group is inclusive of all with some great women
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IN BUSINESS
WOMEN
CHANGING PERCEPTIONS What simple measures can be taken to improve gender equality? Michele Poynter has some simple suggestions. • Change perceptions about child care, making it parental responsibility not female responsibility. Additionally the traditional family model has evolved, so maybe the way employers see employees with children regardless of gender should too. • Look at the time of day things are hosted, an example which has come up with my local Chamber of Commerce is how often Breakfast meetings are held as opposed to meetings at other times of the day. The organiser thought the timing was great because it didn’t impact
simply showing others how it can be done.” Jones says that while it’s not important to have “female only” networks, she does see the value. “For six years I led on Leading Women UK and saw firsthand the impact of women networking, training and mentoring each other in a female only environment. “I saw firsthand the impact of ‘inspiring young women’ and ‘women in business’ events brought to the women in Cornwall and Devon. As a lead on such an offering and having networked at such events and mixed events, I have personally gained from both and feel both forms have place in the business world.”
PAY GAP
The majority of respondents in the QES survey (64%) believe that the Government’s plans to address the gender pay gap are long overdue. And while the majority also believe that gender equality is no better or worse in Cornwall than other parts of the UK, 57% agree that “Cornwall Chamber of Commerce should take a significant role in promoting the value of gender equality on the boards of Cornwall’s businesses”. In many countries, larger companies have mandatory quotas for the number of women on boards. Businesswoman Michele Poynter, who runs a successful lingerie boutique, believes that while it is a good thing for businesses to
have more women in senior roles, she is not convinced that is the right way to go about it. “When I’m sitting on a board of judges or speaking at a conference, I do not want to be there to make up the numbers, I want to be there because I’m one of the best at what I do,” she says. “When it comes to boards of large companies, female representation is very important, but likewise the women need to be there because they are the best at that particular role, not because a quota made it happen. We need to get better at recognising the talent and potential in lower and middle management women, and graduates. We need to champion these women when they won’t champion themselves and teach them to lean in, not out.” Vaughan also has reservations. “Many people do believe in positive discrimination,” she says, “however it is often more about changing perception, that all people should be assessed on their merit and suitability.” And perceptions are changing, although at times it may be a slow journey. It may be an age-old problem, in more ways than one. “I think it is generational,” says Teverson. “Younger men are much more inclusive and treat people equally. I would agree that older businessmen tend to still to view women as less serious candidates for promotion.”
on the working day, but many local female business owners were becoming increasingly frustrated as they are on the school run and therefore were always unable to attend and felt excluded • Champion them when they won’t champion themselves. • Women’s networking groups are helpful, but they shouldn’t be the only type women attend. This I feel is very similar to sport, if you are wanting to compete on a wider stage or at a higher level to you need to mix and train in these situations. The same goes for networking, you don’t want to be mixing, networking, exchanging ideas, or challenging yourself against only half the population.
When I’m sitting on a board of judges or speaking at a conference, I do not want to be there to make up the numbers, I want to be there because I’m one of the best at what I do
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CORNWALL
SURYVEY
STATE OF As usual we have throughout the year been publishing insights into the business marketplace in Cornwall & Scilly in collaboration with market research company, PFA Research. The latest 2017 figures have now been released by the Office for National Statistics and it seems an appropriate way to round up the year with this latest business data along with local trends seen from Cornwall Chamber’s Quarterly Economic Survey he Office for National Statistics (ONS) publishes data on UK Business activity, size and location annually. In March 2017 there were 2,668,810 businesses registered in the UK for VAT and/or PAYE (Pay As You Earn). Compared with 2,554,510 in March 2016 - a rise of around 4.5% (114,300) and slightly higher than the 4.3% rise the year before. Between 2015 and 2016, and now 2016 to 2017, all regions have seen an increase in the number of VAT and/or PAYE businesses. In the south west the total number of businesses went from 226,575 in March 2016 to 234,345 in March 2017, a 3.4%, sixth in terms of growth among the 13 UK regions. However, growth appears slower in Cornwall & Isles of Scilly, where the number of VAT/ PAYE businesses has risen by just 360 (1.5%). Compared to the UK as a whole, the growth rate of businesses in Cornwall and the Isles of Scilly is therefore just a third of UK overall. London, which has the largest number of VAT and/or PAYE-based businesses and traditionally has shown the largest growth among all regions, was only fourth in 2016-17 with a growth rate of 6% (previously 7.2% in 2015-2016).
INDUSTRY SECTORS
In 2017, agriculture, forestry & fishing remains the largest industry group in Cornwall and Scilly with 17.9% of all registered businesses. Construction (13.4%) is still next largest, followed by professional, scientific and technical businesses (10.1%) and accommodation and food services (9.8%). In terms of size, The ONS 2017 data shows that Cornwall & Isles of Scilly still has a higher 12
proportion of businesses in the lowest turnover band (less than £50k), with 20.1% compared to the UK average of 17.2%. It also still has fewer bigger businesses with a turnover of £1m and over – 6.7% (down from 7.5%) operate at the highest turnover levels compared to 8.9% (down from 9.2%) across the UK as a whole. In terms of employment size, the 2017 stats are similar to previous years; Cornwall & Scilly is still representative of the UK average, except it has slightly lower proportion of businesses with four or less employees (74.3% compared to the UK average of 78.2%), and it has a greater proportion of businesses with 5-9 employees than the UK average (13.9% compared to 11.2%).
with 3,820 businesses. St Austell & Newquay has 3,740 businesses and is the area showing the largest growth with 3.7% more enterprises than 2016. Camborne & Redruth has the fewest businesses, with 2,935. Agriculture, forestry & fishing is still the largest industry overall in Cornwall with 4,255 businesses, though a small decline from the 4,280 in 2016. Construction is the second largest with 3,190 businesses (3,050 in 2016) and third is the professional, scientific & technical industry with 2,405 (2,370 in 2016) businesses followed closely by accommodation and food services with 2,345 (2,335 in 2016). In terms of business size – about three quarters
In terms of employment size, the 2017 stats are similar to previous years Also, there is still no conclusive evidence to suggest that Cornwall and Isles of Scilly has a significantly higher proportion of micro entities than the UK as a whole. 86.1% of VAT/PAYE registered businesses in Cornwall & Scilly have a turnover less than £500k compared to 84.1% in the UK as a whole and 88.3% have less than ten employees, compared to the UK average of 89.4% As for constituency area, North Cornwall, the largest area geographically, still has the greatest number of VAT/PAYE registered businesses with 5,035 in total. Truro and Falmouth come next with 4,450 businesses. South East Cornwall has 3,850 registered businesses followed by St Ives
of businesses in Cornwall have less than five employees. Businesses with 5-9 employees represent the second largest group with close to or just over 14% across Cornwall. North Cornwall has the highest proportion of businesses (22.8%) within the lowest turnover band of less than £50k. Camborne and Redruth, as the area with the least number of businesses, has the highest proportion of businesses employing over ten people (13.8%). It is also the area with the highest proportion of businesses turning over £1m or more. In terms of absolute numbers however, Truro & Falmouth has the greatest number of businesses (575) with ten or more employees.
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SURVEY
CORNWALL
CASHFLOW PERFORMANCE (NET IMPROVEMENT)
35% 30% 25% 20% 15% 10% 5% 0% -5%
Q2
20 Q3 12 20 1 Q4 2 20 Q1 12 20 Q2 13 20 Q3 13 20 Q4 13 20 Q1 13 20 1 Q2 4 20 Q3 14 20 1 Q4 4 20 Q1 14 20 1 Q2 5 20 Q3 15 20 Q4 15 20 Q1 15 20 1 Q2 6 20 Q3 16 20 Q4 16 20 Q1 16 20 Q2 17 20 Q3 17 20 17
-10%
80%
Turnover
70% 60% 50% 40% 30%
BUSINESS CONFIDENCE
20%
BALANCE - TURNOVER & PROFITABLILITY (NET INCREASE)
10% 0%
Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2012 2012 2012 2013 2013 2013 2013 2014 2014 2014 2014 2015 2015 2015 2015 2016 2016 2016 2016 2017 2017 2017
LOCAL BUSINESS CONFIDENCE
PFA Research conducts the Quarterly Economic Survey (QES) in Cornwall on behalf of Cornwall Chamber and the British Chambers of Commerce. Latest data shows that Cornish businesses appear to be responding positively to what is still an uncertain time for many as Brexit approaches. ‘Confidence’ is relatively high in terms of expected sales (turnover) but the gap between the balance scores of turnover and profitability has widened which is unlikely to be sustainable. Businesses have increased their workforces and more businesses are trying to recruit staff and increasingly into full-time roles.
Supporting this, the proportion of businesses saying they are increasing investments into capital projects and also staff training (skills) have risen steadily over the last 12 months. Cashflow performance remains fairly positive but it will be interesting to see if the rate starts to track negatively after the obvious increase in investments this year. The next Cornwall Chamber Quarterly Economic Survey is due in February 2017 and responses are encouraged from local businesses - see www.cornwallchamber.co.uk
For further information, contact PFA Research on 01326 375705 or email info@pfa-research.com. An interactive map of all ONS business data for Cornwall & Isles of Scilly is available on the ‘news & views’ section at www.pfa-research.com or see www.moorconsulting.com
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Parc We meet Karen Barnett, MD of family-run signage specialist Parc Signs and discover a business firmly pointed in the right direction arc Signs has been delivering top quality signage schemes for projects of all sizes across Cornwall and the rest of the UK for more than 60 years. From vehicle wrapping through to large signage and wayfinding schemes for the likes of the National Trust, the St Austell-based business has it covered right from concept and design stage up to manufacture and installation. As a traditional signwriter, David Dunkley steadily built up the company over the decades into the business it is now, seeing it through several moves to bigger premises until it arrived at its current site in 2007. It’s a family affair with David still present in the business, but with the next generation taking on more of the day-to-day running, with daughter Karen as MD, son Marc and son-inlaw Simon playing pivotal roles, allowing David to focus on the signwriting aspects that he still enjoys. “David has seen the industry change enormously over his career from paint brush, through computerisation and to the current day,” says Karen. “I’m immensely proud of what my parents have built up and that for my brother, husband and I along with all our team, we have an amazing opportunity with such a wellestablished, respected business.” And Parc Signs continues to grow. Currently employing 20 staff, it is looking to increase that number thanks to European funding and winning some long- term contracts. It has worked on variety of different projects over the years for customers large and small, but its USP is very much for bespoke signage requests. And while it is quite at home producing the basic sign elements, Parc Signs really comes
into its own when the requirements become that bit more technical. “Many of our clients know they can ask us to make pretty much anything and we’ll find a way,” says Karen. “We’re one of Eden’s longest-standing suppliers, they always come up with something unique and different, their Pukka Tea bike was a good one. Earlier this year, we were appointed as one of only four sign suppliers by the National Trust to deliver their new signage scheme. This means we get to work at some of the country’s most iconic sites, so site visits and installs are never dull.” From the outset, Parc Signs works closely with the client to establish their needs. People often have an idea of what they would like, but have no idea if it’s possible. “Just as often they will ask us for different ideas,” says Karen, “and with decades of experience in the industry we can help advise on different materials, processes and finishes to suit their budget. We are also used to working with design agencies across the country with whom we share our production expertise, so whether it’s an individual with a van or a corporate client with a set brand identity we can cater for signage unique to each type of business. “Those who have firm ideas are often the ones that have been in business for a while or have a strong brand identity. Then there are the clients that have firm ideas but practically speaking it’s not possible to create what they want. “With these clients we have to explain why it’s not possible and what approach could be taken instead. These can often be the most rewarding schemes as you develop a relationship with the client based on offering them honest, practical advice that others may not have provided.” Karen says it is this kind of experience that helps define Parc Signs. “This is why some of our long-standing clients come to us with very minimal briefs and
ask us to find a way to create their idea, we’ve developed a level of trust with them that we will tell them what can be done, how we’ll do it and if it can be created in budget.” Parc Signs operates in a fast-moving environment; one that is constantly evolving with new technologies from lighting through to different printing and CNC routing processes and capabilities. Trends come and go. Vehicle branding is now all about wrapping or colour change wraps in flip colours, while earlier Parc Signs was the only business in Cornwall to gain 3M Authorised Wrapper status. There’s also more of a trend for digital wallpapers which is why Parc Signs has just invested in a new printer that will not only help our vehicle wrapping team but also enable us to print wall coverings. Ultimately, however, no project is ever typical it all boils down to good design for the project to be effective. “Keeping things simple yet knowing how to makes things differently, giving that little bit of extra detail and attention,” says Karen. “After all no-one wants to look the same as everyone else. While not everyone can stretch to getting their branding properly thought through, never underestimate how important this is in terms of signage. A clear brand identity and a well thought-out signage scheme helps clients portray their business in the right way to stand out from the crowd. You only have one chance to make that first impression.”
T: 01726 74747 E: showroom@parcsigns.co.uk
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PROFILE
COMPANY
We were appointed as one of only four sign suppliers by the National Trust to deliver their new signage scheme
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FEATURE
ART
ART FOR WORDS: GIULIA COLOMBINI AND ELSE WELDE
Business Cornwall meets James Green, director of Newlyn Art Gallery & The Exchange, to discuss the important role that galleries play in Cornish society ornwall’s creative industries are often overlooked in their importance to the Duchy’s economy. However, providing one in 12 jobs, only London and the south east achieve a higher proportion. It is estimated that the county’s 70 museums alone bring in £2 billion to
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FEATURE
the Cornish economy every year, and despite a governmental decrease in expenditure for arts, it has since 1999 been the second fastestgrowing sector and is currently thriving. However, as the funding is becoming scarce, there is a need for new inventive ways to make sure it keeps flourishing. Penzance and its creative ecology, with a community of world class artists in the area, led to the opening of Newlyn Art Gallery in 1895. And over the years, the area has retained its artistic significance. Research conducted by Nesta found that Penzance has the percentage of creative employment equal to that of London. The gallery employs many artists, both thanks to their main programme and its supportive programmes, such as education work. According to director James Green, an independent investigation conducted by the charity a few years ago, indicated that Newlyn Art Gallery generates about £1 million for the local economy each year, which impacts both local businesses and people. “We motivate people to come to Newlyn and Penzance to visit shows here, and then they’ll
spend money in restaurants and hotels, and obviously with travel companies to get here and move around,” he says.
FUNDING
Over the years various arts projects in Cornwall have benefitted from European funding and Newlyn Art Gallery has been no exception. Half of the investment that Newlyn received from Europe was invested to acquire the Exchange, a contemporary art space opened in 2007, and to renovate Newlyn Art Gallery. However, as that draws to a close new sources of investment for the creative industry will have to be found in order to keep the sector thriving for a prosperous future. Green recognises the value Europe has had as a financial partner in the past, and hopes that the Government acknowledges that the country’s economy benefits from the creative sector. In fact, according to Arts Council of England, for every £1 of salary paid by the arts and culture industry, an additional £2.01 is generated towards the wider economy. He says: “If you look at how the economy is likely to grow in future years, the creative sector is one of the great strengths of the British economy and I think there’s a lot of will within Government to see future investment in that sector” The director adds that they are keen to continue to develop increasingly ambitious partnership with international partners and artists across the world, regardless of what will happen about future relationships with Europe.
THE POWER OF 10
Each year, the Newlyn Art Gallery is dependent on generating £350k from private sources, which can be quite the challenge. According to Green, this accounts for about half of the funding. “Perhaps there was a time ten or 15 years ago when organisations like this would receive most of their funding from Government sources, the Arts Council or from the local authorities, but now the percentage of our income we get from those sort of areas are diminishing so we probably get something like about 45% of our turnover from public funds
ART
and then we have to raise the rest ourselves.” Organisations like Newlyn Art Gallery are partly dependent on corporate social responsibility to keep thriving. However, this type of partnership benefits both. Firstly, a direct benefit is the sense of goodwill and providing support for a community-based organisation. On the other hand, there could be a marketing benefit, which could involve delivering a tailored programme that might help develop the business’ workforce. Green explains: “We try to identify the kind of objectives that they have, what they want to get out of the partnership and then we work as creatively as we can to try and deliver a solution that brings them benefits and also brings us benefit as a partnership organisation.” One of the initiatives the gallery has put in place is a development fundraising campaign called ‘The Power of 10’, to support its economic future over the next ten years. Working in a partnership with the Arts Council, they have developed a scheme where every pound raised is matched - aiming to raise a minimum of £100k a year. “It’s an extraordinary opportunity to develop very substantial sums of money to support our future work,” says Green. “This campaign will run for three years and are welcoming everything from business sponsorships and legacies to philanthropists.” In addition, Newlyn Art Gallery wants to plan more activities beyond the two venues, presenting ambitious shows on non-gallery sites and working to target particular communities who don’t necessary engage fully with contemporary visual arts. As Cornwall Council states in its White Paper, the arts are central to the county’s uniqueness and of great importance for its economy, employment and tourist sector. Cornwall aims to be a leading rural region for culture and creativity, and James Green believes that a lot is going to depend on the Government’s attitude towards investing in the arts. However, Green thinks the moodmusic is positive at the moment. “I think there is a very strong argument for continuing to invest in the creative businesses and if that happens, Cornwall’s future is bright.”
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CORNWALL
INNOVATION
INNOVATION AT
How Cornwall’s three Innovation Centres continue to inspire and exceed expectation n 2008, in the not too distant past of Blackberries and not Apples, there was nowhere for ambitious high growth businesses to cluster together and co-locate in Cornwall. But thanks to a forward thinking and ambitious business plan to nurture new business, developed by Cornwall Council alongside the then Regional Development Agency, that vision became reality in 2010. With significant investment from the European Regional Development Fund, the Regional Development Agency plus Cornwall Council, Pool Innovation Centre was opened, followed shortly by the Tremough Innovation Centre (TIC) and the Health and Wellbeing Innovation Centre (HWIC) in Truro. Today we find the recently appointed, Matt Harrington, managing all three successful Innovation Centres, which are all exceeding expectations. Since opening, they have created 278 net additional jobs (FTE). The three Cornwall Innovation Centres are managed on behalf of Cornwall Council by University of Plymouth, and are directed overall by innovation lead for the university, Bernard Curren. Initially regarded as separate trading entities, the centres now operate in a collective fashion under the guidance of a new and experienced local management team. This team, under Matt’s leadership, came together during the summer of 2017 and includes business development manager, Mark Lawther and operations manager Sharna Devine-Forbes. The impact of this collaborative approach has already been felt with average occupancy
across all three centres rising month on month since June to reach 81% by November 2017. This is due largely to the influx of over 20 new client companies over the past quarter who have been attracted to the enlarged Innovation Centres community. At TIC, new client Kuishi is making the most of its new home. The home and lifestyle brand whose ethos is to “embrace living a simpler life with products that bring joy to the home as well as showing consideration for the environment”, was until recently based in a garage. Business owner, Stephanie Melarickas, says: “Having my own business space at TIC has helped me grow within a professional environment. The Innovation Centre is such a positive environment to run a business, especially for start-up companies due to the opportunities giving through being connected with the innovation centre.” Likewise, founder & CEO of Cornish Lithium, Jeremy Wrathall, also moved his team into TIC recently, using the Innovation Centre to base highly technically able geologists working on the project. With the help of some very advanced computers, they are identifying the best places to extract lithium using techniques which have never been used before in Cornwall. He says: “It’s been a fantastic experience being located at TIC. We looked around for a while and we are delighted with the experience. The brand new, very high standard accommodation and the very helpful team have been excellent; we could not get a better location. ” Over at the Health & Wellbeing Centre
ABOVE FROM LEFT: MATT HARRINGTON, MARK LAWTHER, SHARNA DEVINE FORBES AND BERNARD CURREN.
near Truro, new client Hertzian is an Artificial Intelligence start-up working with a number of industry leaders to provide a new way to monitor, evaluate and action their customer and staff feedback. CEO and co-founder Garry Barter comments: “We’ve been in the Innovation Centre for just over three weeks and we’ve already seen a noticeable benefit to the company. We have put ourselves in a hub of other businesses looking to grow. We have also seen the team’s morale rise due to the open space and quality of service provided by the Innovation Centre.” “We are pleased to welcome these and many other new customers across the three Innovation Centres,” Matt adds. “As well as introducing positive change, we have worked hard to maintain the fundamental ethos of each Innovation Centre, that of creating a vibrant, collaborative business community who are encouraged to engage with each other as well as the fantastic range of business support opportunities on offer. I’m delighted the centres are contributing to the Council’s priorities to create a prosperous Cornwall.” For more information about the Innovation Centres visit www.cornwallinnovation.co.uk or call 0800 052 5600
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BUSINESS
TOOLKIT
BUSINESS From business strategy tips through to advice on skills, coaching and GDPR. Over the following 12 pages, all the information you need to help move your business forward in 2018
SPACE TO GROW
BUSINESS SPACE
Two iconic sites are on the cusp of a new technological revolution in Cornwall, and your business could be part of it erohub at Cornwall Airport Newquay and Goonhilly Earth Station are designated UK Enterprise Zones with tools in place to support business growth and innovation. Situated near the coast, adjacent to the Cornwall Airport Newquay airfield, is the Aerohub Business Park development site. Open to growing businesses from all sectors, 53.5 acres are now fully serviced and buildready. With a Local Development Order covering the entire site, resulting in complete planning freedom, businesses are able to reduce the risks associated with traditional planning, including costs and time. Several options are available including land purchase, third party development lease or purchase, or lease of a bespoke Cornwall Council office or light industrial unit, there is a business space solution suitable for any growing business.
At the UK’s Gateway to Space, Goonhilly Earth Station, there are offices, engineering space, and data centre facilities to let. A world leading communications site, Goonhilly is home to one of the most connected business locations in the world. Both sites are home to Spaceport Cornwall, providing the UK’s first spacecraft launch capability.
towards plant and machinery on specific locations. Superfast Broadband Connectivityspeeds of up to 100Mbps.
BENEFITS OF BEING LOCATED ON AN ENTERPRISE ZONE:
Business Rate Relief - businesses rate discounts of 100% for 5 years. Planning Freedom - reduces start-up costs, time and risk. For new-builds and future expansions. Enhanced Capital Allowances - Businesses can claim a tax relief of 100% in the first year
If you’re looking to be part of Cornwall’s exciting new Enterprise Zones, contact us today! Contact: Melissa Thorpe, 01872322953 Melissa.thorpe@aerohub.co.uk www.aerohub.co.uk/business-park @AerohubEZ
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TOOLKIT
IT SYSTEMS
OUTSOURCING: PROS AND CONS The trend to outsourcing, should you include IT? CF Systems sales manager, Martin Dinham, offers some words of advice ver the past 20 years, there has been a steady increase in the amount of business services that have been outsourced to third parties. The likes of HR, finance and IT are all now regularly outsourced. With specific reference to IT, what are the pros and cons?
However, as in all things, there are also areas where caution is required. You need a partner that has a solid understanding of the issues related to your industry (if you’re a business that runs extended hour operations, can the IT support desk mirror them?) and is able to demonstrate that they have the resource and skills required. Is your chosen partner liked and respected within their customer base? Talk to their clients and make sure that their delivery
is as good as their sales pitch. Do they have a dedicated support desk? And, do their staff talk to you in a language that you understand? Ultimately, outsourcing your IT can deliver you a better service. But, pay close attention to who you outsource it to – not all partners are the same…. www.cfsystems.co.uk | sales@cfsystems.co.uk 01209 340030
FOCUS
An attraction of outsourcing is simply that it enables an IT expert to manage your IT, whilst you get on with running your business. The expert will be (the theory goes) more skilled, more up to date and more efficient than your own team could be.
FINANCE
A well written outsourcing agreement will ensure that you pay a fixed monthly fee for your IT support, making budgeting easier.
HUMAN RESOURCES
WHERE ARE ALL THE GOOD PEOPLE? A business is only as good as its staff
s a successful business you need good people. Your team are critical to your performance and can make or break your business. Here is Sapience HR’s list of Top Tips to help you be even more successful in finding the right people.
1 2 3
Are you a good employer and a good company to work for? Make sure that you are attractive enough that great people will want to work for you. Are you clear about the job you want them to do? What skills, qualifications and experience must they have?
Be creative in advertising. Traditional methods work but also think about Radio advertising, YouTube or videos, using your networks, open days – there’s lots of ways!
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4 5
Interviewing is easy, right? Well, if you ask the right questions it is otherwise it’s just a nice chat. Always gauge the candidates strengths and ask for examples. The more ways you assess candidates, the more likely you are to get the right fit for your business and get a more rounded picture of who they are e.g. test their spelling, technical tests, psychometrics, document review exercise, a work trial.
6 7
Will they fit with the rest of the team? Crucial for harmonious working relationships.
8 9
If you are not sure, don’t hire. If you get it wrong this could be a decision you have to live with for a long time.
Found the right people? Then treat them well - with respect and dignity, pay them well for what they do, recognise their achievements, encourage involvement, train them well, challenge them and listen to their ideas. It’s that simple! Telephone: 01736 339 384 HelloThere@sapiencehr.co.uk
Desperate? Don’t just hire someone because you are short of staff or frantic. You may be tempted to hire the first person who walks in the door but doing so can be a fatal error.
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START UPS
TOOLKIT
EMPLOYEE OR
EMPLOYER? Fed up of the 9-5? Want a better work-life balance? Why not let 2018 be the year you become your own boss utset Cornwall, the region’s leading business startup experts have helped hundreds of people start and grow their own businesses through their programme of fully funded start-up support. Could you be another of Outset’s success stories in 2018? Taking the leap into self-employment can seem daunting, but hearing the varied reasons other people have chosen to set up their own enterprise with Outset’s help can be encouraging and inspiring. Many people emphasis the greater flexibility in working patterns that allow them more time to balance their work with other important elements of their lives. Illustrator and designer Alison Bick began her own design business following a desire for a career change. Alison, who lives in Newquay, says: “Starting my own business has given me so much flexibility and allowed me to build a connection with others going through the same process.” Being your own boss and making your own
decisions is also important to Outset clients, as Truro-based Paul Nuttall shared. “I wanted to choose working hours that suited my family life, and this has given me a great sense of achievement,” he says. Paul, who was forced to give up work to care for his wife Ali, set up Paul’s Odd Jobs to offer a handyman service to people living in his local community. “My drive for going it alone was to help others like myself who find it hard to afford the high costs charged by many big companies,” he said. For many, turning a passion into a career would be a dream come true. And that is just what Steve Coonick of Wadebridge has done thanks to Outset’s support. Steve’s passion for design and the desire to make physical objects that people can enjoy was the inspiration for setting up KOOS Furniture. Master cabinet maker Steve designs and creates bespoke and custom fine furniture from sustainably sourced hardwoods. “My best business decision by far was to contact Outset,” he says. “They have helped me with business advice from accounting to web design
and everything in between.” So, whatever your circumstances and your reasons for wanting to make a life change, why not make 2018 the year you finally go from employee to employer and turn that business idea into reality. Get in touch with the business start-up experts at Outset Cornwall and be one of their client success stories in 2018. Outset Cornwall, which has been funded by the European Regional Development Fund, DCH and the Outset Foundation provides tailor-made fully funded business start-up support, helping individuals to further explore their business idea through its informal information sessions and workshops.
Funded by
Delivered by
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TOOLKIT
CSR
SUSTAINABLE
STEPS TO SUCCESS
In an uncertain, volatile and fast-changing world, there’s no such thing as ‘business as usual’, says sustainability consultant Gill Pipkin. You could even say that if you do what you’ve always done, you might not get as much as you’ve always had conomic and political uncertainty, environmental and societal pressures mean there’s never been a better time to put sustainability at the heart of your business. Sustainability is about so much more than being ecofriendly. It’s about taking a whole-picture approach to how you operate, balancing economic, social and environmental factors and taking account of risk, resilience and longer term impacts, right across your business. Adopting sustainable business practices takes in a wide range of areas, from efficient and cost-effective use of your workspace and utilities, to looking after your workforce, and procurement that takes into account, say, supply chain security. As it’s something that’s constantly evolving, particularly on the regulatory front, a DIY approach can prove difficult to navigate. This is where an external specialist is invaluable in being able to offer guidance on the practicalities that are most appropriate, costeffective and beneficial for your business. So what can you hope to gain from putting sustainability centre-stage? Apart from a sense of control where you know your facilities, suppliers and processes are optimised to suit your needs, getting your house in order sustainability-wise will help you weather the unforseen and be ready to capitalise on any opportunities. Specific
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benefits are many and far-reaching too, broadly-speaking:
1. COST SAVINGS
A sustainability audit will identify what you already do well and pinpoint areas for improvement. Implementing initiatives that for example, control water usage or fine-tune internal processes, will have a positive effect on your bottom line.
2. REGULATORY COMPLIANCE
If you’re doing business with the public sector you’ll already be familiar with having to submit documented sustainability credentials. This directive will soon extend to large organisations in the private sector. It’s worth pointing out that compliance isn’t just restricted to the company submitting the tender – those in the supply chain also have to evidence sustainability policies. With the international regulatory landscape moving inexorably towards mandatory submissions on carbon footprint, it’s a good time to be thinking about the sort of accreditations your business may need in order to be not just compliant, but also be able to access valuable business development opportunities. With so many options to choose from, expert advice will undoubtedly ease your regulatory journey.
profit imperative. This, in turn, can become a differentiator, something you can use to boost your PR and marketing efforts, develop new business, better attract and retain customers, and enhance your reputation as a great place to work. Gill Pipkin is a sustainability consultant who works with organisations of all sizes, from hospital trusts to small, family-run hotels. She can carry out a review of current suppliers and/or working practices, implement cost and efficiency savings, advise on matters of compliance and governance, and identify and support you through the accreditation that will then help you access new business opportunities. Get in touch with her and discover how sustainability can help you do better in 2018. Gill Pipkin Consulting www.gillpipkin.co.uk 07814 944492
3. COMMERCIAL
Adhering to sustainable practices provides businesses with a purpose beyond being the
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BUSINESS
TOOLKIT
STRATEGY
PLANNING FOR SUCCESS Benbole Management director, Richard Trant, has some end of year housekeeping tips
W
e all recognise that there is a need for careful strategic planning and regular reviewing of our systems. However, for many small businesses, those who are best suited to drive this activity have their hands full with the day-to-day graft of delivering a product or range of services. But having a plan provides a target; it allows good prioritisation of effort and resource and shows that the organisation knows where it wants to be in the short, medium and long term. At Benbole we aim to enable these key elements of management. We hope to provide clients with a straight-talking sounding board when they are developing strategic ideas and articulating these in
achievable parameters. We will always try to answer the exam question rather than offer a templated solution. We know management teams face a huge number of conflicting priorities and it’s the bottom line that dictates how these stack up. Nonetheless, management tools such as sound planning, the reviewing of operational effort and where resources are used must be part of this equation. Businesses understand this but often don’t have the capacity to give them the time they need; Benbole strives to fill this gap with a business specific bespoke service that will answer the question with bespoke solutions. T: 01208 368965 www.benbole.co.uk
A PERFECT PARTNERSHIP
t Truro and Penwith College we strive to support growth and opportunity in Cornwall by continuously building successful, long-term relationships with local businesses. We have the pleasure of working with a large number of local employers, supporting them to upskill their current employees and grow their future workforce. Our business partners have an active involvement in designing course content through our ‘Employer Skills Groups’ to ensure courses have a positive and practical impact in the workplace. Training packages are designed to support business goals, are fully bespoke and are not limited, ‘off-the-shelf’ courses. An example of this is our partnership with St Austell Brewery where we recently developed a training course focusing on the history of their business to enhance customer service (the full story can be found on the news section of our website). We have the pleasure of working closely with SMEs across Cornwall. Uneeka, an independent lifestyle and furniture business based in Truro, is a fantastic example of this. Uneeka has taken
advantage of the College’s Apprenticeship programme to grow their own local talent, as well as a range of business qualifications to support the business. Most recently 12 members of staff completed their Level 2 Retail Skills Award, providing the team with vital skills such as managing customer relationships, maximising sales and visual merchandising. In an effort to provide valued support to local employers, and to help the College build positive relationships with Cornish employers, we have recently launched a new ‘Business Toolkit’ initiative. Business Development Advisors (BDAs) have been attending local businesses
TRAINING
with toolkits containing advice and guidance on employee development and financial support for a variety of training programmes in the form of discount vouchers. Employers in need of training support or advice can arrange a consultation with one of the College’s BDAs, to do so contact the team on 01872 242711 or email business@truro-penwith.ac.uk.
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TOOLKIT
INNOVATION
IS INNOVATION JUST ANOTHER BUZZWORD? There are many instances where the term ‘innovation’ is overused, particularly in marketing and business communication
H
owever, innovation offers real value to those businesses who understand and invest in developing an innovation approach and is one of the few areas that smaller businesses can take advantage when compared to larger, slower moving organisations. When you’re running a business, trying to understand and implement innovation can be disorientating. That’s why we’ve pulled together our Top 10 Innovation Takeaways:
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Innovation is more than just the invention of a new product, it can be: product, process, service, business model, new markets or a revamp of existing product/service.
2
Innovation is more than just a ‘Eureka’ moment and should involve a defined process which includes: creating a new idea or invention; prototyping; testing; refining; retesting; production; marketing and sales.
3
The best inventors need to have someone who can take their idea forward and seize
the opportunity of turning it into a profit. For example Tesla and Edison.
4
Successful innovation lies with always keeping the end-user at the centre of the process.
5
The best way to get your idea across to potential funders or investors is to de-mystify the idea and avoid technical jargon.
6
“Don’t fear to fail, you will always learn new skills” - Dr Simon Foster talking at the Innovate2017 UK conference.
7
The four cornerstones of innovation should always be about Profit, Productivity, Efficiency and Differentiation.
8
Ideas are the currency of innovation. Successful innovators look for new ideas everywhere; staff, customers, competitors, experts. To succeed you need to be resilient, have empathy, be real, be prepared to take a risk
and have a good team around you.
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Stay updated. Innovation is speeding up but to help you keep the pace, we’re here to help. Our team of accredited IKE Innovation Practitioners are experts in helping you exploit innovation to your advantage. Finally, still think innovation isn’t relevant to you? It’s proven that small businesses can experience great success when they find innovative solutions to common problems. Often, it just requires building an innovative approach and culture in order to sustain itself and grow. Acceleration through Innovation (ATI) T: 01209 705166 E: ati@plymouth.ac.uk www.aticornwallinnovation.co.uk
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DATA PROTECTION
GDPR ARE YOU READY? hile most business are aware that the data protection landscape is due to change in May, the extent of these changes and the steps that should be taken to ensure compliance are still largely unknown. The main changes that will be implemented by the new General Data Protection Regulation (GDPR) include:
WIDER APPLICATION the new GDPR not only applies to EU businesses processing personal data, but also extends to non-EU businesses that offer goods and services to customers in the EU NEW OBLIGATIONS FOR DATA PROCESSORS
under the old regime, no obligations were imposed directly on data processors
ENHANCED RIGHTS FOR DATA SUBJECTS
these rights include a new right for
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an individual to request that their data be transferred from one service provider to another
REQUIREMENT TO MAINTAIN PROCESSING RECORDS for businesses employing more
than 250 employees, a requirement to maintain records of processing activities – this requirement applies to both data controllers and processors
STRICTER BREACH NOTIFICATION REQUIREMENTS this includes requirements to
notify the Information Commissioner’s Office and individuals of data security breaches
GREATER SANCTIONS FOR NON COMPLIANCE
to appoint a professionally qualified data protection officer. Businesses should also integrate data protection into their system and product designs and implement measures to ensure that they only process personal data necessary for a certain purpose. All staff involved with data processing should also be provided with regular training. If you wish to discuss any of the issues raised in this article or would like assistance with complying with the new GDPR, contact Rebecca Anforth, head of Intellectual Property, on 01872 226999 or rebecca@ murrellassociates.co.uk.
maximum fines of €20 million or 4% of total turnover
In order to ensure compliance with the new GDPR, businesses should carry out a review of their existing data protection policies to determine where changes need to be made. In certain situations, businesses may also need
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MAIL SOLUTIONS
TOOLKIT
A PERFECT HYBRID
Imprimus introduces a new mailing solution, designed to save Cornish businesses both time and money mprimus has been helping the UK’s most trusted brands get more from their customer communications since 1988. From letters and direct mail to combined paper and digital communication, Imprimus works alongside its customers to help them make informed communications decisions that reduce mailing costs, eliminate risks and increase engagement. Imprimus’ hybrid mail solution is a simple, secure and resilient mailing platform for all your outgoing mail. This service will allow you to completely remove all the physical elements of printing and posting your documents, letters or direct mail. If you send small volumes or thousands daily, Imprimus’ hybrid mail service will benefit you either way. With significant discounts on postage and printing prices, its advanced production facility in Redruth can cater for all types of print and mail and ensure it is delivered quickly and securely.
By choosing one of the UK’s leading outsourcing specialists in printed communications, you are in the right hands to ensure your customer communications are printed and sent effectively and in a timely manner. Marketing manager, John Chapple, said: “As one of the most experienced and trusted customer communication companies in the UK, we are confident our Hybrid Mail solution will benefit many Cornish businesses. “We know that local business owners can become concerned by the increasing costs of mailing out invoices and other communications. So, we have developed a solution which is the complete package to reduce outgoing expenses, maintain security and increase efficiency in the workplace.”
If you send small volumes or thousands daily, Imprimus’ hybrid mail service will benefit you either way
KEY FEATURES
• Instant financial and operational savings • Reduce your company's carbon footprint • Reduced time physically printing and mailing your documents • A safe, secure and compliant mailing platform • Ensure brand consistency • Remove all elements of pre-paid envelopes and franking machines Once installed onto a computer, users are given the option to print their documents through the facilities at Imprimus with a single click, outsourcing all of the costs and hassle normally associated with marketing or transactional mailings. Aside from the internal resource and saving of time, UK based businesses are already adopting this growing service and have seen savings of up to 60% on the cost of their print and postage overheads.
FACT UNDERSTAND THE SAVINGS
• £1.30 Is the average price of creating and posting a standard business letter (2nd Class) included into this is the cost of: paper, ink, machine maintenance, staff time, and postage • 35p Imprimus Price – Printing and posting your documents Remove the growing costs of, Ink, paper, postage, maintenance costs and, importantly, your staff time on stuffing, folding and posting documents T: 01209 312800 E: info@imprimus.co.uk
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TOOLKIT
CHARITY
DON’T TURN A BLIND EYE TO RECRUITMENT Cornwall is facing a skills shortage with 77% of local businesses reporting a difficulty in filling vacancies. But there is a much wider pool of talent to choose from if you are willing to open your eyes, explains iSightCornwall chief executive, Terri Rosnau-Ward hen was the last time you employed someone with a disability? How about the last time you interviewed a disabled jobseeker? If the answer is never then you are missing out on a pool of talented, loyal and hardworking potential employees with plenty to offer. As the chief executive of iSightCornwall, I’m proud that we have created a talented and diverse team. This is not a token gesture. All our staff are employed on merit – we look at a person’s ability not their disability. However, less than half of disabled people and people with health conditions in Cornwall are in work. So why is this? The most significant barrier for disabled jobseekers still appears to be the stereotypical assumptions and attitudes of employers about what people with disability can and cannot do. Some of most common misconceptions include the perceived cost of workplace adjustments and the fear of other people in the workplace doing or saying the wrong thing. In fact, many reasonable adjustments involve little or no cost to employers. For example, travel expenses, specially-adapted equipment or support workers could all be funded through the government’s Access to Work programme. And you don’t need to be afraid of saying the wrong thing (within reason, of course). What I mean is, you can say ‘see you later’
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to someone with a visual impairment without causing offence. Trust me – we say it all the time. I’m passionate about challenging perceptions and changing attitudes to overcome these barriers. I want to help employers realise the potential a more diverse workforce brings. At iSightCornwall, we can support you to become a more confident and inclusive employer by offering advice and training on sight loss support; showing you how to create accessible documents for the application process; as well as offering you the chance to see inclusive employment in action by visiting our charity and meeting our staff. We don’t just help with the recruitment of new staff but can also support you to keep your valued employees if their circumstances change. Retaining an experienced, skilled employee who has acquired an impairment is far more beneficial for you than recruiting and training new staff. When Darren Phillips’ sight deteriorated we worked with his employer at the Beresford Hotel in Newquay to make reasonable adjustments. By providing him with a portable hand held video magnifier, Darren was able to continue in his role of Deputy Manager. His manager Jackie Cunliffe told us how much they valued Darren’s wealth of knowledge and experience and how they would have really
struggled without him if he’d had to give up his job. We’re proud to be a disability confident employer. Being able to attract people from the widest possible talent pool is absolutely vital in keeping a business competitive and moving it forward. I would urge all of our local businesses to seriously consider what they can do as employers to attract more disabled talent to their organisations. If you are willing to think differently about disability and open your eyes to the wider pool of talent on your doorstep you could discover employees that you’ll wonder how you ever did without. By the way, did I mention I lost my sight 13 years ago? If I can become the chief executive of one of Cornwall’s oldest charities, imagine what others can achieve.
I’m passionate about challenging perceptions and changing attitudes to overcome these barriers
For further support and advice, contact Carole Theobald, Director of Operations 01872 261110 ctheobald@isightcornwall.org.uk Disability Confident – a government service supporting employers to attract, recruit and retain disabled workers
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BUSINESS
TOOLKIT
DESIGN
A HOLISTIC APPROACH ABG Design managing director, Howard Miles, discusses some key successes for the clients in 2017
W
e have had one of our most successful years in 2017 and along the way created powerful brands, visitor signage and exhibition spaces for some of the country’s lead
museums and venues. Increasingly we are finding that clients are wanting design agencies to provide a more holistic approach to their project so they are looking for agencies that have a track record of delivering a host of design skills such as brand, print, exhibition and signage
design. We have also embraced working in partnership with other companies where we need to provide other skill sets such as architecture, writing and production. This has proved to be a great way of delivering an effective integrated approach working with some of the best consultants in their field. We are very proud to say that some of the projects delivered in 2017 include some of the UK’s best known venues and attractions such as National Army Museum, Houses of Parliament, Chatsworth House, Heaton Park, University of West of England (UWE) and various projects for National Trust. We already have many very interesting new
projects that will go live in 2018 so keep your eyes peeled for our latest news in the New Year. To ensure you get your design right in 2018, come and talk to us we can make a real difference to your project. T: 01872 248355 E: info@abgdesign.uk.com
THE FUTURE OF INSPIRATION
FUTURE FOCUS
Inspiration can hit at any moment, says Unlocking Potential’s Allyson Glover hether from friends, celebrities, philosophers or campaigners, being inspired in today’s social connected, WiFi-enabled world is easy, but taking
action as a result not so. At Future Focus, we encourage business leaders to step away from the everyday, by hearing from speakers at the forefront of business innovation. But this ERDF-funded programme also offers followon support to process those insights into real, impactful action. In a Lab you can work with your peers alongside industry experts to develop a bespoke plan. We have a host of funding options to help with your time, finance and logistics, too. In last year’s toolkit, I talked about the need to innovate to keep ahead of the game. Future Focus events are doing some of that work for you as we bring you cutting edge thinkers on the most important trends and advances. We are able to respond to what you’ve been telling us are your challenges and ambitions.
So, in September, when Dan Germain shared with us the Innocent Drinks’ story and the secrets behind world smoothie domination he also inspired a sense that business needs purpose. They donate 10% of profits to their own charitable foundation and Dan received huge applause when he revealed their Action Against Hunger Research Project is changing the game in treating severe malnutrition. How do our social, cultural and environmental responsibilities affect the way we do business? One thing is for sure, in 2018, consumers and clients will be more engaged than ever in purchasing with provenance. So in February, our first event of the year, ‘People, Planet and Profit’ will explore these new factors at play.
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TOOLKIT
FINANCE
STARTING A NEW BUSINESS?
TAKE THESE THREE SWIG FINANCE STEPS TO HEAVEN New Year is a time to take stock and plan ahead for the coming year. With a blank sheet on January 1, there’s no better time to put your plans into action WIG Finance has helped 1,250 entrepreneurs through Start Up Loans in five years, of which 300 have been in Cornwall and the Isles of Scilly, so we know a thing or two about local startup businesses! Get these three things in place and get your business successfully up and running:
YOUR SUPPORT NETWORK
No-one can do everything. Work out what your business needs; who do you know who could help? You may need to buy in professional skills. Speak to other entrepreneurs; its good
therapy and you might learn from other people’s mistakes.
PLANNING
How much more do you need? If the bank isn’t an option, Start Up Loans provides Governmentbacked loans and free support to make sure that borrowing money is the right thing for you to do.
Most of us can’t give up the day job straight away. Can you start your business at weekends and evenings? Can you work part-time while your venture builds up a head of steam? Prove to yourself your business can make money and take the leap to full time self-employment when you can.
FINANCE
Forecast your sales and costs to see if you have a viable plan, and what you need to get it off the ground. How much can you invest yourself?
T: 01872 223883 E: info@swigfinance.co.uk
EVENTS
EVENT PLANNING TOOLKIT
Truro School events manager, Sarah Knowles, has some top tips for that perfect event BEGIN EARLY Planning your event well in advance provides you with the opportunity to research availability of venues, which may increase your options for suitable dates and times. Also, think about similar local events already in the calendar and potential clashes. KEY REQUIREMENTS - Have a clear set of requirements: room layout, AV equipment, catering, numbers and timings. This will help when finding the right venue and the most appropriate event space. At Truro School, we have a variety of venues to suit any event, large or small. BUDGET – You can discuss this when
obtaining quotes. It will then establish whether your ideas are achievable.
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SCHEDULE - When booking, allow a reasonable amount of time for each part of the event and factor in any set up time that may be required. VISIT YOUR CHOSEN VENUE – You can ensure the space is suitable for your needs. It can help to know the location of parking and accessibility to the room. You also have the opportunity to meet your contact face to face. DON’T BE AFRAID TO ASK! – If your requirements change, speak to the events team. At Truro School, we are happy to deal with any query promptly at whatever stage of the planning process.
READ THE SMALL PRINT – Read the terms, conditions and policies from the venue. Make yourself aware of health and safety procedures on the day. CREATE A FINAL CHECKLIST – Always
expect the unexpected!
GET FEEDBACK - about the event, venue and location for when you want to do it all again. T: 01872 246059 www.truroschool.com
TIMELINE – This will assist you with deadlines for booking transport, guest speakers, and catering numbers
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SKILLS
TOOLKIT
A TOOLKIT TO SUSTAINABLE SUCCESS
Is skills development part of your essential business toolkit? f you ask any business what their most important asset is, 99.9% will say their people,” estimates Josh Hoole, project manager of the Cornwall and Isles of Scilly Skills Hub. “No matter how fantastic a product or idea is, a business is only as good as the people behind it. “Whether you employ just one member of staff or 1,000, you need to look after them. You need to have the leadership and processes in place to comply with employment regulations and most excitingly, harness their potential. “The payback will be staff who feel valued, engaged and productive; the key to sustainable growth.” Sounds great, but doesn’t it involve a mountain of paperwork and a never-ending pot of time and money? Not anymore. Thanks to a Skills Toolkit being developed by the Cornwall and Isles of Scilly Skills Hub, even mirco-sized businesses can implement the same processes as businesses with their own HR departments. Available to download from www. ciosskillshub.com/skills-toolkit, the Skills Toolkit is available completely free of charge and over 100 businesses have already benefited from the key resources on offer to help develop and engage with staff.
The Skills Toolkit includes:
SKILLS REVIEW AND APPRAISALS
All the forms needed to crystallise business objectives, undertake staff skills scans, staff appraisals and evaluate performance.
EQUALITY AND DIVERSITY
Equal Opportunities Policy template and useful information on areas such as employment law and equality & discrimination in the workplace.
ENVIRONMENT AND SUSTAINABILITY
Environmental Policy template and useful information on all aspects of environmental sustainability “The Toolkit is completely flexible so can be adapted and personalised by individual businesses,” continues Josh. “It has been designed so that businesses can use it in a way that suits them and will be continually developed according to business needs. We have a section covering apprenticeships in the pipeline, as well useful tools for recruitment and staff inductions.”
SKILLS REVIEW AND SIGNPOSTING SERVICE
to help them identify what skills they need to move forward and where gaps lie. Using their in-depth knowledge of the skills and training arena they can signpost businesses to a staff development solution that’s just right for them, whether it’s a training course or workshop, apprenticeship or staff mentoring scheme. The Connector’s cover everything from health and safety to digital marketing and can also provide information on funded training opportunities. Many businesses have already benefitted from a skills review and are discovering they need help in areas such as Leadership and Management and Customer Service training as well as support to bring fresh talent into the business through apprenticeship programmes. Businesses of all shapes, sizes and sectors are eligible to access the Skills Hub service providing they are based in Cornwall or the Isles of Scilly. To find out more and to book a free and impartial skills review, visit www. ciosskillshub.com or call 01209 708660. The Cornwall & Isles of Scilly Skills Hub is part funded by the European Social Fund (ESF) and match funded by Cornwall Council and Cornwall and Isles of Scilly Local Enterprise Partnership.
The Skills Toolkit is just a taste of the in-depth service that the Skills Hub offers businesses to help them upskill and thrive through skills and training. On a one-to-one basis, the expert team of Skills Connectors meet businesses
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TOOLKIT
COACHING
SUPPORTING AMBITION
There are myriad ways in which coaching can help business owners gain a new perspective and discover new opportunities for growth, says Oxford Innovation’s Alan Bartlett lan is the Principal Coach on the Transform programme, which offers support to businesses in Cornwall and the Isles of Scilly with the ambition for growth. “One of the most important benefits of coaching to a business owner is having a ‘critical friend’ whose only purpose is to help them achieve their goals,” he says. “The coach will encourage and support the owner to step back from the day-to-day activity to take a more holistic view and then focus in on challenges and/or opportunities. “The coach’s non-judgemental questioning and challenging provides a means by which the owner can really get to the heart of a matter and in many instances find solutions for themselves. A result of this is the owner’s confidence increasing and often becoming more aware of a positive and exciting future. “A good coach holds a business owner (and others) to account to deliver on agreed actions and plans that might otherwise be lost due to the pressures of day-to-day activity. “This applies equally to anybody in a business and can provide a shared experience that motivates people to achieve more as a team rather than a group of individuals.” One of the key aspects of working with a business coach is the opportunity to receive input from somebody outside of the business, Alan says. “It can help the owner to look at the business and its challenges and opportunities through ‘fresh eyes’. A coach isn’t constrained by the business’ past (although they will learn much of this in time) so they are able to question and challenge in the present with genuine interest about what works, what doesn’t and what is available to its owner and team.” Of course, not everybody is sure that coaching is the right approach for their
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business. “It’s understandable that some people are sceptical, not least because they may have tried other means of business support without success,” says Alan. “In this scenario I tend to talk them through the coaching approach, highlighting the benefits and the success rate coaching has with businesses from micro to multinationals – and how it might work on different levels in their business.” As for the coaching that Transform offers specifically, Alan feels the team has the winning formula. “Apart from being committed to coaching rather than advising, the fundamental strength of the Transform coaching team is the range of talent and experience it has amassed. “If there was a matrix of skills and experience for the team there would be many overlaps such as starting, buying, growing or selling a business or, indeed, leadership in large companies. At the heart of all these lie the individual’s specialist knowledge, skills and experience which, within the Transform team, cover most aspects of business.”
Transform is delivered by Oxford Innovation in partnership with Unlocking Potential, and funded by the European Regional Development Fund. Find out more about how Transform could help your business at www. transformcornwall.co.uk or call 01872 300116.
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CIOS
LEP
LEP SEEKS NEW BOARD MEMBERS
Non-Executive Director - Circa 3 days a month
Cornwall and Isles of Scilly have a fantastic opportunity to be at the forefront of a new inclusive economy, one that prospers in a unique creative, entrepreneurial and productive landscape. The connection of business, people and place is at the heart of our vision. If you are ready to take on this opportunity the Local Enterprise Partnership wants to hear from you WORKING WITH US…
While the challenges are complex our mission is a simple one. By 2030 Cornwall and Isles of Scilly will be home to flourishing businesses providing an outstanding quality of life for all. Cornwall and Isles of Scilly Local Enterprise Partnership (CIoS LEP) aims to facilitate sustained growth through long term, joined up investment in our People, our Places and through our Businesses. Joining the Board you will be actively involved in a period of major change for our region; it will be a challenging and rewarding experience, an experience where you can drive real change, as we actively collaborate with our partners to deliver our Vision 2030 to help transform our economy.
LEP_Dec17.indd 3
ABOUT YOU…
As a Non-Executive Director you will work with us to drive new and emerging opportunities for our region and you will be widely respected for your business leadership and have the credibility to champion the economy of Cornwall and the Isles of Scilly on the, local, national and international stage. You will be prepared to give non-executive high level support to our executive team and you will have a particular interest and knowledge about your sector so we can seize opportunities for our region locally, nationally or internationally.
ABOUT US…
The CIoS LEP is a private sector-led partnership between the private and public sectors and is driving the economic strategy for our area, determining local priorities and undertaking activities to drive growth and the creation of local jobs. For further information and for how to apply, please visit the LEP website www.cioslep.com The CIoS LEP is committed to promoting equality and celebrates diversity and welcomes applicants reflecting the diversity of the community. www.cioslep.com
23/11/2017 10:52
GROWTH
PROGRAMME
A HEALTHY To date, the Cornwall and Isles of Scilly Growth Programme has seen more than ÂŁ36 million invested in Research and Innovation projects. Within this is an investment of ÂŁ7.1 million in the healthtech sector, an area identified by the Local Enterprise Partnership as a priority within the Digital Innovation cluster
Cornwall has the infrastructure, the talent, and the resources that are fundamental to operating a world class Healthtech business
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GROWTH
he ageing population and pressures on existing health services is not a problem unique to Cornwall and the Isles of Scilly. Emerging technology offers a way to revolutionise healthcare, at a time when updating the current system is paramount. With a streamlined healthcare system and an agile network of decision makers, Cornwall and the Isles of Scilly can play an important part in the future of the health and care sector. There are wide ranging opportunities to be the first choice for innovators in healthcare and at the same time benefit the health and social care provision locally, helping existing companies to grow and innovating companies to test new ideas, technologies and products. Two projects that have recently secured European Regional Development Funding having been running a number of exciting activities. Smartline (Smart technology, linking innovation and needs for eWellbeing
in communities) and EPIC (E-Health and Productivity and Cornwall and the Isles of Scilly) are both setting out to develop and use technology to benefit health in our communities and help support growth in this sector.
THE EPIC PROJECT AND CHALLENGE FUND
The EPIC project aims to improve the use of technology in both health and social care through collaborative development; which as a result will improve health and wellbeing of people in Cornwall and improve the Cornish economy in this sector. The project has already been successful in improving the collaborative ecosystem in Cornwall with local technology companies benefitting from working directly with the potential users, including patients and clinicians, of their products. A £600,000 EPIC Challenge Fund is now available and will help address potential financial barriers to businesses engaging in the digital health and social care market. The grant funding combined with access to expertise from the EPIC team in engagement, behaviour change, usability testing, technology development and evidencing impact will enable SMEs based in Cornwall to develop high value technology solutions for challenges raised by eight stakeholder workshops. There are two
PROGRAMME
levels of grant available; up to £5k for feasibility studies and, £5k - £100k for product/service development projects. If you would like more information about this project, please visit www.plymouth.ac.uk/ research/epic or contact epic@plymouth.ac.uk.
SMARTLINE
Smartline is an exciting research and innovation project looking at how technology can be used to help live healthier and happier lives. A partnership project led by the University of Exeter, with Coastline Housing, Cornwall Council and Volunteer Cornwall, the project aims to support businesses within Cornwall and the Isles of Scilly to develop new products and services that will support independent living and encourage a community focused approach to wellbeing. The project will install a range of environmental sensors into the Coastline Housing homes of 350 participants in the Camborne, Pool, Illogan and Redruth (CPIR) area of Cornwall. These sensors will measure air quality, humidity and temperature and electricity, gas and water usage. Participants will also be asked to complete questionnaires about their aspirations and needs of the community. The combination of this data will be used to understand the common desires within the community, inspire the development of new products and services and support high quality research. If you would like more information on the project, to become a participant, access business support or understand the research activities of the University of Exeter then please visit our website at www.smartline.org.uk or email smartline@ exeter.ac.uk.
INVEST IN CORNWALL’S HEALTHTECH SECTOR
For innovators in healthcare, Cornwall has a lot to offer. Already home to a thriving cluster of disruptive, forward thinking businesses; Cornwall has the infrastructure, the talent, and the resources that are fundamental to operating a world class Healthtech business. Nurturing the growth of its creative technology sector, the region’s talent pool is fed by a stream of highly qualified health and medical graduates, many of whom are educated at The Knowledge Spa in Truro. In addition, Falmouth University is educating the next generation designers and developers and providing an exceptional pool of talent for those seeking innovative, creative minds to drive their technology-led businesses forward. Cornwall’s health technology ecosystem is continually growing; the aim of Invest in Cornwall is to help generate future growth in this sector by promoting Cornwall as destination for health technology businesses, attracting business investment into the region from both national and international markets with the primary aim of having a positive impact on the Cornish economy.
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PEOPLE
ON THE MOVE
SPONSORED BY www.sapiencehr.co.uk
A QUALITY APPOINTMENT
CCF NAMES NEW CHAIR Cornwall Community Foundation (CCF) has appointed a new chair of trustees. An enthusiastic Cornish philanthropist, Jane Hartley is a director of family business Trevornick Holiday Park, and has been a trustee at CCF for the past eight years and vice chair since 2014. She replaces outgoing chairman, The Hon Evelyn Boscawen, who will continue as a trustee of the foundation. “I am delighted to have been elected as chair by the foundation’s board of trustees,” she said. “I have always been inspired by giving back to the county I love. It is sad that we live in this beautiful county but that so many people are disadvantaged and struggling in their communities. I would like to thank Mr Boscawen for the leadership and support he has provided for the foundation in his four years as chair.”
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A&P Falmouth has appointed a new quality manager. Tasked with reviewing processes and supporting the growth of A&P Falmouth, Steve Taylor will focus on improving quality processes in the areas of fabrication, machining, hull treatment and pipework. He joins A&P Falmouth from Canada where he worked at the Victoria Shipyard on the west coast. He said: “Quality workmanship is at the heart of A&P’s offering and it’s my role to build on that further and ensure that we continue to be renowned for our quality driven engineering excellence.” Gerald Pitts, managing director of A&P Falmouth, added: “Our commitment to quality underpins every part of our operation in Falmouth and it is integral to our continued success and growth. Steve joins us at a crucial time and we welcome him to the team.”
CHARITY NAMES CHIEF EXEC The South West Youth Games Trust sports charity, has appointed its first-ever chief executive. Chris Broadbent, who has previously worked for Team GB and for the London Olympics, has joined the trust with an aim to increase activity levels among young people across Devon and Cornwall. He said: “There is absolute consensus among experts on the transformative effects physical activity can have on young
people. Better still, there a real appetite from the public and private sector to address these really important issues. “Our population is spread over an area of 4,000 square miles in Devon and Cornwall. But we have lots of innovative ideas over how to take the South West Rotary Youth Games right across the whole region throughout the year and provide more accessible opportunities, particularly for inactive young people.”
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EVENTS
PROVIDING LEGAL ADVICE AND SERVICES TO STARTUPS, SMES AND ESTABLISHED BUSINESSES FOR OVER TWO CENTURIES. Our clients are based all over the West Country and beyond. Our solicitors will provide practical, commercially astute legal advice designed to resolve your legal matter and implement strategies for growth quickly and costeffectively.
Strategies for Growth FREE business networking breakfast. Find out the strategies behind leading Cornish businesses Provenance Brands and MyHalto 8-10am | Tuesday 16 January Heartlands, Pool Bookings: www.ciosgrowthhub.com/biz
01872 241414 www.nalders.co.uk TRURO - ST AUSTELL - FALMOUTH - HELSTON CAMBORNE - NEWQUAY - PENZANCE Nalders Solicitors is the trade name of Nalders LLP (authorised and regulated by the Solicitors Regulation Authority) a limited liability partnership registered in England & Wales under number OC354499.
6 - 8 M A RCH 2 018, WA DEBRIDGE
Sponsored By
THE TRADE SHOW THAT’S GOT CORNWALL COVERED...
Over 85 stands already booked!
If you’re involved in hospitality, catering, or food and drink, then this is one show you cannot afford to miss.
MAKE NEW CONTACTS • MEET SUPPLIERS • GROW YOUR BUSINESS
To secure your free visitor badge register online or call 01934 733456 Stands are selling fast – to enquire call 01934 733433
Thursday 15th March 2018 | Royal Cornwall Events Centre Media Partners
Supported By
@expowest_uk
www.expowestcornwall.co.uk
For more info cornwallbusinessshow.co.uk
This trade only event is organised by Hale Events Limited. www.hale-events.com
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EDUCATION
& TRAINING
SPONSORED BY
www.truro-penwith.ac.uk
SCHOOL RATED AS ‘EXCELLENT’ A newly published inspection report has awarded an independent school in Cornwall the highest grades possible. Truro School, a co-ed day and boarding school for pupils aged 3 to 18, achieved ‘Excellent’ status in all areas and at all age groups. The inspection was performed by the Independent Schools Inspectorate (ISI), the official body for periodically assessing independent schools. Chair of governors, Kim Conchie, said: “I am thrilled to hear that the inspectors felt that we were entirely successful in our mission of providing students with an education for life - one that prepares boys and girls for the real world.”
EXCELLENCE IN BUSINESS FINALISTS ANNOUNCED The shortlist has been announced for the Excellence in Business Training Awards 2018. Hosted by CCB Training (Cornwall College Business), the winners of the ten categories will be announced at a glittering awards ceremony on Friday, January 26 Sally Foard, from The Cornwall College Group, said: “We were absolutely amazed by the number of applications this year. I’d like to thank all the companies from across the south west who took the time to submit nominations. We would also like to thank our judges who had a tough decision, as everyone who applied deserves recognition for their commitment to training.” Tickets to attend the awards are available now for £60 +vat each by calling 0800 731 7594 or by emailing hello@ccbtraining.co.uk.
FINALISTS:
Outstanding Commitment to Training Small: Parnell Engineering Advanced, Fit N Fun Kids, James Kittow – Butcher & Grazier. Outstanding Commitment to Training Medium: Driveline GB, Polymermedics, Wolf Mineral. Outstanding Commitment to Training Large: Coastline Housing, Ocean Housing Group, Tulip. Outstanding Commitment to Apprenticeships Small: Nicholson Electrical, P Chapman Construction, YGS Landscapes. Outstanding Commitment to Apprenticeships Medium/Large:Coastline Housing, Ocean Housing Group, Pendennis Shipyard. Individual Champion to Staff Development: Danny Worall (Fugro GeoServices), Jill Carr (Pendennis Shipyard), Steve Hancock (Parnall Engineering Advanced). Individual
Achievement: Charlotte Woodhead (Torbay and South Devon NHS Foundation Trust), Josh Stevens (Robinson Reed Layton), Catriona Wilson (Positive Intent Therapies). Young Apprentice of the Year (16-18 years old) Kyra Varney (Talland Bay Hotel), Maddy Green (The University of Exeter), Nick Gidley (The Victoria Hotel), Sidmouth. Skills Apprentice of the Year (19+): Gareth Jones (The Wrigley Company), George Autie (Fugro GeoServices), Kirsty Birch (Ministry of Defence, Defence Equipment and Support). Professional Apprentice of the Year (19+) Alexandra Dunn (Shephens Chartered Tax Advisers), Daniel Rosevear (Yelverton Golf Club), Rebecca Doidge (Torbay & South Devon NHS Foundation Trust)
ADVERTORIAL
CORNWALL STYLE IN SPOTLIGHT
Export for Growth to take creative cohort to international trade show to help Cornwall style be recognised worldwide 36
The Export for Growth initiative, delivered in Cornwall by the Chamber of Commerce, has secured 15 Cornish creative businesses an excellent international opportunity. The team has created a ‘Cornwall Style’ stand for them to exhibit their wares at Top Drawer, a prestigious trade event for lifestyle brands at London’s Olympia (January 14-16). With its rich history of artists visiting St Ives,
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www.digitalpeninsula.org
AND DIGITAL
SPONSORED BY
CREATIVE
PRIDE OF CORNWALL PHOTO: RACHEL PICKEN WITH CIPR PRESIDENT JASON MACKENZIE LEFT AND AWARDS HOST AND BBC BROADCASTER STEVE KNIBBS
Cornwall’s PR sector picked up five accolades at the CIPR PRide Awards in Bristol last month. Barefoot Media won Gold for Regional Campaign of the Year for Padstow Christmas Festival 2016 and Silver for Best Use of Media Relations, for the same campaign. Wild West PR & Communications took Silver in Regional Campaign of the Year for its work for Penzance Heliport, and Silver for Outstanding Small Public Relations Consultancy. And Rachel Picken, who is chair of CIPR South West, was awarded Gold in the Outstanding Independent Practitioner category. She said: “I’m always proud to see Cornwall do well at these awards, which celebrates the best campaigns and teams from the PR industry across the whole of the South of England.”
NEW WEBSITE Business technology expert, Datasharp, has launched a new website. The Truro-based company says it designed the new site with two specific goals in mind - to create an arena where visitors could learn more about business technology and to empower visitors to confidently choose the technology that’s right for their business. Marketing manager, Zoë Thomason, explained: “As well as being a trusted source of information our new website is also far more collaborative and encourages people to interact with us and start conversations.”
and its influence on Du Maurier and Rosamund Pilcher, Cornwall has always been renowned for its creativity. Shoppers from the United States and China have long since sought after crafts handmade in Cornwall, where they feel an affinity with its romantic landscape. Following the success of the Connected Cornwall conference in November, Cornwall Chamber of Commerce and Business
CONNECTING TO THE FUTURE More than 120 business people gathered at Goonhilly Earth Station to hear about the opportunities that the use of digital technology creates for business growth. They were attending a one-day ‘Connect to the Future’ technology showcase event organised by the European-funded Superfast Business Cornwall programme, which looked at how digital technology could boost business communication.
The team has created a ‘Cornwall Style’ stand for them to exhibit their wares at Top Drawer, a prestigious trade event
West collaborated to select businesses to exhibit at Top Drawer as a sector group. Dawn Musgrave, international creative business engagement officer, said: “Exhibiting for the first time at such a high profile event can be daunting for creative sector businesses, many of whom are operating as sole traders. We decided to give them the opportunity to exhibit as part of a group, which offers them the support many SMEs feel they need.”
The event included a range of workshops and keynote speakers as well as a tour of the iconic venue. “We’ve had great feedback from the delegates,” said programme and partnership manager, Sebeail Fowell. “The room was buzzing with enthusiasm and we made connections on the day that have great potential for new business collaborations.”
2018 will be an exciting year for other small businesses, as Export for Growth continues to offer unparalleled support into increasing your customer base with overseas clients. To find out if your business is eligible for funding or support from this ERDF project, please contact Laura at Cornwall Chamber of Commerce. Phone 01209 240403 or email laura@cornwallchamber.co.uk
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OUT OF COUNTY
BUSINESS NEWS
ON TOP OF THE WORLD Pendennis Shipyard has won a second international award for the refit of the 85.6m superyacht ‘Aquila’. Aquila was named Best Refit at the International Superyacht Society (ISS) awards in Fort Lauderdale, having previously been awarded Best Refit at the World Superyacht Awards in May. It is believed that the project is the largest superyacht refit programme ever to be undertaken in the UK, with almost 800sqm of interior and exterior space upgraded and
all interior technology systems modernised during a 12-month period at the Falmouth yard. Captain Darryl Chalmers said: “The fact that this extensive project was delivered on time and to our Owners satisfaction is testament to the skill and professionalism of all at Pendennis Shipyard and their subcontractors. “From the crew’s perspective, it was a joy to work with a shipyard that strived to get the job done right first time, and to the highest standards.”
SPONSORED BY
cornwallairportnewquay.com
ISO SPACES IN DEMAND A shipping container conversion specialist has delivered an order to help homeless families in London. ISO Spaces, which is based in Truro, has delivered 88 social housing units to a London borough council. After delivering 34 units in 2016, ISO Spaces was asked to provide more converted one, two and three-bedroom containers to provide emergency relocation for homeless people. Ben Treleaven, co-founder and managing director of ISO Spaces, said: “The number of homeless people and families in the area was growing and the Council found they were having to relocate up to 130 families a week. “The containers that we design and build in Cornwall will be used to provide an interim housing solution on a brownfield site while the Council develop additional social housing.”
A PART OF CORNWALL IN HAWAII Hawaii and Great Barrier Island off New Zealand are just two of the exotic places that a new Cornish calendar is being sent to. While the UK and the Duchy itself remain Evocative Cornwall’s best sales markets, the company’s new owners Ewan and Pen McClymont are delighted with their first calendar’s worldwide appeal. Other overseas destinations include, in order of popularity, Australia, the USA, Canada and Europe. “We bought the business in January this year and have been working hard since
then to build on the brand and develop the products,” said Pen McClymont. “We’re really thrilled that both our Christmas cards and the calendar are selling so well and, though we knew there would be an export element, the amount that we’re sending abroad has taken us by surprise. “It just goes to show that Cornwall’s fame and reputation extends far beyond our shores – undoubtedly helped by successful TV programmes like Poldark, Doc Martin and the Rosamunde Pilcher adaptations.”
BEAN THERE, DONE THAT St Austell Brewery has opened its first standalone coffee shop. The Brewer & Bean brand has been trading across its managed estate for the past two years, but for the first time a dedicated Brewer & Bean coffee shop has opened, in Plymouth. Retail manager, Harvey Jones, said: “Brewer & Bean took off almost overnight when we introduced it into our pubs and hotels, so we knew then that we had something special with the brand. It wasn’t long before conversations led to the idea of the coffee shop and here we are. It’s been a real team effort and we’re really excited about getting the doors open.”
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NEWS
SPONSORED BY
#FSBCONNECT
www.fsb.org.uk
VIRTUAL DEPARTMENTS Small businesses are dynamic and exciting because they are lean and agile but sometimes it can be forgiven to be envious of bigger businesses with departments full of experts to turn to when there is a problem. An expensive route if you didn’t need them all the time, so the solution that FSB provides is a way of having the best of both worlds, providing members with teams of experts and resources that can help as and when they are needed. A few examples of just some of the help that our members have at their fingertips are:
ONLINE LEGAL DOCUMENTS & LEGAL ADVICE LINE
Our one-stop-shop has over 200 factsheets and in excess of 500 legal documents to choose
from. You also have 24/7 access to an award winning helpline.
EMPLOYMENT PROTECTION
On-demand employment legal advice, access to online legal documents and insurance protection, should you be taken to an employment tribunal, with cover up to £100k per claim.
TAX INVESTIGATION PROTECTION
Free tax advice helpline (IR35 legislation covered) and tax investigation insurance – protecting you if you’re selected for an HMRC investigation.
HEALTH AND SAFETY SERVICE
Access to the latest information, training modules and an advice line staffed by experts on health
and safety in the workplace. FSB Cyber Protection. Access to both a helpline and limited insurance cover, designed to support and protect your business at no extra cost. For full details of FSB membership benefits, visit www.fsb.org.uk/benefits, or call 0808 2020 888.
NETWORKING NEEDN’T BE NERVE WRACKING There are a variety of networking groups and events out there to choose from all offering different opportunities, so if you’re new to networking and not sure how to approach it here are some tips.
HAVE A STRATEGY
• Think about what you want to achieve. Is it to raise your company profile? Gain new contacts? Decide in advance and go in with that as your target and reason for going • Networking is a slow burn; it takes a while to build up trust. So do your research, attend targeted groups regularly, be seen to help others and have an effective follow-up
PITCH PERFECT
• Create a simple 60 second ‘elevator pitch’ which describes your business and your objectives clearly and concisely • Quote testimonials from your satisfied customers; demonstrate how your product or service has helped others. Be helpful so that people will gravitate to you as a local expert • It’s only natural to gravitate towards people that you already know, but scan the room for people you have yet to meet. Strike up a conversation, it’s what you went for right?
RATE RISE PRESSURES The recent rate rise in the bank rate will mean yet more cost pressures for small firms as they battle spiralling prices and flagging consumer demand. An increase was inevitable at some stage so many businesses will have expected this rise. But that’s not to say they can absorb more hikes in the short-term and they will be
LISTEN
• Take an interest in others, what do they want to achieve from the event/meeting? • Can you help them through your own network contacts and connections? • Ask open ended questions such as how, who, why; this will help to open up discussions and demonstrate your interest
FOLLOW UP
• Be pro-active in follow ups, use social media to connect with people you have met and ensure that you follow up anything in a timely fashion • Arrange meetings with new contacts outside of networking sessions to avoid getting into lengthy conversations during the event that may prevent you from meeting more people • When referring, always provide both parties with a way of getting in touch and check back on progress to see if it was of value.
MEASURE
• Are you achieving your objectives and what could you do differently? • How much business or benefit is generated through this activity? • Do you need to do more and seek out other avenues or is this about right?
concerned about more in the future. FSB national chairman, Mike Cherry, said: “Only one in ten small firms is currently applying for external finance and we have a chronic issue with permanent non-borrowers in the small business community. The rate increase could heighten the sense that borrowing is too expensive if you’re a small firm. That would threaten investment, growth and job creation.”
FSB CONNECT NETWORKING Open to all - Every 2nd Thursday is an FSB networking day! Sessions around Cornwall to bring our great brand of networking and practical business advice closer to a venue near you. See our web diary for details of all FSB Cornwall events and book your place online: www. fsb.org.uk/Cornwall. All are welcome so invite your own business contacts too! DEC 14 – How to Sell – Arundel Arms, Lifton (joint with FSB Devon) JAN 11 – Make Your Business Visible – West Cornwall (venue tbc) Our Next MP Round Table Meeting: JAN 26 – George Eustice 12.00 -2.00pm - Pool Innovation Centre, Redruth Diary Marker: FEB 27 – FSB Women Cornwall Conference All day – Hotel Tresanton, St Mawes - £20 per person (see website for more details & to book online)
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TOURISM
NEWS
SPONSORED BY
www.visitcornwall.com
WINNERS SCREECH WITH JOY Screech Owl Sanctuary was crowned Winner of Winners at last month’s Cornwall Tourism Awards. After six months of assessing evidence and 131 judging visits, the winners were revealed at a gala ceremony held at The Headland Hotel in Newquay, with guest speaker, Olympic rowing champion, Helen Glover. While Screech Owl Sanctuary also took Gold for Small Attraction and Silver for Access & Inclusivity, there was also an Outstanding Contribution award to Mother Ivey’s Bay’s Patrick Langmaid, for commitment to investment, accessibility, sustainability and staff rewards. Successful businesses in the Cornwall Awards will be fast tracked into matching categories in the South West Tourism Excellence Awards in February and possibly invited to represent Cornwall and the Isles of Scilly in the 2018 National VisitEngland Awards.
For a full list of finalists visit www. cornwalltourismawards.org.uk
SANDS IN THE SPOTLIGHT
The owners of a Cornish hotel have become reality television stars. Nicholas Malcolm, who owns the Sands Resort Hotel in Porth, appeared on Channel 4’s Four in Bed, along with his son Tom. The programme sees four B&B owners take turns to stay with one another and pay what they consider fair for their stay as they battle to be declared best value for money. Taking part in the show was not an easy choice for Nicholas Malcolm. He said: “My
natural instinct was to say no. My personality could be described as more Jack Dee than Dale Winton and all I could see were potential problems but the Sands team convinced me to give it a go. “Tom in particular seemed to relax into his new-found celebrity status having been mobbed by staff in a Spar shop while buying a toothbrush, who also gave him a rendition of the programme’s theme tune whilst taking selfies.”
INDEPENDENCE FOR BEACH RETREATS
Self-catering agency Beach Retreats has become a standalone business, within the Watergate Bay Hotel group. The move will facilitate the agency’s strategic growth and independence, while continuing to benefit from the stability and best practice of
ANDREW EASTON
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the umbrella organisation. Beach Retreats was set up in 2006 by Pix Ashworth, whose family own Watergate Bay hotel, to fill a perceived niche in the marketplace specialising in “high quality properties near stunning beaches with great après-surf”. After a decade of continued growth, driven by strong bookings and a growing portfolio, now extending across Cornwall and into north Devon, Andrew Easton is now taking control of the business with greater autonomy to drive it forwards. Easton, who became MD of Beach Retreats this year, said: “We are thrilled to be standing on our own two feet, providing strategic and financial independence. We have had another sell-out summer and with a strong year forecast into 2018, we knew it was the right time.”
PERFECT BEACHES All Cornwall’s beaches have made the grade against tough bathing water quality standards, according to figures published by the Department for Food, Environment and Rural Affairs. Of the 142 designated bathing waters assessed in Devon and Cornwall just three – Combe Martin, Instow and Ilfracombe (Wildersmouth) all in Devon – have been rated as ‘poor’ under new standards introduced in 2015, which are twice as tough as in previous years. Malcolm Bell, chairman of the BeachWise Forum for the South West and chief executive of Visit Cornwall, welcomed the results. He said: “It’s fantastic to see all Cornwall’s beaches pass these tougher tests with flying colours for the second consecutive year, despite the wetter weather this summer, with Devon not far behind.”
BUSINESS CORNWALL
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E-commerce as it should be Simply. Beautifully.
We have been building stunning e-commerce websites for over 10 years and are approved Shopify Experts. Our expertise helps convert your online visitors into loyal customers.
www.linedup.co.uk 01872 555 885
Exhibition stands are selling fast at Cornwall Business Fair; the centrepiece of Cornwall Business Week.
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18 April 2018 Sir Ben Ainslie Sports Centre, Truro cornwallchamber.co.uk/cornwall-business-fair
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Tuesday 5 - Sunday 31 December
To book contact morveth@businesscornwall.co.uk
01872 262466 hallforcornwall.co.uk
AD_PAGES_Dec17.indd 2
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ABOVE THE TIDE Capture the essence of the Cornish coast with unique glass platters and coasters brought to you by Above the Tide. These photographic images show nature’s abstract art at its most beautiful - enhanced by the luminosity of glass. www.abovethetide.co.uk
ST AUSTELL BREWERY For gifting – or enjoying – a Tribute mini-keg is a festive must have. Tribute is an easy-drinking beer that’s light, hoppy and zesty. £25 – www.staustellbreweryshop.co.uk (or pick up from St Austell Brewery’s shop)
CHRISTMAS
Wishlist
Looking for Christmas gift ideas for a valued client or colleague? How about some of these suggestions
EVOCATIVE CORNWALL
THE CORNISH HAMPER STORE Give the gift of food this Christmas – and what better than delicious Cornish fayre? Full of scrumptious sweet and savoury treats plus award-winning wines, our hampers evoke happy days indulging in the tastiest produce Cornwall has to offer. Browse the range at www.thecornishhamperstore.co.uk. Contact the team for corporate pricing on 01209 701767 or help@thecornishhamperstore.co.uk. 42
This 13 month calendar is an ideal gift for those who love Cornwall, wherever they may be. • Beautiful images evoking the essence of Cornwall • Monthly listing of annual Cornish events, festivals and celebrations • Days and months in Cornish and English • Featuring the work of renowned Cornish photographers: Bob Berry, Carla Regler, Simon Cook, David Carvey & Sarah Lay Size 300 x 210mm, opening to 300 x 420mm. Suitable for large letter post. £8.99 www.evocativecornwall.co.uk
BUSINESS CORNWALL
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JUST A THOUGHT
Cornwall’s stock has never been higher, says Nixon Design director Martin Nixon
OPINION
WINNING AGAINST THE ODDS hen I returned to my home county of Cornwall in 1990 having spent five years working as a graphic designer in London, my colleagues and friends were all worried. Sadly, this had little to do with how they would cope without me, rather what on earth I would find to do ‘all the way down there’. It’s always tempting to say ’if only I knew then what I know today’, but I would have loved to tell them how Cornwall would, in time, become the place it is now, and where we have built a great business often despite the odds. When I started my own graphic design studio, it was a long held ambition. But it was also a necessity, because there were few design agencies and nobody could give me a job. Pre-internet it was often very challenging to communicate to national clients from Cornwall, I recall receiving amended design layouts by fax from a client in Nottingham- only for the fax roll to regularly run out, But hey, that was ‘state of the art’ technology and of course, we knew no different did we? This year I’m spending a lot of time in London having opened an office for Nixon which we share with fellow Cornish creatives, the furniture designers and manufacturers MARK Product. It’s been a delight to hear the universally positive reaction from the many people we meet when we tell them “we’re from Cornwall”. I believe Cornwall is at its highest-ever point in terms of reputation. In my opinion any ‘brand’ is defined by what people say about you or your organisation when you leave the room, it’s very clear that Cornwall’s brand and its current perception is highly positive and, luckily in our case, with our prospective
London clients. Here in Cornwall it seems that every week the Nixon team encounters yet another extraordinary business, quietly working away doing something quite brilliantly and often at a world class level. Yet it often transpires that nobody else in the UK has heard of them, hence their call to us. It seems Cornish businesses are equally brilliant at hiding their collective light behind a bushel- or perhaps that should be gorse bush? As a result I’ve been working with a group of determined people who are reinvigorating the principal behind Michael Galsworthy’s pioneering ‘In Pursuit of Excellence’ initiative, which promoted Cornwall’s businesses and their expertise to national audiences in the late 1990’s. Various inward investment programmes have all helped to change the perception of Cornwall as a place worthy of investment. But there is currently not one single initiative actively ‘exporting’ and celebrating Cornwall’s extraordinary cross-sector achievements in the same manner as the IPE initiative did so brilliantly all those years ago. So far the response for our initiative has been overwhelmingly positive, not least for a fantastic idea initially suggested by St Austell Brewery’s CEO James Staughton- the proposal of an ‘Embassy for Cornwall and the Isles of Scilly’ in central London. Would it be advantageous for Cornwall to have a base in central London where our collective excellence could be celebrated and showcased? Somewhere which would bring Cornwall’s cross-sector abilities into sharp focus, a place for events, celebrations and PR activity? We live and work in an extraordinary place. I hope you will help to ensure Cornwall’s future prospects continue to be positive, despite all the odds.
It seems Cornish businesses are equally brilliant at hiding their collective light behind a bushel- or perhaps that should be gorse bush?
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EVENTS
DECEMBER \ JANUARY
DEC \ JAN EVENTS 5
6
7
ways to help one another enhance their businesses. This week guest speaker is Jeremy Ward from Cornwall Community Foundation falmouthbusinessclub.co.uk
BODMIN BUSINESS BREAKFAST
Westberry Hotel & Restaurant
The breakfasts are open to all and provide an opportunity for business people to network and catch up with each other over a top quality breakfast. There are speakers at some (but not all) meetings. jb@sproullllp.co.uk
9
SOCIAL MEDIA SEMINAR
Lanhydrock Golf Club, Lostwithiel
International speaker and social media expert Phil Calvert is running a workshop at Lanhdyrock Golf Club. He will be taking the delegates through the effective use of social media, how to use it, what to use, and how to make the most of content marketing in a simple manner. linkedinsecrets.guide/cornwallworkshop
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BANK OF ENGLAND BREAKFAST
This free event for members of Cornwall Chamber of Commerce provides you with an opportunity to meet with the Bank of England’s South West Agents and discuss the economy, business and Bank of England policy. cornwallchamber.co.uk
17
FALMOUTH BUSINESS CLUB
Norway Inn, Perranarworthal
The club meets on alternate Thursday mornings at the Norway Inn, where a healthy group of local business people invite speakers, conduct business networking, enjoy breakfast and coffee, and look for
Top 5 this month EventsDiary_Dec17.indd 2
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INVICTUS GLITTER BALL
Retallack Resort, St Columb
Three-course meal, a champagne reception, live entertainment, some Strictly dancing, and much more! All proceeds will go directly to fund the work of the Invictus Trust, and youth mental health in Cornwall. Tickets cost £55 per person. invictustrust.bigcartel.com
CHRISTMAS FLOWERS WORKSHOP
The Escape Lodge, Newquay
This workshop will teach you how to create and design beautiful and stunning seasonal flower arrangements by just using natural materials around you. Tickets £20 each. johnhale2018@gmail.com.
Penventon Hotel, Redruth
Hayle. All welcome. sarah@abodepropertyagents.co.uk
BRITISH & IRISH CUP
Cornish Pirates v Scarlets
4
11
For a truly memorable occasion, match day hospitality is the perfect setting to entertain clients and colleagues alike. Match day hospitality starts at £45 per person plus vat. robyn.ashurst@cornish-pirates.com
20
Birdies Bistro
08
St Austell
JANUARY FALMOUTH BUSINESS BREAKFAST
Norway Inn, Perranarworthal
The Falmouth Business Club meets on alternate Thursday mornings over breakfast at The Norway Inn, Perranarworthal, where a lively and welcoming group of local business people awaits you. falmouthbusinessclub.co.uk
CORNWALL CHAMBER LUNCH
Fowey Hall Hotel
Don’t miss the chance to connect with more than 50 businesses and listen to presenters give you a great insight into what they do. cornwallchamber.co.uk
FSB CONNECT
This month’s networking gathering will explain how to Make your Business Visible. FSB Cornwall networking events take place on the second Thursday of each month. fsb.org.uk/Cornwall
The Hayle Business Breakfast meets on the third Wednesday of each month at Birdies Bistro in
The Town Takeovers are part of Growth Hub On The Road, a marketing and events programme for local communities, which aims to encourage people across Cornwall and the Isles of Scilly to take advantage of the support and guidance available to help them start or grow their business. ciosgrowthhub.com/takeover
For a truly memorable occasion, match day hospitality is the perfect setting to entertain clients and colleagues alike. Match day hospitality starts at £45 per person plus vat. robyn.ashurst@cornish-pirates.com
West Cornwall, venue TBC
HAYLE BUSINESS BREAKFAST
TOWN TAKEOVER
GREENE KING IPA CHAMPIONSHIP
Cornish Pirates v Jersey
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CORNWALL CHAMBER BIG BREAKFAST
Alverton Hotel, Truro
Featuring the annual Chamber Awards breakfast where the Cornwall Chamber of Commerce will give out several awards including: Best Breakfast, Best Venue, Best Networker, and the one everyone is trying to get, Chamber Member of the year! cornwallchamber.co.uk
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NETWORKING 16
Heartlands, Pool
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CORNISH PIRATES MERCHANTS BUSINESS CLUB
BIZ EVENTS
Free networking business breakfast focusing on Strategies for Growth, with presentations from Provenance Brands and MyHalto. ciosgrowthhub.com/biz
Cornish Pirates v Hartpury
The Merchants Business Club is a new initiative from the Cornish Pirates. Meeting three times a year, featuring business networking followed by lunch and a top-class professional rugby match. robyn.ashurst@cornish-pirates.com
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CORNWALL CHAMBER BIG BREAKFAST
Penventon Hotel, Redruth
Cornwall Chamber of Commerce’s BIG monthly breakfasts are held at a different venue each month, typically attracting up to 180 business people. cornwallchamber.co.uk
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BUSINESS CORNWALL LIVE!
Pool Innovation Centre
A special Business Toolkit edition of our popular networking events, featuring tips and advice from business leaders to help you get ahead in 2018. morveth@businesscornwall.co.uk
For further details of these and more networking events, visit
businesscornwall.co.uk To publicise your event here for free, email news@businesscornwall co.uk
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HEARTLANDS CHRISTMAS BUSINESS EVENT
Red River Café, Pool
Join in for a fun, relaxed afternoon of mulled wine, mince pies and networking. Christmas jumper wearing optional, but there will be a prize for the best one! Free if you have previously attended a Heartland’s networking event, £5 otherwise (includes mulled wine and mince pies). Free parking. zoe.morrison@heartlandscornwall.com
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Business Cornwall’s Morveth Ward keeps us up to date on the networking scene 2017 has seen the continued success and growth of some familiar events as well as the diminishing and even demise of others. We have also seen the birth of events, such as As One Talks, aimed at providing inspirational and invigorating stories from interesting people from different walks of life. Overall it’s been a good year on the networking scene and these events remain an important tool in bonding the community and making new connections. The winter months as usual played host to various awards nights including: Cornwall Sustainability Awards and Cornwall Apprenticeship Awards, and the forthcoming Business Excellence in Training Awards on January 26. Usually at this time of the year I’d get to report on a personal favourite of mine, the Hub Awards, but sadly it didn’t happen this year. Hope it returns for 2018! A particular highlight event came in November which was Cornwall Chamber’s Connected Cornwall event at Healey’s Cyder Farm – there were some interesting guest presentations with a punch and workshops which had palpable benefits and got you really thinking about international markets. We’ve got plenty to look forward to in the early part of 2018, including the Cornwall Business Show which will take place again at the Royal Cornwall Showground in March. Also in March, we have ExpoWest
FSB CONNECT
Arundel Arms, Lifton
FSB Connect meets on the second Thursday of each month at a different venue. This month’s networking meeting joins with FSB Devon with the theme of ‘How to Sell’. fsb.org.uk/Cornwall
2018. For more than three decades, Expowest Cornwall has been the region’s foremost hospitality and catering trade show, where suppliers large and small showcase their latest products and services to Cornwall’s busy trade buyers. It’s an absolute must for those eager to see, touch and taste the latest products and innovations, to get a feel for the trends shaping the market, and to weigh up a range of competing offerings all under one roof. There will be plenty of highlights from daily food & beer matching sessions through to The Knowledge Hub, chock full of expert business support professionals and hosting speakers including Visit Cornwall’s Malcolm Bell, who will be talking about marketing your hospitality business for the 2018 season. For more information about the show, to book a stand, or register to attend, please call 01934 733433, visit www.expowestcornwall.co.uk or follow @ Expowest_UK. But before all that, a quick shout out for our next Business Cornwall LIVE! event at Pool Innovation Centre on January 25, which will bring to life this month’s Business Toolkit feature. See you there?
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LITTLE HARBOUR BUSINESS BREAKFAST
Little Harbour, Porthpean
An opportunity for Children’s Hospice South West to say thank you and for local companies to learn more about the care and support it provides. There will be the opportunity to have a short tour of the hospice and meet other supporter companies. claire.frost@chsw.org.uk
23/11/2017 11:09
CONNECTED
CORNWALL
SPONSORED BY
www.cioslep.co.uk
CONNECTED CORNWALL Export was on the menu of the Connected Cornwall conference at Healey’s Cyder Farm last month RIGHT: J-P EATOCK PREPARES DELEGATES FOR NETWORKING BY EXPLORING PERSONALITY TYPES BELOW FROM LEFT: KIM CONCHIE ENCOURAGES CORNWALL TO #THINKGLOBAL; NIGEL BARKER FROM EXPORT FOR GROWTH; DELEGATES TAKE IN THE GOOGLE PRESENTATION
SENIOR EXECUTIVES’ FORUM The Rose in Vale Country Hotel near St Agnes provided the backdrop for the latest Senior Executives’ Forum (SEF) hosted by CCB (Cornwall College Business), where they heard from Kate Kennally, CEO of Cornwall Council RIGHT: KATE KENNALLY (CORNWALL COUNCIL) AND SALLY FOARD (THE CORNWALL COLLEGE GROUP) BOTTOM FROM LEFT: ASHLEY SHOPLAND & JOHN HODKIN (IMERYS MINERALS); ALAN GODDARD (CORNISH MUTUAL ASSURANCE); PAUL HOBSON (CSW GROUP)
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BUSINESS CORNWALL
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23/11/2017 11:12
CORNWALL
CONNECTED
CORNWALL MACMILLAN CHRISTMAS FAIR Businesses gathered at the Eden Project for the opening of the Cornwall Macmillan Christmas Fair, showing support for Cornwall’s cancer patients
TOP: AIR SPONSORS PKF FRANCIS CLARK AND GUESTS BELOW FROM LEFT: TONI EYRIEY OF BUSINESS CORNWALL WITH LIMITED EDITION BAG DESIGNED BY CREAM CORNWALL; CHRISTMAS FAIR ORGANISER DAPHNE SKINNARD WITH GINSTERS OF CORNWALL MD, KIERAN HEMSWORTH; CORNWALL MACMILLAN CHRISTMAS FAIR CO CHAIRMEN JANE HARTLEY AND KATE WILD
THE EXCHANGE
A glittering gala dinner celebrated the tenth anniversary of contemporary art gallery The Exchange in Penzance and the redevelopment of the Newlyn Art Gallery
TOP: HEW LOCKE GUEST SPEAKER AND CHARLES HANCOCK FORMER CHAIRMAN BOTTOM FROM LEFT: JAMES GREEN, SARAH WHITE AND JON KEAST FROM SCARLET WINES NEWLYN ART GALLERY THE EXCHANGE’S FIRST BUSINESS PATRON AND CHARLES HANCOCK; CHARLES HANCOCK WITH NEWLYN ART GALLERY THE EXCHANGE STAFF: L TO R BETTINA WENZEL, TAMSIN YOUNG, JAMES GREEN, KATHY HILL, CHARLES HANCOCK, BLAIR TODD, MEGAN BECK AND SIMON JAQUES
BUSINESS CORNWALL
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23/11/2017 11:12
THE LAST
WORD
SPONSORED BY
JILL BRUCE
Contact: A. E. Verona Cocks E: vcocks@setfords.co.uk | T: 01209 708 651 www.setfords.co.uk
Thank goodness for dishwashers, says Foot Anstey associate, Jill Bruce
WHAT DID YOU WANT TO BE WHEN YOU WERE YOUNG? I had no idea! WHAT WAS YOUR FIRST FULL TIME JOB? Nursing auxiliary as I knew at 18 I would never be able to sit still behind a desk. WHAT IS YOUR FAVOURITE FILM? A Good Year. IF YOU COULD BE A SUPERHERO, WHAT SUPERPOWERS WOULD YOU LIKE TO POSSESS? To
read minds, it would make my job so much easier.
MOST ANNOYING TV PERSONALITY?
Ant and Dec.
WHAT HAS BEEN THE BEST MOMENT IN YOUR CAREER? Getting my law
degree. I don’t think my dad ever looked so surprised or relieved!
WHAT HAS BEEN THE WORST MOMENT IN YOUR CAREER? Being
told by my boss when I had only been qualified a few months that I had to do a final hearing in two hours’ time without counsel.
Russell Crowe, so I could discuss A Good Year, with him and Jamie Oliver so he could cook the dinner for me
WHAT DO YOU BEGRUDGE SPENDING MONEY ON? Car
parking. It should be free to Cornish residents.
IF YOU COULD INVITE ANY TWO PEOPLE FOR DINNER, WHO WOULD THEY BE AND WHY WOULD YOU INVITE THEM? Russell Crowe, so I could discuss A Good Year,
with him and Jamie Oliver so he could cook the dinner for me.
WHAT’S THE GREATEST INVENTION EVER? Dishwasher. WHAT’S YOUR #1 AMBITION? To
visit Tibet.
IF YOU COULD BE GOD FOR A DAY, WHAT MIRACLE WOULD YOU PERFORM? Stop people being in pain. DESCRIBE YOURSELF IN THREE ADJECTIVES
Positive, outgoing, optimistic.
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23/11/2017 11:13
You are invited to the launch of
CORNWALL’S ONLY DIGITAL AGENCY WITH A RADIO STATION FOR THE FIRST TIME EVER, GET YOUR BUSINESS IN FRONT OF 350,000 POTENTIAL CUSTOMERS A MONTH.
BE SEEN FROM £50 PER WEEK ALL ATTENDEES RECEIVE A
£20 AMAZON VOUCHER
* One voucher per attending business
VISIT WWW.PIRATE360.NET/LAUNCH TO BOOK YOUR PLACE AD_PAGES_Dec17.indd 3
22/11/2017 15:58
“Our expert IT team are here for all of your requirements”
Microtest Ltd, Normandy Way, Bodmin, Cornwall, PL31 1EX Tel: 0845 345 1606 sales@microtestretail.co.uk
AD_PAGES_Dec17.indd 4
22/11/2017 15:58