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Burson-Marsteller media experts interviewed 115 senior journalists from 27 countries throughout the region to get an inside view of how they perceived the state of their industry in their countries. In particular, the aim was to understand how the economic crisis was affecting the industry; the effects of the digital revolution; and how PR and media relations professionals can best adapt to the rapidly transforming media landscape.

Burson-Marsteller media experts interviewed 115 senior journalists from 27 countries throughout the region to get an inside view of how they perceived the state of their indus...

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