Meet the locals: Emelie Wikström

Profession: A stylist at the core, and now Online Fashion Editor at Gina Tricot. Interests: Painting, spending time with my family & friends, good food and of course, fashion!

My day: Emelie Wikström

Emelie Wikström is Online Fashion Editor at Gina Tricot and has worked in fashion for over 10 years. For her, Borås is a city of fashion and shopping that stays on trend and isn’t afraid to make a statement.

Join Emelie for a Saturday filled with shopping, great food and some local cultural experiences.

11:30 am – Health boost

I pack up my family and we walk to town to hang out in the park for a little while. I buy a fresh salad and fresh pressed juice from Fruits & Friends, and get a cup of coffee to go for a walk through town. It’s a lovely and healthy way to start the day!

1:00 pm – Textile Museum of Sweden

I’ve promised myself to be better at visiting our wonderful local museums, so we take the short walk to the Textile Fashion Center and the Textile Museum of Sweden. It’s a great place to explore and discover textiles of all kinds. On the way out, I drop by the shop and buy a beautiful leather computer case made by a young, local designer.

3:00 pm – Shopping

My absolute favourite store when it comes to fashion is Joel Jolina at Pallas. They have such a good selection, great service, and almost all of my favourite brands. Don’t miss this store if you want to shop for great fashion in Borås!

3:30 pm – Interior design

We drop by Boligheter, which is currently my favourite store for interior design. It’s perfect if you’re looking for gifts for friends or family, and especially for kids!

3:45 pm – Beautiful flowers

To add an extra pretty touch to the weekend, I buy a bouquet of cut flowers from Buketten!

Because fashion has been my profession for 10 years and the only thing I’ve done since high school, it’s become a big part of my life. In a way, fashion has become like a friend, something that inspires me, helps me relax and that I can have fun with! ”

4:00 pm – Coffee break

Ever since I was little, Café Bakgården’s apple pie with extra vanilla sauce has been my absolute favourite! But Balthazar is where I go for coffee with friends, because they have the best coffee in town.

7:00 pm – Dinner time

We head to Vinci – I really love this place! I especially like the bustling neighbourhood pub feel, and the great food and drinks. Their incredible Roma pasta is the perfect finish to my Saturday!