The Truth about...YOUTH - May 2011
May 26, 2011 bepperiva 76 other publications
What motivates young people around the world today? Money? Fame? Justice? What makes them different from every generation that has come before?We asked 7000 young people around the world and harnessed the collective genius of McCann world group. Quantitative research conducted in US, UK, China, India, Spain, Mexico and Brazil.Qualitative research conducted in US, UK, China, India, Spain, Mexico, Brazil, Singapore, Malaysia, Chile, South Africa, Italy, Germany, Korea, Japan, Australia and Philippines.
What motivates young people around the world today? Money? Fame? Justice? What makes them different from every generation that has come before?We asked 7000 young people aroun...
