10 · MONE Y
BUSINESS
ISSUE 57
Giselle is a freelance writer, proofreader and social media marketer who lives on Instagram and cappuccino. She runs Content for Success.
The R ise of the Mumpreneurs Giselle Borg Olivier speaks to four mumpreneurs who describe their mind-set, their dreams, and their achievements by finding the ultimate work-life balance, asking them: What led you to set up your own business? The definition for ‘mumpreneur’ according to Collins Dictionary is ‘a woman who combines running a business enterprise with looking after her children’. It may seem facile; however, running a business and taking care of a family are possibly two of the most engaging, albeit tiring, jobs around.
and if you are not a risk-taker, it takes a lot of mental work that happens daily. This risk resulted in the merging of two passions that I have – online marketing and beauty/self-care; the latter is especially important for mothers, because self-care is key when you have children relying on you.
So why do women opt for this lifestyle? Name: Sarah Stellini Business sector: Beauty & Cosmetics Number of years operating: 1 Children: 2; ages 2 and 6 I always wanted to own something of my own. I am a very hard-working person and wondered whether working for myself would make me happy; however, although it was always an option I wanted to explore, I never took any action… until I became a mum. My needs and priorities changed, and I felt that I needed more flexibility in my role at work; however, because I supervised a team, it was difficult to get the flexibility I needed. I also wanted to have something long term as a result of my hard work; I didn’t want to spend all those hours away from my children to then have nothing to give them. I think this was key in making the move. It was very difficult, because I had to build everything from scratch in a new industry and give up the security that my job gave me and my family. In business you have to take risks,
I remember needing to replenish a skin care product; however, not having the time to go out, get the baby ready, park, etc. I
also noticed that many products were not widely distributed, making the process more challenging and inefficient. I had the option of buying online but would have to wait a week for my product to arrive – and that’s where I saw the need and business opportunity — to open a multi-brand store based in Malta offering delivery within two days of skin care, make-up, hair products, perfumes and more. This is how MyBeautyHacks was created. I am now working on a partnership opportunity which is a great achievement
