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iconic
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The Beatles’ success was no fluke. It was a calculated and brilliant effort that turned them into a multi-billion-dollar franchise and generational icons. They wanted to be big. Bigger than anyone who went before, or came after. Few aspire to greatness, even fewer to be the greatest. Begin. Be strong. Call on your knowledge, all of your experiences, and open yourself to outside influences. Follow your dreams. Work like a dog. Find out if the world has an appetite for you. Do something different.
Seize opportunities. Be prepared to be ruthless in your assessment of what needs to happen to move your business forward. Listen to stakeholders. Don’t count on being lucky. Be smart instead. Do not fear failure. There are no accidents, only hard work and preparation meeting opportunity.
Be fully committed. The love you take will always equal the love you make. Remember when the customer is wrong, the customer is always right.
Get noticed. Do a lot to make your brand known. If you are in your comfort zone, you are not going to grow your capabilities. Set trends. The use of research can provide valuable, perhaps career-saving information. Be original. Be humble. Be an icon.
Source: Come Together, The Business Wisdom of the Beatles Authors: Richard Courtney & George Cassidy
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Opportunity Warren Buffet Warren Buffett began to display an interest in making and saving money early on in his childhood. At age 11, he bought six shares of stock. While in high school, he delivered newspapers and sold golf balls, stamps and car-detailing services. He sold chewing gum, Coca-Cola and weekly magazines door-todoor and worked in his grandfather’s grocery store. On his first income tax return, he took a $35 deduction for the use of his bicycle and watch on his paper route. As a teenager, he
invested in a business owned by his father and bought a farm worked by a tenant farmer. He and a friend also spent $25 to purchase a used pinball machine, which they placed in the local barber shop. From an early age, Buffet took advantage of the opportunities available to him, and today he is consistently ranked among the world’s wealthiest people. His net worth is $73.8 billion. Source: Wikipedia
The Teddy Bear The Teddy Bear was invented in honor of President Theodore Roosevelt. While on a bear hunting trip in 1902, Roosevelt was summoned to shoot a bear that had been cornered, and he refused. The news of the President’s refusal quickly spread across the country. Political cartoonists lampooned the President’s refusal to kill the bear. Brooklyn candy shop owner and stuffed toy maker Morris Michtom saw the cartoon and seized the opportunity. He created a stuffed toy bear, called it “Teddy's Bear,” and dedicated it to the President. Michtom mass-produced the toy bears, which became so popular it led to him founding the Ideal Toy Company. The company went on to create some of the world’s most iconic toys, including the Rubik’s Cube, the Magic 8 Ball and the View-Master. Source: nps.gov
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“If Opportunity Doesn’t Knock, Build A Door.” Milton Berle
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4-5_Commitment 2/10/15 12:58 PM Page 4
com路mit路ment noun 1. The state or quality of being dedicated to a cause, activity, etc.
2,611
Number of Days spent in preparation.
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34,205 NASA employees worked on the Apollo program.
345,210 $
Private sector contractors contributed to the Apollo program.
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I believe that this nation should
commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the Earth. John F. Kennedy
$375 Million
The cost of a single Saturn-V rocket launch
600 Million
People watched the Apollo 11 landing live on television.
Sources: NASA, Forbes.com, Telegraph Media Group, www.merriam-webster.com, www.space.cpm
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Brands 2/10/15 12:59 PM Page 6
A workplace study showed the average professional now receives 11 messsages on Post-it® Notes each day. By 2016, Coke® plans to increase media spending and brand-building initiatives by up to $1 billion. Advertising Age
Post-it.com
Q-tips® has been the cotton swab market leader for more than 85 Years. unileverusa.com
Kimberly-Clark, maker of Kleenex®, is a top 100 advertiser in the US, with measured spending of $404 million in 2012. Advertising Age
Jell-O® ads first appeared in Ladies Home Journal in 1904. GIZMODO.com
The Original ChapStick® logo, developed in the 1930s, is still in use. If it ain’t broke... ChapStick.co.uk
Proprietary eponyms are general words that are, or were at one time, brand names that become a part of everyday nomenclature. Some would say they’ve become iconic in their respective markets. Brand status occurs over time, with the help of significant ad campaigns. Notably, today’s most iconic brands share their messages through integrated media campaigns, understanding their consumers before marketing to them. To become -or stay- iconic, brands must operate at a high level, with a high purpose and have an integrated communication plan that reaches their audience.
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Source: rinkworks.com
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ehind our rand
B Complete name: John Michael Zick
Age: 65 ...but who’s counting? Position with Babcox Media: West Coast Sales Manager Years with the company: 38 ...but who’s counting? Birthplace: Limerick, Ireland Hometown: Lockport, Illinois Current residence: Santa Barbara, California. It is one of the most unique places in the country: weather, landscape, everything… What’s your least favorite mode of transportation: Rollerblades, even though I live in California. What inspires you: Whale watching Advice to live by: Don’t get over your skis, ever. Guilty pleasure: Beer with dessert I grew up sailing on Lake Michigan. Nothing beats being on a sailboat with the wind blowing steady and making the boat purr. I love that you’ve always got to be ready for the unexpected: change of wind, equipment failure, mast snapping… it’s all part of the excitement. In my opinion, the most iconic artists of all time are Jeff Beck and Van Morrison. The best part of my job is getting the chance to work with great people.
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“The fight is won or lost far away from THE RING, behind the lines, in the gym and out there on the road, long before I dance under those lights.� - Muhammad Ali
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You KNOW your brand message and your audience; we KNOW how to reach them.
Babcox Media can help YOU be‌.
ICONIC 1: of, relating to, or having the characteristics of an icon 2 a : widely recognized and well-established b : widely known and acknowledged, especially for distinctive excellence Source: Merriam-Webster.com
maintenance
MATTERS
Dedicated to Today’s Automotive Students
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issue two comments, questions or contributions email Brandi at bgangel@babcox.com