F La acu Pr ur lty R odu ea of D A ela ct Sp e M uth tor Se ecia sign r e l o a v i A tr r / ca ic / M ice stic a de ol Av s. S m a / n V yst (M ic 7 ish ale em .S Ye 37 M n c ar 03 eh tin De . in /2 4 ta a A sig De 00 ur n c sig icc ou n) 820 r hi o se 10
a a d m i designing a unique grooming solution for the Indian ‘HE’
abstract The project intends to create an identity for a new brand beginning with the market of Men’s Grooming, focused from the Indian market. The thesis looks at the section of population – Young Urban Men (as protagonist) to come up with a brand identity solution beginning with design and development of a single product. A host of other products in the brand line are intended to be designed, to explore the potential of an Indian Men’s Product Oriented Brand. The whole PSS will comprehensively involve designing the look of the brand, its display space, some ideas on new products and product line and the look of communication.
{2}
contents {02} {04}
{08}
{20}
{22}
{26}
{32} {38} {40} {45} {46}
abstract
the context
the INDIA story explaining the context and the background the trends report trends observed in the society
economic trends
cultural trends
understanding the Indian‘HE’ deriving the psyche of Indian Men understanding the Indian market synthesis of market studies and statistics understanding Indian culture selecting an occasion, designing for culture and its customs
survey data proof of surveys held
the protagonist
social trends
indian male psyche
market watch
the social make-up
statistics
weddings
records
grooming
summary & results
refrences
bibliography
illustration sources glossary
{3}
{4}
the INDIA story
India is a country in a state of transition. A country which is discovering itself in many a sense after its very short period of liberalisation or the oft called era of modernisation in the timeline of its history. The progressive growth and the assured future along with the arrival of newer phenomena within the word purview are all making their impacts within the present Indian society which has the highest aspirations to prove themselves as Global Citizens. In the world view, the end of the era of Feminism and the revival of the focus towards Man with the adjacent opening of alternative cultures are making pressure in the overall idea of existence of the modern man. This concept when seen within the indian perspective has emerged coupling with the progressive mood whereby the idea of modernising their being has taken manifold turns. Economic, Social and long desired sense to prove the Brown Skin supremacy are the contextual reasoning made within the overall mood for the country to prove its emergence as a Super Power.
the context
{6}
Within these given conditions there has been floods of revival and re-discovering for the Indian Man within the pressure of its emergent prominence in the world arena. Their emerging identity as intelligent man has been proven with their knowledge based supremacy within the world business circles. The modern Indian man is an emergent identity who is intelligent, well travelled and connected to the world’s events, one who is confident if not of his aesthetics but of his professional capabilities and is considered as an important member of world’s work environments. He is growing over his inferiority complex against the White Man and his established dominance. He seeks attention now and for which he needs to be ‘ready’ to share the same stage as his earlier counterparts. He is Modern yet Traditional, Silent yet Loud, Minimal in approach yet Ostentatious and opulent, Poor yet Affluent,Yogi yet Hedonist. He is a complex entity in emergence to the world, still afar to establish his identity.
the protagonist
{8}
the trends report
1/ Fading charm of the NRI
status1 2/ securing future 3/ seeking local job prospects 4/demanding career oriented women http://online.wsj.com/article/SB123896998996190775.html
5/ Rise in Popular Literature2 6/ arrival of the Indian Lad 7/consumerist youth 8/ work hard-spend hard http://news.bbc.co.uk/2/hi/south_asia/4633216.stm
9/ Change in economical status quo3 10/ upgraded lifestyle 11/ increasing competition 12/ invasion at work-place 13/ rigorous career drive 14/ economicaally upward http://www.business-standard.com/india/news/the-new-improvedindian-man/359748/
economic trends {10}
big-younggeneration
growing-
midle-class
upwardly-mobilelifestyle
1/ Self-Pampering 2/ cosmetic surgeries4 3/ shirtless bodies 4/ tight clothing http://in.reuters.com/article/lifestyleMolt/idINSP27868220080521
5/ Pressure for sexual performance5 6/ performance anxiety http://www.independent.co.uk/news/uk/this-britain/metrosexual-manis-so-over-sorry-becks-so-its-uber-to-you-george-506401.html
7/ ‘Touch’ and ‘Go’ marriages6 8/ shortened life’s events http://online.wsj.com/article/SB123896998996190775.html
9/ Male Disposability7 10/ male world problems 11/ that perfect look 12/ selection of the fittest 13/ low emotional emphasis http://www.wemen.us/articles/views/683-male-disposability-myth-orreality.html
14/ Rising Societal pressures8 15/ demanding perfection 16/ Man-rights http://www.wemen.us/about-us.html
societal trends
idea-of-
‘Man-Rights’
increasing-
pressure-on-
Masculinity
{15}
1/ Identity trends rediscovering Masculinity9 2/ following celebrities 3/ soft and feminie attributes http://spirituality.indiatimes.com/articleshow/184583.cms
4/ Change in traditional identity10 5/ self indulgent behaviour 6/ new social responsibilities 7/ multiple social roles http://www.business-standard.com/india/news/the-new-improvedindian-man/359748/l
8/ Metro Sexual identity 9/ new strong aesthetic sense 10/ changing work culture11 11/ increasing urbanity12 http://www.window2india.com/cms/admin/article.jsp?aid=5842 http://www.window2india.com/cms/admin/article.jsp?aid=5842 http://timesofindia.indiatimes.com/biz/india-business/Metrosexualmen-take-over-adv-world/articleshow/1250012.cms?curpg=2
12/ Uber-sexual identity 13/ combination of both worlds uber v/s metro
cultural trends
http://living.oneindia.in/men/metrosexual-ubersexual.html
{16}
new-improvedindian-man
in-quest-of-thereal-metrosexual
metrosexua-mentake-over-ad world
{20}
“Men in India want to be known for their strength,” says Sheena Talwar, a young fashion designer. “But this time they don’t want to be associated with brute force or macho physical strength. Sure, they are all working out to get that sculpted, wellchiselled body but this is in no way to make a statement of physical prowess. They want good health, energy and stamina. Of course they want to be known for their strength. But they would rather opt for the power of emotions, love, compassion, romance and friendship. All men who stand on top of the pile of fame and glamour today, have shown this year that caring for fellow beings and spreading the message of love and compassion is more important than proving mere physical strength. http://www.tribuneindia.com/2008/20080210/spectrum/fashion.htm
indian male psyche
understanding the Indian‘HE’
records Almost every third beauty salon now has a dedicated men’s section. Not to be left behind, VLCC - which runs a chain of slimming and beauty treatment clinics - is rolling six new beauty care product lines just for the male audience. Salons and beauty centres like Marico’s Kaya Skin Clinic and Shahnaz Husain have dedicated services only for men, which, they claim, are as much in demand as the women’s sections. http://timesofindia.indiatimes.com/biz/india-business/Metrosexual-men-take-over-adv-world/articleshow/1250012.cm
The domestic skin-lightening cream industry is valued at over $190m - a strong indicator of the great Indian obsession with fair skin. http://news.bbc.co.uk/2/hi/south_asia/4396122.stm
Skin lightening market across Asia will be worth as much as $18 billion (£11.3 billion) this year, according to one estimate. Advertising spending on skin-whitening products jumped by more than a third in the first seven months of the year 2009 in India, compared with the same period in 2008. The Indian Readership Survey 2008 found that 12 to 14-year-olds accounted for 13 per cent of the market. Fair and Handsome, launched in 2005, it achieved sales of $13 million last year, only 4 per cent of the value of the female equivalent, but analysts expect explosive growth. “It is likely that within five to ten years, sales of male skin-whitening products could reach similar levels as female skin whiteners,” Carrie Lennard, a research analyst with Euromonitor International, said. http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article6971036.ece
The sales of premium cars have exceeded expectations with overall sales growth of 22 per cent in 2008-09. Meanwhile, luxury vehicles priced above Rs 20 lakh posted 34 per cent growth in sales in 2008-09. The world’s largest luxury car brand, BMW, sold 992 cars and gained 15 per cent in the first quarter of 2009, while Audi clocked robust growth of 56 per cent in sales for the third consecutive month in March 2009. A Gillette India study of early 2008 indicated that men now spend an average of 20 minutes in front of the mirror each morning, higher than the 18-minute average for Indian women. No wonder Emami’s Fair & Handsome fairness cream for men has posted sales of more than Rs 50 crore in one- and-a-half years of its launch. According to a 2008 Research And Markets report, the Indian men’s apparel industry is expected to grow at a compounded annual growth rate of 14.86 per cent from 2008 to 2010. http://www.business-standard.com/india/news/the-new-improved-indian-man/359748/
Kaya claims that in the last 3 years- its male clients have more than trebled, with men driving as much as a third of its business in the south. In the beginning it had a 18,000 stong male client list that this chain boasts of across the country. For the Rs 800 crore male grooming consumer goods industry in India, is there potential for new products? Recently Emami launched the world’s very first fairness cream for men- Fair & Handsome. The title being an amusing take on HLL’s bestseller Fair & Lovely. Already the company claims Rs 4 crore of sales in a single month alone. Mumbai based pharma company Elder Pharmaceuticals says that 4 of the 9 personal care products that it’s looking to launch will target men. At the other end of the price spectrum is French cosmetics company L’Oreal, has just introduced its international Men’s Expert range of products in India. The L’Oreal move is interesting because in India, it has a good history of predicting trends. Just consider Miss India beauty contest and the vehicle it provided sponsors to increase awareness of beauty products (hair dyes, cosmetics, fairness creams etc) in the country. This increase in awareness has an interesting impact on many industries, skin care clinics/salons, the cosmetics industry, the male consumer goods industry and even the cosmetic surgery industry. http://www.moneycontrol.com/news/business/movie-star-good-looks-for-you_190054.html
in the UK, sales of male grooming products grew 560% over the last 5 years. Gillette is capitalizing on the increased interest and upswing in unisex salons via Gillette Grooming Centers, a project designed to use existing beauty and grooming establishments as a conduit to closer links with customers. 50 salons in Delhi, Gurgoan, and Noida are participating in the branded program and will receive shaving service tips and full product line displays from Gillette. http://springwise.com/fashion_beauty/male_grooming_in_dubai_and_ind/
{22}
1/3 men’s saloon increasing share by men new exclusive men’s only saloons new product launches
both nationally and internationally
men’s fairness creams
especially in the domestic market
treatments for men only
increasing focus of MNCs on men’s consumer market increasing mirror time for men
statistics
understanding the Indian market
Businessweek Annual Men Survey results 2009
{24}
In India, a bulk of the Rs 800 crore male grooming sales still comes from regular shaving products, hair dyes, deoderants and styling gels - a market that’s dominated by players like Gillette, Godrej, Nivea and HLL. Is there a potential to grow this industry further? Why are these big players not introducing more products for men? 30% of Fair & Lovely’s sales are driven by men... over 170 pieces of Fair and Handsome sold in a week. If these reports are correct, why are the big players holding back in the face of such acute demand ? A wait and watch policy for male grooming consumer goods is in observance.. Marico that owns Kaya, is happy to improve its skin care clinics brand, that targets a separate high-end clientele in the metros. Besides the Indian fixation with fairness is decades old and may not translate into overall beauty products for men. Which is probably why, Emami is only launching one cream and no other complimentary porducts in the line-up. Next few years will see a rise in demand for male grooming products, as the need to look and feel beautiful seeps further into the Indian male consciousness. http://www.moneycontrol.com/news/business/movie-star-good-looksfor-you_190054.html
market watch The profile of Young Indian consumers is younger and cuts across classes. A lucrative segment that has spending capacity.. http://www.moneycontrol.com/news/business/movie-star-good-looksfor-you_190054.html
Men work on formulas. If something makes sense, they will follow. On the contrary, women are more experimental, eclectic - maybe because women are more evolved in the grooming area. And men are basically directionless and tend to follow fashion/fads blindly? The Indian male by 38 is no more enamoured of his global counterpart. He has travelled a lot, already knows he is cool as a global citizen and pretty sure that he is a coveted resource, better even than his western counterpart; so his enigma is the Indian environment that places a lot of demands on his maleness...
the social make up
Further, they now benchmark by global standards, - global brands that declare and affirm global supremacy. But all this not in a conscious sort of way... they actually graduate to these brands by selection of what is quality. Quality by now has become his personal attribute. Men feel quality as something they need, not want; in fact a lot of male brands are a graduating process - the “mature styled” with their own sense of style arrived at through evolution and experience. http://www.businessworld.in/index.php/Men-in-all-fairness.html
{25}
{26}
Indian weddings have long stayed to be a family affair, a big grand celeberation within the family and guests around. A show time for the otherwise resistant family to their friends. The remarkable part of the Indian weddings are the rituals and customs that span over a period of three to four long days. An event in the family where everyone finds the reason to look good especially for the young who set their eyes on finding a good match for themselves!! A time when people splurge and do not hesistate to try things to look their best, where planning take weeks and months to get that day, the best, that dress , the most beautiful and that face, that most charming !! Indian weddings are about celebrating life.
indian weddings
understanding Indian culture
a family affair
an individual affair
preparedness
best look forward handsome self a fitting image for photgraphs
radiant skin
blemish free face
good looks quick solution
moodboard
understanding basic grooming {31}
Summary of the survey A survey conducted with the young Indians who are about the age of marriage revealed the confessions openly... 1/ Looking good for man is not a waste 2/ There are no solutions designed for the market 3/ Its time that man could buy for themselves - instruments to look good 4/ The to-be spouses are keen on the grooming of men for atleast the wedding day 5/ Specially designed product for the market will help men a lot.
survey
Survey results targeted at young indian women
{33}
Survey results targeted at young indian men he ot no
r
p
e
ye s
re
cu di an
m
i
re cu
Did your family / relative / friend / fiance' suggest you to try some treatment especially for those days?
Which new / special treatment you made specially for this occassion?
er
e th O
ot h
r
0
ot h
R IN
er
0
de pe nd s
3
0
>
5
0
0
30 00
R
50 00
IN
IN R
>
0 50
R
IN R
IN
0 50
N R
15 00
s
0
00 15 00
-3
-3
00
0
I
y
e
IN R
-1
s nd pe de
<
0
IN R 00
<5
IN R 0 50 -1
50 0
{34}
ld ou sh hy I? , W ve ha
Do you mind spending more How much did you spend at on this than the usual or the salon? already spent, to insure confidence and better preparedness?
R
IN
n
o
How much are you willing to spend How much did you spend for this need, given a NEW on this need? customised solution SPECIALLY designed for this purpose?
h ot
e
no
r
y
e
ye s
s n
o
Was there confusion in the market offerings of those items? Did you ever feel the need to have a combined offering which could 'sort you out"?
r
d di
w
m it
l
ys
tr ea tm en t
a
e
l na
e
Be
ay G
!
o rs P of n le io ty ns S
sv
fa cil
f
o
e xt
i
u
s
oo
es s
r be cu
s
ed f!
!
p
ly
riz er
su
f
m
e
oi stu
s
t
e ar n e ve Pr e e t
am
s
d t. ne s f
M an
e th
tte
r h
U se l
ar l x n n o salo e
p
al t en
a
h
E
w t
d
od g ! or 's it ks hat T l !! oo oto
oc
b
G
f
h
e
e
Le ss
o
t
no th in g
t en t
ot h
e th O
ot h
er
er
Was the idea existent of any special treatment?
or
fr C
nd ie
ou
irl y G
e m
pe rf um
e
ed lp
ce en fid on
he .
t What did you do for your grooming solution for your wedding/last wedding attended?
What did you buy for this purpose / occassion?
Which of these emotions you will associate to this need?
Do you think to use grooming stuff is ?
{35}
{9} http://spirituality.indiatimes.com/articleshow/184583.cms The rise of the METROSEXUAL identity. “The Indian metropolitan man is rediscovering his masculinity. He is refined, reformed and softer. He has always been family-focused, but he’s acquiring feminine attributes. The old gender boundaries are being crossed. And he isn’t threatened by his woman,” says Radhika Chopra, sociologist. “The ratio of women and men coming to my beauty salons is 50:50. That’s why I launched an exclusive men’s salon and a Manpower range,” says Shahnaz Husain. Bollywood actors like Chandrachur Singh, Aditya Pancholi, Aryan Vaid visit VLCC regularly. Model Jas Arora goes to a salon regularly. David Beckham, the ultimate metrosexual icon who has defied manly expectations like what a man should wear and how they should behave, is rewriting the rules for the Indian man as well. {10}
http://www.business-standard.com/india/news/the-new-improved-indian-man/359748/
Brain over brawn - The newer version of the Indian man is not a protector and aggressor all the time. He uses charm, wit and play as his devices with equal aplomb and is indulgent to his personal self. Certainly there is more use of this transformation for targeting of many FMCG products. The Indian man of today has transformed himself from the respectable Ram to the playful Krishna. He is no more burdened by the shackles of maryaada. He is today less worried about roles, more worried about goals. He is driven by success, is hungry and in a hurry. He is today a performer, a manipulator, a provider and metrosexual all at the same time. The Indian man archetype today is more about brain than brawn; in Bollywood cinema therefore he outwits the opponent rather than picking up an open fight. He is opening up to other facets of his life and trying to be a more involved father and a rather caring husband. Above all, he is opening up a whole new market segment which has till now not been targeted with much priority.
References
{11} http://www.window2india.com/cms/admin/article.jsp?aid=5842 The traditional macho image and indifference to grooming and appearance has been shed in favor of the well groomed, refined look bordering on femininity. The other reasons suggested include the rise of the service industry where appearance plays an important role; personal hygiene; and of course the feel good factor. {12} http://timesofindia.indiatimes.com/biz/india-business/Metrosexual-men-take-over-adv-world/articleshow/1250012.cms?curpg=2
Marketing gurus say boom in services sector and growing stress of urban lifestyle are among prime reasons for this spurt in personal grooming among men.
cultural trends
{4} http://in.reuters.com/article/lifestyleMolt/idINSP27868220080521 “The quest for the perfect look is a manifestation of the new India. We’re more stylish and prosperous now, and people don’t feel guilty about spending money on themselves like they might have in the past,” Bidapa told Reuters. {1} http://online.wsj.com/article/SB123896998996190775.html Seeking resident grooms over foreign employed ones. Career-oriented Indian women, who started working and living away from their parents before marriage, over the time, have grown concerned about groom’s job prospects in the developed world and thus prefer residents. {2} http://online.wsj.com/article/SB123896998996190775.html The publishers of Indian Maxim have clearly calculated that 20-something men in Delhi, Mumbai, Bangalore and Hyderabad are just as puerile and inane as their counterparts in London, Birmingham and Manchester. More curiously, they believe they have identified a new demographic: the Indian Lad. Maxim is more about instant consumption and instant gratification than only ogling over bodies. “Spend, spend, spend; enjoy, enjoy, enjoy” would appear to be its unofficial motto. Seemingly, it is a magazine for men who want to be defined by a lifestyle they are prepared to work and pay for rather than the privileges they have inherited or the caste-based grievances they have grown up nursing. The publication of the magazine has sparked fairly predictable debates about the Westernisation of Indian culture and the permissiveness of its youth. Maxim looks almost certain to be a commercial success. Its first print run of 80,000 copies sold out in 10 days. {3}
http://www.business-standard.com/india/news/the-new-improvedindian-man/359748/
The new Indian man is much chiseled from within as well. Forces of economic upturn and downturn, increasing demands of an upgraded lifestyle and the invasion of his workplace by women have smoothened much of his rough edges. This has sharpened his ambition and equipped him with sharper teeth to transform his ambition into action. “Success gives me an adrenaline rush, I want to be a CEO at 35,” is the answer you get when you ask what drives the Indian man today.
economic trends
Maybe five or 10 years ago the idea of surgery was an alienating concept but now people seem to be succumbing to medical surgeries as well as easy to cosmetic syrgeries for that perfect look and making that right impression! “Now young men can afford memberships to gyms and swimming pools, or even go on beach holidays. There are more chances for them to expose their bodies,” he said. “Even fashion has changed that way with tighter clothes. Well, they don’t want to be embarrassed when they take off their shirts so they turn to surgery.” {5}
http://www.independent.co.uk/news/uk/this-britain/metrosexualman-is-so-over-sorry-becks-so-its-uber-to-you-george-506401.html
Salzman was shocked to meet 21-year-old men who were taking Viagra to combat performance anxiety “because they felt women were pressuring them sexually”. {6}
http://online.wsj.com/article/SB123896998996190775.html
Wife hunting trips to India from US / UK. The prospective groom then visits India for one to three weeks, and if he chooses a woman -- and she agrees -- the marriage is set. He then returns to India after a few months for the wedding {7}
http://www.wemen.us/articles/views/683-male-disposabilitymyth-or-reality.html
Male Disposability is a psychological behavioral and attitudinal syndrome that considers Men as “Disposable and Expendable” and invests very low emotional resources with males which ultimately leads to an environment insensitive to the problems of the male world or one that automatically eliminates weak men (or men finished off with their utility) viewing them as liability.. {8} http://www.wemen.us/about-us.html Breaking myths on Self-identity by discussing their Rights.
The extremely demanding expectation from men that they need to be perfect puts a lot of performance pressure on them and also does not give them a chance to commit mistakes so much so that men have started living in denial.
societal trends {39}
Bibliography
Book Refrences De Shobha, ‘Surviving India (New Delhi) , 1998
Men: The Smart Woman’s Guide To Staying On Top’, Penguin Books
Marian Salzman, Ira Matathia and Ann O’Reilly, ‘The shire, 2005 Morace Francesco (curator), Scheiwiller, Milano , 2008
Future of Men’, Palgrave Macmillan , Hamp-
‘Consum-Authors. The generations as creative enterprises’, Libri
Vatsyayana, Translated by Sir Richard F. Burton, Books India (New Delhi) , 1994
‘The Kama Sutra’ (Penguin Popular Classics), Penguin
OtherRefrences Trend Reporting Sources : Future Concept Lab’s - http://www.futureconceptlab.com/htm/overview.htm (Trends Research Institute) Springwise - http://springwise.com/ (Online Trends Reporting website) Trendwatching - www.trendwatching.com (Online Trends Reporting website) SepiaMutiny - (Weblog on Indian Men Identity)- http://www.sepiamutiny.com/sepia/archives/004984.html Conventional News Sources : The Newyork Times - Fashion and Style section + Men’s Fashion section of T Magazine http://www.nytimes.com/pages/t-magazine/mens-fashion/index.html (Newspaper) 1/ (article on skin wear) - http://www.nytimes.com/2009/12/31/fashion/31ROW.html?emc=eta1 2/ (article on skin care) - http://www.nytimes.com/2009/11/19/fashion/19skin02.html?scp=9&sq=men+and+b oys&st=nyt Keywords : Men and Boys / Models (Professioanl) / Fashion and Apparel Menshealth - http://menshealth.intoday.in/menshealth/index.jsp (Magazine)
{41}
Brand Refrences Upcoming Concepts and Online Stores : Online General Store - http://www.mohawkgeneralstore.net/ Online Men’s store - http://www.lookmantastic.com/ Grooming Consultants - http://www.danielrouah.co.uk/ Grooming service - http://www.melogy.com/bespoke-development.html FabIndia clothings and products - http://www.fabindia.com/ Bandhej clothing - http://www.bandhej.com/default.aspx Good Earth ethnic Indian products and store - http://www.goodearthindia.com/ Grooming Trial Kits - http://www.3floz.com/ Hentsch Man Clothing - http://www.hentschman.com/ourstory/thebrand?# Norton & Sons Tailoring - http://www.nortonandsons.co.uk/tailoring.htm Cojones T-shirts - http://www.cojonesindustries.com/ Aqua Di Parma perfumes + Travel Bag Section - http://www.acquadiparma.it/en/world_origini.html Illamasqua Make up kits - http://www.illamasqua.com/ Colombian Men’s Brand - http://www.rodrigozaac.com/inicio.php Australian grooming products company - http://www.himage.com.au/index.php?p=home Men’s Grooming Kit Service - http://www.breadandbutterskincare.com/ Kaya Men’s Clinic - http://kayaclinic.com/kayamenseo/regular_skin_care.aspx Barbers and Male Grooming Consultants, Jack Shamash and Daniel Rouah, co-authors of forthcoming male grooming book, ‘Hey Good Looking’ Conventional Popular Brands : Loreal - http://www.loreal.com/_en/_ww/index.aspx? Nivea - http://www.nivea-international.com/ Gillette - http://www.gillette.com/en-ZA/#/home/ Old spice -http://www.oldspice.com/ Johnson & Johnsons - http://www.jnj.com/connect/?flash=true Emami - http://www.emamiltd.in/ Fair & Lovely - http://www.fairandlovely.in/ Everyuth - http://www.everyuth.com/home.html Ayur - http://www.ayurherbals.com/index.htm Garnier - http://www.loreal.co.in/_hi/_in/index.aspx Himalaya - http://www.himalayahealthcare.com/ The Body Shop - http://www.thebodyshop.com/_en/_ww/ Mankind - http://www.mankind.co.uk/ Neutrogena - http://www.neutrogena.com/category/men-s.do Clinique - http://www.clinique.com/index.tmpl?ngextredir=1 Kiehls - http://www.kiehls.com/MEN/men,default,sc.html Avon Men - http://www.avon.com/1/3/avon-men 2xist - http://www.2xist.com/site/default.asp Aussiebum - http://www.aussiebum.eu.com/shopfront.php
http://www.reportlinker.com/p0136412/Men-s-Grooming-Products-in-India.html http://www.mindbranch.com/prod-toc/Men-Personal-Care-R567-786/
{42}
Reports
Internet Literature Refrences Ravindra R. P., Harish Sadani, Geetali V.M., Mukund S.N., ‘Breaking
Indian masculinity’, Books for Change, Bangalore, 2009
the Mould - Interpreting
http://mavaindia.org/Idea.pdf
David Coad , ‘The metrosexual: gender, sexuality, and sport’, State University of New York Press, Albany (New York), 2008 http://books.google.com/books?id=Me-AXTjvh_8C&printsec=frontcover#v=onepage&q=&f=false Kavita Karan, ‘Obsessions with Fair Skin: Color Discourses in Indian Advertising’, Advertising & Society Review ,Volume 9, Issue 2, 2008 http://muse.jhu.edu/login?uri=/journals/advertising_and_society_review/v009/9.2.karan.html
Blogs
http://ultrabrown.com/ http://www.marksimpson.com/pages/journalism/mirror_men.html http://www.idiva.com/bin/idiva/Men-love-girly-creams#
Internet Article Refrences http://www.wemen.us/about-us.html - criticizes on the STATE of MEN in India, in the present world. http://desicritics.org/2009/12/26/153540.php - a motion towards men’s self identity. http://online.wsj.com/article/SB123896998996190775.html - Ineligible Bachelors: Indian Men Living in U.S. Strike Out http://www.window2india.com/cms/admin/article.jsp?aid=5842 - metrosexual man in india...basic... http://www.merinews.com/article/the-new-indian-men/141363.shtml - a very basic article on metrosexuality http://www.dnaindia.com/entertainment/report_in-quest-of-the-real-metrosexual_4932 - defining metrosexuality. http://www.desiblitz.com/content/the-metrosexual-man-in-india http://www.desiblitz.com/content/author/omi http://timesofindia.indiatimes.com/biz/india-business/Metrosexual-men-take-over-adv-world/ articleshow/1250012.cms - metrosexual male taking over advt world. http://news.bbc.co.uk/2/hi/south_asia/4396122.stm - fairness cream http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article6971036.ece - indian addiction to the fair skin, the whitening cream market...moderatley written article.
http://news.bbc.co.uk/2/hi/south_asia/4633216.stm - MAXIM magazine targeting indian lad http://www.business-standard.com/india/news/the-new-improved-indian-man/359748/ - new improved indian man...a decent article.
http://in.reuters.com/article/lifestyleMolt/idINSP27868220080521 - indian male taking to surgeries for that look. http://living.oneindia.in/men/metrosexual-ubersexual.html - short introduction to ubersexual male over metrosexual. http://www.expressindia.com/latest-news/the-groomed-metrosexual/290048/ - another metrosexual rant on indian men http://www.livemint.com/UserControls/2007/12/14235114/The-male-beauty-myth.html - on the book saying indian men are born ugly...interesting read on the subject..theoritical one.
http://www.financialexpress.com/news/todays-metrosexual-loves-shopping-for-himself/125079/ - on how men are picking up new fashion, of international quotes.
{43}
http://specials.indiatoday.com/indianmensurvey/index.php http://timesofindia.indiatimes.com/life/relationships/man-woman/Here-comes-girlie-man/ articleshow/5299816.cms - stating the trend as new herbivore men, article explores the new identity with soft edges to a man’s personality. http://www.tribuneindia.com/2004/20040201/spectrum/main2.htm - on men grooming, mentioning bridal packages at rates of 1500 rs. in the end of the article.
http://www.fashiongen.com/story/154/New-Trend-in-Men%27s-Fashion-Wear.html - New Trend in Men’s Wear http://www.bollywhat-forum.com/index.php?topic=26506.0 - a blog forum with filth and rude comments on indian male and their weaknesses in regards to the their growth.
http://www.atimes.com/atimes/South_Asia/HA12Df03.html - a well analysed text on male grooming trends in india http://newagemarketing.wordpress.com/2009/10/29/the-fair-indian-man/- the fairness rant http://www.deccanchronicle.com/supplementary/sunday-chronicle/male-fashion-turns-girlie-368 - a decent text on the changing male fashion
http://indiatoday.intoday.in/site/Story/73504/Cover%20Story/All+theory+and+little+practice.html - writing on art,homosexuality,its depiction, the changing role of women in society.
http://www.mydigitalfc.com/news/male-beauty-market-still-has-long-way-go-918 - the male beauty market in india analysed...basic
http://www.indianexpress.com/oldStory/52677/ - explains how Europe is the metrosexual powerhouse. http://www.thehindu.com/thehindu/mp/2004/09/20/stories/2004092002890100.htm - article no longer available. http://www.hindu.com/mp/2005/09/15/stories/2005091501510100.htm - a write up on understanding metrosexual men http://www.businesstravellerindia.com/200603/envogue01.shtml http://www.livemint.com/2007/08/13150121/Cosmetics-for-the-metrosexual.html - on growing fairness cream market. http://www.theurbangrind.net/?cat=52 - a conservative view against the metrosexual male from NY http://www.icmrindia.org/business%20Updates/micro%20casestudies/Business%20Strategy/Nivea%20 Foray%20into%20the%20Men%20Fairness%20Cream%20Market%20in%20India.htm - case study on grooming market in india
http://www.independent.co.uk/news/uk/this-britain/metrosexual-man-is-so-over-sorry-becks-so-its-uber-toyou-george-506401.html - ubersexual over metrosexual rant
http://www.nytimes.com/2005/07/27/opinion/27iht-eddoshi.html - on marriage, men and women, the essentiality of marriage and the changing male in india.
http://www.moneycontrol.com/news/business/movie-star-good-looks-for-you_190054.html - on the cream market in india.
http://springwise.com/fashion_beauty/male_grooming_in_dubai_and_ind/ http://www.businessworld.in/index.php/Men-in-all-fairness.html - a candid discussion on changing indian male wrt to creams and metrosexuaity.
http://www.tribuneindia.com/2008/20080210/spectrum/fashion.htm - on male jewellery http://www.outlookindia.com/article.aspx?235879 - indian men and their fairness aspirations. http://www.encyclopedia.com/doc/1G1-83584105.html - Men’s toiletries set to rise in Europe: sophisticated consumers are driving demand for technologically advanced skin care and shaving systems.
http://www.financialexpress.com/news/pamper-your-skin/117029/ offer in India with their prices.
- article on Pamper Your Ski, with some treatments on
http://www.manoramaonline.com/advt/she/25Apr20/MAN_Story_1.htm eral or Chauvanist?
- article by sachin pilot on Indian Male - Lib-
http://businesstoday.intoday.in/index.php?option=com_content&task=view&id=2862 http://archives.digitaltoday.in/indiatoday/20050110/society.html - on hair styles, in n out http://www.pg-india.com/gillette2/speech2008.pdf http://www.nytimes.com/2010/03/19/world/asia/19india.html?hpw (also seen in BBC programming, March 11-21, 2010 week) - wealthy grooms, show offs
http://www.icci.it/index.php?option=com_content&task=view&id=343&Itemid=67 - indian workforce most mobile in the world.
http://lifestyle.in.msn.com/relationships/article.aspx?cp-documentid=3787749&page=2 http://www.nytimes.com/2010/07/22/fashion/22skin.html?_r=1&emc=tnt&tntemail1=y - on mattifying products for men n grooming growing market.
{44}
Illustration sources
Page 07 http://www.fdci.org/Event/Event.aspx?eventid=29 Page 11 http://1.bp.blogspot.com/_5ycb14kSsZY/Se4te7J9ldI/AAAAAAAAADM/_nK9zWPg1Kw/s320/indian_youth.jpg Page 12 http://www.indianwine.com/misc/Karishma-Grover.jpg Page 13 http://www.highsnobiety.com/uploads/pics/citreon-hermes-2cv6-automobile-01.jpg Page 15 (top) http://www.randomspecific.com/wp-content/uploads/2010/11/movember_3.jpg Page 15 (bottom) http://drop.ndtv.com/albums/HEALTH/pa/pa3.jpg Page 17 http://www.gqindia.com/sites/default/files/images/images/kd11(1).jpg Page 18 http://actuparchives.org/2010-04-22_095655.jpg Page 19 http://i.telegraph.co.uk/telegraph/multimedia/archive/01688/metrosexual_1688266c.jpg Page 22 Survey graphic generated by the author from results viewable at the following :
http://specials.digitaltoday.in/indianmensurvey/
Page 26 Collage on Indian Wedding, made by the author from images collected on : http://www.flickr.com/ Page 28-29 http://www.vogue.in/content/priyanka-chopra-vogue-india, VOGUE November 2010 Page 30 Collage on grooming, made by the author from images collected on : http://www.flickr.com/ Page 33-35 Survey graphic generated by the author from results viewable at the following :
https://spreadsheets.google.com/ccc?key=0Ag3RpXmiICL_dFltd0ZCd1FCWFlSeVlyMHdpQ1IzVGc&hl=en#gid=0 https://spreadsheets.google.com/ccc?key=0Ag3RpXmiICL_dDlXRFRGMXF0d3lqNE1IbUNxTWZjWFE&hl=en#gid=0
{45}
Ubersexual http://living.oneindia.in/men/metrosexual-ubersexual.html
Ubersexuals are the most attractive (not just physically), most dynamic, and most compelling men of their generations. They are confident, masculine, stylish, and committed to uncompromising quality in all areas of life.â&#x20AC;?. Ubersexuals follow their experience and reason. Ubersexuals are passionate about business, politics and global affairs .Metrosexuals are passionate about themselves. Ubersexuals respect and like women, but prefer the company of men. Ubersexuals shave daily, if need be. Ubersexuals are obsessed with quality and trust.
Metrosexual
http://living.oneindia.in/men/metrosexual-ubersexual.html
Metrosexuals consider women to be among their best (and only) friends. Metrosexuals follow Manish Malhotra , Upen Patel and the whole bunch of Indian male models . Metrosexuals can tell you the exact time of their next Brazilian. And when it comes to obsessions, Metrosexuals are obsessed with their chest hair.
Glossary
continued part...design book