Cheers Cheers Politecnico di Milano PSSD_Product Service System Design 2008/2009 Academic Year Workshop La Fl没te Prof. Markus Benesh
Alessandra Canella 730621 Giuseppe Farina 733962 Maria Lo Bello 735565 Avnish Mehta 737034 Xiaohan Mei 737037
HistoryHistory of ofchampagn champagne _ beginning: holy wine. _ from 898 and 1825: Champagne was appreciated for its flavour and superior taste and was accepted as the wine for celebrations. _ from 18th century to nowadays: Champagne has been featured at the signing of many important treaties, for launching ships, for the first flight of Concorde, on the summit of Everest, so it’s used for emotional times. _ today: people always call for Champagne when celebrating significant events and great occasions.
Cha,pagne region Champagne region _ northeast of France in Champagne province: - C么te des Bar - C么te des Blancs - Montagne de Reims - Vall茅e de la Marne
Technical parameters Technical parameters _ Chardonnay (White) - region: C么te des Blancs _ Pinot Noir (Black) _ Pinot Meunier (Black)
Most Champagnes are made from a blend of Chardonnay Pinot Noir e Pinot Meunier. Blanc de blanc (white of white) Champagnes, instead, are made only from Chardonnay. Blanc de noir (white of black) Champagne is pressed from Pinot Noir and Pinot Menunier.
Technical parameters Technical parameters Glasses should be chosen in relation with their height and volume, that must be enough to make bubbles and aromas come to the surface. Glasses should be cleaned only with hot water and it’s better if the air where the tasting takes place has got no particular smell. Champagne shoul be drunk at a temperature between 7° to 11° degrees. Glasses should be fulfilled till 2/3 with Champagne.
Sight Sight
_ colour _ perlage _ sparkling _ bubbles _ transparency
Smell Smell
_ fruits _ flowers _ spices _ sweet _ bitter _ freshness _ depth _ long perception of smell
Taste Taste _ roundness _ sparkling _ lightness _ refined taste _ fruits _ flowers _ spices _ yeast
TouchTouch
_ freshness of glass _ silky _ smooth texture
Hear Hear
_ cork opening “pop� sound _ elegant light sound of fizz _ fall sound
La Flî’ te La Flî’ te
Company of import-export high quality Champagne from selected wineyards. They opened in Italy the first Concept Store, that is not only a Bar a Champagne but also a school where people can learn more about Champagne and how to match with gastronomy.
Competitors Competitors
La Flûte as a Concept Store hasn’t got competitors in Italy. If we speak about Bar a Champagne, there are some italian examples. The point is that a Concept Store is radically different from a Bar a Champagne: you enter the former not only to buy nut to live an experience, savour aromas and discover colours and messages. On the other hand, La Flûte as Champagne selector and distributor has got absolutely lower competitors.
TargetTarget
Real target: _ adult, 40/50 years old, good wine and high quality food lover, well-off. Designed target: _ young, 25/35 years old, experimenting will, quality lover, looking for new flavours and matches.
Price range Price range
Champagne you can buy at La Flûte are rigorously selected and unique; so its price range is between 40€ and 200€. Instead, in supermakets it’s possible to find champagne from 3€ to 190€. The difference stands in quality and research.
CulturalCulturalevents events
_ VinItaly - Verona _ Champagne Day - Florence _ One night champagne - Milan _ Wine Love - Milan _ Champagne and traditional meal competition - CIVC Italy _ Panelle and Champagne - Palermo ...and much more!
Advertising Advertising
In the last years, wine advertising is changing. From a classical and traditional style, focalised on the bottle, it’s becoming modern and fresher, concentrating on atmosphere, values, experience and sensetion.
Classical advertising
Modern advertising
Accessories Accessories
After a first research about wine accessory sector, we tried to understand how is the design approach to the general theme “Champagne�. So we found a lot of gadgets and tools like ice buckets, glasses, corkscrews and corks.
Champagne glasses Michael Anastassiades Ilse Crawford
Inside-out Glasses AMT Studio
Flote Champagne Flute Molo Design
Flowers MoĂŤt&Chandon Daisy de Villeneuve
Stackable Glass WAT design
Palmes d’Or Nicolas Feuillatte
Champagne poppin’ for everyone Yanko Design
Champagne to go Form Stark
Veuve Clicquot Traveller Set
Globalight Karim Rashid for Veuve Clicquot
Crystallized Champagne Olga Bielawska Astrid Schildkopf Miss Geschick & Lady Lapsus
Bottle and accessories for champagne Piper-Heidsieck Viktor&Rolf
Decanter RainMan Skruf Glasswork
Chrome Champagne Cap Stopper
Versatore Portabottiglie Screwpull
Fridge for 12 bottles Porsche Design for Veuve Clicquot
Bar for Champagne Jaime Hayon for Piper-Heidsieck
The Cruise collection Riva Design + Veuve Clicquot
Personal experiences Personal experiences
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Moodboard
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champagne or
?
______cheers!
bain marie
___
___preliminary research://five senses
sight
smell
taste
touch
hear
_ colour _ perlage _ sparkling _ bubbles _ transparency
_ fruits _ flowers _ spices _ sweet _ bitter _ freshness _ depth _ long perception of smell
_ roundness _ sparkling _ lightness _ refined taste _ fruits _ flowers _ spices _ yeast
_ freshness of glass _ silky _ smooth texture
_ cork opening “pop� sound _ elegant light sound of fizz _ fall sound
___preliminary research://target
___preliminary research://target _ real target
___ adult ___ 40/50 years old ___ good wine and high quality food lover, well-off.
_ designed target
___ young ___ 25/35 years old ___ experimenting will ___ quality lover ___ looking for new flavours and matches.
___preliminary research://moodboard gre
a
c t oc
ns o i s a
sign
nt a c ifi
ts ven
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ha
ss e n i pp
em
al n o i ot
s time
ns
cele
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o flav
& urs
s
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___scenario
___scenario://keywords ___relax+atmosphere
___quality
___intimacy+uninhibited place
___democratising luxury
___personal experience
___scenario://bathroom
___scenario://bathroom _ why bathroom? __ create a new target for la Flute __ everyday champagne in a common place for common people __ democratising common image of drinking in the bathroom __ it is a place of intimacy __ you can be yourself __ it’s an unhibited place __ bathroom = relax __ champagne = Time for yourself __ bathroom + champagne = double relax __ Offer a quality life to everybody
___project://bain maire
___project://bain maire Bain Marie makes a glass floating, ____________ ice transforming your bathtub into a personal pond with water lilies. It’s mainly made by a cork that fits the glass like a ______ cork safety-belt and it helps glass in floating. The mould is designed to make the cork freeze into the fridge and, once ice is created, you can keep your champagne cold even inside hot water.
______________ glass
mould____________________
___project://bain maire kit Bain Marie kit is born in collaboration between La Flute and Lush. This set is made by two Zafferano’s glasses, one mould, two corks and two soap balls whose smell reminds you the champagne. A complete personal experience is sold, to be lived in such a personal room like bathroom.
___project://storyboard
_1
_2
_3
__ go home and open the kit
__ fill the mould with water
_4
_5
La Fl没te
__ bain marie kit is avaible at La Fl没te concept store.
__ place corks into __ put the mould the mould with water and the corks in the fridge
_6
__ drop some champagne into the glasses
_7
_8
_9
__ fix the cork with ice freezed on each glass
__ put the champagne balls in the bath tub.
__ Enjoy your champagne in the bathtub with anybody youcare
___project://bain marie
___thank you! Politecnico di Milano PSSD_Product Service System Design 2008/2009 Academic Year Workshop La Fl没te Prof. Markus Benesh Alessandra Canella 730621 Giuseppe Farina 733962 Maria Lo Bello 735565 Avnish Mehta 737034 Xiaohan Mei 737037
preliminary research preliminary research://senses
sight_____________
smell_____________
_ colour _ perlage _ sparkling _ bubbles _ transparency
_ fruits _ flowers _ spices _ sweet _ bitter _ freshness _ depth _ long perception of smell
taste_____________
touch_____________
hear_____________
_ roundness _ sparkling _ lightness _ refined taste _ fruits _ flowers _ spices _ yeast
_ freshness of glass _ silky _ smooth texture
_ cork opening “pop” sound _ elegant light sound of fizz _ fall sound
preliminary research://target _ real target: ___ adult ___ 40/50 years old ___ good wine and high quality food lover, well-off. _ designed target: ___ young ___ 25/35 years old ___ experimenting will ___ quality lover ___ looking for new flavours and matches.
Politecnico di Milano PSSD_Product Service System Design 2008/2009 Academic Year
Workshop La Flûte Prof. Markus Benesh
Alessandra Canella 730621 Giuseppe Farina 733962 Maria Lo Bello 735565 Avnish Mehta 737034 Xiaohan Mei 737037
bain marie
preliminary research://accessories
_ Inside-out Glasses AMT Studio
_ Flote Champagne Flute Molo Design
_ Champagne glasses Michael Anastassiades Ilse Crawford
_ Stackable Glass WAT design
_ Flowers Moët&Chandon Daisy de Villeneuve
_ Crystallized Champagne Olga Bielawska Astrid Schildkopf Miss Geschick & Lady Lapsus
_ Champagne poppin’ for everyone Yanko Design
_ Champagne to go Form Stark
_ Veuve Clicquot Traveller Set
_ Bottle and accessories for champagne Piper-Heidsieck Viktor&Rolf
preliminary research://personal experience://moodboard ts
ns o i s a
gre
cc o t a
en t ev
s
can fi i n ig
s
ha
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s
e l tim
em
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fla
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&
m aro
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g oun
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arty
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elax
ive
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ns xpe
scenario ___ relax + atmosphere
___ quality
___ intimacy + uninhibited place
___ democratising luxury
___ personal experience
scenario://persona __ Susanna _ 7 years old _ architect _ lives by her own _ loves bubbles _ lover of slow & quality food _ loves experimenting new things _ attends local street markets
bain marie
scenario://context
_ bathroom completely white goes there to relax taking care of her body, relax her loves bubbles stays a lot in the water until she has wrinkels
scenario://why bathroom? _ why bathroom?
Politecnico di Milano PSSD_Product Service System Design 2008/2009 Academic Year
Workshop La Flûte Prof. Markus Benesh
Alessandra Canella 730621 Giuseppe Farina 733962 Maria Lo Bello 735565 Avnish Mehta 737034 Xiaohan Mei 737037
_ create a new target for la Flute _ everyday champagne in a common place for common people _ democratising common image of drinking in the bathroom _ it is a place of intimacy _ you can be yourself _ it’s an unhibited place _ bathroom = relax _ champagne = time for yourself _ bathroom + champagne = double relax
scenario://project background
_ from pot in pot
_ to glass in bathtub
_ as bain marie cooking method looks after food without changing its flavours and properties, so Bain Marie is based on the protection of glass, of champagne from the external environment.
project Bain Marie makes a glass floating, transforming your bathtub into a personal pond with water lilies. It’s mainly made by a cork that fits the glass like a safety-belt and it helps glass in floating. The mould is designed to make the cork freeze into the fridge and, once ice is created, you can keep your champagne cold even inside hot water. _ ice (the shape will be created by the moult and the cork) __ top view and side view scale 1:1
100
100 10
_ cork
Politecnico di Milano PSSD_Product Service System Design 2008/2009 Academic Year
Workshop La Flûte Prof. Markus Benesh
Alessandra Canella 730621 Giuseppe Farina 733962 Maria Lo Bello 735565 Avnish Mehta 737034 Xiaohan Mei 737037
bain marie
__ top view and side view scale 1:1
110
_ ice
110
_ cork 20
_ mould __ top view and side view scale 1:2 _ glass 20
project://bain marie kit
300
Bain Marie kit is born in collaboration between La Flute and Lush. This set is made by two Zafferano’s glasses, one mould, two corks and two soap balls whose smell reminds you the champagne. A complete personal experience is sold, to be lived in such a personal room like bathroom.
80
project://storyboard _1 __ bain marie kit is avaible at La Flûte concept store. La Flûte
_2 __ go home and open the kit
_3 __ fill the mould with water
_4 __ place corks into the mould with water
_5 __ put the mould and the corks in the fridge
_6 __ drop some champagne into the glasses
_7 __ fix the cork with ice freezed on each glass
_8 __ put the champagne balls in the bath tub.
_9 __ Enjoy your champagne in the bathtub with anybody youcare