house
home
| vision
is a new service
to be launched by it is a partner to the
existing service a temporary hotel will be created for salone del mobile 2010
milan residents will be
asked to lend home objects
to furnish the hotel
| concept
lent tents from farmer's market association. Tent Lenders
VILLA ARCONATI
CAMPSITE
Household Object's
LENDER
GUEST Milan residents lend home objects
Guests arrive at the hotel camp
Guest uses loaned objects & can leave message for lender
Esterni builds hotel rooms from the lent tents and with the loaned home objects
Lender get home object back with message from the user
LOANED OBJECTS
Esterni collects the objects
esterni
Esterni signs contract for food services with local farmer's to provide food in the campsite.
| system map
students
ba ckpackers
| the guests
they don’t
have an extra bed
they are too busy
milan residents
who want to
host someone
but can’t...
house
to host home
they live with parents or in
a student’s
residence
| the lenders
by tapping into existing networks
200 in milan 9 3 8 in milan 4703 in milan members members
house
home
members
| promotion
| service prototyping
| villa arconati layout
| villa arconati layout
| rooms
| rooms
| rooms
| object tags
house
home
1
2
marco hears about the b.lender
he subscribes as a lender
service and decides to participate
and uploads a home object
| storyboard
house
home
3
4
5
marco’s object is accepted and
when he arrives he gets a free pass to esterni events
he enjoys the party and meets the other lenders
he’s invited to the launch party
| storyboard
house
home
6
7
8
meanwhile...sarah books
when she arrives at bollate station she takes a shared b.lender bike
she browses the hotel
a stay at the b.lender hotel
rooms and picks her bed
| storyboard
house
home
9
10
11
after a day of salone she
at the end of her trip she attends the closing party
she meets marco when he
relaxes in the chill-out zone
with other guests and lenders
collects his lamp from her room
| storyboard
promotion collecting objects building hotel rooms hotel reception work returning objects
december
january
february
march
april
may
| timeline
stay in homely personal space
experience
the milan
culture
me e t
people
living in milan
| benefits for guests
s h ow
milan’ s friendliness
‘ h ost ’
me e t
outside home
living in milan
people
me e t
f re e
from abroad
esterni events
people
people
pass to
| benefits for lenders
sustainable
solution
low cost
solution
added
adapt
esterni stock
context
value to
builds on existing
services
to any
| benefits for esterni
temporary urban solutions group 2 gerda kvedaraite emma nilsson avnish mehta jennifer parker marco spadafora
| thanks