Australia
Since all businesses have different requirements, we have the flexibility to create just the right service structures for you
Sydney
Brisbane
Melbourne
4/37 Union Street Pyrmont NSW 2009 Australia
Suite 2/47 Castlemaine Street Milton QLD 4064 Australia
Suite 1208, 1 Queens Road Melbourne VIC 3004 Australia
Tel: +61 (0) 2 9882 6000 Fax: +61 (0) 2 9882 6444
Tel: +61 (0) 7 3876 4009 Fax: +61 (0) 7 3369 4007
Tel: +61 (0) 3 9867 5270 Fax: +61 (0) 2 9882 6444
View the full range of the Aurora and Microlights products at our Sydney showroom
microlights.com
An
Group Company
Case Studies
FEATURING:
PASSION
Brand: Victoria’s Secret Products: TUBI 1, 2 and 3 Way
Retail is no longer contained by national barriers; as our retail clients have expanded, so Microlights has structured itself to be able to continue to offer the same level of support to our clients in overseas markets as we do nationally.
Teamwork and partnership with our retail and franchise clients is also core to our beliefs - if we understand in depth the key facets of your brand, processes and work methodology in your teams as well as your aspirations we are in the ideal place to offer seamless support
As an American brand, the VS store concept needed to be translated into a 230v solution suitable for Non-USA markets. The Microlights team worked directly with the branding team to interpret
the design and gain brand approval for its luminaires. The upgrade to LED technology has been implemented and stores are being rolled out in a number of areas including Europe, Middle East and
the Asia Pacific Region. Communication is managed between the brand and the franchisee to ensure on time store delivery.
In addition to having sales and customer service operations in a number of geographic hubs worldwide, Microlights has a specialist international team able to work with brands as they position themselves to take their first steps overseas and as they operate store development programmes across multiple geographies. The core skills associated with creating fantastic lighting schemes for retailers are all present as you would expect. However, since there are additional factors involved in overseas expansion, the international team has skills additional to these core competencies: • Many years of working with brands and franchisees means we are skilled at balancing this three way relationship. • Conditions in local markets mean we have to be able to modify lighting schemes in order to meet these requirements without losing the essence of the brand. • Risk factors and exchange controls may require different finance options to be used we understand these and are able to manage payment methods.
• We are aware of cultural sensitivities and the need to adapt to local conditions. • In spite of distance and increased complexities, stores still have to open on time. Our experienced team is able to manage lead time challenges, provide clear guidance on timelines and ensure successful project delivery. • Somewhere in the world, someone is open for business. For urgent issues, our phones are always on and we remain contactable for unforeseen challenges.
R&D • Manufacturing • Engineering • Testing • Assembly In addition to the specialised International Team, we have regional sales support hubs in Europe, Middle East, South Africa, USA, Australia and Asia who can assist with local projects or global roll out programmes.
microlights.com
FEATURING:
WONDER
Brand: Hamleys Products: Locus 4, Gimbal 2 Way, Gimbal Circ
Microlights were brought in by the Hamleys store team to work with Zebra designs to create a concept to enhance the Hamleys unique brand proposition and merchandise offer including the amazing
iconic. This needed to be fun but to work in many store types and geographies. The initial scheme used mainly CMH luminaires mounted on track and in “clouds”. This has recently been upgraded
to LED to save energy and maintenance costs. It also makes the solution more robust for markets where the energy supply can be challenging due to power cuts and surges.
FEATURING:
FASHION
Brand: F & F Products: LED Flexi Strip, Moon Slim 1, Gimbal Circ
F & F asked Microlights to design a lighting concept for to be cost effective, energy efficient and deliverable worldwide. A cost saving of 50% was delivered in comparison to the trial store.
The international team and Microlights hubs have now been responsible for lighting all the F & F stores in Europe Middle East, Asia and the USA. In the USA, specific solutions were needed to
meet compliance requirements. This was achieved in conjunction with the franchisee, the brand, the Microlights engineering team and, of course, the UL test laboratories.