Training Programme 13-14th May Course Directors: Cath Whitaker, Joanne Phoenix Day 1 1.00 - 1.15 1.15 – 1.45 1.45 – 2.30 2.30 – 3.30
Introduction (CW) Identification of technologies (JP) Evaluation of technologies (CW) Evaluation of technologies – case study
3.30 – 3.45
Coffee
3.45 – 4.30 4.30 – 5.45 5.45 – 6.00
Technology marketing (approaches, promotion channels, partner search) JP Technology marketing – case study (JP/CW) (4 short case studies) Spin-out versus License? (CW)
Day 2
9.00 – 10.00 10.00 – 11.00
Commercialisation via licensing (including licensing agreements (JP) Commercialisation via licensing – case study (JP)
11.00 – 11.15
Coffee
11.15 - 11.50 11.50 - 12.00 12.00 - 1.00
Commercialisation via a spinout (including approaches to business planning/fund raising) (CW) Legal agreements (JP) Commercialisation via a spinout – business plan case study (CW)
1.00 – 2.00
Lunch
2.00 – 2.45 2.45 – 3.30 3.30 – 4.00 4.00 – 4.15
Negotiation - basic training in negotiations skills. (CW) Negotiation - case study (CW) Open discussion. Closing Q&A