Programme masterclass ‘Managing an effective TTO team’ 17 November 2011 Amsterdam (Schiphol airport) - the Netherlands Session leader: Robert Marshall
09.30
Welcome & introduction to the masterclass
09.55
Strategies for success The mission An industry perspective – what businesses want from TTOs TTO policy frameworks & policy assessment TTO activities Resources: scaling and benchmarking your TTO
11.15
Coffee & networking break
11.30
Process design A strategic approach to technology marketing Measuring performance: the balanced scorecard Designing TTO output metrics
12.50
Summary of key learning points
13.00
Lunch break
13.45
Your management style Choosing the TTO team Recruitment exercise Motivation and management TTO/Academic relationship
15.15
Tea & networking break
15.30
Improving staff performance Creating a development plan for your TTO
16.15 16.20
Summary of the day & action plan Questions & answers & handouts
16.30
Closure