ASTP training course fundamentals of technology transfer Barcelona - Spain Course team: Henric Rhedin (Chalmers Industrial Technologies, Sweden), Anders Haugland (BTO, Norway), Dominic de Groote (Ghent University, Belgium)
Tuesday 14 September
Wednesday 15 September
09.00 - 09.15
08.45 - 10.15
Course introduction
Henric Rhedin, course director & division manager Chalmers Industrial Technologies, Sweden 09.15 - 10.15
Evaluating technology opportunities
Very few of the disclosures we receive are likely to form the basis of a good patent – fewer still (maybe 1 in 10) have any commercial potential. Moreover, we simply don‟t have the time to manage too many projects at once. How then should we evaluate and rank the disclosures we get and how should we reject the ones that we decide not to pursue. Penny Attridge, investment director, Spark Ventures, United Kingdom
10.15 - 10.45 COFFEE BREAK incl preparation case study exercise 10.45 - 11.15 Case study in groups Penny Attridge, investment director, Spark Ventures, United Kingdom 11.15 - 11.45 Case study feedback Penny Attridge
Anatomy of a licence agreement – its purpose structure and essential terms
A session that aims to break down the whole process of creating a license agreement with the issues that should be addressed in the contract. The session will be put to practice with a case study to identify common mistakes done while drafting terms for a contract. Mark Anderson, solicitor, Anderson & Company, United Kingdom 10.15 - 10.30
Intro on Peter Rabbit case study Course introduction
Anders Haugland, managing director, BTO, Norway Henric Rhedin, division manager, Chalmers Industrial Technologies, Sweden
10.30 - 11.15 COFFEE BREAK incl preparation case study exercise 11.15 - 12.15
Case study – „Peter Rabbit goes licensing‟ – illustrating the mistakes that the innocent can make when negotiating agreements. Case Study Exercise Anders Haugland Henric Rhedin
Thursday 16 September 08.30-09.30
Selling early-stage technologies
Innovative technologies rarely sell themselves. It takes industry insight, preparation, team work, selling skills and networks to convince a company to invest in product development. As a young techtransfer professional, you should recognise the selling process and dynamics to maximize your success in daily business. Henric Rhedin, division manager, Chalmers Industrial Technologies, Sweden Dominic De Groote, business developer, Ghent University, Belgium
SPIN OUT creation
09.30 - 10.30
Business plan, market research, what they need to see in order to promote spin off development Penny Attridge, investment director, Spark Ventures, United Kingdom 2nd speaker to be confirmed 10.30 - 11.00 COFFEE BREAK 11.00 - 12.30
Case study – the Photon counting detector
This is a semi-fictional tech transfer case which we take right the way from invention disclosure to a negotiated deal. The aim of the session is to integrate and apply all the elements of the course. A highly interactive discussion-based session. Jeff Skinner, executive director, Foundation for entrepreneurial management, London Business School, United Kingdom
11.45 – 12.45
Dealing with the TTO – from a business and researchers perspective How is the TTO viewed by the research community? Do we provide the services and information level needed for the researchers to collaborate with us in a constructive way? An entrepreneurial professor with years of “TTO experience” will share with us his experiences, good and bad, in dealing with the TTO. Xavier Munoz, Biointerfaces & BioMEMs, Spain 12.45 – 13.45 Lunch
12.15 - 13.30
Lunch
12.30 - 13.30 Sandwich lunch
13.45 – 14.45
Research Grants and Contracts - our role in protecting foreground and background IP A great deal of IP results from research collaborations with industry and other PROs. This session identifies ways to take these technologies to society and to manage both the financial and intellectual property issues that arises from the contracts. Anette Miltoft, special legal adviser, patent - & contracts, University of Arhus, Denmark Martin Raditsch, Emblem, Germany 14.45– 15.30
IP Primer: Patents – patent law and process – when to seek patent protection, patent strength, patent agents and patent costs. All about the path to patent filing and the key decision (and investment) points along the way. Dominic De Groote
13.30 – 14.15
What you can license and what you can‟t – deals you shouldn‟t do. Not every deal (license) is a good deal for the university. We are more restricted than businesses as a result of our public mission and the relationship between academic staff and the university (their employer). Deals that often backfire ….. on you! Mark Anderson 14:15 - 15.30
Negotiation tactics: theory and practice
In this session we discuss the essential theory behind negotiations and some basic tools for planning and carrying out negotiations in order to make negotiations less daunting and more effective. Robert Marshall, negotiation and conflict resolution, Robert Marshall & Associates, United Kingdom
15.30 – 16.00
Case Study – Kill or not to kill a patent
TTO's at Universities receive on regular basis invention disclosures from researchers with the expectation on the part of the inventor that the invention is a "block buster" or a really new and breathtaking technology. For the TTO staff there is always the question whether on not to proceed with commercialising the invention. The case study looks ways to decide if it's worthwhile with regard to time, effort and possible payback to try to commercialize the invention. Henric Rhedin Anders Haugland, Managing director Bergen Technology Transfer, Norway 16.00 – 16.30 COFFEE BREAK
15.30 - 16.00 COFFEE BREAK
16.30 – 17.00
16.00 - 17.30
Case study – Kill or not to kill a patent Case study feedback
Negotiation case study Robert Marshall
17.00 – 18.00
Marketing technology to industry - finding and communicating with potential licensees. - the Industry perspective (what industry wants)
In this session we try to identify ways of finding, marketing to and communicating with potential licensees. Dominic De Groote Joaquim Llorente, director, Zobele Group, Spain 18.30 / 19.00 SOCIAL PROGRAM (dinner)
13.30 COURSE ENDS