Programme: protecting inventions inventions strategies with patents and other IP 2 December 2010 (Schiphol airport) – Amsterdam, the Netherlands Session leader: Jeremy Philpott
09:30
Registration & coffee
10:00 10:15
Introduction to the day, and brief overview of the EPO When is a patent the right IP tool, and some of the alternatives: utility models trade marks designs Strategic considerations with patent applications what is the final commercial intention? when is the right time to file? is your position defensible?
11:00
11:30
Coffee
11:45
12:15
Compare and contrast: patent application routes national European international Workshop exercise - commercialising an invention
13:00
Lunch
13:45
14:45
The unregistered stuff copyright database right trade marks (again?!) designs (again?!) Terra incognita - the really unfamiliar stuff confidential information know-how trade secrets First Mover Advantage (just go out and do it first and fast!) business methods (and why they're not patentable in Europe)
15:45
Workshop exercise - protecting the launch of an unpatentable product
16:15
WrapWrap-up, review and feedback
16:30
Closure