In today’s fast-paced world, everyone is struggling to establish their unique identity to stand out from the crowd. Many companies have had to resort to the creation of new and memorable words to get their message out to the masses. Disney invented ‘imagineers’ to represent their creative element; GE uses ‘ecomagination’ to solidify their commitment to innovative ways of preserving the ecology; GNC has branded a fish oil product with ‘phenominoil’; and Snickers bar packaging is emblazoned with words like ‘peanutopolis’ and ‘snickalicious’. Even brand names like Kelvinator, Polaroid, Frigidaire, Microsoft, Kool-Aid, Jeep and Rolex derive from the creative manipulation of language. With the remarkable growth of the internet and limited availability of effective url’s, the need for ‘new’ words has become even greater. I, too, have engineered my own vocabulary. Below is a small sampling of the fourhundred-plus words in my personal dictionary.
What word can I create for you? Absoludicrous (adj) Beyond ridiculous. Insanely absurd. Laughably inadequate. Chairiot (n) A light, two- wheeled vehicle for one person, usually seated. A new senior citizen favorite? Chromatose (adj) Unconscious as a result of prolonged exposure to excessive color. Chronillogical (adj) Arranged in a timeline of improbable or unlikely order. Entreprenerd (n) A geek or dork with an affinity for developing risky business Fauxtential concepts. Foolanthropy (n) False or imaginary potential, usually supported by unsubstantiated claims. OrnaMints (n) The inclination to increase the well- being of humankind, unwisely Properazzi (n) Breath fresheners in decorative packaging (lockets, rings, executed. etc.) The next teen craze? Scampaign (n) People who insist upon imposing the rules of etiquette, especially in inappropriate situations. (n) A fraudulent scheme or operation planned to achieve a specific (often unethical) goal.
Art Smith
artrageousflorida@yahoo.com
813 786 6417